GroSocial (Discontinued Product) vs. Hootsuite Amplify

They built their platform largely on contests. They still do a fairly good job on these

Incentivized

There needs to be a cost-benefit analysis to determine the value we are getting. Once we are able to see that the advocacy is resulting in sales/registration we can provide a more accurate score.

Incentivized

• Increase Leads
• Increase Sales
• Increase Customers

Incentivized

• Consistent message
• Easy to use
• Mobile app

Incentivized

• When Infusionsoft purchased GroSocial it seemed like product development ceased. Many other companies surpassed their abilities.
• They are very expensive for what they offer. Many other companies now offer better platforms, for far less.
• When there was an issue (ie in a campaign, or link broke etc) the support team would blame the client first, when in most cases it could be proven to be a software malfunction.
• Tabs are no longer smart phone friendly. When we stopped using GroSocial they had not set up the redirect link at that time. This may have changed now.
• When you manage multiple accounts, your client could stop your access to their account. They could then stop paying for the service, and their tabs would still be live. GroSocial is the only one who could disable the tabs. It was not automatic.

Incentivized

• Provide a better, more integrated experience into the corporate ecosystem
• Customizable gamification options

Incentivized

Unsure whether cost justifies the purchase, or whether Hootsuite as an entire product line will continue to meet our needs

Incentivized

GroSocial quite simply does not stack up to the competition. They are years behind in development. We have moved all our clients to other platforms.

Incentivized

Equal but part of Hootsuite which we were already using

Incentivized

• Haven't seen a significant change yet

Incentivized

• It has helped bring awareness to key business priorities

Incentivized