Likelihood to Recommend Google Trends is appropriate in so many scenarios, but I definitely suggest it for content ideas and inspiration. Many people utilize it after already writing their content to add in popular phrases or words, but that is not enough. The platform should be used prior and during the content creation process so that you can use the data to see what your audience/customers are interested in at the moment and create the content based on their interests. It can help, but I find it much less appropriate to use it after your article, eBook, etc. is already written. Maximize on this useful tool by ensuring the topic you're writing about is relevant in the first place before simply adding in popular keywords. An article that's written based on what's trending will be far more successful than an article that solely has popular phrases added to it.
Read full review Yoast Wordpress SEO Plugins is really great for any application - home pages, blogs, etc. It saves a lot of time researching keywords, but it is time-consuming crafting content, which I think is a necessary evil. I wasn't really seeing the immediate results I had hoped for, but there could be a variety of reasons for that (cookies, caches, etc.). Overall, if you have the time to dedicate and utilize the tool, it's awesome!
Read full review Pros Google Trends shows me geographic locations where a particular topic may be useful for advertising. Google Trends allows me to drill down into those locations to metro and city levels where I can focus on exactly what local business clients need to know. Google Trends allows me to identify and qualify search terms that my client's need to optimize their websites and social media content for. Google Trends shows me what people are talking about in a specific location over a specific period of time. This is a great way to know what I should be posting on social media. Read full review Evaluate the SEO score of any given page's content. Makes it simple to manage the title and description for a page (what shows up on Google search results). Boils down complicated topics such as canonical URLs for non-technical users. Easy explanations for any and all options, including why to use or not use an option. Read full review Cons Top charts: would be nice to include top charts for the current month. Explainers: would be good to have some information buttons next to graphics and charts to show in depth what criteria go into making those charts. More images: would be interesting to see trending image searches. Read full review Density: Because even the free, basic Yoast SEO tool has SO MANY FEATURES, if you're brand new to SEO as a concept/practice, you might feel a little overwhelmed at first. Just go watch the training videos! Bulk Title Editing: I'm sure this tool can be useful, but I've never found it to be particularly intuitive or helpful. Limitations: I'm grasping at straws here, but it would be nice if some of the premium (paid) features- specifically the social media previews- were available in the free version. Like I said, grasping. Read full review Likelihood to Renew I see no reason to discontinue using Yoast as it has been very beneficial for my website and my business.
Read full review Usability Google Trends is very easy to use. you just search for a certain keyword or phrase, and it tells you how often that keyword or phrase is searched, where in the world it is searched, and over the last decade, how often it is per year.
Read full review All the information is integrated on-screen while writing content and the scores and related score elements (i.e. paragraph/sentence length, transition words, keyphrase density, etc.) are all updated live as I write which I think is amazingly helpful.
Read full review Support Rating I haven't needed to use any support for Google Trends. However, I've used Google's support in general and it's a hit or miss. Usually, there's a long wait or they don't understand my problem. They are the only ones that can help, so sometimes I feel stuck. They prioritize paying customers for sure.
Read full review There are plenty of amazing articles published on their site, however, I don't rate their actual support team as being particularly helpful. I made multiple points of contact regarding the internal link counter not working and even though they began troubleshooting I think when it became too hard it was just forgotten about and so is still unresolved.
Read full review Alternatives Considered Overall I think that
Ahrefs is a better product when it comes to really drilling down and getting all the data that you need in order to understand a given behavior or problem.
Ahrefs is much more powerful in its feature set but does not have the same level of overall data/visual data representation that Google Trends does.
Carl Pieri Growth Marketing Manager, HubSpot for Startups
Read full review This is my go-to plugin for SEO. It is easy, and I trust Yoast will give me solid results. In a short time period, our website has seen measurable results in organic search traffic. Our previous website didn't use page level SEO tools to this extent. We are systematically updating each page using the Yoast
WordPress SEO Plugin. We are pleased with the results
Read full review Return on Investment Google Trends has shown me when a keyword is no longer working for my website so that I can adjust the content accordingly. It shows me seasonal differences so I can adjust my PPC budgets to be on pace with the trends. Read full review Yoast Wordpress SEO Plugin along with other SEO investments we have made with our new website has extremely paid off on new business opportunity creation. Since August 2018 we have added over $100K of new business opps solely sourced from SEO searches on pages and posts that Yoast has helped us optimize. Yoast Wordpress SEO Plugin saves our marketing team a lot of time. Since the plugin lives in WordPress and provides live tips we can make to the page or post, our team doesn't have to guess on what keyword, or meta-tag, or how many internal and external links a page or post should have using an additional platform. It is just conveniently there for us to use regularly. Yoast Wordpress SEO Plugin cannot be the only piece of software your website relies on to obtain SEO optimization with search engines. It is a piece of the puzzle, and you can only maximize its' value by making sure your website is scam free, the code under the hood is healthy, and the load time and page weight is light. Read full review ScreenShots