What users are saying about
3 Ratings
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Score 3 out of 100
2 Ratings
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Score 9.4 out of 100

Likelihood to Recommend

Hive9

If you are a large marketing organization (Enterprise level), this tool is perfect. As long as you can get buy in for the proper integrations, it will make tracking program success much easier, allowing for real-time reporting on the fly. If you are a smaller, more scrappy marketing organization, it can feel cumbersome at first, but it may also help your teams adopt best-practice project structures. To truly gain the benefits of the system, you must be running targeted lead generation campaigns with tangible goals and outcomes. Otherwise, you likely won't get the value from the tool
Ryan Bearden | TrustRadius Reviewer

InsightSquared Marketing Analytics

InsightSquared Marketing Analytics is well suited for businesses with multi-touch marketing analytic requirements, as well as the need to report across multiple object types for accurate details on the MQL funnel/flywheel. Works very well with integrations using Salesforce and HubSpot. You will likely need an established campaign hierarchy in SFDC or in your marketing automation system to be able to get the full benefit of InsightSquared.
Ryan Weber | TrustRadius Reviewer

Pros

Hive9

  • The integration with SalesForce is great and allows for data to be more easily pulled and viewed through the Hive9 system. It seamlessly combines spend data with program data so identifying and analyzing better-performing programs is easy.
  • The reporting options in Hive9 are very robust and valuable for both marketing teams as well as finance and executive sponsors/stakeholders. The reporting was built from Sirius Decision's demand generation waterfall so it incorporates best practices for lead tracking and reporting.
  • The fact that Hive9 integrates with sales and marketing automation systems as well as prominent accounting systems makes it an extremely valuable tool to bring in key data points to tell the story of marketing efficacy.
Ryan Bearden | TrustRadius Reviewer

InsightSquared Marketing Analytics

  • Deep SQL capabilities
  • Highly Customizable
  • Good Integration Options
  • Accurate Multi-touch Analytics
Ryan Weber | TrustRadius Reviewer

Cons

Hive9

  • The hierarchy of programs/initiatives can be pretty clunky and cumbersome. While it probably works great for larger size, enterprise organizations, it does not always jive with mid size to smaller companies - it can feel very constrained.
  • There is currently no way to create a "flat" organizational structure of users. This can be very limiting for smaller-sized marketing organizations. Although I believe they are addressing this very soon.
Ryan Bearden | TrustRadius Reviewer

InsightSquared Marketing Analytics

  • Requires SQL knowledge to customize reports
  • Visualizations are a little dated (although in the process of being updated)
  • Ease of editing minor details of reports and dashboard
  • No dashboard-wide updates
Ryan Weber | TrustRadius Reviewer

Support Rating

Hive9

No score
No answers yet
No answers on this topic

InsightSquared Marketing Analytics

InsightSquared Marketing Analytics 10.0
Based on 1 answer
InsightSquared has a very responsive team, and always willing to help with reporting needs which are not able to be completed in house. They do offer a professional services team at an additional cost, so if your reporting is very complex, or you have a team that is continuously changing the type of metrics they require as a business, their support team will be an invaluable asset for you.
Ryan Weber | TrustRadius Reviewer

Alternatives Considered

Hive9

My company had selected Hive9 prior to me joining the company
Ryan Bearden | TrustRadius Reviewer

InsightSquared Marketing Analytics

No answers on this topic

Return on Investment

Hive9

  • While we are continuing to work through some integration issues to ensure tracking accurate data, the tool has already helped our team to learn to better focus on budget management.
Ryan Bearden | TrustRadius Reviewer

InsightSquared Marketing Analytics

  • Adjusted our business reviews to better represent marketing ROI
  • Increased the timeframes we could accurately report on (up to 2+ years now)
  • Completely new executive leadership team dashboards
Ryan Weber | TrustRadius Reviewer

Screenshots

Pricing Details

Hive9

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

InsightSquared Marketing Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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