What users are saying about
Top Rated
42 Ratings
Top Rated
42 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

Add comparison

Likelihood to Recommend

Hatchbuck

Hatchbuck is great for small to mid size businesses that are really looking to keep track of their progress with their sales leads as well as their existing customers, as well as tracking the activity their customers are taking from their communications, and automate their sales and marketing funnel as much as possible. We are a SaaS company (software as a service), with sales that range from teeny tiny to very big fish so it's been an easy tool to work with to make sure we are communicating with clients based on their size and needs.
Kaitlin Rawley profile photo

Feature Rating Comparison

Email & Online Marketing

Hatchbuck
7.6
WYSIWYG email editor
Hatchbuck
7.3
Dynamic content
Hatchbuck
7.1
Ability to test dynamic content
Hatchbuck
6.1
Landing pages
Hatchbuck
4.7
A/B testing
Hatchbuck
8.9
Mobile optimization
Hatchbuck
8.9
Email deliverability
Hatchbuck
8.3
List management
Hatchbuck
8.1
Triggered drip sequences
Hatchbuck
9.3

Lead Management

Hatchbuck
7.9
Lead nurturing
Hatchbuck
8.5
Lead scoring and grading
Hatchbuck
7.7
Data quality management
Hatchbuck
7.3
Automated sales alerts and tasks
Hatchbuck
8.0

Campaign Management

Hatchbuck
7.5
Calendaring
Hatchbuck
7.9
Event/webinar marketing
Hatchbuck
7.1

Social Media Marketing

Hatchbuck
6.8
Social sharing and campaigns
Hatchbuck
6.4
Social profile integration
Hatchbuck
7.2

Reporting & Analytics

Hatchbuck
7.7
Dashboards
Hatchbuck
7.5
Standard reports
Hatchbuck
9.0
Custom reports
Hatchbuck
6.8

Platform & Infrastructure

Hatchbuck
7.4
API
Hatchbuck
8.5
Role-based workflow & approvals
Hatchbuck
7.6
Customizability
Hatchbuck
8.0
Integration with Salesforce.com
Hatchbuck
6.7
Integration with Microsoft Dynamics CRM
Hatchbuck
6.9
Integration with SugarCRM
Hatchbuck
6.9

Pros

  • We love that actions the customer takes, like opening an email, clicking a link, etc. adds up to a 'score' for them. This helps us gauge the level of interest from a customer in one glance.
  • Their drag and drop email composer is easy to use and flexible enough to customize as we wish to align with our branding.
  • Automated campaigns are easy to setup and we love that we can add notifications to alert us when a customer takes a certain action (fills out a form, clicks a link, etc.)
  • We also heavily use their API to sync data and start campaigns, it's been a great way to automate as much as we can.
Kaitlin Rawley profile photo

Cons

  • Marketing analytics reports beyond email could be improved. (i.e. Competitor website ranking, seo recommendations, etc.)
  • A real WordPress plugin would be awesome
  • Built-in Landing pages. Currently you have option to integrate with several providers.
Rob Rohena, DIR Incorporated profile photo

Likelihood to Renew

Hatchbuck8.7
Based on 23 answers
It has just about everything I want and then some. What I want but they don't have - calendar and e-mail integration, social media integration, and a mobile app, I believe are all in the works for a future release.
Donald G. Purdy, M.A. profile photo

Usability

Hatchbuck8.2
Based on 4 answers
Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
Rob Rohena, DIR Incorporated profile photo

Reliability and Availability

Hatchbuck8.5
Based on 4 answers
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
Donald G. Purdy, M.A. profile photo

Support

Hatchbuck9.1
Based on 3 answers
They typically respond with the correct answer (not a "I'll have to check" answer) within 2 hours. They know me and remember my previous questions which often helps with context of the new problem
Lori Feldman profile photo

Implementation

Hatchbuck8.2
Based on 2 answers
Map it out on paper so you can visually make it happen.
Rob Rohena, DIR Incorporated profile photo

Alternatives Considered

Just so much easier to use...
Charlie Judy profile photo

Return on Investment

  • The ROI has been slower than expected due to having to learn about marketing automation from the ground up.
  • There was a much longer starting ramp than I was led to believe, as it wasn't until year 2 that some of the features became clear.
No photo available

Pricing Details

Hatchbuck

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Hatchbuck Editions & Modules
Hatchbuck
Edition
Team
$1991
Small Biz
$992
Professional
$2993
Enterprise
$3994
1. per month - 5 Users, 5,000 Contacts
2. per month - 2 Users, 1,500 Contacts
3. per month - 10 Users, 15,000 Contacts
4. per month - Unlimited Users, 25,000 Contacts
Additional Pricing Details
Plans are priced semi-annually. Monthly pricing information is available at hatchbuck.com/pricing.