Haiilo vs. SocialHP (Social HorsePower)

We believe that our employees’ personal growth is key to our business success. They are passionate experts who are eager to grow as professionals and share their knowledge. We were looking for a solution that would help us support their thought leadership and personal branding efforts. Smarp was the answer — a place where our employees could start engaging conversations around the company’s milestones and the latest industry news. For us, it is extremely important to encourage our employees to share their stories and what it’s like to work at Swarovski in their own words. We didn’t want to limit our communication efforts to the messages we share through the official Swarovski communication channels. As mentioned earlier, one of our top priorities at Swarovski is to empower our employees and support their personal growth. It is important for us to enable them to contribute to the development of our employer brand. We wanted to make sure that the content our employees receive in their personal news feeds resonates with their expertise and interest. By offering a wide range of topics and letting our employees decide which ones they want to follow, we make sure that we share the right content with them — the content they want to consume

Incentivized

To outreach, a broad audience like marketing products, news, and upcoming event details can be shared and reached to a broad level. It helps to get more voice advocacy in social media successfully.

Incentivized

• Ease of use
• Ease of setup
• Channel segmentation
• Detailed analytics

Incentivized

• SocialHP sufficiently amplifies a message, by providing clients with the exact content they require.
• Content gets managed on different social sites, which allows universal audience coverage.
• Finally, SocialHP acts as a brand ambassador, a formal social method through the monitored content flow.

Incentivized

• Pricing can be reduced per user.

Incentivized

• YouTube integration.
• Instagram Integration.
• Pinterest Integration.

Incentivized

It's a solid tool and embraced by the people who are using it.

Incentivized

very easy to use, available on PC or mobile

Incentivized

Very responsive support team, also taking into consideration feedback on how to improve the platform

Incentivized

Great support from the Account Manager on onboarding new users and explaining how the tool works.

Incentivized

Fast and smooth implementation, all aspects were clarified and solved in real time

Incentivized

Smarp is a cheaper and easier solution to implement than Sociabble. Sociabble provides a more robust and customizable platform that can be more tailored to your team but can be significantly harder for teams to adopt. Since one of the primary reasons we utilize Smarp is to make social sharing easy for users who would otherwise not do so, ease of adoption is a critical differentiator in Smarp’s favor. However, there are certainly use cases where a more robust platform like Sociabble would make more sense for a company.

Incentivized

SocialHP helps in coordinating different social sites, by creating posts that are influential and competent. SocialHP also makes the identification of high performance, which makes them conduct the marketing role efficiently. Again, SocialHP focuses on improving the marketing reach, through organic posting and content creation. Finally, SocialHP ensures that all social media channels are included and content marketing conducted.

Incentivized

• Smarp makes it easy to see the EEMV (estimated earned media value) your company has generated by sharing through the platform (the Ad spend equivalence of your efforts)
• Smarp increased the average teams LinkedIn activity/sharing by ~50%
• Smarp is affordable and often provides a positive ROI when considering the EEMV benefits

Incentivized

• It drive more potential as a business.
• Enhances business outreach globally.

Incentivized