What users are saying about
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Top Rated
2067 Ratings
2 Ratings
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Score 7 out of 100

Mailchimp

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Top Rated
2067 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Higher Logic Communications

Higher Logic is great for email marketing as long as you don't require much customer service or super-precise analytics data. It's easy to use, intuitive, integrates with other platforms, and provides a broad range of analytics and reporting data. But like I said, just be wary that sometimes the analytics are inconsistent. Luckily, we mostly use it to compare mailings and their subject lines and the various stories within our weekly e-newsletters, so we just need more of a broad overview of the data. If you need very specific data that is 100% accurate, then this might not be the platform for you. Also, if you're someone who likes superior customer service, you probably want to avoid this as well. But if you need an easy-to-use platform that will get the job done, then go ahead and give this a try.
Jenna Carpentier | TrustRadius Reviewer

Mailchimp

Mailchimp is a great tool. It has lots of features I don't use for my internal communication. If you are running a small business you can leverage the automation tools to help recover abandoned carts or send special offers to your customers on their anniversary or birthday. You can create landing pages to collect customer contacts and surveys to engage with customers.
Holli Drewry | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Higher Logic Communications
Mailchimp
8.2
WYSIWYG email editor
Higher Logic Communications
Mailchimp
8.5
Dynamic content
Higher Logic Communications
Mailchimp
8.0
Ability to test dynamic content
Higher Logic Communications
Mailchimp
8.0
Landing pages
Higher Logic Communications
Mailchimp
7.9
A/B testing
Higher Logic Communications
Mailchimp
8.1
Mobile optimization
Higher Logic Communications
Mailchimp
8.5
Email deliverability reporting
Higher Logic Communications
Mailchimp
8.7
List management
Higher Logic Communications
Mailchimp
8.3
Triggered drip sequences
Higher Logic Communications
Mailchimp
8.1

Lead Management

Higher Logic Communications
Mailchimp
9.1
Lead nurturing
Higher Logic Communications
Mailchimp
6.5
Lead scoring and grading
Higher Logic Communications
Mailchimp
10.0
Data quality management
Higher Logic Communications
Mailchimp
10.0
Automated sales alerts and tasks
Higher Logic Communications
Mailchimp
10.0

Campaign Management

Higher Logic Communications
Mailchimp
10.0
Calendaring
Higher Logic Communications
Mailchimp
10.0
Event/webinar marketing
Higher Logic Communications
Mailchimp
10.0

Social Media Marketing

Higher Logic Communications
Mailchimp
10.0
Social sharing and campaigns
Higher Logic Communications
Mailchimp
10.0
Social profile integration
Higher Logic Communications
Mailchimp
10.0

Reporting & Analytics

Higher Logic Communications
Mailchimp
7.8
Dashboards
Higher Logic Communications
Mailchimp
7.7
Standard reports
Higher Logic Communications
Mailchimp
8.4
Custom reports
Higher Logic Communications
Mailchimp
7.3

Platform & Infrastructure

Higher Logic Communications
Mailchimp
8.3
API
Higher Logic Communications
Mailchimp
8.8
Role-based workflow & approvals
Higher Logic Communications
Mailchimp
10.0
Customizability
Higher Logic Communications
Mailchimp
6.0
Integration with Salesforce.com
Higher Logic Communications
Mailchimp
8.3
Integration with Microsoft Dynamics CRM
Higher Logic Communications
Mailchimp
8.3
Integration with SugarCRM
Higher Logic Communications
Mailchimp
8.3

Pros

Higher Logic Communications

  • Very thorough: Higher Logic works precisely as advertised and can do many things to provide insight into your membership.
  • Data-driven: Higher Logic gives you a ton of insight into how customers interact with your messages. This is extremely beneficial information if you know how to interpret it.
  • Price: Higher Logic is priced fairly for the features you get.
Brandon Wells, MPA | TrustRadius Reviewer

Mailchimp

  • I found Mailchimp very helpful by helping us in connecting with social media immediately also helps us in building newsletters.
  • It is well known as a fantastic analysis tool. It keeps people aware of the current circumstances and prevents their inbox from excessive spamming.
  • Mailchimp is the most sophisticated tool for sending newsletters.
  • It is playing a significant role for marketing our events.
Zach Johnson | TrustRadius Reviewer

Cons

Higher Logic Communications

  • Customer Service: Maybe we're just unlucky, but we've had very sub-par customer service when dealing with Higher Logic. They've been hard to get in touch with, difficult to schedule meetings with, and when we finally did have a meeting with a representative, she seemed very disgusted to have to be talking with us--and then rushed us off of the call because she had another call immediately afterward (we understand things like this happen, but it was just even more discouraging after an already poor experience).
  • Down Time: The platform seems to be down more often than I'd like it to be. They often have scheduled downtime for system maintenance at off-hours, and this is totally fine. But somewhat often, it seems to be down in the middle of the day when I try to login to create or schedule an email. And it takes a little while (sometimes even several hours) for it to come back up. This is very disappointing when you're trying to get something done (especially when it's time-sensitive) and have to wait around to do it because the system is down.
  • Inconsistent Data: When the analytics and data are correct, it's great! But we've noticed this isn't always the case. There are several different places on the platform that report data, and sometimes they don't match up. Or the percentage data and the raw data numbers don't equal each other and are totally different, so clearly, at least one is incorrect, but how do we know which one it is? Additionally, the numbers on the heatmap are sometimes way different than the numbers in the general data report. We brought this to their attention and they said they were aware of the problem but we're working on other more important things at the moment and would maybe get around to fixing it later (this goes back to the previously mentioned poor customer service). As of a few weeks ago, I thought it was indeed finally fixed, but then again last week we noticed it was back to being inconsistent.
Jenna Carpentier | TrustRadius Reviewer

