What users are saying about

Hootsuite Enterprise

Top Rated
236 Ratings

Sprout Social

Top Rated
255 Ratings

Hootsuite Enterprise

Top Rated
236 Ratings
Score 7.8 out of 101

Sprout Social

Top Rated
255 Ratings
Score 8 out of 101

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Likelihood to Recommend

Hootsuite Enterprise

The typical scenario is a long period of vacation, such as the Christmas holiday break, in which posts need to be scheduled effectively and everything needs to be in place in order for the company not to lose track of the work and not to miss any posts. I could rely on Hootsuite by planning in advance all my work and when I came back everything went according to plans. The notifications that I needed to see if anything wasn't going the way I planned all came in time for me to fix the issue ASAP and I thought I could really rely on the software.
Francesca Confortini profile photo

Sprout Social

Because I was a novice user and knew very little about Twitter/social media when I first began using Sprout Social, I would rate it as an 8. It was generally easy to learn and adapt to; however, there were times when I had difficulty (i.e. uploading an image to Sprout Social to specifically have post to Facebook). Therefore, beginners should find Sprout Social easy to use; however, they will probably stumble upon a few things they have difficultly with.
Jennifer Wagner profile photo

Feature Rating Comparison

Listening/monitoring

Hootsuite Enterprise
6.9
Sprout Social
6.8
Boolean keyword searches
Hootsuite Enterprise
6.4
Sprout Social
7.6
Filtering out noise/spam
Hootsuite Enterprise
6.1
Sprout Social
7.3
Sentiment analysis
Hootsuite Enterprise
6.9
Sprout Social
5.5
Broad channel coverage
Hootsuite Enterprise
8.3
Sprout Social
6.9

Publishing

Hootsuite Enterprise
8.4
Sprout Social
7.7
Content planning and scheduling
Hootsuite Enterprise
9.0
Sprout Social
8.2
Audience targeting
Hootsuite Enterprise
6.5
Sprout Social
7.6
Content optimization
Hootsuite Enterprise
8.7
Sprout Social
7.1
Workflow management
Hootsuite Enterprise
9.5
Sprout Social
7.8

Engagement

Hootsuite Enterprise
7.7
Sprout Social
7.3
Automated routing and prioritization
Hootsuite Enterprise
7.7
Sprout Social
6.3
Customer interaction histories
Hootsuite Enterprise
8.2
Sprout Social
8.4
Bulk actions
Hootsuite Enterprise
7.3
Sprout Social
7.1

Marketing

Hootsuite Enterprise
8.4
Sprout Social
6.9
Lead generation
Hootsuite Enterprise
7.8
Sprout Social
6.5
Content marketing
Hootsuite Enterprise
8.3
Sprout Social
7.7
Paid media management
Hootsuite Enterprise
8.3
Sprout Social
6.2
Campaigns and promotions
Hootsuite Enterprise
9.2
Sprout Social
7.2

Channel coverage/integration

Hootsuite Enterprise
7.9
Sprout Social
8.2
Twitter
Hootsuite Enterprise
8.8
Sprout Social
9.3
Facebook
Hootsuite Enterprise
8.7
Sprout Social
8.7
LinkedIn
Hootsuite Enterprise
6.9
Sprout Social
7.8
Google+
Hootsuite Enterprise
8.0
Sprout Social
8.8
Instagram
Hootsuite Enterprise
7.6
Sprout Social
7.0
Pinterest
Hootsuite Enterprise
8.5
Sprout Social
8.0
YouTube
Hootsuite Enterprise
6.5
Sprout Social
8.0

Reporting/analytics

Hootsuite Enterprise
7.8
Sprout Social
8.4
Campaign success analytics
Hootsuite Enterprise
8.1
Sprout Social
7.8
Real-time tracking
Hootsuite Enterprise
7.8
Sprout Social
9.0
Competitor analysis
Hootsuite Enterprise
7.5
Sprout Social
8.3

Account management

Hootsuite Enterprise
7.7
Sprout Social
7.9
Role-based user permissions & privileges
Hootsuite Enterprise
8.0
Sprout Social
8.8
Mobile access
Hootsuite Enterprise
7.5
Sprout Social
7.0

Pros

  • Hootsuite Enterprise allows us to access more social media channels than the other products we've looked at. They've also been open about upcoming additions, which has allowed us to plan which channels we may use in the future.
  • When we've had a problem with a post or using Hootsuite Enterprise in general, the support team has responded quickly. While it is never convenient to have something stop working, it is nice to count on their quick response.
  • The Team Hierarchy structure is straightforward and has been simple to use as we've had to adjust access for individuals who have moved to various teams.
Wes Horrocks profile photo
  • Sprout allows me to schedule all of my Twitter, Facebook, Linkedin and Google+ posts (including photos) from the Messaging module.
  • Sprout also allows me to use an RSS Feed to push blog posts to my Twitter account automatically.
  • With the discovery tool, Sprout allows me to search for new customers with keywords or phrases.
  • "Cleanup" allows me to see which Twitter users are inactive and who isn't following back so I can prioritize who to engage with.
  • The Twitter Comparison tool allows me to compare my twitter account to competitor accounts, allowing me to keep an eye on what kind of content engages our market the most.
Michelle Hebert profile photo

