What users are saying about

Sprout Social

241 Ratings

Hootsuite Enterprise

221 Ratings
Score 7.9 out of 101

Sprout Social

241 Ratings
Score 7.9 out of 101

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Likelihood to Recommend

Hootsuite Enterprise

Hootsuite is great if you want to monitor one or more accounts. Specifically, if you are trying to build out a social calendar. Hootsuite makes it easy to develop a thorough content calendar while also promoting/posting things in real-time. If you want to boost interaction with consumers/followers, Hootsuite makes it easy to see mentions and interaction and then tweet back to other users.If you are unsure of your social goals, I would say Hootsuite might not be for you, as it pertains to more advanced levels of social media marketing.

Sprout Social

It is truly a great platform for anyone trying to manage more than three social platforms at a time. I don't think it's worth purchasing for less than three social platforms because of its lack of ROI accountability. I wish it had a built-in tool that could create short links that could then be tracked in the application. Right now it relies on bit.ly and I have to go to an outside site to track links posted.

Feature Rating Comparison

Listening/monitoring

Hootsuite Enterprise
6.8
Sprout Social
6.8
Boolean keyword searches
Hootsuite Enterprise
6.4
Sprout Social
7.5
Filtering out noise/spam
Hootsuite Enterprise
6.0
Sprout Social
7.2
Sentiment analysis
Hootsuite Enterprise
6.8
Sprout Social
5.5
Broad channel coverage
Hootsuite Enterprise
8.0
Sprout Social
6.9

Publishing

Hootsuite Enterprise
8.4
Sprout Social
7.6
Content planning and scheduling
Hootsuite Enterprise
9.0
Sprout Social
8.2
Audience targeting
Hootsuite Enterprise
6.3
Sprout Social
7.2
Content optimization
Hootsuite Enterprise
8.7
Sprout Social
7.2
Workflow management
Hootsuite Enterprise
9.6
Sprout Social
8.0

Engagement

Hootsuite Enterprise
7.7
Sprout Social
7.3
Automated routing and prioritization
Hootsuite Enterprise
7.7
Sprout Social
6.3
Customer interaction histories
Hootsuite Enterprise
8.2
Sprout Social
8.4
Bulk actions
Hootsuite Enterprise
7.2
Sprout Social
7.2

Marketing

Hootsuite Enterprise
8.4
Sprout Social
6.8
Lead generation
Hootsuite Enterprise
7.9
Sprout Social
6.5
Content marketing
Hootsuite Enterprise
8.4
Sprout Social
7.3
Paid media management
Hootsuite Enterprise
8.1
Sprout Social
6.2
Campaigns and promotions
Hootsuite Enterprise
9.2
Sprout Social
7.2

Channel coverage/integration

Hootsuite Enterprise
7.8
Sprout Social
7.9
Twitter
Hootsuite Enterprise
8.8
Sprout Social
9.0
Facebook
Hootsuite Enterprise
8.7
Sprout Social
8.6
LinkedIn
Hootsuite Enterprise
7.0
Sprout Social
7.2
Google+
Hootsuite Enterprise
8.0
Sprout Social
8.6
Instagram
Hootsuite Enterprise
7.4
Sprout Social
6.0
Pinterest
Hootsuite Enterprise
8.5
Sprout Social
8.0
YouTube
Hootsuite Enterprise
6.4
Sprout Social
8.0

Reporting/analytics

Hootsuite Enterprise
7.9
Sprout Social
8.2
Campaign success analytics
Hootsuite Enterprise
8.2
Sprout Social
7.6
Real-time tracking
Hootsuite Enterprise
7.9
Sprout Social
8.8
Competitor analysis
Hootsuite Enterprise
7.6
Sprout Social
8.4

Account management

Hootsuite Enterprise
7.7
Sprout Social
7.2
Role-based user permissions & privileges
Hootsuite Enterprise
7.8
Sprout Social
8.3
Mobile access
Hootsuite Enterprise
7.5
Sprout Social
6.2

Pros

  • Effective management of different pages and social media in real time.
  • Clear and well guided creation of promotional campaigns and micro websites - extremely useful for launching contests of any kind (video, photo, etc.).
  • Easy to use adding people to the team - which is not possible using the Free version.
  • Superb Organizational Tool: As an editor, I was able to easily schedule the company's website content (i.e. articles and news stories) via Sprout Social to publish on Twitter and Facebook at a specific time so that readers and social media followers would not be bombarded with stories all at once.
  • Simple and Effective Marketing Tool: The use of hashtags via Twitter and Facebook allowed me to direct our content to specific people in specific locations. Also, being able to schedule content, via Sprout Social, from the website to post on Twitter and Facebook helped to drive readers to the company's website.
  • Adaptable for all types of users with different backgrounds: As an editor with a writing background, I was unfamiliar with social media and marketing when I first began working for the company in which I was employed. However, Sprout Social is simple to navigate and it provides users with helpful tips and instructional elements to better understand how it works.