Mailchimp

  • The platform does not have a tool specifically created for the identification of those users who keep anti-spam filters in their email inboxes, to avoid sending and be able to focus the resources that would be wasted on informing another potential customer.
  • Mailchimp is not sufficiently updated to work with connections to online Ads and social networks without the platform freezing, and in the case of the internal ad editor, it does not allow to import the information from the source pages of these ads, so that it is not necessary to transcribe it.
  • Even though there are many templates oriented to the creation and subsequent sending of postcards, most of the models included for these postcards do not meet the sufficient visual quality to be included in the campaign uniformly with the rest of the components of the campaign.
Richard Delgado | TrustRadius Reviewer

Likelihood to Renew

Higher Logic Communications

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 9.4
Based on 49 answers
Love the product! Easy to use -create fabulous e-mails for our clients which met their needs! Enjoyed using the tools and creating a report for the sales and marketing teams that we work for which helped sharpen their focus and increase their revenue!
Valie Robbins | TrustRadius Reviewer

Usability

Higher Logic Communications

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 8.7
Based on 234 answers
I gave 9 out of 10 to Mailchimp because Mailchimp is one of the best platforms for basic to medium Email marketing business and as well as they provide the very best deliverability ratio than other platforms. Mailchimp's price is quite higher but their features are pretty good and very effective for email marketing business and for CRM as compare to their price plans.
Preet Chovatiya | TrustRadius Reviewer

Reliability and Availability

Higher Logic Communications

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 8 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Ben Caplan | TrustRadius Reviewer

Performance

Higher Logic Communications

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 10 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Ben Caplan | TrustRadius Reviewer

Support Rating

Higher Logic Communications

Higher Logic Communications 2.0
Based on 2 answers
Higher Logic's support is sub-par at best. It can be difficult to get in contact with anyone from the support team, and when you do, it seems as if they don't want to talk to you and don't even have the answers to your questions. Within the past few months, we've contacted them twice and both times have been very disappointing. The first time was to let them know there was an inconsistency between the analytics report and the heat map. They basically said that they already knew about the problem but didn't have any set plans to fix it because they were working on other "more important" things. The second time was for a conference call to go over some additional features that we wanted to implement. And the lady we spoke with seemed very disgusted to have to speak with us and then rushed us off the phone because she had another call.
Jenna Carpentier | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 16 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn | TrustRadius Reviewer

Implementation Rating

Higher Logic Communications

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 8.8
Based on 40 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Vicki Lesage | TrustRadius Reviewer

Alternatives Considered

Higher Logic Communications

Higher Logic seems to be a little more powerful of a tool in my opinion, however, MailChimp has a User Interface that is much better. Ease of use definitely goes to them.
Brandon Wells, MPA | TrustRadius Reviewer

Mailchimp

One of the main differences that stand out between Mailchimp and Constant Contact is that Mailchimp allows me to have unlimited storage for images, which helps me to be able to insert any image at any time for my advertising campaigns, while Constant Contact has a storage limit of images of only 2GB. In addition, Mailchimp has greater accuracy in the access control of advertising campaigns, which helps us to obtain real results from each campaign.
Sasha Brito | TrustRadius Reviewer

Scalability

Higher Logic Communications

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Ben Caplan | TrustRadius Reviewer

Return on Investment

Higher Logic Communications

  • Understanding preferences-- Higher Logic helps us tap in to how our members want to hear from us.
  • Data collection-- Since we started using Higher Logic the amount of data we get from our members has increased greatly.
  • Consolidation of tools-- Higher Logic replaced 2 or 3 additional SAAS options being utilized by us. This helped save money!
Brandon Wells, MPA | TrustRadius Reviewer

Mailchimp

  • Mailchimp helps businesses grow their marketing list.
  • By creating emails and newsletters, you can keep prospects and customers engaged.
  • The reporting helps you see what is working and what isn't so you stop wasting time if needed and redirect it to something that works.
  • There is a standard learning curve for teams to adopt Mailchimp and use it properly.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Higher Logic Communications

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Higher Logic Communications
7.0
Mailchimp
8.6

Likelihood to Renew

Higher Logic Communications
Mailchimp
9.4

Usability

Higher Logic Communications
Mailchimp
8.7

Reliability and Availability

Higher Logic Communications
Mailchimp
10.0

Performance

Higher Logic Communications
Mailchimp
10.0

Support Rating

Higher Logic Communications
2.0
Mailchimp
10.0

Implementation Rating

Higher Logic Communications
Mailchimp
8.8

Scalability

Higher Logic Communications
Mailchimp
9.3

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