What users are saying about
3 Ratings
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Top Rated
96 Ratings
3 Ratings
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Score 3 out of 100

Parse.ly

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Top Rated
96 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

Hive9

If you are a large marketing organization (Enterprise level), this tool is perfect. As long as you can get buy in for the proper integrations, it will make tracking program success much easier, allowing for real-time reporting on the fly. If you are a smaller, more scrappy marketing organization, it can feel cumbersome at first, but it may also help your teams adopt best-practice project structures. To truly gain the benefits of the system, you must be running targeted lead generation campaigns with tangible goals and outcomes. Otherwise, you likely won't get the value from the tool
Ryan Bearden | TrustRadius Reviewer

Parse.ly

For complete novices to the world of data analysis, Parse.ly offers a really friendly and easy to use interface that is easy to dive into and familiarize yourself with. It offers surface level insight into article performance, as well as the overall publication, allowing you to react to content that is under performing. There is certainly more detail that could be offered by Parse.ly for a really nuanced picture. However, there is power in simplicity and what Parse.ly offers.
Alice Marshall | TrustRadius Reviewer

Pros

Hive9

  • The integration with SalesForce is great and allows for data to be more easily pulled and viewed through the Hive9 system. It seamlessly combines spend data with program data so identifying and analyzing better-performing programs is easy.
  • The reporting options in Hive9 are very robust and valuable for both marketing teams as well as finance and executive sponsors/stakeholders. The reporting was built from Sirius Decision's demand generation waterfall so it incorporates best practices for lead tracking and reporting.
  • The fact that Hive9 integrates with sales and marketing automation systems as well as prominent accounting systems makes it an extremely valuable tool to bring in key data points to tell the story of marketing efficacy.
Ryan Bearden | TrustRadius Reviewer

Parse.ly

  • Real-time metrics are great and help us decide what content to follow up on.
  • Audience segmenting is key, helps us determine where we're strong and where we're not.
  • Historical metrics are also helpful in helping us see what readers come back to overtime, which drives decisions about what content to devote more resources to producing.
Andrew Capps | TrustRadius Reviewer

Cons

Hive9

  • The hierarchy of programs/initiatives can be pretty clunky and cumbersome. While it probably works great for larger size, enterprise organizations, it does not always jive with mid size to smaller companies - it can feel very constrained.
  • There is currently no way to create a "flat" organizational structure of users. This can be very limiting for smaller-sized marketing organizations. Although I believe they are addressing this very soon.
Ryan Bearden | TrustRadius Reviewer

Parse.ly

  • Traffic source. I would like to be able to find the exact social media page a view comes from. Now I can only tell which platform.
  • I would like to be able to compare traffic more than one year ago. Now I'm limited to one year.
  • Some more customization of reports (or maybe more training).
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Hive9

No score
No answers yet
No answers on this topic

Parse.ly

Parse.ly 8.2
Based on 8 answers
I would definitely keep using Parse.ly. It has become a daily part of my workload and a website that I almost always have open. Being able to check real-life traffic as the day goes on is a crucial part of our job and something Parse.ly does really well.
Alex Hughes | TrustRadius Reviewer

Usability

Hive9

No score
No answers yet
No answers on this topic

Parse.ly

Parse.ly 8.5
Based on 10 answers
It's super easy to use. The site basically explains itself upon being accessed. I like that it ranks a given day compared to the same day of the week in the week before, and the week before that. Traffic charts illustrate the findings and make them easier to understand and digest.
Anonymous | TrustRadius Reviewer

Support Rating

Hive9

No score
No answers yet
No answers on this topic

Parse.ly

Parse.ly 7.7
Based on 42 answers
I can say confidently that everyone I work with likes Parse.ly and is very glad it's a tool we have at our jobs. It's important to know how stories are performing, and Parse.ly makes it possible to know. I think my fellow employees would be really bummed if we stopped using it.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Hive9

My company had selected Hive9 prior to me joining the company
Ryan Bearden | TrustRadius Reviewer

Parse.ly

We tried Google Analytics and Google Data Studio before, and it was so complicated to set up we needed to hire experts to do it. Even then the performance was slow and the tools unintuitive to use. Many people have a blog they want to measure, we're not reinventing the wheel here, and Parse.ly is designed to deliver an excellent experience doing just that.
Ben Harborne | TrustRadius Reviewer

Return on Investment

Hive9

  • While we are continuing to work through some integration issues to ensure tracking accurate data, the tool has already helped our team to learn to better focus on budget management.
Ryan Bearden | TrustRadius Reviewer

Parse.ly

  • Clear access to reporting metrics on a regular basis for over 20 vendors.
  • The ability to see which pieces perform well by social media channel.
  • Rich data on the number of minutes engaged, and a clear explanation of how this is measured.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Hive9

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Parse.ly

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

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