What users are saying about

Sprinklr

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106 Ratings
254 Ratings
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Score 7.8 out of 101

Sprinklr

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106 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101

Add comparison

Likelihood to Recommend

Hootsuite Enterprise

Hootsuite has a long-standing history within the social media dashboard landscape and is easy to use. It is well suited for those smaller social media management teams and/or to use among teams that are only a handful key people who oversee social media trafficking, i.e., posting, scheduling, responding to customer service queries on social media, etc
Dan Lobring profile photo

Sprinklr

Sprinklr is great for enterprise or areas where collaboration in a shared space is key.
Jonathan Hatch profile photo

Feature Rating Comparison

Listening/monitoring

Hootsuite Enterprise
7.2
Sprinklr
7.2
Boolean keyword searches
Hootsuite Enterprise
6.9
Sprinklr
7.7
Filtering out noise/spam
Hootsuite Enterprise
6.2
Sprinklr
6.5
Sentiment analysis
Hootsuite Enterprise
7.3
Sprinklr
6.2
Broad channel coverage
Hootsuite Enterprise
8.4
Sprinklr
8.3

Publishing

Hootsuite Enterprise
8.2
Sprinklr
7.5
Content planning and scheduling
Hootsuite Enterprise
8.8
Sprinklr
8.5
Audience targeting
Hootsuite Enterprise
6.7
Sprinklr
6.8
Content optimization
Hootsuite Enterprise
8.3
Sprinklr
7.5
Workflow management
Hootsuite Enterprise
9.1
Sprinklr
7.4

Engagement

Hootsuite Enterprise
7.6
Sprinklr
8.2
Automated routing and prioritization
Hootsuite Enterprise
7.8
Sprinklr
7.7
Customer interaction histories
Hootsuite Enterprise
7.8
Sprinklr
8.3
Bulk actions
Hootsuite Enterprise
7.2
Sprinklr
8.5

Marketing

Hootsuite Enterprise
8.2
Sprinklr
7.1
Lead generation
Hootsuite Enterprise
7.8
Sprinklr
7.2
Content marketing
Hootsuite Enterprise
8.0
Sprinklr
8.1
Paid media management
Hootsuite Enterprise
8.2
Sprinklr
6.2
Campaigns and promotions
Hootsuite Enterprise
8.8
Sprinklr
6.8

Channel coverage/integration

Hootsuite Enterprise
7.7
Sprinklr
8.1
Twitter
Hootsuite Enterprise
8.5
Sprinklr
9.4
Facebook
Hootsuite Enterprise
8.0
Sprinklr
8.8
LinkedIn
Hootsuite Enterprise
6.4
Sprinklr
8.7
Google+
Hootsuite Enterprise
8.0
Sprinklr
8.6
Instagram
Hootsuite Enterprise
7.7
Sprinklr
8.0
Pinterest
Hootsuite Enterprise
8.5
Sprinklr
6.7
YouTube
Hootsuite Enterprise
6.5
Sprinklr
6.5

Reporting/analytics

Hootsuite Enterprise
7.7
Sprinklr
8.3
Campaign success analytics
Hootsuite Enterprise
7.8
Sprinklr
9.0
Real-time tracking
Hootsuite Enterprise
7.9
Sprinklr
8.1
Competitor analysis
Hootsuite Enterprise
7.3
Sprinklr
7.8

Account management

Hootsuite Enterprise
7.8
Sprinklr
7.3
Role-based user permissions & privileges
Hootsuite Enterprise
8.4
Sprinklr
8.2
Mobile access
Hootsuite Enterprise
7.2
Sprinklr
6.4

Pros

  • Hootsuite Enterprise allows us to access more social media channels than the other products we've looked at. They've also been open about upcoming additions, which has allowed us to plan which channels we may use in the future.
  • When we've had a problem with a post or using Hootsuite Enterprise in general, the support team has responded quickly. While it is never convenient to have something stop working, it is nice to count on their quick response.
  • The Team Hierarchy structure is straightforward and has been simple to use as we've had to adjust access for individuals who have moved to various teams.
Wes Horrocks profile photo
  • I like the reporting functionality since it's very interactive and there's a direct connection.
  • Sprinklr also seemed pretty easy to use.
  • You were able to create custom dimensions within Sprinklr for reporting purposes.
Christina Chen profile photo

