What users are saying about

Hootsuite Enterprise

Top Rated
244 Ratings

Sprout Social

Top Rated
262 Ratings

Hootsuite Enterprise

Top Rated
244 Ratings
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Score 7.8 out of 101

Sprout Social

Top Rated
262 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

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Likelihood to Recommend

Hootsuite Enterprise

Hootsuite has a long-standing history within the social media dashboard landscape and is easy to use. It is well suited for those smaller social media management teams and/or to use among teams that are only a handful key people who oversee social media trafficking, i.e., posting, scheduling, responding to customer service queries on social media, etc
Dan Lobring profile photo

Sprout Social

Because I was a novice user and knew very little about Twitter/social media when I first began using Sprout Social, I would rate it as an 8. It was generally easy to learn and adapt to; however, there were times when I had difficulty (i.e. uploading an image to Sprout Social to specifically have post to Facebook). Therefore, beginners should find Sprout Social easy to use; however, they will probably stumble upon a few things they have difficultly with.
Jennifer Wagner profile photo

Feature Rating Comparison

Listening/monitoring

Hootsuite Enterprise
7.1
Sprout Social
6.8
Boolean keyword searches
Hootsuite Enterprise
6.8
Sprout Social
7.5
Filtering out noise/spam
Hootsuite Enterprise
6.1
Sprout Social
7.2
Sentiment analysis
Hootsuite Enterprise
7.3
Sprout Social
5.5
Broad channel coverage
Hootsuite Enterprise
8.3
Sprout Social
6.9

Publishing

Hootsuite Enterprise
8.2
Sprout Social
7.6
Content planning and scheduling
Hootsuite Enterprise
8.8
Sprout Social
8.1
Audience targeting
Hootsuite Enterprise
6.6
Sprout Social
7.3
Content optimization
Hootsuite Enterprise
8.3
Sprout Social
7.1
Workflow management
Hootsuite Enterprise
9.2
Sprout Social
7.7

Engagement

Hootsuite Enterprise
7.6
Sprout Social
7.1
Automated routing and prioritization
Hootsuite Enterprise
7.8
Sprout Social
6.3
Customer interaction histories
Hootsuite Enterprise
7.8
Sprout Social
8.2
Bulk actions
Hootsuite Enterprise
7.2
Sprout Social
7.0

Marketing

Hootsuite Enterprise
8.2
Sprout Social
6.8
Lead generation
Hootsuite Enterprise
7.8
Sprout Social
6.3
Content marketing
Hootsuite Enterprise
8.0
Sprout Social
7.5
Paid media management
Hootsuite Enterprise
8.2
Sprout Social
6.2
Campaigns and promotions
Hootsuite Enterprise
8.8
Sprout Social
7.2

Channel coverage/integration

Hootsuite Enterprise
7.6
Sprout Social
8.2
Twitter
Hootsuite Enterprise
8.5
Sprout Social
9.0
Facebook
Hootsuite Enterprise
8.0
Sprout Social
8.6
LinkedIn
Hootsuite Enterprise
6.5
Sprout Social
7.8
Google+
Hootsuite Enterprise
8.0
Sprout Social
8.6
Instagram
Hootsuite Enterprise
7.6
Sprout Social
7.2
Pinterest
Hootsuite Enterprise
8.5
Sprout Social
8.0
YouTube
Hootsuite Enterprise
6.4
Sprout Social
8.0

Reporting/analytics

Hootsuite Enterprise
7.7
Sprout Social
8.3
Campaign success analytics
Hootsuite Enterprise
7.8
Sprout Social
7.8
Real-time tracking
Hootsuite Enterprise
7.9
Sprout Social
8.8
Competitor analysis
Hootsuite Enterprise
7.3
Sprout Social
8.2

Account management

Hootsuite Enterprise
7.8
Sprout Social
7.8
Role-based user permissions & privileges
Hootsuite Enterprise
8.3
Sprout Social
8.8
Mobile access
Hootsuite Enterprise
7.3
Sprout Social
6.8

Pros

  • Hootsuite has been a valuable tool for enabling multiple members of the team to work efficiently and comfortably since each login profile can set their dashboard up as they wish. That's something that we haven't had before and makes things much easier for each one of our team members.
  • Since there are multiple logins Hootsuite makes it much easier to keep track of what team member is managing what conversation. It allows us to make sure that all of the incoming questions are answered and that no one person gets too overloaded. It also makes it easy to assign things to some other departments that are set up to respond/monitor specific posts as well.
  • Hootsuite offers many opportunities to learn! There are webinars that pop up often and Hootsuite University is full of handy modules that can help make life easier for our Social Support team. We're much better off for having those opportunities to increase our own knowledge!
Kevan Gammage profile photo
  • SproutSocial allows you to see the entire month when you look at what's scheduled. You are able to see exactly what days already have content. This makes it easier to program and allows you to make sure you don't double-program.
  • The 'Reports' page is easy to read. Some analytics tools can be overwhelming or very confusing. SproutSocial makes it easy to see the analytics for each outlet that your organization controls. It's also easy to export all the data - this is especially helpful when printing off analytics for clients.
Mckenzie Masters profile photo