Cons

  • Currently, university LinkedIn accounts cannot be linked through Hootsuite, so we still have to log in separately to manage that account.
  • I wish we could customize the look and feel of the dashboard a bit.
  • As a basic user, I did not delve into any of the perhaps "complexities" of Sprout Social. However, there were times when I would schedule content to publish on Facebook or Twitter and it would indeed not publish. Therefore, immediate notification of error would be helpful.
  • When I first began using Sprout Social, I did find it difficult to understand how to incorporate an image to post to Facebook. While I did teach myself how to do it, the steps were a bit confusing upon first use. Therefore I would recommend simple image uploading to improve Sprout Social use for beginners.

Likelihood to Renew

Hootsuite Enterprise7.9
Based on 36 answers
If/when we renew, we are likely to downgrade from HootSuite Enterprise to the Pro version, or switch to Sprout Social or Buffer as they enhance their team and social media network breadth and functionality. Overall we think HootSuite Enterprise is very well done, but as a small agency we and our small clients cannot afford to continue it at its current price.
Sprout Social6.2
Based on 61 answers
We are happy with Sprout and have no desire to change products. We do hope that Sprout is able to provide some of the more advanced features like labeling and sentiment. There are some solutions that are specifically geared for Social Care and are tied into the CRM system.

Usability

Hootsuite Enterprise8.2
Based on 11 answers
There's always room for improvement (and Hootsuite is always improving), but overall the product is very easy to use. And whenever we get stuck, they provide pre-recorded tutorials, help articles and/or hands-on training.
Sprout Social8.0
Based on 16 answers
There is no flaw in usability.

Reliability and Availability

Hootsuite Enterprise9.0
Based on 10 answers
We’ve only had one hiccup I’m aware of and this was resolved quickly.
Sprout Social7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.

Performance

Hootsuite Enterprise7.3
Based on 7 answers
Performance is very good considering how much data is being passed back and forth from various social networks (who are likely the bottleneck).
Sprout Social8.0
Based on 7 answers
It is quick to post, however you have to refresh the page every time you add a new scheduled item.

Support

Hootsuite Enterprise8.2
Based on 9 answers
HootSuite support has been outstanding. Response time is quick (within an hour or two tops) and my feedback appears to be taken seriously.
Sprout Social9.2
Based on 12 answers
The support is always there, almost instant. Whenever I start my live chat support session the answer is there.

Online Training

Hootsuite Enterprise8.0
Based on 5 answers
They were available whenever we needed them, or they provided tutorials, videos, Hootsuite University, etc.
Sprout Social7.3
Based on 3 answers
The trainers are very resourceful and are able to deliver the knowledge to all trainees. The simpleness of using Sprout Social, despite its amazing technical capabilities, is by itself a big encouragement boost

Implementation

Hootsuite Enterprise8.2
Based on 9 answers
Ensure that all members of the team are committed to participating in the training sessions offered
Sprout Social8.9
Based on 10 answers
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.

Alternatives Considered

• We had tried Sprout Social, primarily for posting and monitoring. Sprout had a great UI – perhaps a bit more modern than the HootSuite UI: It’s very intuitive and easy-to-use, but it didn’t have filtering. It presented one big stream. HootSuite allows filtering so that data can be categorized and presented in different columns. Sprout Social did had a great Twitter lookup tool which provided an easy way for me to pull up all my Twitter conversations with someone. This is the greatest tool ever. HootSuite doesn't have it. Also, Sprout Social does not have the same adoption as HootSuite, and that wide adoption made us feel more secure. For us HootSuite Enterprise was better choice.
• We also use Radian6 for listening and analytics
The intuitive use, price, visual reporting and ability to easily expand plans and features is a total win

Return on Investment

  • Productivity. Scheduling is great. I particularly like the Hootlet button installed in browser. When searching on the Internet, and I want to promote brand / industry content, I click on the button and HootSuite automatically shortens the URL, pulls in the title, etc. This simple thing is a huge time saver. I don’t have to do any cutting and pasting.
  • Also the auto-scheduler is a very cool feature. It’s a set and forget thing which allows HootSuite to decide on the best time to push out a tweet. Looking at re-tweets that catch fire, I can say that this works extremely well. Whatever algorithm they have is very effective. Anything auto-scheduled does better than content that is not auto-scheduled. This is kind of amazing. It also allows you to tweak the time (for example, we may not want posts to go out to close to each other).
  • Ultimately, I only use SS to push my blog posts to my twitter account. I stay on with them because I like the design and user-friendliness of SS the most. I'm also very interested to see if and how they keep growing. I have high hopes for them.

Pricing Details

Hootsuite Enterprise

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sprout Social

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details