Google Trends is a search engine optimization software solution offered by .
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Yext
Score 8.7 out of 10
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Yext is a digital experience software provider headquartered in New York, New York.
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Google Trends
Yext
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Google Trends
Yext
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The cost of Yext varies depending on a number of factors such as package type, business size, entity count, and more. To create a solution that fits your business goals, please contact us or request a demo.
Google Trends is appropriate in so many scenarios, but I definitely suggest it for content ideas and inspiration. Many people utilize it after already writing their content to add in popular phrases or words, but that is not enough. The platform should be used prior and during the content creation process so that you can use the data to see what your audience/customers are interested in at the moment and create the content based on their interests. It can help, but I find it much less appropriate to use it after your article, eBook, etc. is already written. Maximize on this useful tool by ensuring the topic you're writing about is relevant in the first place before simply adding in popular keywords. An article that's written based on what's trending will be far more successful than an article that solely has popular phrases added to it.
Yext is great for bigger clients. If your client has a franchise of any kind, or even multiple locations, that's an ideal use case. For smaller clients, with one location that doesn't change a lot, Yext isn't as viable, and the effort to update maybe ten or fifteen listings would be worth it.
Google Trends shows me geographic locations where a particular topic may be useful for advertising.
Google Trends allows me to drill down into those locations to metro and city levels where I can focus on exactly what local business clients need to know.
Google Trends allows me to identify and qualify search terms that my client's need to optimize their websites and social media content for.
Google Trends shows me what people are talking about in a specific location over a specific period of time. This is a great way to know what I should be posting on social media.
Yext provides information within the portal on how you can enhance your listings as well as how you can fix any issues with your listings that may exist.
Yext's dedicated account managers can help you with any issues that may arise. For example our location pin on Apple Maps was wrong on one of our clinic listings and our Yext account manager reached out directly to Apple support and fixed the issue.
Cost. This platform offers a lot of powerful features, but it has an expensive barrier to entry.
Annual contracts limit flexibility for smaller companies
The biggest drawback is that you need to keep your subscription active or listings/citation data will revert back to what it was pre-Yext implementation
Google Trends is very easy to use. you just search for a certain keyword or phrase, and it tells you how often that keyword or phrase is searched, where in the world it is searched, and over the last decade, how often it is per year.
I haven't needed to use any support for Google Trends. However, I've used Google's support in general and it's a hit or miss. Usually, there's a long wait or they don't understand my problem. They are the only ones that can help, so sometimes I feel stuck. They prioritize paying customers for sure.
Have been very impressed with the support we receive from Yext. I always feel I am listened to and if I have any problems or concerns they are quickly addressed. I have multiple ways to obtain support, either technical or strategic support, and they are responsive. I couldn't ask for more.
Overall I think that Ahrefs is a better product when it comes to really drilling down and getting all the data that you need in order to understand a given behavior or problem. Ahrefs is much more powerful in its feature set but does not have the same level of overall data/visual data representation that Google Trends does.
We use Yext and all the other products mentioned here. Yext overlaps a bit with BrightLocal, but BrightLocal acknowledges Yext and thus makes it easy to avoid duplicated work. Each service provides a unique service that we use with our clients. We have been with Yext since its early days and at that time, they were a direct tool to manage a client's online footprint. Yext continues to upgrade its services providing new ways to help clients.
Yext has absolutely strengthened our SEO performance and has driven leads that perform extremely well.
Yext has improved our consultation show rate because all of the clinic information for each of our locations is accurate no matter which website our clients are using to search for the clinic info.
Yext has allowed our organization to ensure the correct phone numbers are listed across the web, which increased the number of inbound leads that come into our Call Center.
