What users are saying about

Hootsuite Free

Top Rated
340 Ratings

Hootsuite Free

Top Rated
340 Ratings
Score 7.6 out of 101

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Likelihood to Recommend

Hootsuite Free

Pros:
  • First of all, it's free. You can add up to 5 accounts from different social networks, additionally you can display at the same time on the screen, all the information that you would have to see on twitter, for example, going to the "Connect" tab, mentions, retweets. With 5 columns you can control everything, see your timeline, sent tweets, retweets, etc.
  • You can schedule the tweets. We all know how useful it can be to schedule a tweet when you're on vacation or just out of the office.
Cons:
  • When you select the profile from which you are going to tweet, that action subtracts characters from your tweet. Although it is logical that you encode information and subtract tweets, in 140 characters that we have to express, many times that you take two of them you can disrupt a bit your tweet.
  • You can not see the trending topics, so you have to have an open twitter profile next to you to know which are the trending topics of the moment and study the possibility of publishing a retweet using some of them that could be related to your topic and give more follow up on your tweet.

Feature Rating Comparison

Listening/monitoring

Hootsuite Free
6.6
Boolean keyword searches
Hootsuite Free
7.2
Filtering out noise/spam
Hootsuite Free
5.7
Sentiment analysis
Hootsuite Free
6.5
Broad channel coverage
Hootsuite Free
6.9

Publishing

Hootsuite Free
7.0
Content planning and scheduling
Hootsuite Free
8.2
Audience targeting
Hootsuite Free
6.6
Content optimization
Hootsuite Free
6.8
Workflow management
Hootsuite Free
6.6

Engagement

Hootsuite Free
7.5
Automated routing and prioritization
Hootsuite Free
8.3
Customer interaction histories
Hootsuite Free
7.6
Bulk actions
Hootsuite Free
6.5

Marketing

Hootsuite Free
7.6
Lead generation
Hootsuite Free
6.7
Content marketing
Hootsuite Free
7.3
Paid media management
Hootsuite Free
8.4
Campaigns and promotions
Hootsuite Free
8.0

Channel coverage/integration

Hootsuite Free
8.3
Twitter
Hootsuite Free
8.8
Facebook
Hootsuite Free
8.3
LinkedIn
Hootsuite Free
8.4
Google+
Hootsuite Free
8.4
Instagram
Hootsuite Free
8.1
Pinterest
Hootsuite Free
8.9
YouTube
Hootsuite Free
7.3

Reporting/analytics

Hootsuite Free
6.6
Campaign success analytics
Hootsuite Free
6.1
Real-time tracking
Hootsuite Free
7.2
Competitor analysis
Hootsuite Free
6.5

Account management

Hootsuite Free
7.8
Role-based user permissions & privileges
Hootsuite Free
7.8
Mobile access
Hootsuite Free
7.8

Pros

  • Publishing social media posts
  • Keeping up to date with hashtags and people we follow/would like to follow/ we are interested in
  • Amending link thumbnails and updating their descriptions, it works great for a bit of variety

Cons

  • Being a free version, you are limited to just three services.
  • The interface is a bit clunky and feels dated. It feels like it is more for viewing social media than creating posts.
  • It is glitchy at times, and this can be frustrating.
  • The draft mode should have some section to leave notes, but it does not, and requires secondary communication if collaborating.

Likelihood to Renew

Hootsuite Free4.7
Based on 7 answers
It's free so there're few blockers to renewing the subscription which is just a permanent account other than to revoke the social platforms' permissions after the clients have bought into another non-HootSuite platform. As its obvious purpose is to move users to Pro ($14.99/mo), the limited functionality plus the security permissions it raises as well as disabling any other HootSuite account from registering the associated social media platforms means we'd delete the HootSuite account after its limited initial use.

Usability

Hootsuite Free5.0
Based on 1 answer
Its UI is very busy, the result of many years of adding features as the number of social media platforms exploded underneath them, and the lack of platform-specific features (whether for streams, posting, reporting, anything) reflects it. Nonetheless, for free management & quasi-updated stream viewing, it still remains the original and classic. The UI's lackings aren't in its 1990 borders-and-table-bezel glory but rather its not supporting platform specific features (such as image sizing, see my earlier points) which can be so critical. Too many fly-in's and fly-outs as well as the very different designs resulting from left-menu selections for mode really make it an anxious UI to use.

Support

Hootsuite Free3.2
Based on 2 answers
"Help Desk", basically a collection of articles, is clearly outdated and not keeping up with its features set with inaccuracies and errors yet is still the only possible option for finding help. You get what you pay for, they say.

In-Person Training

Hootsuite Free6.0
Based on 1 answer
Very easy to teach and learn

Implementation

Hootsuite Free7.8
Based on 3 answers
Nothing, it takes 2 minutes to associate accounts (note, social accounts cannot have been associated with any HootSuite previously else it'll deny permissions to HootSuite's request) HootSuite, couldn't be easier.

Alternatives Considered

I selected Hootsuite initially based on its popularity and status as a leader in the realm of social media scheduling/monitoring. Ultimately, the user interface, lack of Instagram integration, and less-than-dazzling free options led us to make the switch to a paid Buffer account for scheduling and monitoring engagement across our platforms. If all we did was tweet, TweetDeck would be all we need, for free. For everything else combined, there's Buffer.

Return on Investment

  • Save team time
  • Save team efforts duplicated by having social media accounts under one umbrella

Pricing Details

Hootsuite Free

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details