BenchmarkONE vs. Keap

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BenchmarkONE
Score 3.3 out of 10
Small Businesses (1-50 employees)
Hatchbuck is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.
$0
per month
Keap
Score 8.1 out of 10
N/A
Keap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.
$199
per month
Pricing
BenchmarkONEKeap
Editions & Modules
Lite
$0
per month
Pro
$0
Agencies
Special Pricing for Qualifying Agencies
Pro
$199.00
per month
Max
$289.00
per month
Max Classic
Contact Us
per year
Offerings
Pricing Offerings
BenchmarkONEKeap
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsAll plans with 1 user and 500 contacts. The price is $30.00 for each additional user.
More Pricing Information
Community Pulse
BenchmarkONEKeap
Considered Both Products
BenchmarkONE
Chose BenchmarkONE
For very basic CRM, email and marketing automation, Hatchbuck is a clear winner on feature set, price and ease of use. Lots of bells and whistles are great if you use them. But many of our clients don't want to learn, maintain and pay for that much technology. However, more …
Chose BenchmarkONE
Hatchbuck is in a class by itself.

Hubspot and Infusionsoft are awesome, but, there is too much to understand and layers of tools which sometimes end up taking up more time than the typical small business owner has to invest.
Chose BenchmarkONE
ACT - used to use - Hatchbuck is a much better solution for me. Marketing automation, ease of use, responsiveness of staff
Infusionsoft - tested. Chose Hatchbuck because it is simple and easy to use and meets my needs
Salesforce.com - tested - Chose Hatchbuck because of its …
Keap
Chose Keap
Zoho- too difficult to set up. Currently using Hatchbuck which is very user friendly
Top Pros
Top Cons
Features
BenchmarkONEKeap
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
BenchmarkONE
5.2
29 Ratings
38% below category average
Keap
7.1
150 Ratings
17% above category average
WYSIWYG email editor5.126 Ratings8.750 Ratings
Dynamic content4.221 Ratings8.547 Ratings
Ability to test dynamic content4.121 Ratings00 Ratings
Landing pages4.016 Ratings6.6134 Ratings
A/B testing8.910 Ratings6.310 Ratings
Mobile optimization8.912 Ratings7.1124 Ratings
Email deliverability reporting3.328 Ratings7.5149 Ratings
List management4.329 Ratings8.3147 Ratings
Triggered drip sequences4.310 Ratings9.049 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
BenchmarkONE
4.0
29 Ratings
58% below category average
Keap
8.0
151 Ratings
8% above category average
Lead nurturing automation3.229 Ratings8.3146 Ratings
Lead scoring and grading4.329 Ratings7.0128 Ratings
Data quality management4.327 Ratings7.1129 Ratings
Automated sales alerts and tasks4.327 Ratings8.5138 Ratings
Automated follow-ups00 Ratings9.11 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
BenchmarkONE
7.5
13 Ratings
9% below category average
Keap
7.7
89 Ratings
20% above category average
Calendaring7.99 Ratings8.488 Ratings
Event/webinar marketing7.110 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
BenchmarkONE
3.9
22 Ratings
60% below category average
Keap
-
Ratings
Social sharing and campaigns6.49 Ratings00 Ratings
Social profile integration1.422 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
BenchmarkONE
3.7
28 Ratings
65% below category average
Keap
6.7
148 Ratings
3% below category average
Dashboards3.327 Ratings7.155 Ratings
Standard reports1.019 Ratings6.3144 Ratings
Custom reports6.814 Ratings6.6136 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
BenchmarkONE
5.5
22 Ratings
26% below category average
Keap
6.1
142 Ratings
7% below category average
API2.015 Ratings6.7126 Ratings
Role-based workflow & approvals8.013 Ratings7.3108 Ratings
Customizability2.621 Ratings7.0138 Ratings
Integration with Salesforce.com6.74 Ratings00 Ratings
Integration with Microsoft Dynamics CRM6.95 Ratings00 Ratings
Integration with SugarCRM6.95 Ratings00 Ratings
Third-party software integrations00 Ratings7.31 Ratings
Mobile app for sales & marketing automation00 Ratings5.51 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
BenchmarkONE
-
Ratings
Keap
7.6
29 Ratings
42% above category average
Task management00 Ratings8.420 Ratings
Billing and invoicing management00 Ratings7.616 Ratings
Reporting00 Ratings6.827 Ratings
Automated CRM activity logging00 Ratings6.41 Ratings
Sales pipeline management00 Ratings9.11 Ratings
Best Alternatives
BenchmarkONEKeap
Small Businesses
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
Nimble
Nimble
Score 7.3 out of 10
Enterprises
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
Agile CRM
Agile CRM
Score 7.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BenchmarkONEKeap
Likelihood to Recommend
3.0
(32 ratings)
8.3
(209 ratings)
Likelihood to Renew
8.7
(23 ratings)
8.9
(40 ratings)
Usability
8.2
(4 ratings)
5.2
(25 ratings)
Availability
8.5
(4 ratings)
9.1
(6 ratings)
Performance
6.4
(1 ratings)
9.1
(6 ratings)
Support Rating
9.1
(3 ratings)
9.0
(26 ratings)
In-Person Training
-
(0 ratings)
9.1
(6 ratings)
Online Training
-
(0 ratings)
8.6
(7 ratings)
Implementation Rating
8.2
(2 ratings)
8.0
(8 ratings)
Configurability
-
(0 ratings)
2.0
(1 ratings)
Ease of integration
8.1
(2 ratings)
1.0
(1 ratings)
Product Scalability
-
(0 ratings)
9.1
(3 ratings)
Vendor post-sale
-
(0 ratings)
6.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
1.0
(1 ratings)
User Testimonials
BenchmarkONEKeap
Likelihood to Recommend
BenchmarkONE
Hatchbuck is great for small to mid size businesses that are really looking to keep track of their progress with their sales leads as well as their existing customers, as well as tracking the activity their customers are taking from their communications, and automate their sales and marketing funnel as much as possible. We are a SaaS company (software as a service), with sales that range from teeny tiny to very big fish so it's been an easy tool to work with to make sure we are communicating with clients based on their size and needs.
