gShift vs. The Search Monitor

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
gShift
Score 7.2 out of 10
Mid-Size Companies (51-1,000 employees)
gShift is the flagship cloud-based search engine optimization platform from the Canadian company gShift Labs headquartered in Barrie, Ontario, launched in 2009 to simplify and "demystify" organic SEO. Billed as a comprehensive and integrated suite of tools, gShift offers keyword analysis across multiple and international (including Baidu) search engines, backlink checking and insights, content-level analytics and reporting, mobile discoverability and local search analysis, and some more rarely…
$199
The Search Monitor
Score 8.0 out of 10
N/A
The Search Monitor from the company of the same name based in Orlando, Florida does, as the name suggests, as a search marketing intelligence tool based on constant monitoring of organic and paid search listings, as well as geo-targeted marketing and display ads. The Search Monitor monitors its own keywords, keeping a comprehensive library, and targets custom specified keywords as well. Inherent to the Search Monitor's capabilities is the ability to detect violations and protect one's…N/A
Pricing
gShiftThe Search Monitor
Editions & Modules
kontextURLs
$199
Influencer Marketing module
$299
Brand Professional
$325
Agency Professional
$999
No answers on this topic
Offerings
Pricing Offerings
gShiftThe Search Monitor
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSEO Platform pricing is based on the number of keywords per month. kontextURL pricing is based on the number of clicks registered per month. Influencer Marketing module pricing is based on the number of influencers and/or rosters managed.
More Pricing Information
Features
gShiftThe Search Monitor
SEO
Comparison of SEO features of Product A and Product B
gShift
8.6
1 Ratings
10% above category average
The Search Monitor
9.0
2 Ratings
15% above category average
Keyword analysis10.01 Ratings9.02 Ratings
Backlink management6.01 Ratings10.02 Ratings
SERP ranking tracking10.01 Ratings9.02 Ratings
Page grader9.01 Ratings9.02 Ratings
Competitive analysis9.01 Ratings9.02 Ratings
Site audit / diagnostics7.01 Ratings9.02 Ratings
Site recommendations8.01 Ratings8.02 Ratings
Task management10.01 Ratings9.02 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
gShift
8.3
1 Ratings
9% above category average
The Search Monitor
8.8
1 Ratings
14% above category average
Local SEO10.01 Ratings9.01 Ratings
Social SEO9.01 Ratings8.01 Ratings
Mobile SEO4.01 Ratings9.01 Ratings
Global SEO10.01 Ratings9.01 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
gShift
6.0
2 Ratings
34% below category average
The Search Monitor
9.0
1 Ratings
7% above category average
Multi-domain support5.01 Ratings9.01 Ratings
Integration with web analytics tools7.02 Ratings9.01 Ratings
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User Ratings
gShiftThe Search Monitor
Likelihood to Recommend
10.0
(2 ratings)
8.0
(2 ratings)
User Testimonials
gShiftThe Search Monitor
Likelihood to Recommend
gShift Labs
gShift's pace of development is pretty amazing and they are very responsive to enhancement requests and other feedback on their solutions. gShift is well-suited for an agency environment where multiple clients need the basics in keyword rankings and website analytics and PPC reporting integration. gShift is less suited for a large organizations with multiple properties or web presences that are all integrated but require silos for reporting purposes or any type of parent-child reporting relationship that necessitates reporting at the property level as well as summarized reporting for all properties.
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The Search Monitor
It would be less appropriate for businesses that cannot afford its services. I believe that almost any company can benefit from this but it needs to make sense financially. It is really well suited for mid-large businesses who want to target consumers through search engines and wants to stay ahead of competitors and see what keyphrases and words that they are using to better suit your content.
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Pros
gShift Labs
  • Bringing most of your applications to one platform.
  • Managing Gmail Accounts.
  • Bringing all your communication channels to one spot.
  • Easy setup and account integration.
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The Search Monitor
  • Competitors bidding against our keywords
  • Threat analysis
  • Automatially sending alerts if specific metrics change
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Cons
gShift Labs
  • Minor bugs and defects are an ongoing issue - for example, PDF export capability for custom dashboards seems to be down frequently. While these type of defects are always resolved in 1-2 weeks, the fact that some of them keep reoccurring is an ongoing frustration.
  • Custom Dashboard functionality is limited to pre-set defaults as far as what data points or "beacons" as gShift calls them, that you could pull.
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The Search Monitor
  • Different types of alerts
  • iPad better integration
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Alternatives Considered
gShift Labs
They are very different tools can't compare them.
Read full review
The Search Monitor
Search monitor gives better visibility on what competitors are doing for a bulk of keywords, while SEMRush lets you just see how strong the competition is for a specific domain/keyword.
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Return on Investment
gShift Labs
  • We have been able to identify other keyword ranking opportunities and increase our on-site conversion rate.
  • gShift has helped us prioritize content and discover content that is over-performing, and better optimize that content and use it for remarketing purposes.
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The Search Monitor
  • Easier to target locally
  • Violations have been easy to submit taking less time away from the team
  • Was able to increase SEO
Read full review
ScreenShots

gShift Screenshots

Screenshot of Web Presence Overview Dashboard - collection of data beacons to help focus on analytics, keyword and content performance trends, competitive visibility trends, keyword discovery, content discovery and competitor discovery.Screenshot of An agency level beacon designed to highlight keyword/content, analytics and domain-specific trends across multiple web presences.Screenshot of Keyword Dashboard - a collection of beacons designed to provide keyword visibility and discovery insights.Screenshot of Content Engagement Dashboard - Customizable kurl  dashboard designed to provide insight on content performance.Screenshot of Content Conversion Dashboard - Customizable kurl dashboard designed to provide insight into performance, optimization and ROI of content campaigns.Screenshot of Site Audit Recommendations - prioritized list of website issues based on technical SEO best practices.