What users are saying about
Top Rated
249 Ratings

Spredfast

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
106 Ratings
Top Rated
249 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

Spredfast

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
106 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8 out of 101

Add comparison

Likelihood to Recommend

Hootsuite Enterprise

Hootsuite has a long-standing history within the social media dashboard landscape and is easy to use. It is well suited for those smaller social media management teams and/or to use among teams that are only a handful key people who oversee social media trafficking, i.e., posting, scheduling, responding to customer service queries on social media, etc
Dan Lobring profile photo

Spredfast

Having the ability to schedule and use analytics in the same platform is a huge benefit. From the beginning Spredfast is very easy to navigate and simple to catch on to using the basic functions.
No photo available

Feature Rating Comparison

Listening/monitoring

Hootsuite Enterprise
7.2
Spredfast
7.5
Boolean keyword searches
Hootsuite Enterprise
6.9
Spredfast
8.6
Filtering out noise/spam
Hootsuite Enterprise
6.1
Spredfast
7.3
Sentiment analysis
Hootsuite Enterprise
7.3
Spredfast
6.4
Broad channel coverage
Hootsuite Enterprise
8.3
Spredfast
7.9

Publishing

Hootsuite Enterprise
8.2
Spredfast
7.6
Content planning and scheduling
Hootsuite Enterprise
8.8
Spredfast
8.7
Audience targeting
Hootsuite Enterprise
6.7
Spredfast
7.8
Content optimization
Hootsuite Enterprise
8.3
Spredfast
5.0
Workflow management
Hootsuite Enterprise
9.2
Spredfast
9.0

Engagement

Hootsuite Enterprise
7.6
Spredfast
8.0
Automated routing and prioritization
Hootsuite Enterprise
7.8
Spredfast
8.1
Customer interaction histories
Hootsuite Enterprise
7.8
Spredfast
8.1
Bulk actions
Hootsuite Enterprise
7.2
Spredfast
7.8

Marketing

Hootsuite Enterprise
8.2
Spredfast
7.4
Lead generation
Hootsuite Enterprise
7.8
Spredfast
6.5
Content marketing
Hootsuite Enterprise
8.0
Spredfast
8.0
Paid media management
Hootsuite Enterprise
8.2
Spredfast
7.1
Campaigns and promotions
Hootsuite Enterprise
8.8
Spredfast
8.0

Channel coverage/integration

Hootsuite Enterprise
7.7
Spredfast
8.0
Twitter
Hootsuite Enterprise
8.5
Spredfast
9.6
Facebook
Hootsuite Enterprise
8.0
Spredfast
9.4
LinkedIn
Hootsuite Enterprise
6.4
Spredfast
7.5
Google+
Hootsuite Enterprise
8.0
Spredfast
7.7
Instagram
Hootsuite Enterprise
7.6
Spredfast
7.8
Pinterest
Hootsuite Enterprise
8.5
Spredfast
6.7
YouTube
Hootsuite Enterprise
6.4
Spredfast
7.3

Reporting/analytics

Hootsuite Enterprise
7.7
Spredfast
8.1
Campaign success analytics
Hootsuite Enterprise
7.8
Spredfast
8.0
Real-time tracking
Hootsuite Enterprise
7.9
Spredfast
8.4
Competitor analysis
Hootsuite Enterprise
7.3
Spredfast
8.0

Account management

Hootsuite Enterprise
7.8
Spredfast
7.6
Role-based user permissions & privileges
Hootsuite Enterprise
8.4
Spredfast
8.3
Mobile access
Hootsuite Enterprise
7.3
Spredfast
7.0

Pros

  • Effective management of different pages and social media in real time.
  • Clear and well guided creation of promotional campaigns and micro websites - extremely useful for launching contests of any kind (video, photo, etc.).
  • Easy to use adding people to the team - which is not possible using the Free version.
Francesca Confortini profile photo
  • Scheduling posts is simple. It allows you to post right away or schedule for later. It also displays a full calendar view to ensure that posts are not overlapping.
  • Intelligence provides extensive analytics for Twitter and Facebook as well as Instagram. It allows you multiple ways to filter searches and look at different breakdowns of content.
  • The platform itself makes it easy to navigate between Intelligence and Conversations
No photo available

Cons

  • Currently, university LinkedIn accounts cannot be linked through Hootsuite, so we still have to log in separately to manage that account.
  • I wish we could customize the look and feel of the dashboard a bit.
Jaime Hunt, MS IMC profile photo
  • Spredfast offers a number of platform services, but so many that it tends to be overwhelming at points.
  • We would like to see a little more transparency with the company. Several months ago Spredfast merged with a company called Lithium, and my coworkers and I were not aware of the change until we attending their conference in Texas.
  • There seems to be a lot of turnover. In my 2.5 years working with Spredfast our account has had a handful of different account managers, sometimes making it hard to keep up.
No photo available