Cons

  • There is no simple way to preview how a post will appear on the various social media platforms. It makes it tough to know what to expect without some trial and error.
  • I wish there was more transparency about how each feature works. For example, Hootsuite allows you to post multiple pictures on Facebook in one post. However, when they go live it actually posts each picture separately. Knowing how it works ahead of time allows us to tailor our approach.
Wes Horrocks profile photo
  • Because we used Sprinklr for organic and paid posts, it didn't make sense that reporting was separated.
  • If certain users or accounts weren't added to the right group, reporting became difficult.
Christina Chen profile photo

Likelihood to Renew

Hootsuite Enterprise7.9
Based on 36 answers
We are always open to exploring alternatives; however, we do not currently have any significant issues with Hootsuite and there is no reason we would need to end our relationship
Wes Horrocks profile photo
Sprinklr8.5
Based on 28 answers
Sprinklr has proven to be a great partner for us, beyond the immediate use of their platform and its functionality. They also have global capabilities and service, which is a critical factor for our business.
Paul Matson profile photo

Usability

Hootsuite Enterprise8.2
Based on 11 answers
Clean user interface. Very easy to navigate.
No photo available
Sprinklr8.0
Based on 6 answers
Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it
Meg Ruggieri profile photo

Reliability and Availability

Hootsuite Enterprise9.0
Based on 10 answers
We have no problems with up-time. If there is any scheduled down-time, they always tell us well in advance and it is never a problem.
No photo available
Sprinklr9.1
Based on 5 answers
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Paul Matson profile photo

Performance

Hootsuite Enterprise7.3
Based on 7 answers
We sometimes notice a bit of latency with Facebook posts.
No photo available
Sprinklr8.2
Based on 4 answers
An occasional lag here and there, but to be honest I don't know if it's them or the connection
Sonja Broze profile photo

Support

Hootsuite Enterprise8.2
Based on 9 answers
• Really great. They are very quick to answer any questions. Our account rep is very responsive. He connects us with right people and issues are generally resolved within 24 hours.
No photo available
Sprinklr9.0
Based on 6 answers
99% of the time our team receives solid, timely support from the Sprinklr Support Team. As with anyone, the more info/screenshots you can provide, the better they can help you. They are always quick to respond, professional and do a great job of communicating the status and reaching out if they need more info.
No photo available

In-Person Training

No score
No answers yet
No answers on this topic
Sprinklr7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
No photo available

Online Training

Hootsuite Enterprise8.0
Based on 5 answers
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
No photo available
Sprinklr8.4
Based on 3 answers
Very personal attention
No photo available

Implementation

Hootsuite Enterprise8.2
Based on 9 answers
Ensure that all members of the team are committed to participating in the training sessions offered
Jaime Hunt, MS IMC profile photo
Sprinklr9.0
Based on 5 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
No photo available

Alternatives Considered

We selected Hootsuite Enterprise because it gave us the greatest access to various social media platforms, the simplest and most robust team settings, and ongoing support that clearly indicates they are keeping up with the evolving social media environment.
Wes Horrocks profile photo
We also used Datorama for reporting and Sprinklr required less of a manual upload than Datorama. Datorama's API is not as robust as Sprinklr's hence why most in the social marketing side still chose to use Sprinklr over Datorama. The reporting functionality in Sprinklr was more automated than it was in Datorama.
Christina Chen profile photo

Scalability

No score
No answers yet
No answers on this topic
Sprinklr8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze profile photo

Return on Investment

  • Lead generation in admissions
  • Improved customer service
Terry Coniglio profile photo
  • The decrease in the time it takes to reach back to the audience. I'd say we are 40% or so faster with Sprinklr up and running.
  • One complete comprehensive system instead of 10 different software.
  • The brilliant reporting capabilites help us analyse the ROI and see the results in a clear and efficient way.
No photo available

Screenshots

Hootsuite Enterprise

Pricing Details

Hootsuite Enterprise

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Hootsuite Enterprise More Information

Sprinklr

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Pricing is configurable based on enterprise needs.

Sprinklr More Information