Likelihood to Recommend I believe I explained the main scenarios. Haro is a simple tool that pretty much gives you feedback on media opportunities you can pitch for and allows you to get in touch with the reporter, so you can get exposure and they can find people for their news. It's better suited for b2c or smb-focused companies for sure.
Read full review If your brand is looking for understanding competitors and normalizing data across disparate follower counts/footprint size, Trackmaven is great. Users need to understand the power of Boolean logic. TrackMaven needs dedicated users and time spent in building reports in order to understand how to use it.
Read full review Pros Pushes PR opportunities right to your desktop several times a day Provides media opportunities for just about every industry and if you monitor it regularly, on just about every topic you can think of Provides an easy way to contact reporters with relevant information Media outlets are verified for you Read full review Competitive Intelligence - see precisely what your competitors are posting and sort by time and/or impact Funnel Analysis (Beta as of April 2017) - track your organic and paid social efforts to see which content creates leads Comprehensive Overview of Social Channels - track growth and engagement of all social channels in one screenshot, and in comparison to your closest competitors Personalized Analytics - each user can set up their own reports and dashboards and/or they can be shared across the organization, chart your own KPIs with a click of a button Top Notch UX & Support - drag and drop features for report building and dashboard creation, responsive support team Read full review Cons I've noticed that some queries are incredibly vague to the point where they could or could not apply to me. I feel like they should implement more strict parameters on what the query has to include. Sometimes the outlet is marked anonymous which is not beneficial at all to those who are browsing queries. I think the outlet should be required as that is a pretty essential piece of information to consider. I think they email slightly too often. My inbox gets flooded with HARO emails and I'm not able to go through all of them because they get buried. Maybe explore a new strategy to organize the huge amount of queries that get submitted every day. Read full review For the foreseeable future. TrackMaven is focused on measuring social sharing. We wish it also captured information about pageviews and monthly unique visitors -- the kind of data that lives inside Google Analytics -- or integrated it through an API. It would be exceptionally helpful not just to have all those metrics in one place, but also to easily measure correlations between them. Read full review Likelihood to Renew More than likely, yes. This is a company with people I trust that offer an exceptional product.
Read full review Usability It takes only a few minutes to set up your account. Then, the rest is just checking the push emails, and responding to relevant queries.
Read full review Alternatives Considered They are different tools. While HARO pretty much gives you feedback on media opportunities you can pitch for and allows you to get in touch with the reporter, so you can get exposure and they can find people for their news. Cision allows you to syndicate your press releases. You need to have a written press release in order to use it.
Read full review I inherited TrackMaven, as it was already being used when I started working here, but I really like it! It's much easier to use and has an incredibly fast learning curve so I feel like I'm using all of the features of the tool right away. The customer support team is very helpful and works hard to make sure that you are really using the product to its full capabilities, rather than just scratching the surface
Read full review Return on Investment A hard thing to measure in terms of actual sales dollars, however, being able to provide fresh content is essential to any brand. When someone mentions they saw the published piece or it grows organically from social media, that is a win. Read full review Paid Search & Social - TrackMaven has given us the ability to develop smarter social advertising and reach our audience with the right messages Account Analytics - the account overview we receive in TrackMaven of our own social media accounts is duplicative of what we already get through other software Funnel Analysis - If we can better see which efforts are paying off with leads, at a granular level, we can use our social spend budget more wisely Read full review ScreenShots