What users are saying about

Hootsuite Free

322 Ratings

Hootsuite Free

322 Ratings
Score 7.6 out of 101

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Likelihood to Recommend

Hootsuite Free

I would recommend Hoostuite Free for small businesses, start-ups, and people willing to put some time into creating their own social content and not wanting to outsource social media posting. I'd also recommend it for companies needing to learn social media basics as well. Larger companies who have more than three social media profiles and have a budget to run contests and ad campaigns I would recommend upgrading to a pro version and looking to hire a part-time/ full-time social media manager.Small businesses need to understand that social media posts alone typically won't generate a lot of return on investment by posting alone, unless they have a campaign to go along with it, but also needing to just have regular social posting that shows you are still in business and are relevant to seasonal content will greatly benefit from Hoostuite Free.

Feature Rating Comparison

Listening/monitoring

Hootsuite Free
6.6
Boolean keyword searches
Hootsuite Free
7.3
Filtering out noise/spam
Hootsuite Free
5.7
Sentiment analysis
Hootsuite Free
6.6
Broad channel coverage
Hootsuite Free
6.9

Publishing

Hootsuite Free
7.0
Content planning and scheduling
Hootsuite Free
8.1
Audience targeting
Hootsuite Free
6.5
Content optimization
Hootsuite Free
6.8
Workflow management
Hootsuite Free
6.7

Engagement

Hootsuite Free
7.5
Automated routing and prioritization
Hootsuite Free
8.2
Customer interaction histories
Hootsuite Free
7.6
Bulk actions
Hootsuite Free
6.5

Marketing

Hootsuite Free
7.6
Lead generation
Hootsuite Free
6.9
Content marketing
Hootsuite Free
7.2
Paid media management
Hootsuite Free
8.4
Campaigns and promotions
Hootsuite Free
8.0

Channel coverage/integration

Hootsuite Free
8.3
Twitter
Hootsuite Free
8.8
Facebook
Hootsuite Free
8.3
LinkedIn
Hootsuite Free
8.5
Google+
Hootsuite Free
8.4
Instagram
Hootsuite Free
8.1
Pinterest
Hootsuite Free
8.9
YouTube
Hootsuite Free
7.3

Reporting/analytics

Hootsuite Free
6.6
Campaign success analytics
Hootsuite Free
6.2
Real-time tracking
Hootsuite Free
7.2
Competitor analysis
Hootsuite Free
6.5

Account management

Hootsuite Free
7.8
Role-based user permissions & privileges
Hootsuite Free
7.8
Mobile access
Hootsuite Free
7.8

Pros

  • For small or startup businesses, time is scarce, and being able to schedule up to 30 messages at one time means you sit down once per month and you are done. Spending one to two hours focussed on content relieves the stress of remembering to log on multiple times per week when other things get in the way.
  • I also like the analytics, you can log into each social site and look at it, but again that is time that could be spent doing something else. I like seeing how each post is performing over different channels, especially because each channel will vary in the way content is consumed. Very helpful for planning future content and posts.
  • When I was starting up it was nice to have a trusted source of information helping me determine what and how to post to social media, Hootsuite provides some online free courses to help a small startup business get off the ground with what to post. Helping with information on specific social media platforms, optimizing your social media profiles and pages to get more out of social media. Some people tend to think it's just creating a profile and posting, it's way more than that and Hootsuite provides a lot of information for non experts to become proficient for their own business.

Cons

  • Being a free version, you are limited to just three services.
  • The interface is a bit clunky and feels dated. It feels like it is more for viewing social media than creating posts.
  • It is glitchy at times, and this can be frustrating.
  • The draft mode should have some section to leave notes, but it does not, and requires secondary communication if collaborating.

Likelihood to Renew

Hootsuite Free4.7
Based on 7 answers
We did not renew.

Usability

Hootsuite Free5.0
Based on 1 answer
Its UI is very busy, the result of many years of adding features as the number of social media platforms exploded underneath them, and the lack of platform-specific features (whether for streams, posting, reporting, anything) reflects it. Nonetheless, for free management & quasi-updated stream viewing, it still remains the original and classic. The UI's lackings aren't in its 1990 borders-and-table-bezel glory but rather its not supporting platform specific features (such as image sizing, see my earlier points) which can be so critical. Too many fly-in's and fly-outs as well as the very different designs resulting from left-menu selections for mode really make it an anxious UI to use.

Support

Hootsuite Free3.2
Based on 2 answers
"Help Desk", basically a collection of articles, is clearly outdated and not keeping up with its features set with inaccuracies and errors yet is still the only possible option for finding help. You get what you pay for, they say.

In-Person Training

Hootsuite Free6.0
Based on 1 answer
Very easy to teach and learn

Implementation

Hootsuite Free7.8
Based on 3 answers
Nothing, it takes 2 minutes to associate accounts (note, social accounts cannot have been associated with any HootSuite previously else it'll deny permissions to HootSuite's request) HootSuite, couldn't be easier.

Alternatives Considered

Most competitors offer more robust, scalable, and complete solutions than Hootsuite Free, but they also cost more than zero. The biggest sell of Hootsuite Free is that it has not entry fee and can help you get into the world of social media marketing. It can do many things for you, but if you are serious about social media marketing, it is time to pony up some money and go for a paid version.

Return on Investment

  • With no cost, it helped us manage some of our social marketing channels without software cost overhead.
  • On the other hand, we spent more time in some areas when Hootsuite Free didn't have the features or integrations that some competitors have.

Pricing Details

Hootsuite Free

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details