GroSocial (Discontinued Product) vs. Opal

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GroSocial (Discontinued Product)
Score 6.0 out of 10
N/A
Social media management software for Facebook. No longer supported by Infusionsoft.
$29
per month
Opal
Score 4.5 out of 10
Enterprise companies (1,001+ employees)
Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target use Opal to collaborate, plan, and visualize, while ensuring an always-unified brand voice. Plan every facet of the brand experience, to ensure consistency throughout every moment and across every channel. Create…
$10,000
per year
Pricing
GroSocial (Discontinued Product)Opal
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
GroSocial (Discontinued Product)Opal
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
GroSocial (Discontinued Product)Opal
Small Businesses
Growave
Growave
Score 9.4 out of 10
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.6 out of 10
Medium-sized Companies
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
LeanData
LeanData
Score 9.8 out of 10
Enterprises
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
Adobe Marketing Cloud
Adobe Marketing Cloud
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GroSocial (Discontinued Product)Opal
Likelihood to Recommend
6.0
(2 ratings)
1.0
(6 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
GroSocial (Discontinued Product)Opal
Likelihood to Recommend
Infusionsoft
They built their platform largely on contests. They still do a fairly good job on these
Read full review
Opal
I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
Read full review
Pros
Infusionsoft
  • Increase Leads
  • Increase Sales
  • Increase Customers
Read full review
Opal
  • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
  • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
  • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
Read full review
Cons
Infusionsoft
  • When Infusionsoft purchased GroSocial it seemed like product development ceased. Many other companies surpassed their abilities.
  • They are very expensive for what they offer. Many other companies now offer better platforms, for far less.
  • When there was an issue (ie in a campaign, or link broke etc) the support team would blame the client first, when in most cases it could be proven to be a software malfunction.
  • Tabs are no longer smart phone friendly. When we stopped using GroSocial they had not set up the redirect link at that time. This may have changed now.
  • When you manage multiple accounts, your client could stop your access to their account. They could then stop paying for the service, and their tabs would still be live. GroSocial is the only one who could disable the tabs. It was not automatic.
Read full review
Opal
  • No publishing capabilities, for the most part.
  • No analytics tie-ins.
  • Rather pricey.
  • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
Read full review
Alternatives Considered
Infusionsoft
GroSocial quite simply does not stack up to the competition. They are years behind in development. We have moved all our clients to other platforms.
Read full review
Opal
I've used Percolate and it's said to be a competitor of Opal, but in reality, it's a tool I've struggled with. It's fine for day-to-day scheduling and publishing, but lacks the flexibility and functionality of Opal. Opal really feels like it was built by storytellers where Percolate feels like it was built purely by an engineering team.
Read full review
Return on Investment
Infusionsoft
  • Haven't seen a significant change yet
Read full review
Opal
  • Opal helps us with visibility and content sharing, so that teams have greater awareness of assets that have already been created, meaning they can leverage them instead of creating net new.
Read full review
ScreenShots

Opal Screenshots

Screenshot of Preview content exactly as it will appear in market to the audience. Collaborate with teammates and track changes in the  Chat & Activity window.Screenshot of View scheduled Moments across all campaigns on the Calendar -- by day, week, or month.Screenshot of Plan marketing content and campaigns using Boards, a free-form space for brainstorming, briefing, and scenario planning.