What users are saying about
Top Rated
215 Ratings
Top Rated
295 Ratings
Top Rated
215 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100
Top Rated
295 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Feature Set Ratings

    Security

    9.4

    Google Tag Manager

    94%

    Yoast Wordpress SEO Plugins

    Feature Set Not Supported
    N/A
    Google Tag Manager ranks higher in 1/1 features

    Role-based user permissions

    9.4
    94%
    53 Ratings
    N/A
    0 Ratings

    Tag Management

    8.0

    Google Tag Manager

    80%

    Yoast Wordpress SEO Plugins

    Feature Set Not Supported
    N/A
    Google Tag Manager ranks higher in 8/8 features

    Tag library

    8.1
    81%
    59 Ratings
    N/A
    0 Ratings

    Tag variable mapping

    7.7
    77%
    52 Ratings
    N/A
    0 Ratings

    Ease of writing custom tags

    6.7
    67%
    63 Ratings
    N/A
    0 Ratings

    Rules-driven tag execution

    8.3
    83%
    58 Ratings
    N/A
    0 Ratings

    Tag performance monitoring

    7.3
    73%
    55 Ratings
    N/A
    0 Ratings

    Improved page load times

    8.4
    84%
    46 Ratings
    N/A
    0 Ratings

    Mobile app tagging

    8.6
    86%
    32 Ratings
    N/A
    0 Ratings

    Library of JavaScript extensions

    9.0
    90%
    35 Ratings
    N/A
    0 Ratings

    Data Management & Integrity

    8.7

    Google Tag Manager

    87%

    Yoast Wordpress SEO Plugins

    Feature Set Not Supported
    N/A
    Google Tag Manager ranks higher in 5/5 features

    Event tracking

    9.6
    96%
    61 Ratings
    N/A
    0 Ratings

    Mobile event tracking

    9.3
    93%
    44 Ratings
    N/A
    0 Ratings

    Data distribution management

    8.4
    84%
    39 Ratings
    N/A
    0 Ratings

    Universal data layer

    8.9
    89%
    55 Ratings
    N/A
    0 Ratings

    Automated error checking

    7.6
    76%
    44 Ratings
    N/A
    0 Ratings

    SEO

    Google Tag Manager

    Feature Set Not Supported
    N/A
    7.1

    Yoast Wordpress SEO Plugins

    71%
    Yoast Wordpress SEO Plugins ranks higher in 8/8 features

    Keyword analysis

    N/A
    0 Ratings
    7.3
    73%
    50 Ratings

    Backlink management

    N/A
    0 Ratings
    7.5
    75%
    32 Ratings

    SERP ranking tracking

    N/A
    0 Ratings
    7.6
    76%
    19 Ratings

    Page grader

    N/A
    0 Ratings
    8.0
    80%
    54 Ratings

    Competitive analysis

    N/A
    0 Ratings
    6.3
    63%
    25 Ratings

    Site audit / diagnostics

    N/A
    0 Ratings
    7.4
    74%
    42 Ratings

    Site recommendations

    N/A
    0 Ratings
    7.3
    73%
    43 Ratings

    Task management

    N/A
    0 Ratings
    5.6
    56%
    23 Ratings

    SEO Channels

    Google Tag Manager

    Feature Set Not Supported
    N/A
    7.6

    Yoast Wordpress SEO Plugins

    76%
    Yoast Wordpress SEO Plugins ranks higher in 4/4 features

    Local SEO

    N/A
    0 Ratings
    7.6
    76%
    40 Ratings

    Social SEO

    N/A
    0 Ratings
    8.1
    81%
    42 Ratings

    Mobile SEO

    N/A
    0 Ratings
    7.4
    74%
    42 Ratings

    Global SEO

    N/A
    0 Ratings
    7.4
    74%
    35 Ratings

    SEO Platform & Account Management

    Google Tag Manager

    Feature Set Not Supported
    N/A
    6.8

    Yoast Wordpress SEO Plugins

    68%
    Yoast Wordpress SEO Plugins ranks higher in 2/2 features

    Multi-domain support

    N/A
    0 Ratings
    6.1
    61%
    20 Ratings

    Integration with web analytics tools

    N/A
    0 Ratings
    7.5
    75%
    41 Ratings

    Attribute Ratings

    • Google Tag Manager is rated higher in 1 area: Likelihood to Recommend
    • Yoast Wordpress SEO Plugins is rated higher in 2 areas: Usability, Support Rating
    • Google Tag Manager and Yoast Wordpress SEO Plugins are tied in 1 area: Likelihood to Renew

