What users are saying about

Sprout Social

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Top Rated
275 Ratings
254 Ratings
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Score 7.8 out of 101

Sprout Social

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Top Rated
275 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8 out of 101

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Likelihood to Recommend

Hootsuite Enterprise

HootSuite Enterprise is particularly well suited for companies with multiple handles or profiles for different departments or international audiences. The team features and workflow make it very easy for companies with multiple people monitoring and posting to social media channels to work together seamlessly
Mike Tomita profile photo

Sprout Social

If you have a small social media team and need a way to quickly and easily monitor your owned social media channels, track conversations on your posts and engage with your fans or followers, Sprout works well. It also is an easy way for users to create high-level reports for higher-ups.
Jimmy Mack profile photo

Feature Rating Comparison

Listening/monitoring

Hootsuite Enterprise
7.2
Sprout Social
6.8
Boolean keyword searches
Hootsuite Enterprise
6.9
Sprout Social
7.5
Filtering out noise/spam
Hootsuite Enterprise
6.2
Sprout Social
7.2
Sentiment analysis
Hootsuite Enterprise
7.3
Sprout Social
5.5
Broad channel coverage
Hootsuite Enterprise
8.4
Sprout Social
6.9

Publishing

Hootsuite Enterprise
8.2
Sprout Social
8.0
Content planning and scheduling
Hootsuite Enterprise
8.8
Sprout Social
8.3
Audience targeting
Hootsuite Enterprise
6.7
Sprout Social
7.9
Content optimization
Hootsuite Enterprise
8.3
Sprout Social
7.6
Workflow management
Hootsuite Enterprise
9.1
Sprout Social
8.2

Engagement

Hootsuite Enterprise
7.6
Sprout Social
7.3
Automated routing and prioritization
Hootsuite Enterprise
7.8
Sprout Social
6.3
Customer interaction histories
Hootsuite Enterprise
7.8
Sprout Social
8.5
Bulk actions
Hootsuite Enterprise
7.2
Sprout Social
7.1

Marketing

Hootsuite Enterprise
8.2
Sprout Social
7.0
Lead generation
Hootsuite Enterprise
7.8
Sprout Social
6.6
Content marketing
Hootsuite Enterprise
8.0
Sprout Social
8.0
Paid media management
Hootsuite Enterprise
8.2
Sprout Social
6.2
Campaigns and promotions
Hootsuite Enterprise
8.8
Sprout Social
7.2

Channel coverage/integration

Hootsuite Enterprise
7.7
Sprout Social
7.9
Twitter
Hootsuite Enterprise
8.5
Sprout Social
9.1
Facebook
Hootsuite Enterprise
8.0
Sprout Social
8.4
LinkedIn
Hootsuite Enterprise
6.4
Sprout Social
7.4
Google+
Hootsuite Enterprise
8.0
Sprout Social
7.1
Instagram
Hootsuite Enterprise
7.7
Sprout Social
7.5
Pinterest
Hootsuite Enterprise
8.5
Sprout Social
8.0
YouTube
Hootsuite Enterprise
6.5
Sprout Social
8.0

Reporting/analytics

Hootsuite Enterprise
7.7
Sprout Social
8.2
Campaign success analytics
Hootsuite Enterprise
7.8
Sprout Social
8.0
Real-time tracking
Hootsuite Enterprise
7.9
Sprout Social
8.9
Competitor analysis
Hootsuite Enterprise
7.3
Sprout Social
7.7

Account management

Hootsuite Enterprise
7.8
Sprout Social
7.8
Role-based user permissions & privileges
Hootsuite Enterprise
8.4
Sprout Social
8.9
Mobile access
Hootsuite Enterprise
7.2
Sprout Social
6.7

Pros

  • Ease of use is a big strength for us. Getting new users up to speed on using the product is very quick and we don't need to spend a lot of time on training or support.
  • The Assignments are great, especially when you have multiple handles for different departments. Being able to assign post responses between marketing and support, with notes, and resolve them when handled helps us make sure nothing gets overlooked.
  • The ability to create discrete "teams" with associated permissions allows us to give control of our international profiles to those regional team without risking any cross posting.
Mike Tomita profile photo
  • Sprout Social provides almost real time access to our customer comments and posts across Twitter, Facebook, blogs and other online searches.
  • Our entire Social Care team is able to use Sprout globally to respond to customers and assign tasks to other users. We are also able to segment our fans into lists, identify customers and more.
  • The Analytics section in Sprout does an amazing job of providing the proper KPI's for our company. Whether you need to know the efficiency of our Engagement, speed to response, popular posts or channel growth the reports are all there.
  • We have had a very good relationship with our account manager. They are sensitive to our unique use cases and work with us to find solutions. We are also very excited for the Enterprise version of Sprout to be released.
  • Sprout's easy to use Inbox makes it easy for us to respond to comments, archive them and categorize responses.
Jencey Keeton profile photo

