gShift vs. T2M URL Shortener

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
gShift
Score 7.1 out of 10
Mid-Size Companies (51-1,000 employees)
gShift is the flagship cloud-based search engine optimization platform from the Canadian company gShift Labs headquartered in Barrie, Ontario, launched in 2009 to simplify and "demystify" organic SEO. Billed as a comprehensive and integrated suite of tools, gShift offers keyword analysis across multiple and international (including Baidu) search engines, backlink checking and insights, content-level analytics and reporting, mobile discoverability and local search analysis, and some more rarely…
$199
T2M URL Shortener
Score 8.0 out of 10
N/A
T2M is a URL shortener built by Zesle Software in Calgary.N/A
Pricing
gShiftT2M URL Shortener
Editions & Modules
kontextURLs
$199
Influencer Marketing module
$299
Brand Professional
$325
Agency Professional
$999
No answers on this topic
Offerings
Pricing Offerings
gShiftT2M URL Shortener
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSEO Platform pricing is based on the number of keywords per month. kontextURL pricing is based on the number of clicks registered per month. Influencer Marketing module pricing is based on the number of influencers and/or rosters managed.
More Pricing Information
Community Pulse
gShiftT2M URL Shortener
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
gShiftT2M URL Shortener
SEO
Comparison of SEO features of Product A and Product B
gShift
8.6
1 Ratings
10% above category average
T2M URL Shortener
-
Ratings
Keyword analysis10.01 Ratings00 Ratings
Backlink management6.01 Ratings00 Ratings
SERP ranking tracking10.01 Ratings00 Ratings
Page grader9.01 Ratings00 Ratings
Competitive analysis9.01 Ratings00 Ratings
Site audit / diagnostics7.01 Ratings00 Ratings
Site recommendations8.01 Ratings00 Ratings
Task management10.01 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
gShift
8.3
1 Ratings
9% above category average
T2M URL Shortener
-
Ratings
Local SEO10.01 Ratings00 Ratings
Social SEO9.01 Ratings00 Ratings
Mobile SEO4.01 Ratings00 Ratings
Global SEO10.01 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
gShift
6.0
2 Ratings
34% below category average
T2M URL Shortener
-
Ratings
Multi-domain support5.01 Ratings00 Ratings
Integration with web analytics tools7.02 Ratings00 Ratings
Best Alternatives
gShiftT2M URL Shortener
Small Businesses
Nozzle
Nozzle
Score 9.9 out of 10
Branch
Branch
Score 7.8 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Branch
Branch
Score 7.8 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.6 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
gShiftT2M URL Shortener
Likelihood to Recommend
10.0
(2 ratings)
8.0
(1 ratings)
User Testimonials
gShiftT2M URL Shortener
Likelihood to Recommend
gShift Labs
gShift's pace of development is pretty amazing and they are very responsive to enhancement requests and other feedback on their solutions. gShift is well-suited for an agency environment where multiple clients need the basics in keyword rankings and website analytics and PPC reporting integration. gShift is less suited for a large organizations with multiple properties or web presences that are all integrated but require silos for reporting purposes or any type of parent-child reporting relationship that necessitates reporting at the property level as well as summarized reporting for all properties.
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Zesle Software Inc
I don't want to say that T2M is one size fits all - because they have so many features and capabilities that could be tailored to many different businesses and business needs. But I do feel like most any company, especially their underlying marketing departments, could highly benefit from its features.
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Pros
gShift Labs
  • Bringing most of your applications to one platform.
  • Managing Gmail Accounts.
  • Bringing all your communication channels to one spot.
  • Easy setup and account integration.
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Zesle Software Inc
  • The dashboards we used were awesome!
  • The stats were fairly detailed, and frankly more helpful than we anticipated going in (top browsers, top referrers, top platforms, top devices, etc).
  • SSO wasn't a must for us, but definitely a pro.
  • GDPR considerations are a huge part of our team's discussions, so it was good to know T2M was cognizant of that.
  • We used the URL expiration feature very often.
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Cons
gShift Labs
  • Minor bugs and defects are an ongoing issue - for example, PDF export capability for custom dashboards seems to be down frequently. While these type of defects are always resolved in 1-2 weeks, the fact that some of them keep reoccurring is an ongoing frustration.
  • Custom Dashboard functionality is limited to pre-set defaults as far as what data points or "beacons" as gShift calls them, that you could pull.
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Zesle Software Inc
  • The support was just ok in our experience (they were very responsive and kind, but our issues seemed(?) relatively minor and took some time to resolve, but maybe they were just more complicated than it seemed in our view).
  • We did really like the dashboards eventually, but I think they could be a little clearer/more intuitive upon an initial glance.
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Alternatives Considered
gShift Labs
They are very different tools can't compare them.
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Zesle Software Inc
To be honest, I don't think I (or anyone on my direct team to my knowledge) has worked with another tool quite like T2M. We did a couple of demos for other options when we were looking for a tool way back when, but I can't recall off-hand what they were or how they compared (aside from we obviously chose T2M - strictly based on the other demos themselves).
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Return on Investment
gShift Labs
  • We have been able to identify other keyword ranking opportunities and increase our on-site conversion rate.
  • gShift has helped us prioritize content and discover content that is over-performing, and better optimize that content and use it for remarketing purposes.
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Zesle Software Inc
  • The time savings is immeasurable.
  • Onboarding new employees to use T2M was fairly quick and easy, which allowed those efficiency gains to be even compounded.
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ScreenShots

gShift Screenshots

Screenshot of Web Presence Overview Dashboard - collection of data beacons to help focus on analytics, keyword and content performance trends, competitive visibility trends, keyword discovery, content discovery and competitor discovery.Screenshot of An agency level beacon designed to highlight keyword/content, analytics and domain-specific trends across multiple web presences.Screenshot of Keyword Dashboard - a collection of beacons designed to provide keyword visibility and discovery insights.Screenshot of Content Engagement Dashboard - Customizable kurl  dashboard designed to provide insight on content performance.Screenshot of Content Conversion Dashboard - Customizable kurl dashboard designed to provide insight into performance, optimization and ROI of content campaigns.Screenshot of Site Audit Recommendations - prioritized list of website issues based on technical SEO best practices.