What users are saying about
50 Ratings
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Score 5.3 out of 100
54 Ratings
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Score 5.9 out of 100

Likelihood to Recommend

BenchmarkONE (formerly Hatchbuck)

Hatchbuck is great for small to mid size businesses that are really looking to keep track of their progress with their sales leads as well as their existing customers, as well as tracking the activity their customers are taking from their communications, and automate their sales and marketing funnel as much as possible. We are a SaaS company (software as a service), with sales that range from teeny tiny to very big fish so it's been an easy tool to work with to make sure we are communicating with clients based on their size and needs.
Kaitlin Rawley | TrustRadius Reviewer

HCL Unica

I think it is wel suited for a business with a lot of one on one relations in the database. For example a supermarket that sells products to a client and gives a reduction on that product. It is nice if the selection process is not to complex and does not involve to many calculations. It is also nice if it is very clear what you want to follow up.In our environment we have lots of many-to-many relations. for example one product is held by more then one client. And that client might have more of those products with other clients. These kind of situation demands for a lot of calculations with derived fields(*), and there things go far too slow. Unica is probably not such a good solution for us, because our environment is too complex, and so is to process of creating the selection, we often have to change things in the selection flows. Because of the complexity it is difficult to see what the flow is exactly doing afterwoods, it also takes to much time to modify existing campaigns. The interface is not handy to work with, if you have long lists of variables, of tables or derived fields(*) you have to scroll through trough them, you can not really search them or reorder them. You can not drag and drop fields or other objects like derived fields in the flow, what would be easy if you have to make frequent changes to the proces flow. When you copy objects something the content of the object changes because the links with other objects or lost. (*) derived field: field to calculate something
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

BenchmarkONE (formerly Hatchbuck)
6.3
HCL Unica
WYSIWYG email editor
BenchmarkONE (formerly Hatchbuck)
6.3
HCL Unica
Dynamic content
BenchmarkONE (formerly Hatchbuck)
5.6
HCL Unica
Ability to test dynamic content
BenchmarkONE (formerly Hatchbuck)
5.3
HCL Unica
Landing pages
BenchmarkONE (formerly Hatchbuck)
4.0
HCL Unica
A/B testing
BenchmarkONE (formerly Hatchbuck)
8.9
HCL Unica
Mobile optimization
BenchmarkONE (formerly Hatchbuck)
8.9
HCL Unica
Email deliverability reporting
BenchmarkONE (formerly Hatchbuck)
6.1
HCL Unica
List management
BenchmarkONE (formerly Hatchbuck)
5.8
HCL Unica
Triggered drip sequences
BenchmarkONE (formerly Hatchbuck)
5.8
HCL Unica

Lead Management

BenchmarkONE (formerly Hatchbuck)
5.5
HCL Unica
Lead nurturing
BenchmarkONE (formerly Hatchbuck)
4.6
HCL Unica
Lead scoring and grading
BenchmarkONE (formerly Hatchbuck)
5.8
HCL Unica
Data quality management
BenchmarkONE (formerly Hatchbuck)
5.7
HCL Unica
Automated sales alerts and tasks
BenchmarkONE (formerly Hatchbuck)
5.8
HCL Unica

Campaign Management

BenchmarkONE (formerly Hatchbuck)
7.5
HCL Unica
Calendaring
BenchmarkONE (formerly Hatchbuck)
7.9
HCL Unica
Event/webinar marketing
BenchmarkONE (formerly Hatchbuck)
7.1
HCL Unica

Social Media Marketing

BenchmarkONE (formerly Hatchbuck)
4.3
HCL Unica
Social sharing and campaigns
BenchmarkONE (formerly Hatchbuck)
6.4
HCL Unica
Social profile integration
BenchmarkONE (formerly Hatchbuck)
2.2
HCL Unica

Reporting & Analytics

BenchmarkONE (formerly Hatchbuck)
4.2
HCL Unica
Dashboards
BenchmarkONE (formerly Hatchbuck)
4.9
HCL Unica
Standard reports
BenchmarkONE (formerly Hatchbuck)
1.0
HCL Unica
Custom reports
BenchmarkONE (formerly Hatchbuck)
6.8
HCL Unica

Platform & Infrastructure

BenchmarkONE (formerly Hatchbuck)
5.9
HCL Unica
API
BenchmarkONE (formerly Hatchbuck)
2.1
HCL Unica
Role-based workflow & approvals
BenchmarkONE (formerly Hatchbuck)
8.0
HCL Unica
Customizability
BenchmarkONE (formerly Hatchbuck)
4.5
HCL Unica
Integration with Salesforce.com
BenchmarkONE (formerly Hatchbuck)
6.7
HCL Unica
Integration with Microsoft Dynamics CRM
BenchmarkONE (formerly Hatchbuck)
6.9
HCL Unica
Integration with SugarCRM
BenchmarkONE (formerly Hatchbuck)
6.9
HCL Unica

Pros

BenchmarkONE (formerly Hatchbuck)

  • The product is simple to use but can be as complex as you would like it to be.
  • Customer service and support are great. Always responsive and quick to find a solution.
  • The email templates and instructional videos have been helpful.
  • They definitely understand marketing and have created a simple system to support content delivery.
David Gurian | TrustRadius Reviewer

