What users are saying about

Radian6

78 Ratings

Hootsuite Enterprise

221 Ratings
Score 7.9 out of 101

Radian6

78 Ratings
Score 7 out of 101

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Likelihood to Recommend

Hootsuite Enterprise

Hootsuite is great if you want to monitor one or more accounts. Specifically, if you are trying to build out a social calendar. Hootsuite makes it easy to develop a thorough content calendar while also promoting/posting things in real-time. If you want to boost interaction with consumers/followers, Hootsuite makes it easy to see mentions and interaction and then tweet back to other users.If you are unsure of your social goals, I would say Hootsuite might not be for you, as it pertains to more advanced levels of social media marketing.

Radian6

Radian6 has good capabilities for social monitoring and measuring. Any Org who wants to listen the real facts stated directly out from the crowd, this is a great tool.

Feature Rating Comparison

Listening/monitoring

Hootsuite Enterprise
6.8
Radian6
Boolean keyword searches
Hootsuite Enterprise
6.4
Radian6
Filtering out noise/spam
Hootsuite Enterprise
6.0
Radian6
Sentiment analysis
Hootsuite Enterprise
6.8
Radian6
Broad channel coverage
Hootsuite Enterprise
8.0
Radian6

Publishing

Hootsuite Enterprise
8.4
Radian6
Content planning and scheduling
Hootsuite Enterprise
9.0
Radian6
Audience targeting
Hootsuite Enterprise
6.3
Radian6
Content optimization
Hootsuite Enterprise
8.7
Radian6
Workflow management
Hootsuite Enterprise
9.6
Radian6

Engagement

Hootsuite Enterprise
7.7
Radian6
Automated routing and prioritization
Hootsuite Enterprise
7.7
Radian6
Customer interaction histories
Hootsuite Enterprise
8.2
Radian6
Bulk actions
Hootsuite Enterprise
7.2
Radian6

Marketing

Hootsuite Enterprise
8.4
Radian6
Lead generation
Hootsuite Enterprise
7.9
Radian6
Content marketing
Hootsuite Enterprise
8.4
Radian6
Paid media management
Hootsuite Enterprise
8.1
Radian6
Campaigns and promotions
Hootsuite Enterprise
9.2
Radian6

Channel coverage/integration

Hootsuite Enterprise
7.8
Radian6
Twitter
Hootsuite Enterprise
8.8
Radian6
Facebook
Hootsuite Enterprise
8.7
Radian6
LinkedIn
Hootsuite Enterprise
7.0
Radian6
Google+
Hootsuite Enterprise
8.0
Radian6
Instagram
Hootsuite Enterprise
7.4
Radian6
Pinterest
Hootsuite Enterprise
8.5
Radian6
YouTube
Hootsuite Enterprise
6.4
Radian6

Reporting/analytics

Hootsuite Enterprise
7.9
Radian6
Campaign success analytics
Hootsuite Enterprise
8.2
Radian6
Real-time tracking
Hootsuite Enterprise
7.9
Radian6
Competitor analysis
Hootsuite Enterprise
7.6
Radian6

Account management

Hootsuite Enterprise
7.7
Radian6
Role-based user permissions & privileges
Hootsuite Enterprise
7.8
Radian6
Mobile access
Hootsuite Enterprise
7.5
Radian6

Pros

  • Hootsuite has been a valuable tool for enabling multiple members of the team to work efficiently and comfortably since each login profile can set their dashboard up as they wish. That's something that we haven't had before and makes things much easier for each one of our team members.
  • Since there are multiple logins Hootsuite makes it much easier to keep track of what team member is managing what conversation. It allows us to make sure that all of the incoming questions are answered and that no one person gets too overloaded. It also makes it easy to assign things to some other departments that are set up to respond/monitor specific posts as well.
  • Hootsuite offers many opportunities to learn! There are webinars that pop up often and Hootsuite University is full of handy modules that can help make life easier for our Social Support team. We're much better off for having those opportunities to increase our own knowledge!
  • Localized, keyword, social media monitoring