Read full review
Keap
Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
Read full review
Pros
BenchmarkONE
  • The product is simple to use but can be as complex as you would like it to be.
  • Customer service and support are great. Always responsive and quick to find a solution.
  • The email templates and instructional videos have been helpful.
  • They definitely understand marketing and have created a simple system to support content delivery.
Read full review
Keap
  • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
  • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
  • Updates: Keap is constantly providing more and better solutions!
Read full review
Cons
BenchmarkONE
  • They may be a little behind the curve when it comes to some of the advanced features, such as integrating various calendars and e-mail clients.
  • I would like to see them more integrated with social media platforms, such as keeping track of social media activity and adding more platforms that they track within a record.
  • The onboarding process was a bit bumpy and took much longer than expected.
Read full review
Keap
  • More articles and videos on how to use the various functions of Keap
  • Having representatives designated to certain regions or companies for a point of contact when help is needed
  • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
Read full review
Likelihood to Renew
BenchmarkONE
In case you can't tell, we are in love with Hatchbuck software. Could it be improved? Of course it could, but, based on our current needs, and the needs of our existing and targeted clients so far, Hatchbuck presents the best fit option available. As a partner we are looking to grow with Hacthbuck into the future.
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Keap
We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
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Usability
BenchmarkONE
Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
Read full review
Keap
You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
Read full review
Reliability and Availability
BenchmarkONE
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
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Keap
There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
Read full review
Performance
BenchmarkONE
No answers on this topic
Keap
OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
Read full review
Support Rating
BenchmarkONE
I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
Read full review
Keap
Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
Read full review
In-Person Training
BenchmarkONE
No answers on this topic
Keap
I have been to a number of in-person training sessions over the years with Keap and all of them have been FANTASTIC. They really put a lot of time and effort into these sessions. Staff and facilitators go out of their way to ensure that participants are getting what they need.
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Online Training
BenchmarkONE
No answers on this topic
Keap
The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
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Implementation Rating
BenchmarkONE
Overall very satisfied. More sample please.
Read full review
Keap
Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
Read full review
Alternatives Considered
BenchmarkONE
I have had more experience with Hatchbuck, and was introduced to it through someone who is quite familiar. My perspective is that for the money, Hatchbuck does all it needs to, and does it well. I'm sure there are comparable products, but this is the first one that I found user friendly enough to be able to use it consistently
Read full review
Keap
Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
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Scalability
BenchmarkONE
No answers on this topic
Keap
You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
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Return on Investment
BenchmarkONE
  • It saved us time, as we were able to centralize our marketing and sales efforts
  • It helped close more sales, through nurturing funnels
  • Since it has options to create sales-related tasks, it helped our team be on top of all new prospects and provide timely information
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Keap
  • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
  • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
  • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
Read full review
ScreenShots

BenchmarkONE Screenshots

Screenshot of See your progress at a glance. BenchmarkONE's dashboard gives you valuable insight into which areas of sales and marketing you should focus on the most.Screenshot of BenchmarkONE's small business CRM makes it simple to track and manage all of your contacts in one spot. BenchmarkONE notifies you when important tasks are due and even sends you hot lead alerts when prospects are ready to buy.Screenshot of Automatically track the pages your contacts have visited on your site, the emails they have been sent, the emails they've opened and the links they've clicked.  Understand their interests to put relevant conversations with prospects and customers at your fingertips.Screenshot of Setting up Email Nurturing campaigns are a snap in BenchmarkONE. You can easily drip relevant content to sales leads and contacts that nurtures them throughout the entire buying process, saving you valuable time and skyrocketing response rates.Screenshot of Create great looking emails using BenchmarkONE's drag and drop email builder, or select a template from our extensive email template library.

Keap Screenshots

Screenshot of a Keap invoiceScreenshot of Screenshot of the entire sales pipeline displayed in one view.