2 Ratings
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Score 7 out of 100
Top Rated
38 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

Higher Logic Communications

Higher Logic is great for email marketing as long as you don't require much customer service or super-precise analytics data. It's easy to use, intuitive, integrates with other platforms, and provides a broad range of analytics and reporting data. But like I said, just be wary that sometimes the analytics are inconsistent. Luckily, we mostly use it to compare mailings and their subject lines and the various stories within our weekly e-newsletters, so we just need more of a broad overview of the data. If you need very specific data that is 100% accurate, then this might not be the platform for you. Also, if you're someone who likes superior customer service, you probably want to avoid this as well. But if you need an easy-to-use platform that will get the job done, then go ahead and give this a try.
Jenna Carpentier | TrustRadius Reviewer

Everest (Return Path + 250ok)

Every new or established brand should be using Everest. It doesn't matter what you're trying to say in your emails—if they're not reaching the inbox, no one is listening or reading. Everest gives you the insight you need to understand your inbox placement, reputation and so much more.
Mark Robert Anderson | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Higher Logic Communications
Everest (Return Path + 250ok)
6.4
WYSIWYG email editor
Higher Logic Communications
Everest (Return Path + 250ok)
5.0
Dynamic content
Higher Logic Communications
Everest (Return Path + 250ok)
6.5
Ability to test dynamic content
Higher Logic Communications
Everest (Return Path + 250ok)
6.5
Landing pages
Higher Logic Communications
Everest (Return Path + 250ok)
5.0
A/B testing
Higher Logic Communications
Everest (Return Path + 250ok)
5.6
Mobile optimization
Higher Logic Communications
Everest (Return Path + 250ok)
4.0
Email deliverability reporting
Higher Logic Communications
Everest (Return Path + 250ok)
9.4
List management
Higher Logic Communications
Everest (Return Path + 250ok)
7.7
Triggered drip sequences
Higher Logic Communications
Everest (Return Path + 250ok)
8.0

Reporting & Analytics

Higher Logic Communications
Everest (Return Path + 250ok)
6.7
Dashboards
Higher Logic Communications
Everest (Return Path + 250ok)
8.2
Standard reports
Higher Logic Communications
Everest (Return Path + 250ok)
6.2
Custom reports
Higher Logic Communications
Everest (Return Path + 250ok)
5.7

Pre-Send Testing

Higher Logic Communications
Everest (Return Path + 250ok)
7.0
URL Validation
Higher Logic Communications
Everest (Return Path + 250ok)
6.2
Link Tracking
Higher Logic Communications
Everest (Return Path + 250ok)
6.4
Image Validation
Higher Logic Communications
Everest (Return Path + 250ok)
6.4
Inbox Display
Higher Logic Communications
Everest (Return Path + 250ok)
7.0
Email Accessibility Tools
Higher Logic Communications
Everest (Return Path + 250ok)
7.1
Spelling and Grammar Check
Higher Logic Communications
Everest (Return Path + 250ok)
7.7
Spam Testing
Higher Logic Communications
Everest (Return Path + 250ok)
7.7
Email Previews
Higher Logic Communications
Everest (Return Path + 250ok)
7.6

Pros

Higher Logic Communications

  • Very thorough: Higher Logic works precisely as advertised and can do many things to provide insight into your membership.
  • Data-driven: Higher Logic gives you a ton of insight into how customers interact with your messages. This is extremely beneficial information if you know how to interpret it.
  • Price: Higher Logic is priced fairly for the features you get.
Brandon Wells, MPA | TrustRadius Reviewer

Everest (Return Path + 250ok)

  • Individualized attention. They really dug in to understand our products and services.
  • Easy-to-understand training and actionable items that you can sustain over a long period of time.
  • They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.
Joni Kalstrup | TrustRadius Reviewer

Cons

Higher Logic Communications

  • Customer Service: Maybe we're just unlucky, but we've had very sub-par customer service when dealing with Higher Logic. They've been hard to get in touch with, difficult to schedule meetings with, and when we finally did have a meeting with a representative, she seemed very disgusted to have to be talking with us--and then rushed us off of the call because she had another call immediately afterward (we understand things like this happen, but it was just even more discouraging after an already poor experience).
  • Down Time: The platform seems to be down more often than I'd like it to be. They often have scheduled downtime for system maintenance at off-hours, and this is totally fine. But somewhat often, it seems to be down in the middle of the day when I try to login to create or schedule an email. And it takes a little while (sometimes even several hours) for it to come back up. This is very disappointing when you're trying to get something done (especially when it's time-sensitive) and have to wait around to do it because the system is down.
  • Inconsistent Data: When the analytics and data are correct, it's great! But we've noticed this isn't always the case. There are several different places on the platform that report data, and sometimes they don't match up. Or the percentage data and the raw data numbers don't equal each other and are totally different, so clearly, at least one is incorrect, but how do we know which one it is? Additionally, the numbers on the heatmap are sometimes way different than the numbers in the general data report. We brought this to their attention and they said they were aware of the problem but we're working on other more important things at the moment and would maybe get around to fixing it later (this goes back to the previously mentioned poor customer service). As of a few weeks ago, I thought it was indeed finally fixed, but then again last week we noticed it was back to being inconsistent.
Jenna Carpentier | TrustRadius Reviewer

