Google Analytics 360 (formerly Google Analytics Premium) is an enterprise-level analytics solution that includes a full service suite of features offering a singular view of the consumer across platforms and devices. It also provides full integration with the Google stack, data-driven attribution, and the ability to optimize site content through content experiments.
$150,000
Up to 1 Billion hits/month
Heap
Score 8.1 out of 10
Mid-Size Companies (51-1,000 employees)
Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.
$0
per month
Pricing
Google Analytics 360
Heap
Editions & Modules
Google Analytics Premium
$150,000
Up to 1 Billion hits/month
Google Analytics
Free
Free
$0
Up to 10k sessions/month
Growth
Starting at $3,600 annually
Up to 300k sessions/year
Pro
Contact Heap Sales
Custom sessions per month and unlimited projects
Premier
Contact Heap Sales
Custom sessions per month
Offerings
Pricing Offerings
Google Analytics 360
Heap
Free Trial
No
Yes
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
No setup fee
Optional
Additional Details
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Heap pricing is based on session volume. A session is a period of activity from a single user on your app or website. It can include many pageviews or events.
More Pricing Information
Community Pulse
Google Analytics 360
Heap
Considered Both Products
Google Analytics 360
Verified User
Director
Chose Google Analytics 360
GA is more extensive than Heap, however, it's also more difficult to wrangle the data into our own warehouse. Heap data is easier to integrate as it has data sharing for Snowflake where GA doesn't, at least not when used it. I believe Heap is less expensive.
Heap had an edge over Google Analytics in many ways. Few points to consider Heap over GA. 1. Low code implementation and less involvement of engineering team. 2. Great reporting dashboard with additional feature of of showing user journey, that helps understand user behaviour
Heap was the clear winner in our comparison as it had a clear interface which allows for easy graph and table making. The best part of Heap is that it saves each and every action performed on all of our webpages. Even if a certain event is not defined, it can still be created …
Heap blows away the competition in this space in my opinion. Amplitude was the closest competitor but did not have the ease of instrumentation that Heap offers out of the box. Google Analytics has gotten worse year after year and was borderline worthless for our business, as …
As I mentioned before, Heap has been by far the most user-friendly tool out there to easily get tracking events defined, and quickly create intuitive reports and dashboards. It doesn't require a lot of engineering effort once the tool is set up. It provides so many quick ways …
We actually still use both Google Analytics 360 & Heap for different parts of our product and websites. Personally, I think Heap's UI is easier to use for non-technical users and it's much easier to accomplish the types of analysis we do on a regular basis in Heap.
Heap has an edge on Google Analytics due to auto-capture and ease of defining events. Heap has an edge on Hotjar, as it helps build funnels and has powerful filter/group by capabilities. FullStory is just session recording and focuses on one aspect of [the] engagement.
I have used Google Analytics in a prior life. This works out very well, and we know if multiple people are trying to log in. Google Analytics is more robust but harder to use.
I've used Google Analytics at two other places and I've used it successfully as well. I find getting information out of Heap is easier than getting data out of GA.