HiConversion vs. Optimizely Web Experimentation

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HiConversion
Score 10.0 out of 10
N/A
HiConversion is an online optimization platform that allows you to test multiple changes to your website's look, feel, and functionality across multiple pages, segments, targeting rules, and devices. It then automatically displays the top performing versions of your site to each of these groups.N/A
Optimizely Web Experimentation
Score 8.7 out of 10
N/A
Optimizely Web Experimentation empowers teams to conduct experiments (without having to rely on developer resources) in order to test various user interactions, make website changes backed by data, and personalize customer experiences.N/A
Pricing
HiConversionOptimizely Web Experimentation
Editions & Modules
Community Edition
Sponsored Trial
Per website
Enterprise
Custom Quote
Based on revenue and traffic volume
No answers on this topic
Offerings
Pricing Offerings
HiConversionOptimizely Web Experimentation
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalOptional
Additional Details
More Pricing Information
Community Pulse
HiConversionOptimizely Web Experimentation
Top Pros
Top Cons
Features
HiConversionOptimizely Web Experimentation
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
HiConversion
8.6
2 Ratings
0% above category average
Optimizely Web Experimentation
8.0
92 Ratings
7% below category average
a/b experiment testing9.02 Ratings9.392 Ratings
Split URL testing8.01 Ratings8.574 Ratings
Multivariate testing8.02 Ratings8.877 Ratings
Multi-page/funnel testing9.02 Ratings8.272 Ratings
Cross-browser testing9.02 Ratings7.450 Ratings
Mobile app testing8.01 Ratings7.638 Ratings
Test significance9.02 Ratings8.584 Ratings
Visual / WYSIWYG editor8.01 Ratings8.076 Ratings
Advanced code editor8.02 Ratings7.568 Ratings
Preview mode8.02 Ratings8.082 Ratings
Test duration calculator9.01 Ratings6.956 Ratings
Experiment scheduler9.01 Ratings8.154 Ratings
Experiment workflow and approval9.01 Ratings6.537 Ratings
Dynamic experiment activation9.01 Ratings7.434 Ratings
Client-side tests9.02 Ratings9.250 Ratings
Mutually exclusive tests8.01 Ratings8.437 Ratings
Page surveys00 Ratings7.017 Ratings
Visitor recordings00 Ratings8.418 Ratings
Server-side tests00 Ratings9.119 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
HiConversion
8.3
2 Ratings
6% below category average
Optimizely Web Experimentation
8.6
86 Ratings
2% below category average
Standard visitor segmentation8.01 Ratings8.985 Ratings
Behavioral visitor segmentation8.01 Ratings8.365 Ratings
Traffic allocation control9.02 Ratings9.481 Ratings
Website personalization8.02 Ratings7.957 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
HiConversion
8.5
2 Ratings
0% below category average
Optimizely Web Experimentation
8.3
84 Ratings
3% below category average
Heatmap tool8.02 Ratings9.113 Ratings
Click analytics9.02 Ratings8.733 Ratings
Scroll maps8.01 Ratings8.017 Ratings
Form fill analysis8.01 Ratings8.326 Ratings
Conversion tracking9.02 Ratings8.744 Ratings
Goal tracking9.01 Ratings8.473 Ratings
Test reporting9.01 Ratings8.176 Ratings
Results segmentation9.02 Ratings8.048 Ratings
CSV export8.02 Ratings7.648 Ratings
Experiments results dashboard8.02 Ratings8.049 Ratings
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User Ratings
HiConversionOptimizely Web Experimentation
Likelihood to Recommend
10.0
(2 ratings)
8.7
(177 ratings)
Likelihood to Renew
-
(0 ratings)
8.5
(45 ratings)
Usability
-
(0 ratings)
9.0
(57 ratings)
Availability
-
(0 ratings)
10.0
(7 ratings)
Performance
-
(0 ratings)
7.3
(6 ratings)
Support Rating
-
(0 ratings)
10.0
(16 ratings)
Online Training
-
(0 ratings)
3.0
(1 ratings)
Implementation Rating
-
(0 ratings)
8.0
(11 ratings)
Configurability
-
(0 ratings)
6.0
(1 ratings)
Product Scalability
-
(0 ratings)
8.0
(89 ratings)
User Testimonials
HiConversionOptimizely Web Experimentation
Likelihood to Recommend
HiConversion
HiConversion is a great tool for checking your A/B landing pages and sales pages. With the click of a button, you can check your sales forecast page to see any text, images, pages, etc. which converts better. This is a great way to explore different ways of selling and see which one brings you the most sales. The interface is simple and easy to use.
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Optimizely
This is our second testing platform, and is by far the best we have leveraged. Its intuitive in how you are able to build tests. Tracking is easy to set up within the visual editor or as a capability in URL tracking. The reporting tab does need more filtering capabilities for custom metrics.
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Pros
HiConversion
  • Allow us to do A/B and multivariate testing of various treatments on our website. We can see how individual changes perform and how they perform in conjunction with other tests on the site.
  • Provide data to see where in the sales funnel there is room for improvement and how tiny incremental changes at each stage can have a dramatic affect on our total sales.
  • Using their years of experience and knowledge of industry best practices, they help come up with both UX and UI suggestions for us to test for our specific site, audience and use cases.
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Optimizely
