Hootsuite Amplify vs. Smarp

There needs to be a cost-benefit analysis to determine the value we are getting. Once we are able to see that the advocacy is resulting in sales/registration we can provide a more accurate score.

Incentivized

We believe that our employees’ personal growth is key to our business success. They are passionate experts who are eager to grow as professionals and share their knowledge. We were looking for a solution that would help us support their thought leadership and personal branding efforts. Smarp was the answer — a place where our employees could start engaging conversations around the company’s milestones and the latest industry news. For us, it is extremely important to encourage our employees to share their stories and what it’s like to work at Swarovski in their own words. We didn’t want to limit our communication efforts to the messages we share through the official Swarovski communication channels. As mentioned earlier, one of our top priorities at Swarovski is to empower our employees and support their personal growth. It is important for us to enable them to contribute to the development of our employer brand. We wanted to make sure that the content our employees receive in their personal news feeds resonates with their expertise and interest. By offering a wide range of topics and letting our employees decide which ones they want to follow, we make sure that we share the right content with them — the content they want to consume

Incentivized

• Content curation
• Content categorization
• Intuitive app
• Strong permission management settings

Incentivized

• Ease of use
• Ease of setup
• Channel segmentation
• Detailed analytics

Incentivized

• Can be complicated for employees to learn the platform

Incentivized

• Pricing can be reduced per user.

Incentivized

Unsure whether cost justifies the purchase, or whether Hootsuite as an entire product line will continue to meet our needs

Incentivized

It's a solid tool and embraced by the people who are using it.

Incentivized

very easy to use, available on PC or mobile

Incentivized

Very responsive support team, also taking into consideration feedback on how to improve the platform

Incentivized

Great support from the Account Manager on onboarding new users and explaining how the tool works.

Incentivized

Fast and smooth implementation, all aspects were clarified and solved in real time

Incentivized

They are very compatible. EveryoneSocial does offer more robust gamification.

Incentivized

Smarp is a cheaper and easier solution to implement than Sociabble. Sociabble provides a more robust and customizable platform that can be more tailored to your team but can be significantly harder for teams to adopt. Since one of the primary reasons we utilize Smarp is to make social sharing easy for users who would otherwise not do so, ease of adoption is a critical differentiator in Smarp’s favor. However, there are certainly use cases where a more robust platform like Sociabble would make more sense for a company.

Incentivized

• It has helped bring awareness to key business priorities

Incentivized

• Smarp makes it easy to see the EEMV (estimated earned media value) your company has generated by sharing through the platform (the Ad spend equivalence of your efforts)
• Smarp increased the average teams LinkedIn activity/sharing by ~50%
• Smarp is affordable and often provides a positive ROI when considering the EEMV benefits

Incentivized