Wildfire Interactive (Discontinued) vs. Nosto Visual UGC, powered by Stackla

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Wildfire Interactive (Discontinued)
Score 10.0 out of 10
N/A
Wildfire was a social media advertising management software application that was acquired but since discontinued by Google.N/A
Nosto Visual UGC, powered by Stackla
Score 8.0 out of 10
N/A
A solution to discover, curate, rights manage, and display visual user-generated content (UGC) across online experiences—from websites and emails to social media, and ads. Nosto acquired Stackla in June of 2021.N/A
Pricing
Wildfire Interactive (Discontinued)Nosto Visual UGC, powered by Stackla
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Wildfire Interactive (Discontinued)Nosto Visual UGC, powered by Stackla
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Wildfire Interactive (Discontinued)Nosto Visual UGC, powered by Stackla
Top Pros
Top Cons

No answers on this topic

Best Alternatives
Wildfire Interactive (Discontinued)Nosto Visual UGC, powered by Stackla
Small Businesses
Growave
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Score 9.4 out of 10
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Score 9.4 out of 10
Medium-sized Companies
Emplifi Social Marketing Cloud
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Score 8.9 out of 10
Emplifi Social Marketing Cloud
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Score 8.9 out of 10
Enterprises
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Emplifi Social Marketing Cloud
Score 8.9 out of 10
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User Ratings
Wildfire Interactive (Discontinued)Nosto Visual UGC, powered by Stackla
Likelihood to Recommend
2.0
(4 ratings)
8.0
(1 ratings)
Likelihood to Renew
7.9
(3 ratings)
-
(0 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
10.0
(1 ratings)
-
(0 ratings)
Support Rating
9.5
(2 ratings)
10.0
(1 ratings)
Online Training
8.5
(2 ratings)
-
(0 ratings)
Implementation Rating
8.5
(2 ratings)
-
(0 ratings)
User Testimonials
Wildfire Interactive (Discontinued)Nosto Visual UGC, powered by Stackla
Likelihood to Recommend
Discontinued Products
The transition to Google has been painful - key contacts are no longer available.
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Nosto
If people are regularly sharing your product favorably across social media, this tool will help you automate, segment and display that social content across websites, emails and events. Products as big as destinations can benefit from Stackla all the way down to merchandise such as clothing. Stackla can not benefit your product if your product is not very visual or if people aren't talking about your product.
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Pros
Discontinued Products
  • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
  • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
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Nosto
  • GoConnect feature lets you upload to a feed without using social media.
  • A number of display options including an email embed code, website widgets and event walls.
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Cons
Discontinued Products
  • More customization - Would like to have the ability to edit more without coding.
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Nosto
  • The UI can generally be confusing, and there are roughly four steps with detailed settings that don't feel intuitive to create one widget.
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Likelihood to Renew
Discontinued Products
Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
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Nosto
No answers on this topic
Usability
Discontinued Products
Very easy to use, almost anyone can learn how to build a comprehensive promotion.
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Nosto
No answers on this topic
Reliability and Availability
Discontinued Products
I have never been kicked out of Wildfire service. Always up and running.
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Nosto
No answers on this topic
Performance
Discontinued Products
Easy to perform tasks and quick to upload changes to your promotions.
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Nosto
No answers on this topic
Support Rating
Discontinued Products
Phone and email support were always available to us when we needed it.
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Nosto
Support has been a positive experience with quick response times and an extensive knowledgebase and ticketing system.
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Online Training
Discontinued Products
Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
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Nosto
No answers on this topic
Implementation Rating
Discontinued Products
Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
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Nosto
No answers on this topic
Alternatives Considered
Discontinued Products
Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
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Nosto
Minimal experience with CrowdRiff, but the user interface is generally a little more friendly. Stackla was chosen after a thorough R&D process and the potential to partner with our company and industry.
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Return on Investment
Discontinued Products
  • As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
  • Aggregating all content into one system creates efficiencies for content teams
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Nosto
  • In some situations, including Stackla event walls in a sponsorship package has increased our bottom line for an event we plan.
  • Stackla saves you quite a bit of time when creating social media albums to display on your website.
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ScreenShots