    Likelihood to Recommend

    9.2

    Google Tag Manager

    92%
    68 Ratings
    8.1

    Yoast Wordpress SEO Plugins

    81%
    59 Ratings

    Likelihood to Renew

    10.0

    Google Tag Manager

    100%
    6 Ratings
    10.0

    Yoast Wordpress SEO Plugins

    100%
    1 Rating

    Usability

    8.2

    Google Tag Manager

    82%
    13 Ratings
    10.0

    Yoast Wordpress SEO Plugins

    100%
    1 Rating

    Availability

    9.1

    Google Tag Manager

    91%
    2 Ratings

    Yoast Wordpress SEO Plugins

    N/A
    0 Ratings

    Support Rating

    6.1

    Google Tag Manager

    61%
    12 Ratings
    7.7

    Yoast Wordpress SEO Plugins

    77%
    38 Ratings

    Online Training

    7.3

    Google Tag Manager

    73%
    1 Rating

    Yoast Wordpress SEO Plugins

    N/A
    0 Ratings

    Implementation Rating

    9.8

    Google Tag Manager

    98%
    4 Ratings

    Yoast Wordpress SEO Plugins

    N/A
    0 Ratings

    Likelihood to Recommend

    Google Tag Manager

    Google Tag Manager is well suited when the marketer or marketing team does not work closely with the developers. In this scenario, it means that the marketer can deploy 3rd party tools such as live chat widgets, advertising pixels, and much more themselves in a timely manner. Google Tag Manager may be less relevant in an organization where the marketer is also the developer or has a strong development background, where they can implement the 3rd party tags directly on the site when they need. But even in this instance, there's still great benefit in using Google Tag Manager.
    Quentin Aisbett | TrustRadius Reviewer

    Yoast Wordpress SEO Plugins

    Yoast Wordpress SEO Plugins is really great for any application - home pages, blogs, etc. It saves a lot of time researching keywords, but it is time-consuming crafting content, which I think is a necessary evil. I wasn't really seeing the immediate results I had hoped for, but there could be a variety of reasons for that (cookies, caches, etc.). Overall, if you have the time to dedicate and utilize the tool, it's awesome!
    Emily Hammell | TrustRadius Reviewer

    Pros

    Google Tag Manager

    • Selecting elements on a site [object, class, cookie, etc] (to later fire an event, send some data, etc) is very easy with triggers. Want to add an event when someone clicks on a button? Super easy. It was many many DOM selectors and you can even add custom functions if you need to do something more specific
    • In general, firing events in different circumstances is very easy mixing triggers and tags. You can track almost any element of the DOM and do whatever you want with it.
    • Testing is a great functionality. Only you can see what's on the site and you can debug it easily by seeing which events or tags were triggered and all the DOM elements involved (and why they matched the trigger).
    • Working in environments (staging, production) and versioning is easy to do, deploying changes in 2 clicks.
    Santiago Valdés | TrustRadius Reviewer

    Yoast Wordpress SEO Plugins

    • Evaluate the SEO score of any given page's content.
    • Makes it simple to manage the title and description for a page (what shows up on Google search results).
    • Boils down complicated topics such as canonical URLs for non-technical users.
    • Easy explanations for any and all options, including why to use or not use an option.
    Christopher Boyd | TrustRadius Reviewer

    Cons

    Google Tag Manager

    • There are several good integrations, but there can always be more. Native tracking for call tracking solutions, analytics providers, non-Google advertisers would be top of my list.
    • Documentation is just dreadful. Luckily there are some awesome folks out there doing crowdsourced tutorials (shout out to Simo Ahava) but by and large the Google Tag Manager instructions are worth what you pay for them.
    J.P. VanderLinden | TrustRadius Reviewer

    Yoast Wordpress SEO Plugins

    • Density: Because even the free, basic Yoast SEO tool has SO MANY FEATURES, if you're brand new to SEO as a concept/practice, you might feel a little overwhelmed at first. Just go watch the training videos!
    • Bulk Title Editing: I'm sure this tool can be useful, but I've never found it to be particularly intuitive or helpful.
    • Limitations: I'm grasping at straws here, but it would be nice if some of the premium (paid) features- specifically the social media previews- were available in the free version. Like I said, grasping.
    Michelle Green Arnson | TrustRadius Reviewer

    Pricing Details

    Google Tag Manager

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Google Tag Manager Editions & Modules

