Likelihood to Recommend The transition to Google has been painful - key contacts are no longer available.
Read full review Meltwater is well-suited for agencies that have an engagement team who is looking to service a variety of client needs such as social media reporting, public relations outreach, and community management. If you're looking to have a platform serve just one need, you can still use Meltwater but will get more bang for your buck if you are needing a variety of tools.
Read full review Pros Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page. Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS. Read full review Media research - you can search for relevant publications and journalists to add to your media list. Earned media coverage - you can search for coverage of your brand and find news stories that also include data that may be useful (how many people did the story reach for example). Building media lists - if you have no current existing list, you can build and export one in Excel for example. Read full review Cons More customization - Would like to have the ability to edit more without coding. Read full review The dashboards are not user-friendly, customizable (color, font size, etc.), or worthy of presenting to a client. All of the insights from a dashboard get pulled from the platform and placed into a more client-friendly presentation. Paywalls for certain publications connected to who-knows-what. DowJones racket limits media monitoring capabilities and results in manual searches for a growing number of publications. TVeyes, the broadcast monitoring arm of the media monitoring capabilities, just needs TLC and to become more client-facing. Currently, the links produced to share clips look sketchy, and they have a relatively short shelf life. Read full review Likelihood to Renew Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad. During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
Read full review Meltwater works well for our organization and has allowed us to meet our internal goals. We are always open to new products and services that may be able to provide similar or better features; however, our experience has been that many of Meltwater's competitors are not up to the task.
Read full review Usability Very easy to use, almost anyone can learn how to build a comprehensive promotion.
Read full review Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.
Read full review Reliability and Availability I have never been kicked out of Wildfire service. Always up and running.
Read full review Performance Easy to perform tasks and quick to upload changes to your promotions.
Read full review Support Rating Phone and email support were always available to us when we needed it.
Read full review Our account rep at Meltwater went dark for a long time. Then, a couple of weeks ago, our new account manager reached out to set up a meeting. Apparently, they had a big shakeup in the company, and there were some personnel changes. Our new account rep was great in discussing the platform's capabilities that were available to us and even offered to schedule a follow-up meeting with his technical team to introduce our new social media team members to the platform and how it could help them with their jobs.
Read full review In-Person Training Again, really in-depth and helpful for a program that is really easy to use.
Read full review Online Training Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
Read full review Walked step by step through program. Very informative on a program that doesn't require much training.
Read full review Implementation Rating Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
Read full review You are only allowed 15 users, so make sure you've identified who will have access to use the tool.
Read full review Alternatives Considered Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
Read full review I was looking for a full-service option. I did some research. What really sold me was the presentation. They offered products that were helpful, and I wasn’t even aware of them. It is more expensive than the other products that are out there, but you get more. The other companies are good, but Meltwater Media Intelligence is more full service.
Read full review Return on Investment As with any social media management tool, there is a savings on labor hours (rather than doing the manual work) Aggregating all content into one system creates efficiencies for content teams Read full review As a PR firm, we rely on the media databases that [Meltwater Media Intelligence Platform] supplies to deliver the media exposure that they expect from us. We utilize their tracking of media hits for our overall reporting to our clients. Both of these are advantageous in helping us to not only keep our existing clients happy but also to gain new clients (and, in turn - revenue), as well. Read full review ScreenShots