Cons

  • LinkedIn University integration - This is more on LinkedIn's end of not opening the API, but it is a gap for universities.
  • The product had lot of "noise" despite filters; no easy integration with social intranet and natural employee workflow; standalone system.
  • We needed a tool that integrated with our social intranet (in this case Jive).
  • Additionally, we wanted workflow capability that would provide a clear process for all employees to follow, and not something we would have to buy an individual license for every user. It was crucially important to collect and filter the data, and then assign it to the right people within the organization to respond.

Likelihood to Renew

Hootsuite Enterprise7.9
Based on 36 answers
We are happy with the combination of HootSuite Enterprise for scheduling / engagement and Radian6 / Simply Measured for advanced analytics. We are highly likely to maintain this combination of products for the foreseeable future.
Radian66.7
Based on 25 answers
I found an alternative solution to be better (first Jive, and then Spredfast because it has a better listening component and engagement capabilities). Radian 6 was expensive to scale. The B2B company I worked for targeted several industries - ie. robotics, medical device design, automotive. Radian6 charged both by keyword and user. It was impossible to scale due to cost restrictions. Therefore, we could only use the tool to monitor and react to certain product keywords and not proactively to get involved in important conversations in various industries. Instead we went with a service that integrated with our social intranet. This allowed the social team to quickly find internal experts based on their profiles, host a conversation about the social media post internally, and the publish a response back out. This was better than getting user licenses and training thousands of employees on a tool they may only use a few times a year or trying to manage the social media monitoring process via email

Usability

Hootsuite Enterprise8.2
Based on 11 answers
Clean user interface. Very easy to navigate.
Radian69.0
Based on 7 answers
There are certain restrictions to profile creation, key words, and historical data only goes back 90 days. More $$ if you want increased historical data

Reliability and Availability

Hootsuite Enterprise9.0
Based on 10 answers
• No problems here at all. The only issues we have had are actually Twitter-related and are nothing to do with HootSuite
Radian69.2
Based on 4 answers
The platform is rarely down

Performance

Hootsuite Enterprise7.3
Based on 7 answers
The systems performance is optimal.
Radian68.9
Based on 4 answers
No issues with performance.

Support

Hootsuite Enterprise8.2
Based on 9 answers
HootSuite support has been outstanding. Response time is quick (within an hour or two tops) and my feedback appears to be taken seriously.
Radian64.3
Based on 6 answers
They are quick to join a GoTo meeting to walk through the process together and if the issue / question is not resolved / answered they will pass along to the technicians who will respond quickly

Online Training

Hootsuite Enterprise8.0
Based on 5 answers
I would prefer a PDF to video, but it’s good. I would have expected more documentation to be available, but this is a good resource. We also got one session with our account rep. It was fine, 90%. She knows the tool well from a functionality perspective, but you could tell that she was not really a practitioner or user of the tool
Radian66.2
Based on 5 answers
• We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.

Implementation

Hootsuite Enterprise8.2
Based on 9 answers
Ensure that all members of the team are committed to participating in the training sessions offered
Radian69.5
Based on 5 answers
Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.

Alternatives Considered

Their education program was what tippied the scale
Did a brief evaluation of other tools, but at the time, Radian 6 was the industry leader

Return on Investment

  • Increased team efficiency
  • Better customer service
  • Monitoring social brand awareness is not something you can consider to have a meaninful impact in your business ROI short term, however it's a must for taking care of long term relationships and customer intimacy.
  • Radian6 connects with other analytical tools like webtrends, Google Analytics, etc..however it's not directly linked to a revenue driven platform, you can´t see the immediate ROI generated in the tool.
  • If you bet for social relationships you should consider this tool, no question on that. Social Commerce might be of course impacted postively by the proper use of this tool.

Pricing Details

Hootsuite Enterprise

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Radian6

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details