    Additional Pricing Details

    Yoast Wordpress SEO Plugins

    General

    Free Trial
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $0 per year

    Yoast Wordpress SEO Plugins Editions & Modules

    Edition
    Premium$99.001
    1. Per Site
    Additional Pricing Details

    Likelihood to Renew

    Google Tag Manager

    Google Tag Manager 10.0
    Based on 6 answers
    Google Tag Manager makes tracking traffic to our websites effortless, which enables our developers to focus on other tasks. Setting up a new instance takes only minutes and additional scripts can be added/modified without touching the source code of a site in production. This enables our marketing directors to coordinate tests and experiments with minimal effort.
    Anonymous | TrustRadius Reviewer

    Yoast Wordpress SEO Plugins

    Yoast Wordpress SEO Plugins 10.0
    Based on 1 answer
    I see no reason to discontinue using Yoast as it has been very beneficial for my website and my business.
    James McQuillin | TrustRadius Reviewer

    Usability

    Google Tag Manager

    Google Tag Manager 8.2
    Based on 13 answers
    Google Tag Manager is the definition of a learning curve. At the beginning, you can barely do the minimum and it can seem questionable as to why you would use it. However, as users begin to learn its offerings and see how it can do much more, they will have a moment where GTM becomes a tool that empowers their ability to track and efficiently collect data for important business questions.
    Matthew Stewart | TrustRadius Reviewer

    Yoast Wordpress SEO Plugins

    Yoast Wordpress SEO Plugins 10.0
    Based on 1 answer
    All the information is integrated on-screen while writing content and the scores and related score elements (i.e. paragraph/sentence length, transition words, keyphrase density, etc.) are all updated live as I write which I think is amazingly helpful.
    James McQuillin | TrustRadius Reviewer

    Support Rating

    Google Tag Manager

    Google Tag Manager 6.1
    Based on 12 answers
    It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP).In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
    Stéphane Hamel | TrustRadius Reviewer

    Yoast Wordpress SEO Plugins

    Yoast Wordpress SEO Plugins 7.7
    Based on 38 answers
    There are plenty of amazing articles published on their site, however, I don't rate their actual support team as being particularly helpful. I made multiple points of contact regarding the internal link counter not working and even though they began troubleshooting I think when it became too hard it was just forgotten about and so is still unresolved.
    Victoria Hoete-Dodd | TrustRadius Reviewer

    Online Training

    Google Tag Manager

    Google Tag Manager 7.3
    Based on 1 answer
    I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
    Stéphane Hamel | TrustRadius Reviewer

    Yoast Wordpress SEO Plugins

    No score
    No answers yet
    No answers on this topic

    Implementation Rating

    Google Tag Manager

    Google Tag Manager 9.8
    Based on 4 answers
    Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
    David Gailey | TrustRadius Reviewer

    Yoast Wordpress SEO Plugins

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Google Tag Manager

    We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
    Ben Rubenstein | TrustRadius Reviewer

    Yoast Wordpress SEO Plugins

    This is my go-to plugin for SEO. It is easy, and I trust Yoast will give me solid results. In a short time period, our website has seen measurable results in organic search traffic. Our previous website didn't use page level SEO tools to this extent. We are systematically updating each page using the Yoast WordPress SEO Plugin. We are pleased with the results
    Anonymous | TrustRadius Reviewer

    Return on Investment

    Google Tag Manager

    • GTM is very useful to determine if a particular element on the site is useful (i.e. is it being watched, is it being clicked, does it help customers navigate through more pages). As an SEO person, I can use this information to decide what to optimize for but also to track progress and see improvements in engagement.
    • With the use of Google Tag Manager, I was able to easily inject an A/B testing tool which lead to several improvements in lead generation.
    Anonymous | TrustRadius Reviewer

    Yoast Wordpress SEO Plugins

    • Yoast Wordpress SEO Plugin along with other SEO investments we have made with our new website has extremely paid off on new business opportunity creation. Since August 2018 we have added over $100K of new business opps solely sourced from SEO searches on pages and posts that Yoast has helped us optimize.
    • Yoast Wordpress SEO Plugin saves our marketing team a lot of time. Since the plugin lives in WordPress and provides live tips we can make to the page or post, our team doesn't have to guess on what keyword, or meta-tag, or how many internal and external links a page or post should have using an additional platform. It is just conveniently there for us to use regularly.
    • Yoast Wordpress SEO Plugin cannot be the only piece of software your website relies on to obtain SEO optimization with search engines. It is a piece of the puzzle, and you can only maximize its' value by making sure your website is scam free, the code under the hood is healthy, and the load time and page weight is light.
    Rachel Green | TrustRadius Reviewer

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