What users are saying about
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Top Rated
147 Ratings
2 Ratings
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Score 7 out of 100

Litmus

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Top Rated
147 Ratings
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Score 8.9 out of 100

Likelihood to Recommend

Higher Logic Communications

Higher Logic is great for email marketing as long as you don't require much customer service or super-precise analytics data. It's easy to use, intuitive, integrates with other platforms, and provides a broad range of analytics and reporting data. But like I said, just be wary that sometimes the analytics are inconsistent. Luckily, we mostly use it to compare mailings and their subject lines and the various stories within our weekly e-newsletters, so we just need more of a broad overview of the data. If you need very specific data that is 100% accurate, then this might not be the platform for you. Also, if you're someone who likes superior customer service, you probably want to avoid this as well. But if you need an easy-to-use platform that will get the job done, then go ahead and give this a try.
Jenna Carpentier | TrustRadius Reviewer

Litmus

When I started as a tester for email templates and newsletter, I was looking for a software that can be recommended for a long term type of testing and Litmus was the most recommended. For a beginner tester on this type of development, it is pretty much straightforward as it indicates what is needed from developers to be able to test the deliverable. It is easier for straight up email templates with more design than functionality. As the project becomes more complex, it became harder for me to use the tool since the resources for steps to use the other functionalities are pretty much scarce and I had to learn it on my own.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Higher Logic Communications
Litmus
4.9
WYSIWYG email editor
Higher Logic Communications
Litmus
4.9
Dynamic content
Higher Logic Communications
Litmus
5.7
Ability to test dynamic content
Higher Logic Communications
Litmus
7.2
Landing pages
Higher Logic Communications
Litmus
3.4
A/B testing
Higher Logic Communications
Litmus
2.4
Mobile optimization
Higher Logic Communications
Litmus
9.1
Email deliverability reporting
Higher Logic Communications
Litmus
8.3
List management
Higher Logic Communications
Litmus
2.0
Triggered drip sequences
Higher Logic Communications
Litmus
1.0

Reporting & Analytics

Higher Logic Communications
Litmus
7.1
Dashboards
Higher Logic Communications
Litmus
6.3
Standard reports
Higher Logic Communications
Litmus
8.0
Custom reports
Higher Logic Communications
Litmus
6.9

Pre-Send Testing

Higher Logic Communications
Litmus
8.9
URL Validation
Higher Logic Communications
Litmus
8.9
Link Tracking
Higher Logic Communications
Litmus
8.6
Spam Testing
Higher Logic Communications
Litmus
8.7
Email Previews
Higher Logic Communications
Litmus
9.6

Pros

Higher Logic Communications

  • Very thorough: Higher Logic works precisely as advertised and can do many things to provide insight into your membership.
  • Data-driven: Higher Logic gives you a ton of insight into how customers interact with your messages. This is extremely beneficial information if you know how to interpret it.
  • Price: Higher Logic is priced fairly for the features you get.
Brandon Wells, MPA | TrustRadius Reviewer

Litmus

  • Inbox renders are the prime reason I use Litmus, I am confident they represent reality.
  • Litmus helps legitimize the struggles of every email developer.
  • Litmus makes it very easy to share results, whether they are inbox renders or email analytics, with my entire team.
Anonymous | TrustRadius Reviewer

Cons

Higher Logic Communications

  • Customer Service: Maybe we're just unlucky, but we've had very sub-par customer service when dealing with Higher Logic. They've been hard to get in touch with, difficult to schedule meetings with, and when we finally did have a meeting with a representative, she seemed very disgusted to have to be talking with us--and then rushed us off of the call because she had another call immediately afterward (we understand things like this happen, but it was just even more discouraging after an already poor experience).
  • Down Time: The platform seems to be down more often than I'd like it to be. They often have scheduled downtime for system maintenance at off-hours, and this is totally fine. But somewhat often, it seems to be down in the middle of the day when I try to login to create or schedule an email. And it takes a little while (sometimes even several hours) for it to come back up. This is very disappointing when you're trying to get something done (especially when it's time-sensitive) and have to wait around to do it because the system is down.
  • Inconsistent Data: When the analytics and data are correct, it's great! But we've noticed this isn't always the case. There are several different places on the platform that report data, and sometimes they don't match up. Or the percentage data and the raw data numbers don't equal each other and are totally different, so clearly, at least one is incorrect, but how do we know which one it is? Additionally, the numbers on the heatmap are sometimes way different than the numbers in the general data report. We brought this to their attention and they said they were aware of the problem but we're working on other more important things at the moment and would maybe get around to fixing it later (this goes back to the previously mentioned poor customer service). As of a few weeks ago, I thought it was indeed finally fixed, but then again last week we noticed it was back to being inconsistent.
Jenna Carpentier | TrustRadius Reviewer

Litmus

  • I very much like using Litmus Builder, however, I have recently had issues with it taking a very long time to load from Checklist to Builder, and also very long wait times for giving links to share with other developers.
  • I'd like to see more up-to-date devices offered for Android and Gmail for Android - such as the more recent Galaxy versions offered by Samsung.
  • It would be great to see an actual support ticket when submitting to litmus in order to more easily communicate any issues that may have developed since submitting that ticket.
Samantha Brady | TrustRadius Reviewer