Likelihood to Renew

Hootsuite Enterprise7.9
Based on 36 answers
We are always open to exploring alternatives; however, we do not currently have any significant issues with Hootsuite and there is no reason we would need to end our relationship
Wes Horrocks profile photo
Spredfast8.2
Based on 31 answers
There is no product like Spredfast. Our company lives and dies by the analytics, and to date we have not seen a more comprehensive analytics structure for any social media management tool. Spredfast support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
No photo available

Usability

Hootsuite Enterprise8.2
Based on 11 answers
HootSuite Enterprise is intuitive and easy to use except for a few advanced functions, such as specific app integrations (which may reflect the app versus HootSuite). HootSuite University offers how-to training on every function.
Pat Heffernan profile photo
Spredfast8.0
Based on 24 answers
Again, UX is very use-friendly.
Jason Nickel profile photo

Reliability and Availability

Hootsuite Enterprise9.0
Based on 10 answers
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
No photo available
Spredfast10.0
Based on 11 answers
I've always found Spredfast to be incredibly responsive.
No photo available

Performance

Hootsuite Enterprise7.3
Based on 7 answers
We sometimes notice a bit of latency with Facebook posts.
No photo available
Spredfast9.0
Based on 7 answers
The pages load quickly and reports generate almost instantaneously
Garrett Estrada profile photo

Support

Hootsuite Enterprise8.2
Based on 9 answers
• We have a dedicated sales rep and an account manager. We tend to use these resources more than customer support when we have any issues. In general, they have been very responsive and helpful. 95% of the time, they can help immediately. If not, they are quick to find the answer and respond.
No photo available
Spredfast8.9
Based on 26 answers
• The Spredfast team always responds quickly to questions of all levels from around our business; they do an excellent job of supporting both novice and advanced users
No photo available

In-Person Training

No score
No answers yet
No answers on this topic
Spredfast8.9
Based on 7 answers
It was an intimate and personal meeting and the trainer was exceptionally patient. This was an amazing experience for our higher ups.
No photo available

Online Training

Hootsuite Enterprise8.0
Based on 5 answers
They were available whenever we needed them, or they provided tutorials, videos, Hootsuite University, etc.
Tony Pinto profile photo
Spredfast7.9
Based on 7 answers
• • We did several different types of training. We went there for initial training, and we had them send a trainer into our facilities. We also used the online webinars extensively. In general, I thought that the training needed to be a little more formal. It tends to be more of a software tour, rather than actual hands-on training. This is an opportunity for improvement that they are aware of an working on.
No photo available

Implementation

Hootsuite Enterprise8.2
Based on 9 answers
• Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.
No photo available
Spredfast9.0
Based on 24 answers
Since this a a SaaS-based product, implementation was very easy. We even deployed integrations with tools like Salesforce in a matter of hours
No photo available

Alternatives Considered

• We had tried Sprout Social, primarily for posting and monitoring. Sprout had a great UI – perhaps a bit more modern than the HootSuite UI: It’s very intuitive and easy-to-use, but it didn’t have filtering. It presented one big stream. HootSuite allows filtering so that data can be categorized and presented in different columns. Sprout Social did had a great Twitter lookup tool which provided an easy way for me to pull up all my Twitter conversations with someone. This is the greatest tool ever. HootSuite doesn't have it. Also, Sprout Social does not have the same adoption as HootSuite, and that wide adoption made us feel more secure. For us HootSuite Enterprise was better choice.
• We also use Radian6 for listening and analytics
No photo available
It is our opinion that, while other platforms may have similar functionality to a single one of Spredfast's tools (i.e. publishing, analtytics, etc.), no other platform offers the sheer breadth of tools and ability to service all of our goals in one single platform as Spredfast does. Spredfast is truly unique in this regard. Furthermore, the quality of the educational modules and personalized customer service is something no other platform has
Garrett Estrada profile photo

Scalability

No score
No answers yet
No answers on this topic
Spredfast8.4
Based on 18 answers
While I don't manage a huge social team, I've talked to peers at big, consumer organizations that rely on the tool daily
No photo available

Return on Investment

  • Have used to attract new business
  • Good uptake on content shared through hootsuite
No photo available
  • Great communication within the tool cuts down on the numbers of emails.
  • Getting everyone to use the same tool reduces redundancies.
  • The strong analytics function may negate the need for a separate analytics tool like Quintly or Simply Measured.
  • Training was easy and not time intensive.
No photo available

Screenshots

Hootsuite Enterprise

Pricing Details

Hootsuite Enterprise

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Hootsuite Enterprise More Information

Spredfast

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Spredfast More Information