Cons

  • We'd love for Hootsuite to have a few more reporting options tied to the activity of each login. Some form of reporting that includes specific responses tied to each user would be fantastic. Also would love to see a report that covers ALL tags, without having to manually choose each one.
  • It can at times be cumbersome when bots make a ton of tweets that flood our Twitter feed. It would be great to be able to filter out keywords or Tweets from specific handles, as that could help us ensure we aren't missing anything important!
  • The workflow tied to commenting on some Facebook posts -- generally when they are not posted directly to the MailChimp FB page -- can be kind of confusing and a little hard to do. We'd love to see that be more straightforward, and I know that Hootsuite has their developers looking into it already!
Kevan Gammage profile photo
  • You cannot schedule content for LinkedIn through SproutSocial. Some of our clients want to post to LinkedIn so it makes it harder. It would be easier to be able to use SproutSocial for everything.
  • Only one employee at a time can be logged into SproutSocial. This is very difficult when several employees need to program for different clients. If another employee signs on while someone else is in the program, the first person on will be kicked off without warning. This often causes whatever project the employee was working on to be lost.
Mckenzie Masters profile photo

Likelihood to Renew

Hootsuite Enterprise7.9
Based on 36 answers
We have a great partnership with the product and I'm looking forward to continuing the relationship.
Terry Coniglio profile photo
Sprout Social6.2
Based on 61 answers
One you fall in love you do not need continuous reasons for loving her :)
Valentin Vesa profile photo

Usability

Hootsuite Enterprise8.2
Based on 11 answers
• Usability is one of the great strengths of HootSuite. It has a simple, clean and uncluttered user interface which means that the software is very intuitive and self-explanatory.
• Scheduling could not be simpler. We can explain how to do it to our interns in just a few minutes
No photo available
Sprout Social8.0
Based on 16 answers
There is no flaw in usability.
Valentin Vesa profile photo

Reliability and Availability

Hootsuite Enterprise9.0
Based on 10 answers
• No issues here at all. Uptime and performance have been stellar.
No photo available
Sprout Social7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado profile photo

Performance

Hootsuite Enterprise7.3
Based on 7 answers
We sometimes notice a bit of latency with Facebook posts.
No photo available
Sprout Social8.0
Based on 7 answers
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Sarah Zibanejadrad profile photo

Support

Hootsuite Enterprise8.2
Based on 9 answers
• We have a dedicated sales rep and an account manager. We tend to use these resources more than customer support when we have any issues. In general, they have been very responsive and helpful. 95% of the time, they can help immediately. If not, they are quick to find the answer and respond.
No photo available
Sprout Social9.2
Based on 12 answers
Support is one of the key reasons I love Sprout. When I have an analytics-related question or a team member has a computer/software error, they're always on it very quickly and efficiently.
Ryan Collins profile photo

Online Training

Hootsuite Enterprise8.0
Based on 5 answers
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
No photo available
Sprout Social7.3
Based on 3 answers
The trainers are very resourceful and are able to deliver the knowledge to all trainees. The simpleness of using Sprout Social, despite its amazing technical capabilities, is by itself a big encouragement boost
Valentin Vesa profile photo

Implementation

Hootsuite Enterprise8.2
Based on 9 answers
• Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.
No photo available
Sprout Social8.9
Based on 10 answers
Extremely easy to set up in-house.
Lizzie Maldonado profile photo

Alternatives Considered

• We had tried Sprout Social, primarily for posting and monitoring. Sprout had a great UI – perhaps a bit more modern than the HootSuite UI: It’s very intuitive and easy-to-use, but it didn’t have filtering. It presented one big stream. HootSuite allows filtering so that data can be categorized and presented in different columns. Sprout Social did had a great Twitter lookup tool which provided an easy way for me to pull up all my Twitter conversations with someone. This is the greatest tool ever. HootSuite doesn't have it. Also, Sprout Social does not have the same adoption as HootSuite, and that wide adoption made us feel more secure. For us HootSuite Enterprise was better choice.
• We also use Radian6 for listening and analytics
No photo available
I believe that Spredfast and Sprinklr are better in terms of community management and brand engagement. Spredfast has great reporting capabilities, however, the Sprout interface and overall display is easier to navigate and display a PDF for clients on how our content is doing and what is working, what is not working, etc.
Kelcey Zacarese profile photo

Return on Investment

  • The biggest operation advantage is automated scheduling which frees up everyone’s time to work on other higher value projects.
No photo available
  • Cut down budget for having multiple persons on specific digital venues
  • Better employer branding as we manage all of our job offers through Facebook too
  • Allows for a proper corporate presence on social media, making sure that each (supported) venue is covered
Valentin Vesa profile photo

Pricing Details

Hootsuite Enterprise

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sprout Social

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details