Cons

  • In the publisher view it would be great to be able to add placeholder items with a certain status that wouldn't post it until approved.
  • I would really the ability to track any links and not just the ow.ly shortened links.
Mike Tomita profile photo
  • You shouldn't have to pay $20 more a month just to get Google Analytics integration when you can get Google Analytics for free.
  • Metrics can be skewed if your organization is required to be 8-5, Monday-Friday – especially in the response time. Should be a way to adjust for operational hours.
  • LinkedIn only grabs my personal account and not our City page, so while it works with LinkedIn, it isn't very helpful for the organization.
  • Would like to see more for Google+ data.
Shonda Ranson profile photo

Likelihood to Renew

Hootsuite Enterprise7.9
Based on 36 answers
HootSuite has continually added new features and addresses all of our current needs. It's ease of use and workflow fit perfectly with what we need at this time.
Mike Tomita profile photo
Sprout Social6.2
Based on 61 answers
For clear, general-audience-friendly metrics and team monitoring of your social media communications, this is the best aggregate product that I have seen and used for the cost. I liked it so much after the introductory trial that I decided to use this product and pay for the subscription out of my own pocket as a personal investment for my organization. So, while the Standard $40/month doesn't have everything, the items that are missing, I can get for free – just not in the same suite. For example, Google Analytics are free, just not integrated in Sprout Social; and the optimum timing add-on can be done at a much lower cost using tweriod and buffer. When renewal comes around, the choice will be purely around my budget.
Shonda Ranson profile photo

Usability

Hootsuite Enterprise8.2
Based on 11 answers
HootSuite Enterprise is intuitive and easy to use except for a few advanced functions, such as specific app integrations (which may reflect the app versus HootSuite). HootSuite University offers how-to training on every function.
Pat Heffernan profile photo
Sprout Social8.0
Based on 16 answers
It is a clean, and appealing interface, with lots of commands, but in an efficient layout. Not sure if it has a mobile presence, but unless it's on an iPad, the type of work Sprout can do is more meant for a laptop/desktop setting.
Alanna Howard profile photo

Reliability and Availability

Hootsuite Enterprise9.0
Based on 10 answers
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
No photo available
Sprout Social7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado profile photo

Performance

Hootsuite Enterprise7.3
Based on 7 answers
Performance is very good considering how much data is being passed back and forth from various social networks (who are likely the bottleneck).
Tony Pinto profile photo
Sprout Social8.0
Based on 7 answers
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Sarah Zibanejadrad profile photo

Support

Hootsuite Enterprise8.2
Based on 9 answers
HootSuite has one of the fastest response support teams in the business. Additionally, they provide support in lots of different ways. In addition, to tradional phone and email support, the HootSuite support team can be easily reached on platforms like Twitter or Facebook
Igors Skute profile photo
Sprout Social9.2
Based on 12 answers
I've only had one issue and the support team was quick to get back to me with a solution.
Michelle Hebert profile photo

Online Training

Hootsuite Enterprise8.0
Based on 5 answers
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
No photo available
Sprout Social7.3
Based on 3 answers
The trainers are very resourceful and are able to deliver the knowledge to all trainees. The simpleness of using Sprout Social, despite its amazing technical capabilities, is by itself a big encouragement boost
Valentin Vesa profile photo

Implementation

Hootsuite Enterprise8.2
Based on 9 answers
• Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.
No photo available
Sprout Social8.9
Based on 10 answers
The implementation of Sprout Social is simple, fast, and easily up-trained or cross-trained.
Steven Weitzman profile photo

Alternatives Considered

Their education program was what tippied the scale
No photo available
  • The overall package
  • Price point
  • and great design and UI
Lisa Kribs-LaPierre profile photo

Return on Investment

  • Increased team efficiency
  • Better customer service
Kyle Harms profile photo
  • My Sprout Social inbox is never closed, so when I hear a notification I check it immediately. Working in higher education, I'm managing multiple top-level accounts for the university, and Sprout makes it possible for all of that information to come to one place and helps me to quickly respond to people as soon as I receive notification!
  • Sprout Social definitely contributes to my efficiency. Being able to manage, schedule and respond all from one place instead of logging into multiple social accounts is extremely helpful and saves time.
Olivia Ann Hurst profile photo

Pricing Details

Hootsuite Enterprise

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sprout Social

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details