What users are saying about
2 Ratings
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Score 7 out of 100
10 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

Higher Logic Communications

Higher Logic is great for email marketing as long as you don't require much customer service or super-precise analytics data. It's easy to use, intuitive, integrates with other platforms, and provides a broad range of analytics and reporting data. But like I said, just be wary that sometimes the analytics are inconsistent. Luckily, we mostly use it to compare mailings and their subject lines and the various stories within our weekly e-newsletters, so we just need more of a broad overview of the data. If you need very specific data that is 100% accurate, then this might not be the platform for you. Also, if you're someone who likes superior customer service, you probably want to avoid this as well. But if you need an easy-to-use platform that will get the job done, then go ahead and give this a try.
Jenna Carpentier | TrustRadius Reviewer

Mautic

Mautic is well suited if you or your organization has the following: Large contact lists, need for mass email marketing, and drip campaigns. Also needed are your own infrastructure, and a tech-savvy person in your company in order to set up and maintain the Mautic installation. The cost savings using a tool such as Mautic, especially when connected to Amazon SES is un-surpassed
Carl Doninger | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Higher Logic Communications
Mautic
8.5
WYSIWYG email editor
Higher Logic Communications
Mautic
7.9
Dynamic content
Higher Logic Communications
Mautic
8.4
Ability to test dynamic content
Higher Logic Communications
Mautic
8.4
Landing pages
Higher Logic Communications
Mautic
9.0
A/B testing
Higher Logic Communications
Mautic
8.3
Mobile optimization
Higher Logic Communications
Mautic
8.3
Email deliverability reporting
Higher Logic Communications
Mautic
8.5
List management
Higher Logic Communications
Mautic
9.6
Triggered drip sequences
Higher Logic Communications
Mautic
8.4

Lead Management

Higher Logic Communications
Mautic
8.2
Lead nurturing
Higher Logic Communications
Mautic
8.4
Lead scoring and grading
Higher Logic Communications
Mautic
8.4
Data quality management
Higher Logic Communications
Mautic
7.0
Automated sales alerts and tasks
Higher Logic Communications
Mautic
9.0

Campaign Management

Higher Logic Communications
Mautic
8.7
Calendaring
Higher Logic Communications
Mautic
8.7
Event/webinar marketing
Higher Logic Communications
Mautic
8.6

Social Media Marketing

Higher Logic Communications
Mautic
7.1
Social sharing and campaigns
Higher Logic Communications
Mautic
7.1
Social profile integration
Higher Logic Communications
Mautic
7.0

Reporting & Analytics

Higher Logic Communications
Mautic
8.8
Dashboards
Higher Logic Communications
Mautic
8.6
Standard reports
Higher Logic Communications
Mautic
8.6
Custom reports
Higher Logic Communications
Mautic
9.0

Platform & Infrastructure

Higher Logic Communications
Mautic
8.7
API
Higher Logic Communications
Mautic
9.3
Role-based workflow & approvals
Higher Logic Communications
Mautic
9.0
Customizability
Higher Logic Communications
Mautic
9.0
Integration with Salesforce.com
Higher Logic Communications
Mautic
9.0
Integration with Microsoft Dynamics CRM
Higher Logic Communications
Mautic
8.0
Integration with SugarCRM
Higher Logic Communications
Mautic
8.0

Pros

Higher Logic Communications

  • Very thorough: Higher Logic works precisely as advertised and can do many things to provide insight into your membership.
  • Data-driven: Higher Logic gives you a ton of insight into how customers interact with your messages. This is extremely beneficial information if you know how to interpret it.
  • Price: Higher Logic is priced fairly for the features you get.
Brandon Wells, MPA | TrustRadius Reviewer

Mautic

  • Mautic is very good at the tagging system.
  • Mautic is very good at tracking website visitors. Visitors are first marked as unknown, however, once you get a signup Mautic automatically updates their profile.
Shawngela Pierce | TrustRadius Reviewer

