Likelihood to Recommend I believe I explained the main scenarios. Haro is a simple tool that pretty much gives you feedback on media opportunities you can pitch for and allows you to get in touch with the reporter, so you can get exposure and they can find people for their news. It's better suited for b2c or smb-focused companies for sure.
Read full review The scenario we most commonly use Hunter for is to quickly find and retrieve contact email information. Phone numbers are an added bonus, but they tend to only be available for contacts in the US. SDRs have the extension in order to confirm or to help them "guess" as to what a contact's email address might be. This speeds up our prospecting time considerably. Where Hunter falls short is not being flexible where companies have more than one email format.
Read full review Pros Pushes PR opportunities right to your desktop several times a day Provides media opportunities for just about every industry and if you monitor it regularly, on just about every topic you can think of Provides an easy way to contact reporters with relevant information Media outlets are verified for you Read full review Hunter provides a quick and easy way to look up the email format for any company using the free Google Chrome extension. Hunter allows you to upload a bulk list of emails and verify them easily. Hunter shows where verified emails were found on web pages and PDF documents. This shows that the emails were published by trusted sources. Read full review Cons I've noticed that some queries are incredibly vague to the point where they could or could not apply to me. I feel like they should implement more strict parameters on what the query has to include. Sometimes the outlet is marked anonymous which is not beneficial at all to those who are browsing queries. I think the outlet should be required as that is a pretty essential piece of information to consider. I think they email slightly too often. My inbox gets flooded with HARO emails and I'm not able to go through all of them because they get buried. Maybe explore a new strategy to organize the huge amount of queries that get submitted every day. Read full review Hunter is only as valuable as the information it is able to scrape from the internet. If a company has not listed any email addresses online, then Hunter is not going to be able to find it. Sometimes Hunter is only able to identify non-personal-specific email addresses (ex: info @, support@, etc.). This makes it difficult to identify personnel emails Sometimes companies will have different email domains that Hunter is not able to correlate. For example, when searching for an email address at Lead.com, Hunter is not able to point to ParentCompany.com email addresses that would be more useful. Read full review Usability It takes only a few minutes to set up your account. Then, the rest is just checking the push emails, and responding to relevant queries.
Read full review Alternatives Considered They are different tools. While HARO pretty much gives you feedback on media opportunities you can pitch for and allows you to get in touch with the reporter, so you can get exposure and they can find people for their news. Cision allows you to syndicate your press releases. You need to have a written press release in order to use it.
Read full review We have been trying to get lead information on SalesTools and PLENTY, however, these two tools are mostly oriented to create follow-up campaigns and the setup is pretty complicated. If you are looking to create just a list of semi-qualified leads, you may try Hunter, but SalesTools has already an inner feature to build prospects in a better way.
Read full review Return on Investment A hard thing to measure in terms of actual sales dollars, however, being able to provide fresh content is essential to any brand. When someone mentions they saw the published piece or it grows organically from social media, that is a win. Read full review Positive to be sure. I don't always get the results I want, but I use the free version and I'm satisfied to go there first when I need an email It's a fast quality product. It was better before when it resided on my LinkedIn account, but that's another matter... Read full review ScreenShots