Likelihood to Renew

Higher Logic Communications

No score
No answers yet
No answers on this topic

Litmus

Litmus 8.5
Based on 2 answers
I will always like to continue using Litmus because of the features it offers. Always very easy to use and excellent results in terms of testing emails
Anonymous | TrustRadius Reviewer

Usability

Higher Logic Communications

No score
No answers yet
No answers on this topic

Litmus

Litmus 9.4
Based on 4 answers
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
Yosa Addiss | TrustRadius Reviewer

Reliability and Availability

Higher Logic Communications

No score
No answers yet
No answers on this topic

Litmus

Litmus 9.0
Based on 2 answers
I rarely encounter any issues like that.
Anonymous | TrustRadius Reviewer

Support Rating

Higher Logic Communications

Higher Logic Communications 2.0
Based on 2 answers
Higher Logic's support is sub-par at best. It can be difficult to get in contact with anyone from the support team, and when you do, it seems as if they don't want to talk to you and don't even have the answers to your questions. Within the past few months, we've contacted them twice and both times have been very disappointing. The first time was to let them know there was an inconsistency between the analytics report and the heat map. They basically said that they already knew about the problem but didn't have any set plans to fix it because they were working on other "more important" things. The second time was for a conference call to go over some additional features that we wanted to implement. And the lady we spoke with seemed very disgusted to have to speak with us and then rushed us off the phone because she had another call.
Jenna Carpentier | TrustRadius Reviewer

Litmus

No score
No answers yet
No answers on this topic

In-Person Training

Higher Logic Communications

No score
No answers yet
No answers on this topic

Litmus

Litmus 9.0
Based on 1 answer
It was very informative one on one session for me. I was able to use Litmus without any issues.
Anonymous | TrustRadius Reviewer

Online Training

Higher Logic Communications

No score
No answers yet
No answers on this topic

Litmus

Litmus 8.0
Based on 1 answer
It has all the required information.
Anonymous | TrustRadius Reviewer

Implementation Rating

Higher Logic Communications

No score
No answers yet
No answers on this topic

Litmus

Litmus 9.0
Based on 4 answers
Atleat one members in every team should have access to it and should be able to integrate it when required.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Higher Logic Communications

Higher Logic seems to be a little more powerful of a tool in my opinion, however, MailChimp has a User Interface that is much better. Ease of use definitely goes to them.
Brandon Wells, MPA | TrustRadius Reviewer

Litmus

I prefer Litmus over Email on Acid primary because Litmus provides more email clients to test in. However, Litmus' coding environment is also superior to Email on Acid's coding system. It is more intuitive to code in Litmus and be able to quickly preview the changes you've made in your code. This is especially important when troubleshooting issues on specific email clients.
Anonymous | TrustRadius Reviewer

Return on Investment

Higher Logic Communications

  • Understanding preferences-- Higher Logic helps us tap in to how our members want to hear from us.
  • Data collection-- Since we started using Higher Logic the amount of data we get from our members has increased greatly.
  • Consolidation of tools-- Higher Logic replaced 2 or 3 additional SAAS options being utilized by us. This helped save money!
Brandon Wells, MPA | TrustRadius Reviewer

Litmus

  • The price is absolutely worth the investment. We have seen increased engagement with emails (e.g., the heat map 'lights up' in more areas, a lower unsubscribe rate, and users scrolling further down the email) and the back-and-forth between me (the creator), and my testing team has been minimized because I can catch issues before sending out the email to be tested. It significantly reduces the time it takes to create, test, and schedule an email.
  • While the webinars are free, they cost time. And they're almost always worth it, even if they're just on in the background. The State of Email content they generate - and offer FOR FREE (it's a LOT of data they're giving you for free) - is an amazing side bonus. They offer a ton of email productivity tips and really helpful content. And again, for free!
  • Although I haven't really mentioned this in previous sections, the Builder tool is sometimes really useful to code in also. I generally preferred Sublime Text , but lately I've been using the Builder tool instead, as it allows you to see your code changes in real time (vs loading up previews each time). Then you can save it and preview across all devices. It's a huge time saver in that sense as well.
Steffany Winkelmann | TrustRadius Reviewer

Pricing Details

Higher Logic Communications

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Litmus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Higher Logic Communications
7.0
Litmus
9.1

Likelihood to Renew

Higher Logic Communications
Litmus
8.5

Usability

Higher Logic Communications
Litmus
9.4

Reliability and Availability

Higher Logic Communications
Litmus
9.0

Performance

Higher Logic Communications
Litmus
9.0

Support Rating

Higher Logic Communications
2.0
Litmus

In-Person Training

Higher Logic Communications
Litmus
9.0

Online Training

Higher Logic Communications
Litmus
8.0

Implementation Rating

Higher Logic Communications
Litmus
9.0

Scalability

Higher Logic Communications
Litmus
8.0

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