Hitwise (discontinued) vs. Modus

Hitwise is best suited for looking at overall traffic behavior or a site or industry. It will help you quickly identify the where and the what when it comes to consumer behavior (i.e. what are they doing before they visit your site, where are they going after). It tells you a lot about who they are and what sparks the initial trigger. Where it isn't super appropriate is when you need to look at a specific term like "are eggs healthy" and you can't identify where that specific term falls in the overall "egg" searches.

Incentivized

ADR is a great interactive tool for B2B businesses that sales deals one-on-one with the customer. I don't think it would be well suited for B2C businesses because of the need and cost for individual licenses per user. I would highly recommend this tool to B2B companies that practice traditional sales with a technological edge.

Incentivized

• Up/down stream traffic
• Search term identification
• Geographic location
• Specific site data for small scale websites

Incentivized

• Allows us to include video collateral in our portfolio
• Allows visibility into an activity that the recipient performs once collateral is sent to them
• Provides analytics around most and least used pieces of collateral
• Allows our marketing team to generate and upload new collateral on demand

Incentivized

• Sometimes the insights seem a little bit basic
• Reporting function is hard to deal with sometimes
• Access to sales/purchase data

Incentivized

• I wish the App UI was the same across all platforms. The app looks different on Windows than iOS.

Incentivized

App Data Room has been instrumental in allowing our sale representatives to present up-to-date and innovative marketing collateral to potential customers. A second value add is that our Marketing Department is able to create and upload the most current material to the app so that our sales representatives have access to the most up-to-date information to present to our customers.

Incentivized

Overall, the App Data Room product is easy to use. Our Marketing Department is able to quickly upload updated and new material once they create the documents. Users are able to quickly find material filed by subject matter. Once the appropriate material is located, it can be presented on their iPad and emailed to prospective customers who indicate interest in the products.

Incentivized

The few support requests that we have submitted have been resolved within 2 business days. The App Data Room staff has also been responsive to suggestions from our staff to upgrade the product - specifically in the area of analytics.

Incentivized

No, key insights. Implementation was easy. The App Data Room staff hosted initial training sessions for our support personnel, and then these support persons conducted training and support sessions for our users.

Incentivized

Selected Hitwise because it is much better for insights on small-scale websites

Incentivized

We've used custom developed tools in the past but the upfront cost is very high and the solution we had was very costly to update. We did not have a CMS previously so real-time updates were unheard of. App Data Room has all of the features we previously had plus so much more.

Incentivized

• Media planning
• SEO

Incentivized

• I don't have any hard numbers. But all I get are good reviews and compliments from our sales team and customers who interact with ADR.

Incentivized