Helixa vs. NOW Affinio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Helixa
Score 10.0 out of 10
N/A
Helixa Discovery, from Helixa in New York, is the company's core analytics engine that equips users with the tools to understand what’s distinctive about any audience and what they care about.N/A
NOW Affinio
Score 0.0 out of 10
N/A
NOW Affinio, from NowVertical, is a marketing strategy platform that helps marketers better connect with people using rich interest and affinity data. Using machine learning, Affinio reveals naturally-forming behavioral-based segments in consumer data sets.N/A
Pricing
HelixaNOW Affinio
Editions & Modules
No answers on this topic
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Offerings
Pricing Offerings
HelixaNOW Affinio
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
HelixaNOW Affinio
Small Businesses
Talkwalker
Talkwalker
Score 8.6 out of 10
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Talkwalker
Score 8.6 out of 10
Medium-sized Companies
Talkwalker
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Score 8.6 out of 10
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Score 8.6 out of 10
Enterprises
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Score 8.6 out of 10
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Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HelixaNOW Affinio
Likelihood to Recommend
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
HelixaNOW Affinio
Likelihood to Recommend
Helixa
Users have to be upfront with clients on where Helixa is pulling data from or they could get the wrong idea about the insights. Helixa pulls from a number of sources to gain insight but may not specifically be from the owned channel social audience. By using total social view, you can potentially get the audience data for your Twitter channel which can add specificity to your insights but they can differ from the overall consumer audience. Helixa is best used as a starting point, a place to get ideas and pull supporting data to understand patterns in behavior about an audience. I would not necessarily take its word as gospel, just one piece of a larger insight. My favorite section are the opinions as they show what is most important to the specific audience and can really help get the wheels turning. My least favorite section are the influencer categories. From my experience with Helixa, the influencers tend to skew political and mainstream which is not necessarily what clients are looking for when trying to understand what kind of people are influencing audiences. I also mind that Helixa pulls in a lot of unnecessary social apps like Flickr or Foursquare which are hardly used anymore.
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NowVertical Group, Inc
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Pros
Helixa
  • Visualization
  • Category organization
  • Valuable intelligence
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NowVertical Group, Inc
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Cons
Helixa
  • Loading times
  • Navigation
  • Easier Social Audience Uploads
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NowVertical Group, Inc
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Alternatives Considered
Helixa
Helixa is just a completely different beast entirely. Where other consumer research boils down their insights into reports, Helixa allows you to go through audience data with a fine tooth comb, also providing the opportunity for direct comparison across different brands or demographic groups. While we did pick Helixa, I can’t emphasize the need for making Helixa one tool in a tool box. While Mintel was a tool we considered that was similar-ish, we also use Mintel now to help complement Helixas insights
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NowVertical Group, Inc
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Return on Investment
Helixa
  • More creative pitches
  • The allure of data driven services
  • Signed scopes
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NowVertical Group, Inc
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ScreenShots