Cons

  • In the publisher view it would be great to be able to add placeholder items with a certain status that wouldn't post it until approved.
  • I would really the ability to track any links and not just the ow.ly shortened links.
Mike Tomita profile photo
  • While Sprout is very easy to schedule, there are some deficiencies. For instance, tagging Facebook users is not possible through their platform. This is very inhibiting. Also the scheduled posts only can appear as a feed and not as a monthly or weekly overview, which would be helpful.
  • I find the reporting to be pretty lacking. It doesn't allow any customization and the data it reports is similar to what you could see through Facebook or Twitter analytics. It doesn't offer any time-over-time comparisons, sentiment analysis, keyword analysis, or any overall brand analysis. This is largely the reason for my negative feelings about the platform.
Stephanie Spear profile photo

Likelihood to Renew

Hootsuite Enterprise7.9
Based on 36 answers
This tool works really well for our team and at a good price point. We are almost certain to renew.
No photo available
Sprout Social6.2
Based on 61 answers
The reporting and scheduling is good enough for what we are doing currently. The interface is nicer on the eyes. I used Hootsuite before and that has a lot of the same mechanics but a not as visual interface as Sprout Social (one plus about Hootsuite is being able to set multiple monitoring tabs on one screen, something that is a couple more clicks away on Sprout Social). To me Sprout Social is great if you are trying to cover the basics of social media, but if your company wants to take it even higher, there are other tools out there (that are more costly of course).
Wayne Pua profile photo

Usability

Hootsuite Enterprise8.2
Based on 11 answers
It is really important to go through all of the videos and take the test in HootSuite University in order to experience the benefits of the product. Staff members lost interest when they could not understand basic functions of the product. Some of the task are a bit cumbersome and will require several views to execute (Geo-Location and Targeting)
Edgar Carpenter IV profile photo
Sprout Social8.0
Based on 16 answers
Everything, and I mean everything, about this tool is bulky and slow-loading. Whereas tools like Buffer, ViralHeat and others are lightweight and extremely easy to use, SproutSocial's load-time, margin for 404 errors, and overall UX is lagging behind. One example: Within the "Discovery" tab, following each user recommended to you takes a matter of seconds just to load, after you find the tiny "+1" button to follow that user. It's not an incredibly visually appealing platform either. But the reports are beautiful, easy to produce and highly effective.
Lizzie Maldonado profile photo

Reliability and Availability

Hootsuite Enterprise9.0
Based on 10 answers
We have no problems with up-time. If there is any scheduled down-time, they always tell us well in advance and it is never a problem.
No photo available
Sprout Social7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado profile photo

Performance

Hootsuite Enterprise7.3
Based on 7 answers
Performance is very good considering how much data is being passed back and forth from various social networks (who are likely the bottleneck).
Tony Pinto profile photo
Sprout Social8.0
Based on 7 answers
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Sarah Zibanejadrad profile photo

Support

Hootsuite Enterprise8.2
Based on 9 answers
• Really great. They are very quick to answer any questions. Our account rep is very responsive. He connects us with right people and issues are generally resolved within 24 hours.
No photo available
Sprout Social9.2
Based on 12 answers
The folks at Sprout are great. Answering the simplest questions right via Twitter or Facebook, the more complex issues i've had they respond back via email within a couple hours if not sooner. Extremely impressed with their customer support, they really know their product and aren't just trying to get you to upgrade to a higher tier
Lisa Kribs-LaPierre profile photo

Online Training

Hootsuite Enterprise8.0
Based on 5 answers
They were available whenever we needed them, or they provided tutorials, videos, Hootsuite University, etc.
Tony Pinto profile photo
Sprout Social7.3
Based on 3 answers
The trainers are very resourceful and are able to deliver the knowledge to all trainees. The simpleness of using Sprout Social, despite its amazing technical capabilities, is by itself a big encouragement boost
Valentin Vesa profile photo

Implementation

Hootsuite Enterprise8.2
Based on 9 answers
Ensure that all members of the team are committed to participating in the training sessions offered
Jaime Hunt, MS IMC profile photo
Sprout Social8.9
Based on 10 answers
Extremely easy to set up in-house.
Lizzie Maldonado profile photo

Alternatives Considered

• We had tried Sprout Social, primarily for posting and monitoring. Sprout had a great UI – perhaps a bit more modern than the HootSuite UI: It’s very intuitive and easy-to-use, but it didn’t have filtering. It presented one big stream. HootSuite allows filtering so that data can be categorized and presented in different columns. Sprout Social did had a great Twitter lookup tool which provided an easy way for me to pull up all my Twitter conversations with someone. This is the greatest tool ever. HootSuite doesn't have it. Also, Sprout Social does not have the same adoption as HootSuite, and that wide adoption made us feel more secure. For us HootSuite Enterprise was better choice.
• We also use Radian6 for listening and analytics
No photo available
Sprout Social is one of many social engagement and management tools to choose from with three levels of resources and support. One of their competitors with similar choices is Hootsuite Free, Hootsuite Pro and Hootsuite Enterprise which has a more comprehensive reach across more social channels for publishing, listening and engaging. It is for organizations which are seeking a broader social reach. In my business I have recommended both Sprout Social and Hootsuite based on the specific needs of my clients.
Doreen Nicastro profile photo

Return on Investment

  • Scheduling and deploying of Tweets is key
No photo available
  • My clients love the easy to read analytical reports and it is a big selling point.
  • I have a lot of clients, so the investment in Sprout Social is small compared to the ROI.
Pilcher, MBA Laura profile photo

Pricing Details

Hootsuite Enterprise

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sprout Social

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details