  • Considers every kind of experiment from simple code change, code additions, code removal, javascript functions, CSS changes, and split landing redirects.
  • Very friendly UC interface for easy navigation of implementation of pages, click events, experiment set up, and metric set up.
  • The ability to let me know when something has reach stat sig without having to do complicated math on my own
  • ability to carry UTM parameters through landing page redirects with a click of a button.
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Cons
HiConversion
  • Nothing but Increase marketing to better explain the technology.
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Optimizely
  • Hard to use extensions without some knowledge of HTML/CSS
  • Inconsistent user counts between GA & Optimizely when it comes to calculating MAUs, hard to be able to forecast budget and overages when our source of truth (GA) differs from our testing platform (Optimizely)
  • Impressions model doesn't support scaling personalization experiences - hard to run a serious data driven testing program when you have to cut tests short before 14 days (ideal length to get to any statistical read) in order to save on impressions
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Likelihood to Renew
HiConversion
No answers on this topic
Optimizely
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
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Usability
HiConversion
No answers on this topic
Optimizely
Usability is mostly great. I like the WYSIWYG functionality and adding in real code is simple as well. It's easy to target specific pages or audiences. I've knocked a couple of points off because of how difficult it is to set up URL redirect experiments, confusion around creating pages, and lack of data that can be further analyzed.
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Reliability and Availability
HiConversion
No answers on this topic
Optimizely
I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
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Performance
HiConversion
No answers on this topic
Optimizely
I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
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Support Rating
HiConversion
No answers on this topic
Optimizely
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
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Online Training
HiConversion
No answers on this topic
Optimizely
The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
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Implementation Rating
HiConversion
No answers on this topic
Optimizely
In retrospect: - I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.) - Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test. - Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
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Alternatives Considered
HiConversion
We have not used or fully evaluated any competitors. Our free trial with HiConversion was enough to convince us to move forward with them. They platform will easily pay for itself
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Optimizely
Overall, the tools we compared against were great, but we went with Optimizely because it has all the features we needed and has the market leadership that gave us trust we would be successful in our experimentation efforts.
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Scalability
HiConversion
No answers on this topic
Optimizely
While granted, I am not the one making the changes to deploy the software; it seems basically as simple as placing the optimized snippet on your site. If you place it in the header, it should reach across your entire site easily. I do think the test setup can be a bit temperamental at times, and having too many cooks in the kitchen can lead to errors. So, I would caution how many people have the access needed to make actual changes.
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Return on Investment
HiConversion
  • I was losing sales because I was not reaching out to all my potential customers, and HiConversion was able to help me improve my sales by using their test tool to create new predictive pages that work better.
  • The tool makes it easy to create pages, and the results are real-time, so I can see how I do and make changes in my campaigns as I go.
  • The tool was easy to get started with, and I see results, which is important to me.
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Optimizely
  • Customer retention: We've reduced subscription service client churn by 20%+ using optimized unsubscribe flows.
  • Risk mitigation: Testing into full site redesigns has saved clients millions of dollars.
  • Feature prioritization: Identifying what painted door changes add value has allowed developers to focus on changes that add hundreds of thousands or even millions to the bottom line.
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ScreenShots

Optimizely Web Experimentation Screenshots

Screenshot of the visual editor, used to make changes to the appearance and layout of a website.Screenshot of the results dashboard that displays experiment results.Screenshot of the integrations page, where integrations can be enabled.