gShift vs. OutboundEngine

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
gShift
Score 7.1 out of 10
Mid-Size Companies (51-1,000 employees)
gShift is the flagship cloud-based search engine optimization platform from the Canadian company gShift Labs headquartered in Barrie, Ontario, launched in 2009 to simplify and "demystify" organic SEO. Billed as a comprehensive and integrated suite of tools, gShift offers keyword analysis across multiple and international (including Baidu) search engines, backlink checking and insights, content-level analytics and reporting, mobile discoverability and local search analysis, and some more rarely…
$199
OutboundEngine
Score 8.4 out of 10
N/A
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social…
$199
per user
Pricing
gShiftOutboundEngine
Editions & Modules
kontextURLs
$199
Influencer Marketing module
$299
Brand Professional
$325
Agency Professional
$999
Essential
$199
per user
Value
$299
per user
Premium
$499
per user
Offerings
Pricing Offerings
gShiftOutboundEngine
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup fee$99 per user
Additional DetailsSEO Platform pricing is based on the number of keywords per month. kontextURL pricing is based on the number of clicks registered per month. Influencer Marketing module pricing is based on the number of influencers and/or rosters managed.More information is available on the vendor's website.
More Pricing Information
Features
gShiftOutboundEngine
SEO
Comparison of SEO features of Product A and Product B
gShift
8.6
1 Ratings
10% above category average
OutboundEngine
-
Ratings
Keyword analysis10.01 Ratings00 Ratings
Backlink management6.01 Ratings00 Ratings
SERP ranking tracking10.01 Ratings00 Ratings
Page grader9.01 Ratings00 Ratings
Competitive analysis9.01 Ratings00 Ratings
Site audit / diagnostics7.01 Ratings00 Ratings
Site recommendations8.01 Ratings00 Ratings
Task management10.01 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
gShift
8.3
1 Ratings
9% above category average
OutboundEngine
-
Ratings
Local SEO10.01 Ratings00 Ratings
Social SEO9.01 Ratings00 Ratings
Mobile SEO4.01 Ratings00 Ratings
Global SEO10.01 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
gShift
6.0
2 Ratings
34% below category average
OutboundEngine
-
Ratings
Multi-domain support5.01 Ratings00 Ratings
Integration with web analytics tools7.02 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
gShift
-
Ratings
OutboundEngine
8.2
48 Ratings
7% above category average
Mobile optimization00 Ratings8.343 Ratings
Email deliverability reporting00 Ratings8.548 Ratings
List management00 Ratings7.843 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
gShift
-
Ratings
OutboundEngine
7.9
37 Ratings
9% above category average
Automated sales alerts and tasks00 Ratings7.937 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
gShift
-
Ratings
OutboundEngine
8.0
46 Ratings
10% above category average
Social sharing and campaigns00 Ratings8.046 Ratings
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gShiftOutboundEngine
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Score 9.2 out of 10
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Score 8.7 out of 10
Medium-sized Companies
Advanced Web Ranking
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Score 8.2 out of 10
Kentico Xperience
Kentico Xperience
Score 6.4 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.6 out of 10
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Score 6.4 out of 10
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User Ratings
gShiftOutboundEngine
Likelihood to Recommend
10.0
(2 ratings)
8.1
(59 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(2 ratings)
Usability
-
(0 ratings)
8.0
(5 ratings)
Availability
-
(0 ratings)
9.4
(26 ratings)
Support Rating
-
(0 ratings)
6.8
(24 ratings)
User Testimonials
gShiftOutboundEngine
Likelihood to Recommend
gShift Labs
gShift's pace of development is pretty amazing and they are very responsive to enhancement requests and other feedback on their solutions. gShift is well-suited for an agency environment where multiple clients need the basics in keyword rankings and website analytics and PPC reporting integration. gShift is less suited for a large organizations with multiple properties or web presences that are all integrated but require silos for reporting purposes or any type of parent-child reporting relationship that necessitates reporting at the property level as well as summarized reporting for all properties.
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Elm Street Technology
OutboundEngine does a referral campaign and I've been able to close a couple of deals based on getting in touch with people who engage with this campaign and state they could use my services in the next 6 months. This is a great follow up tool for those you may or may not know are going to be needing your services.
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Pros
gShift Labs
  • Bringing most of your applications to one platform.
  • Managing Gmail Accounts.
  • Bringing all your communication channels to one spot.
  • Easy setup and account integration.
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Elm Street Technology
  • The content that they generate to send to our clients is relevant and the clients want to engage with us. It makes us appear more professional and consistent, even though we are a smaller company.
  • It helps us stay in touch with clients and helps us stay top of mind. We are able to generate more new business leads if we are in consistent contact with current, former, and potential clients.