Cons

Higher Logic Communications

  • Customer Service: Maybe we're just unlucky, but we've had very sub-par customer service when dealing with Higher Logic. They've been hard to get in touch with, difficult to schedule meetings with, and when we finally did have a meeting with a representative, she seemed very disgusted to have to be talking with us--and then rushed us off of the call because she had another call immediately afterward (we understand things like this happen, but it was just even more discouraging after an already poor experience).
  • Down Time: The platform seems to be down more often than I'd like it to be. They often have scheduled downtime for system maintenance at off-hours, and this is totally fine. But somewhat often, it seems to be down in the middle of the day when I try to login to create or schedule an email. And it takes a little while (sometimes even several hours) for it to come back up. This is very disappointing when you're trying to get something done (especially when it's time-sensitive) and have to wait around to do it because the system is down.
  • Inconsistent Data: When the analytics and data are correct, it's great! But we've noticed this isn't always the case. There are several different places on the platform that report data, and sometimes they don't match up. Or the percentage data and the raw data numbers don't equal each other and are totally different, so clearly, at least one is incorrect, but how do we know which one it is? Additionally, the numbers on the heatmap are sometimes way different than the numbers in the general data report. We brought this to their attention and they said they were aware of the problem but we're working on other more important things at the moment and would maybe get around to fixing it later (this goes back to the previously mentioned poor customer service). As of a few weeks ago, I thought it was indeed finally fixed, but then again last week we noticed it was back to being inconsistent.
Jenna Carpentier | TrustRadius Reviewer

Mautic

  • Reporting can be very misleading sometimes, but you just need to get the hang of it
  • When emailing, you need to know the exact time zone the server is set on, because it may not send the task when you think it would.
  • We think it may have more room to add more templates, the one the platform has turned boring over time— I think it would be an interesting update.
Jimmy Guillermo | TrustRadius Reviewer

Support Rating

Higher Logic Communications

Higher Logic Communications 2.0
Based on 2 answers
Higher Logic's support is sub-par at best. It can be difficult to get in contact with anyone from the support team, and when you do, it seems as if they don't want to talk to you and don't even have the answers to your questions. Within the past few months, we've contacted them twice and both times have been very disappointing. The first time was to let them know there was an inconsistency between the analytics report and the heat map. They basically said that they already knew about the problem but didn't have any set plans to fix it because they were working on other "more important" things. The second time was for a conference call to go over some additional features that we wanted to implement. And the lady we spoke with seemed very disgusted to have to speak with us and then rushed us off the phone because she had another call.
Jenna Carpentier | TrustRadius Reviewer

Mautic

No score
No answers yet
No answers on this topic

Alternatives Considered

Higher Logic Communications

Higher Logic seems to be a little more powerful of a tool in my opinion, however, MailChimp has a User Interface that is much better. Ease of use definitely goes to them.
Brandon Wells, MPA | TrustRadius Reviewer

Mautic

Mautic is the new kid on the block, bred from an open source product, we chose to purchase the hosted/supported version. I felt like it stacked up very well against Act-On and even Pardot. I like their data API push and pull with Salesforce - very quick, and the queue was synchronous and we never ran into problems with it. I think compared to Eloque and Marketo, it's definitely lacking features, although much easier to bite off and chew with a small team. We displaced Mautic with Marketo, but mainly because we needed more on the automation and integrations side of things. I think they will continue to make strides, especially on the integrations they have and support. Given how quickly they've come on the scene and have been competitive, I expect to continue to see great things from these guys. Even though we moved onward (we're a fast-growing software company), I would still recommend them!
Ian Nate | TrustRadius Reviewer

Return on Investment

Higher Logic Communications

  • Understanding preferences-- Higher Logic helps us tap in to how our members want to hear from us.
  • Data collection-- Since we started using Higher Logic the amount of data we get from our members has increased greatly.
  • Consolidation of tools-- Higher Logic replaced 2 or 3 additional SAAS options being utilized by us. This helped save money!
Brandon Wells, MPA | TrustRadius Reviewer

Mautic

  • Automated the lead nurturing process
  • Led to more leads and more customers
Anonymous | TrustRadius Reviewer

Pricing Details

Higher Logic Communications

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Higher Logic Communications Editions & Modules

Additional Pricing Details

Mautic

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mautic Editions & Modules

Edition
Mautic Marketing Automation$0
    Additional Pricing Details

    Rating Summary

    Likelihood to Recommend

    Higher Logic Communications
    7.0
    Mautic
    7.7

    Support Rating

    Higher Logic Communications
    2.0
    Mautic

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