What users are saying about

Hatchbuck

Top Rated
40 Ratings

Hatchbuck

Top Rated
40 Ratings
Score 8.3 out of 101

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Likelihood to Recommend

Hatchbuck

  • Not ideal for enterprises requiring ERP- level software.
  • Not a great e-commerce solution.
Perfect for service based business [insurance, realtors, plumbers, etc.], small companies where lead generation is essential [ manufacturers, distributors, Chamber of Commerce, etc.]Non-profit organizations are a great fit due to the cost of entry and list segmentation features within Hatchbuck.
Rob Rohena, DIR Incorporated profile photo

Feature Rating Comparison

Email & Online Marketing

Hatchbuck
7.5
WYSIWYG email editor
Hatchbuck
7.3
Dynamic content
Hatchbuck
7.0
Ability to test dynamic content
Hatchbuck
6.1
Landing pages
Hatchbuck
4.7
A/B testing
Hatchbuck
8.9
Mobile optimization
Hatchbuck
8.9
Email deliverability
Hatchbuck
8.0
List management
Hatchbuck
7.8
Triggered drip sequences
Hatchbuck
9.0

Lead Management

Hatchbuck
7.5
Lead nurturing
Hatchbuck
8.0
Lead scoring and grading
Hatchbuck
7.3
Data quality management
Hatchbuck
7.3
Automated sales alerts and tasks
Hatchbuck
7.3

Campaign Management

Hatchbuck
7.5
Calendaring
Hatchbuck
7.9
Event/webinar marketing
Hatchbuck
7.1

Social Media Marketing

Hatchbuck
6.8
Social sharing and campaigns
Hatchbuck
6.4
Social profile integration
Hatchbuck
7.2

Reporting & Analytics

Hatchbuck
7.6
Dashboards
Hatchbuck
7.0
Standard reports
Hatchbuck
9.0
Custom reports
Hatchbuck
6.8

Platform & Infrastructure

Hatchbuck
7.4
API
Hatchbuck
8.3
Role-based workflow & approvals
Hatchbuck
7.6
Customizability
Hatchbuck
8.0
Integration with Salesforce.com
Hatchbuck
6.7
Integration with Microsoft Dynamics CRM
Hatchbuck
6.9
Integration with SugarCRM
Hatchbuck
6.9

Pros

  • The online forms capability has been amazing. I'm able to connect my landing page to Hatchbuck and a prospect's information is automatically transferred into a record, eliminating data input time, once they click submit.
  • I use the campaigns feature quite a bit. In fact, I'm running 12 now and will be developing a few more.
  • Notifications and Tasks. Notifications have been important to me by letting me know when prospects hit a certain threshold or level of interest. Once notified, I can follow up with. Tasks enable me to connect with certain people in meaningful ways to enable we keep their top of mind awareness.
  • It took me a few months but I also use the Deals feature. I established quite a few stages for each deal and I'm able to track how many "hot" prospects I have and where they are in the sales funnel. I didn't have this capability before I started using Hatchbuck.
Donald G. Purdy, M.A. profile photo

Cons

  • Campaign design could be strengthened with the use of visual mapping as many other marketing automation offers.
  • They've only just introduced a mobile solution, and it is not very practicable for managing; rather it seems designed for sales reps on the move.
  • The reliance on tags can become quite "clunky" over time. Their CRM is wonderfully integrated but not as strong as standalone products.
No photo available

Likelihood to Renew

Hatchbuck8.7
Based on 23 answers
It has just about everything I want and then some. What I want but they don't have - calendar and e-mail integration, social media integration, and a mobile app, I believe are all in the works for a future release.
Donald G. Purdy, M.A. profile photo

Usability

Hatchbuck8.2
Based on 4 answers
Excellent. Would like to see some solid email marketing examples including real-world email designs and campaigns
Jim O'Keefe profile photo

Reliability and Availability

Hatchbuck8.5
Based on 4 answers
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
Donald G. Purdy, M.A. profile photo

Support

Hatchbuck9.1
Based on 3 answers
I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
Rob Rohena, DIR Incorporated profile photo

Implementation

Hatchbuck8.2
Based on 2 answers
Map it out on paper so you can visually make it happen.
Rob Rohena, DIR Incorporated profile photo

Alternatives Considered

I use HubSpot Sales concurrently with Hatchbuck as it offers capabilities not included with Hatchbuck: email tracking not from the system, integration with Facebook advertising, website popups.Hatchbuck was selected as an entry-level tool focusing on automation and CRM. Though it is not as robust as the full HubSpot system, it is substantially less expensive for a startup
No photo available

Return on Investment

  • Hatchbuck has changed how we built out our website, generated and followed up with leads and make decisions on who not to follow up with.
  • Hatchbuck is much more efficient than the previous CRM we used (Act Software) because we can work out of a single database for CRM, email and marketing automation. It used to take me 2 hours to design an email template; now it takes me 15 minutes in Hatchbuck.
  • List segmentation is not as easy as it could be because of the lack of Boolean logic in the filtering and I wish we could automate responses based on scoring (currently only tags are automatable). But I know Hatchbuck is working on this and I can live with it because everything else works so well.
Lori Feldman profile photo

Pricing Details

Hatchbuck

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Hatchbuck Editions & Modules
Hatchbuck
Edition
Team
$1991
Small Biz
$992
Professional
$2993
Enterprise
$3994
1. per month - 5 Users, 5,000 Contacts
2. per month - 2 Users, 1,500 Contacts
3. per month - 10 Users, 15,000 Contacts
4. per month - Unlimited Users, 25,000 Contacts
Additional Pricing Details
Plans are priced semi-annually. Monthly pricing information is available at hatchbuck.com/pricing.