  • Their customer service and support is outstanding. All my questions were answered and I went into the program feeling confident and knowledgeable.
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Cons
gShift Labs
  • Minor bugs and defects are an ongoing issue - for example, PDF export capability for custom dashboards seems to be down frequently. While these type of defects are always resolved in 1-2 weeks, the fact that some of them keep reoccurring is an ongoing frustration.
  • Custom Dashboard functionality is limited to pre-set defaults as far as what data points or "beacons" as gShift calls them, that you could pull.
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Elm Street Technology
  • I do not like the use of drawings to attract new customers, and they have ignored my requests to eliminate that for my personal emails.
  • I do not like it when a competitor in my immediate market has the same posts. It cheapens the service or makes it appear that I am simply sharing another's post.
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Likelihood to Renew
gShift Labs
No answers on this topic
Elm Street Technology
The biggest issue is poor ROI. The second biggest issue is rigid customer service process, lack of a sense of urgency, and inability to reach out to upper management with issues.
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Usability
gShift Labs
No answers on this topic
Elm Street Technology
Overall, OutboundEngine is very user friendly. It is simple to set up and explore, and if there are any issues or questions, the customer service team and account managers are always available to help. They are very knowledgeable and were able to explain everything in detail to me. The program is easy to navigate and helps me stay organized, and an uncomplicated and straightforward solution was exactly what I was looking for
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Reliability and Availability
gShift Labs
No answers on this topic
Elm Street Technology
I haven't had to contact Outbound Engine because I haven't had any application errors or unplanned outages. I basically have had such a trouble free experience with them that I haven't had to call. Everything is automated and I get a notice to review every isse. I suppose if I personalized the newsletter a bit more and added some of my own articles, I would need to contact them, (which I should really start to do) but so far things have been so on point, I haven't felt the need.
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Support Rating
gShift Labs
No answers on this topic
Elm Street Technology
The customer service was excellent! Everyone I spoke to was kind and knowledgeable. My account manager was easily reachable. Setup of the OutboundEngine program was explained really thoroughly, and we knew how we could best use the product to meet the needs of our clients and get our online and social media presence off the ground.
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Alternatives Considered
gShift Labs
They are very different tools can't compare them.
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Elm Street Technology
I selected it for the ability to have an automated system do 3 things all at once, social media posts, emails and the instant communication with the chat box. I have never seen a chat come through that lead to a helpful client touchpoint. I have never used another product but have since begun to weigh some of the less expensive options.
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Return on Investment
gShift Labs
  • We have been able to identify other keyword ranking opportunities and increase our on-site conversion rate.
  • gShift has helped us prioritize content and discover content that is over-performing, and better optimize that content and use it for remarketing purposes.
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Elm Street Technology
  • It has provided a consistent email message to my clients
  • It has provided a consistent social media presence for my past clients
  • It has helped me obtain and correlate customer reviews
  • Unfortunately I cannot say that I have any direct information that a sale was generated directly as a result of OutboundEngine. I feel that it has but I have no measurable proof of this
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ScreenShots

gShift Screenshots

Screenshot of Web Presence Overview Dashboard - collection of data beacons to help focus on analytics, keyword and content performance trends, competitive visibility trends, keyword discovery, content discovery and competitor discovery.Screenshot of An agency level beacon designed to highlight keyword/content, analytics and domain-specific trends across multiple web presences.Screenshot of Keyword Dashboard - a collection of beacons designed to provide keyword visibility and discovery insights.Screenshot of Content Engagement Dashboard - Customizable kurl  dashboard designed to provide insight on content performance.Screenshot of Content Conversion Dashboard - Customizable kurl dashboard designed to provide insight into performance, optimization and ROI of content campaigns.Screenshot of Site Audit Recommendations - prioritized list of website issues based on technical SEO best practices.

OutboundEngine Screenshots

Screenshot of Automated Social Media MarketingScreenshot of A personalized snapshot of your account activity and warmest leads.Screenshot of Personally designed, tested, and automated emails