Everest (Return Path + 250ok)

  • Some domain summary data inconsistent with seedlist detail
  • UI feels a little dated
  • Reporting options are limited
  • As part of the SFMC integration, Return Path support issues and question go through Salesforce, not Return Path
  • Inbox Preview rendering could be more robust and extensive
  • Would like to see Dark Mode previewing rendering
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Higher Logic Communications

No score
No answers yet
No answers on this topic

Everest (Return Path + 250ok)

Everest (Return Path + 250ok) 8.2
Based on 5 answers
We have two separate areas for using Return Path. Our web ecommerce area that is using only transactional emails and a marketing email program that is partnered on the backend with Return Path. I see Return Path continuing to be utilized with our marketing emails, but over time I see less need for our transactional emails to maintain Return Path components.
Dan Sixbury, PMP, MBA | TrustRadius Reviewer

Usability

Higher Logic Communications

No score
No answers yet
No answers on this topic

Everest (Return Path + 250ok)

Everest (Return Path + 250ok) 7.3
Based on 1 answer
I find it fairly easy to use, though the interface is a bit clunky and I may be missing some revolutionary use because it's lost in the clutter.
Anonymous | TrustRadius Reviewer

Support Rating

Higher Logic Communications

Higher Logic Communications 2.0
Based on 2 answers
Higher Logic's support is sub-par at best. It can be difficult to get in contact with anyone from the support team, and when you do, it seems as if they don't want to talk to you and don't even have the answers to your questions. Within the past few months, we've contacted them twice and both times have been very disappointing. The first time was to let them know there was an inconsistency between the analytics report and the heat map. They basically said that they already knew about the problem but didn't have any set plans to fix it because they were working on other "more important" things. The second time was for a conference call to go over some additional features that we wanted to implement. And the lady we spoke with seemed very disgusted to have to speak with us and then rushed us off the phone because she had another call.
Jenna Carpentier | TrustRadius Reviewer

Everest (Return Path + 250ok)

Everest (Return Path + 250ok) 9.1
Based on 1 answer
Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.
Brett Schenker | TrustRadius Reviewer

Implementation Rating

Higher Logic Communications

No score
No answers yet
No answers on this topic

Everest (Return Path + 250ok)

Everest (Return Path + 250ok) 8.2
Based on 1 answer
I joined my company after the implementation was nearly complete. We used the Return Path tool as we slowly increased our send volume in Marketing Cloud to monitor IP reputation and inbox placement.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Higher Logic Communications

Higher Logic seems to be a little more powerful of a tool in my opinion, however, MailChimp has a User Interface that is much better. Ease of use definitely goes to them.
Brandon Wells, MPA | TrustRadius Reviewer

Everest (Return Path + 250ok)

Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with Salesforce also allowed us to get it at pretty low cost.
Anonymous | TrustRadius Reviewer

Return on Investment

Higher Logic Communications

  • Understanding preferences-- Higher Logic helps us tap in to how our members want to hear from us.
  • Data collection-- Since we started using Higher Logic the amount of data we get from our members has increased greatly.
  • Consolidation of tools-- Higher Logic replaced 2 or 3 additional SAAS options being utilized by us. This helped save money!
Brandon Wells, MPA | TrustRadius Reviewer

Everest (Return Path + 250ok)

  • It has helped identify inbox issues and thus helping our clients reach more inboxes.
  • They have negatively impacted client relations on numerous occasions. They have reached out and told clients they are having issues or need certain products when they are already our clients and we are proving solutions for them.
  • They provide solid customer support when you create a support ticket. They are usually very quick to respond and give you an answer.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Higher Logic Communications

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Everest (Return Path + 250ok)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Higher Logic Communications
7.0
Everest (Return Path + 250ok)
7.9

Likelihood to Renew

Higher Logic Communications
Everest (Return Path + 250ok)
8.2

Usability

Higher Logic Communications
Everest (Return Path + 250ok)
7.3

Support Rating

Higher Logic Communications
2.0
Everest (Return Path + 250ok)
9.1

Implementation Rating

Higher Logic Communications
Everest (Return Path + 250ok)
8.2

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