HCL Unica

  • Ability to translate Multiple SQL queries into a very easy to use visual GUI.
  • Provides the ability to pre-define segments, run them once in off hours, store them in their own system tables for quick youth and a significant reduction in CPU utilization on the database.
  • It’s use of Reusable objects. Including user variables to pre-define calculations one time, macros that you can create and pass values to parameterize the SQL code And the creation of templates to easily replicate work.
  • It’s ability to bring in external data on the fly that can very easily be mapped into any flowchart.
  • It’s flexibility and creating UNIX script via triggers to automate sending of files to multiple vendors with different FTP sites
  • It’s flexibility in the output layouts that it can create.
Eric Bahme | TrustRadius Reviewer

Cons

BenchmarkONE (formerly Hatchbuck)

  • They may be a little behind the curve when it comes to some of the advanced features, such as integrating various calendars and e-mail clients.
  • I would like to see them more integrated with social media platforms, such as keeping track of social media activity and adding more platforms that they track within a record.
  • The onboarding process was a bit bumpy and took much longer than expected.
Donald G. Purdy, M.A. | TrustRadius Reviewer

HCL Unica

  • Greater integration of real time (Interact) capabilities with outbound channels, in particular IBM eMessage Email & SMS delivery.
  • Additional outbound channels to be integrated into eMessage, including Facebook Fanpage & Twitter DM broadcasts. At the moment these are possible only through custom additional integration.
  • Support for additional marketing database technology, e.g. MySQL, Exasol, ParAccel, WX2.
  • Provision of database technology with software purchase, as Web technology (IBM WebSphere Express) is supplied for free, but no database is supplied - since IBM also market DB2, which is a supported technology it seems a shame.
Tim Biddiscombe | TrustRadius Reviewer

Likelihood to Renew

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 8.7
Based on 23 answers
In case you can't tell, we are in love with Hatchbuck software. Could it be improved? Of course it could, but, based on our current needs, and the needs of our existing and targeted clients so far, Hatchbuck presents the best fit option available.As a partner we are looking to grow with Hacthbuck into the future.
Rob Rohena, DIR Incorporated | TrustRadius Reviewer

HCL Unica

HCL Unica 8.7
Based on 12 answers
There are three main factors to renew a licence:1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool2) It has been proven time and time again that it is a market leader in the space (10 years +)3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.
Brent Banning | TrustRadius Reviewer

Usability

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 8.2
Based on 4 answers
Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
Rob Rohena, DIR Incorporated | TrustRadius Reviewer

HCL Unica

HCL Unica 8.0
Based on 1 answer
I think it is easy to use, if you don't have to do to complex selections.
Anonymous | TrustRadius Reviewer

Reliability and Availability

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 8.5
Based on 8 answers
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
Donald G. Purdy, M.A. | TrustRadius Reviewer

HCL Unica

No score
No answers yet
No answers on this topic

Support Rating

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 9.1
Based on 6 answers
I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
Rob Rohena, DIR Incorporated | TrustRadius Reviewer

HCL Unica

HCL Unica 3.0
Based on 1 answer
I didn't use the Unica support since it is with IBM, only before.
Anonymous | TrustRadius Reviewer

Implementation Rating

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 8.2
Based on 6 answers
Overall very satisfied. More sample please.
Jim O'Keefe | TrustRadius Reviewer

HCL Unica

HCL Unica 7.2
Based on 2 answers
- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
Anonymous | TrustRadius Reviewer

Alternatives Considered

BenchmarkONE (formerly Hatchbuck)

I have had more experience with Hatchbuck, and was introduced to it through someone who is quite familiar. My perspective is that for the money, Hatchbuck does all it needs to, and does it well. I'm sure there are comparable products, but this is the first one that I found user friendly enough to be able to use it consistently
Leo Woods | TrustRadius Reviewer

HCL Unica

The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.
Gabriel Racine | TrustRadius Reviewer

Return on Investment

BenchmarkONE (formerly Hatchbuck)

  • It saved us time, as we were able to centralize our marketing and sales efforts
  • It helped close more sales, through nurturing funnels
  • Since it has options to create sales-related tasks, it helped our team be on top of all new prospects and provide timely information
Anonymous | TrustRadius Reviewer

HCL Unica

  • It helps my clients drive their business which in turn, drives more profit for them.
  • It helps my clients determine what works, and what doesn't work, in terms of their social marketing campaigns.
  • It helps navigate proper budgeting through determining what clients' users respond to, and what they find unique.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

BenchmarkONE (formerly Hatchbuck)

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

BenchmarkONE (formerly Hatchbuck) Editions & Modules

Edition
Core$791
Pro$1391
Enterprise$1991
  1. per month
Additional Pricing Details
Listed prices reflect monthly cost for semi-annual billing. Monthly pricing information is available at hatchbuck.com/pricing.

HCL Unica

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

HCL Unica Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

BenchmarkONE (formerly Hatchbuck)
4.8
HCL Unica
9.0

Likelihood to Renew

BenchmarkONE (formerly Hatchbuck)
8.7
HCL Unica
8.7

Usability

BenchmarkONE (formerly Hatchbuck)
8.2
HCL Unica
8.0

Reliability and Availability

BenchmarkONE (formerly Hatchbuck)
8.5
HCL Unica

Performance

BenchmarkONE (formerly Hatchbuck)
6.4
HCL Unica

Support Rating

BenchmarkONE (formerly Hatchbuck)
9.1
HCL Unica
3.0

Implementation Rating

BenchmarkONE (formerly Hatchbuck)
8.2
HCL Unica
7.2

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