Hootsuite Amplify vs. Storify (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hootsuite Amplify
Score 7.9 out of 10
N/A
HootSuite Amplify is an employee advocacy tool built on top of HootSuite's social media management platform.N/A
Storify (discontinued)
Score 8.0 out of 10
N/A
Storify was a social curation platform that collects updates from social networks, to create a new story format that is interactive, dynamic and social. It was acquired by Adobe, and has been retired (May 2018).N/A
Pricing
Hootsuite AmplifyStorify (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Hootsuite AmplifyStorify (discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsTo learn more about how Hootsuite Amplify can help you expand your social reach, please request a demo.
More Pricing Information
Community Pulse
Hootsuite AmplifyStorify (discontinued)
Top Pros
Top Cons
Best Alternatives
Hootsuite AmplifyStorify (discontinued)
Small Businesses

No answers on this topic

Growave
Growave
Score 9.4 out of 10
Medium-sized Companies
Influitive
Influitive
Score 9.0 out of 10
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
Enterprises
Sprinklr Marketing
Sprinklr Marketing
Score 7.2 out of 10
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Hootsuite AmplifyStorify (discontinued)
Likelihood to Recommend
7.3
(3 ratings)
9.6
(21 ratings)
Likelihood to Renew
6.0
(1 ratings)
8.0
(16 ratings)
Usability
-
(0 ratings)
9.0
(2 ratings)
Implementation Rating
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
Hootsuite AmplifyStorify (discontinued)
Likelihood to Recommend
Hootsuite
There needs to be a cost-benefit analysis to determine the value we are getting. Once we are able to see that the advocacy is resulting in sales/registration we can provide a more accurate score.
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Discontinued Products
I would advise that Storify is easy to use and includes many built-in resources, such as search tools, but that its application can be improved even more by combining it with other tools such as Google News (also accessible in Storify, but using standalone site is easy), Twitter (corporate and 3rd party) search tools and media management / "clipping" services like Vocus
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Pros
Hootsuite
  • Content curation
  • Content categorization
  • Intuitive app
  • Strong permission management settings
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Discontinued Products
  • In today's world, some stories break or even take place on social media. Storify allows journalists to easily curate these conversations about news and shape them into stories.
  • Storify's interface is easy to use and can be taught in minutes. My college journalism students take to it quickly and love working with it.
  • Storify can employ any social media that I can think of. If a story is being discussed in the social media world, you can find it in words, photos, videos, etc.
  • Telling stories through Storify is a creative process that I see becoming more prominent in the future.
  • Products you create in Storify are easy to embed or use for other purposes.
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Cons
Hootsuite
  • Can be complicated for employees to learn the platform
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Discontinued Products
  • We like to live-tweet academic conferences and events. We think of it as collaborative note-taking. Storify is a great place to "file" these notes for later reference, but it falls a bit short as a place to go during the live-tweeted event. This is due to the fact that it is slow to refresh, if I add a tweet to the story, it can take up to a few minutes for it to appear for other users viewing that story. So we definitely use Storify in these events, but it's an after thought rather than an integrated part of the live activity.
  • Storify is not as powerful as other social media platforms when it comes to driving new audiences to our content. Facebook, Twitter, and Google + help us expand our networks. Storify is more functional as an organization tool that we can use to engage our existing network.
  • Each Storify story seems to exist in a silo. It does not make natural connections between stories that might be emerging around the same interest or topic. In academics for example, we have created Storify stories around the value of a Liberal Arts Education. It turns out that others were doing the same, but we only discovered that by accident; Storify was not connecting the dots for us.
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Likelihood to Renew
Hootsuite
Unsure whether cost justifies the purchase, or whether Hootsuite as an entire product line will continue to meet our needs
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Discontinued Products
Storify is worth it if you and your organization is creating a lot of social media buzz. If there are less than 15 people that are a part of the social media conversation, you really don't need to use this tool. It's most effective as an organizational storytelling tool, so you need to find a way to get people talking about you before you implement it.
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Usability
Hootsuite
No answers on this topic
Discontinued Products
From the day I first started using it, Storify has always made total sense. It's not the kind of product that forces you grit your teeth a lot or go into cumbersome customer support areas or fumble around forever only to be unhappy with the end result. I have been able to successfully use the product from the beginning
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Implementation Rating
Hootsuite
No answers on this topic
Discontinued Products
Practice makes perfect. The more often any new tool is used, the more comfortable the implementer is with the tool. Also, there is a natural tendency with any new tool, to want to use it a great deal. Identifying proper uses as they relate to your overall marketing goals is key to any decision to use a tool.
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Alternatives Considered
Hootsuite
They are very compatible. EveryoneSocial does offer more robust gamification.
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Discontinued Products
I addressed this in an earlier comment, but Storify is truly the best that I have found for displaying things in a narrative form. Other alternatives are more visually pleasing (like Tint, RebelMouse), but don't handle the narrative form so well. Those other platforms also do not display text only social posts quite as well.
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Return on Investment
Hootsuite
  • It has helped bring awareness to key business priorities
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Discontinued Products
  • My Storify stories ran the gamut of thousands of readers to a few dozen. That was on me as far as how engaging the content was/interest in the topic I came up with, probably the length of the Storify stories as well, and how much my stories were shared by others. Those reader numbers were not unique by the way, and unfortunately counted when I looked at my own story (even though I was logged in and they could tell it was me).
  • My objectives were to let people in on a narrative story they may have missed and to cement a passing social conversation into something more long-lasting. These Storify stories are now a part of a Tumblr blog and thus can be more easily accessed. Those aren't hard and fast numbers, but Storify helped me reach my objectives nonetheless.
  • As somewhat of a disclaimer, my use of Storify was not conducted for a client but as a social media experiment so I could interact with some digital transmedia storytelling. Storify was simply one piece of an integrated online persona. That being said, it was easy to track how many people had seen my Storify stories to see which were the most popular.
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ScreenShots

Hootsuite Amplify Screenshots

Screenshot of An easy-to-use tool for the entire organization. Make it easier to find the most relevant content for your employee’s network with recommendations in Amplify, powered by machine learning.Screenshot of Make more data-driven decisions with Post Impact reports, aggregate your reach, adoption, and content metrics in the Hootsuite dashboard and connect advocacy to business objectivesScreenshot of Increase adoption and get more advocates to participate with Amplify leaderboardScreenshot of Get participation from across the organization with suggested contentScreenshot of The Amplify mobile app makes it easier for your employees to share on the go. Allow users to share content to Facebook, Twitter, LinkedIn, and Instagram and to the apps they already have on their devices using the native iOS and Android mobile share feature.