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Top Rated
387 Ratings
Top Rated
387 Ratings
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Score 7.6 out of 101

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Likelihood to Recommend

Hootsuite Free

Hootsuite Free is a great choice for businesses that either are just getting into social media as a way of validating ROI before investing more or small businesses with limited social media needs. The free platform definitely has its limits, but for the features and post scheduling visibility, it is a really good way to get started.
Ed Hart profile photo

Feature Rating Comparison

Listening/monitoring

Hootsuite Free
6.9
Boolean keyword searches
Hootsuite Free
7.2
Filtering out noise/spam
Hootsuite Free
6.2
Sentiment analysis
Hootsuite Free
7.0
Broad channel coverage
Hootsuite Free
7.0

Publishing

Hootsuite Free
7.5
Content planning and scheduling
Hootsuite Free
8.4
Audience targeting
Hootsuite Free
7.4
Content optimization
Hootsuite Free
7.2
Workflow management
Hootsuite Free
7.1

Engagement

Hootsuite Free
7.3
Automated routing and prioritization
Hootsuite Free
7.8
Customer interaction histories
Hootsuite Free
7.5
Bulk actions
Hootsuite Free
6.5

Marketing

Hootsuite Free
7.9
Lead generation
Hootsuite Free
7.2
Content marketing
Hootsuite Free
7.7
Paid media management
Hootsuite Free
8.0
Campaigns and promotions
Hootsuite Free
8.6

Channel coverage/integration

Hootsuite Free
8.1
Twitter
Hootsuite Free
8.9
Facebook
Hootsuite Free
8.4
LinkedIn
Hootsuite Free
8.4
Google+
Hootsuite Free
8.3
Instagram
Hootsuite Free
8.0
Pinterest
Hootsuite Free
7.9
YouTube
Hootsuite Free
6.7

Reporting/analytics

Hootsuite Free
6.9
Campaign success analytics
Hootsuite Free
6.5
Real-time tracking
Hootsuite Free
7.7
Competitor analysis
Hootsuite Free
6.5

Account management

Hootsuite Free
7.9
Role-based user permissions & privileges
Hootsuite Free
7.8
Mobile access
Hootsuite Free
7.9

Pros

  • For small or startup businesses, time is scarce, and being able to schedule up to 30 messages at one time means you sit down once per month and you are done. Spending one to two hours focussed on content relieves the stress of remembering to log on multiple times per week when other things get in the way.
  • I also like the analytics, you can log into each social site and look at it, but again that is time that could be spent doing something else. I like seeing how each post is performing over different channels, especially because each channel will vary in the way content is consumed. Very helpful for planning future content and posts.
  • When I was starting up it was nice to have a trusted source of information helping me determine what and how to post to social media, Hootsuite provides some online free courses to help a small startup business get off the ground with what to post. Helping with information on specific social media platforms, optimizing your social media profiles and pages to get more out of social media. Some people tend to think it's just creating a profile and posting, it's way more than that and Hootsuite provides a lot of information for non experts to become proficient for their own business.
Matthew Veil profile photo

Cons

  • Reports are overviews only thus user needs to pay for anything more thus condemning HootSuite Free to management only
  • Publisher, Conversations & Analytics in Free do nothing without Pro payment, so remove it
  • Far slower stream updates than native platforms
  • Questionable security (2FA not defaulted = problem) given sensitive nature of its associated credentials
  • Apps are many & seem useful but no ratings for the developers disallows vetting trust
Richard Chen profile photo

Likelihood to Renew

Hootsuite Free4.7
Based on 7 answers
It's free so there're few blockers to renewing the subscription which is just a permanent account other than to revoke the social platforms' permissions after the clients have bought into another non-HootSuite platform. As its obvious purpose is to move users to Pro ($14.99/mo), the limited functionality plus the security permissions it raises as well as disabling any other HootSuite account from registering the associated social media platforms means we'd delete the HootSuite account after its limited initial use.
Richard Chen profile photo

Usability

Hootsuite Free5.0
Based on 1 answer
Its UI is very busy, the result of many years of adding features as the number of social media platforms exploded underneath them, and the lack of platform-specific features (whether for streams, posting, reporting, anything) reflects it. Nonetheless, for free management & quasi-updated stream viewing, it still remains the original and classic. The UI's lackings aren't in its 1990 borders-and-table-bezel glory but rather its not supporting platform specific features (such as image sizing, see my earlier points) which can be so critical. Too many fly-in's and fly-outs as well as the very different designs resulting from left-menu selections for mode really make it an anxious UI to use.
Richard Chen profile photo

Support

Hootsuite Free3.2
Based on 2 answers
"Help Desk", basically a collection of articles, is clearly outdated and not keeping up with its features set with inaccuracies and errors yet is still the only possible option for finding help. You get what you pay for, they say.
Richard Chen profile photo

In-Person Training

Hootsuite Free6.0
Based on 1 answer
Very easy to teach and learn
Jessica Rudolph profile photo

Implementation

Hootsuite Free7.8
Based on 3 answers
Nothing, it takes 2 minutes to associate accounts (note, social accounts cannot have been associated with any HootSuite previously else it'll deny permissions to HootSuite's request) HootSuite, couldn't be easier.
Richard Chen profile photo

Alternatives Considered

It is perfect for those people who want to start managing various social networks, program content and interact with their audience. All from one place. Tweets can be scheduled weeks in advance to help build a continuous fan base. It has powerful team management functions that allow social networks to interact with security.
María Barreto profile photo

Return on Investment

  • This software represents a very positive impact on my company. Nowadays social networks handle a very important factor in the strategic decision making of the company.
  • The initial investment is little compared to the profit potential that can be obtained through an optimal management of publications and the recruitment of followers.
  • If you want to implement Hootsuite in a small business, I recommend the use of Hootsuite Free to start, since it does not represent a waste of money and meets all its objectives, the only counter is the management of only 3 social profiles.
María Barreto profile photo

Pricing Details

Hootsuite Free

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details