Hootsuite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hootsuite
Score 8.3 out of 10
N/A
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$99
per month
Pricing
Hootsuite
Editions & Modules
Professional
$99
per month
Team
$249
per month
Business
$739
per month
Enterprise
Contact for Pricing
Offerings
Pricing Offerings
Hootsuite
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level Setup FeeOptional
Additional Details*Prices displayed in USD, based on annual billing, but do not include applicable taxes. Free - 1 user / 2 social accounts Professional @ $99/month - 1 user / 10 social accounts Team @ $249/month - 3 users / 20 social accounts Business - starting @ $739/month - 5 users / 35 social accounts Enterprise - contact for pricing, unlimited users / 50+ social accounts
More Pricing Information
Community Pulse
Hootsuite
Considered Both Products
Hootsuite
Chose Hootsuite
The price is much better for us and it offers more of what our team needs for our clients specific requests.
Chose Hootsuite
I think the two are extremely comparable, however, the social listening on sprout is more advanced and they can use your account data from up to two years back. Hootsuite is B Corporation though, which is preferred for our vendors.
Chose Hootsuite
We typically use Kijiji as well for posting ads, however there is a limited number of ads you're able to post without having the buy the full version. Hootsuite allows us to post more free ads, more often.
Chose Hootsuite
It is less expensive and we use Microsoft dynamics so not easy to integrate.
Chose Hootsuite
Hootsuite lacks many features as i've said before. I think their reporting is also not as great as other platforms. I find the interface really messy and hard to navigate. The metrics also vary a lot between platforms which makes comparing success between channels very …
Chose Hootsuite
Hootsuite offers more platforms and also more control over any of the competitors we evaluated. For our current business and customer needs, Hootsuite was and is a much better fit. We use the pro level, and right now, it has enough options and features to ensure proper …
Chose Hootsuite
Hootsuite is the first CMS tool for social media that the company as used. We've been very happy with it that we haven't felt the need to try anything else.
Chose Hootsuite
Overall, Hootsuite is very similar to Sprout Social. some of the analytics are a little different, but the posting process is similar. Sprout does have a social listening too, but i can't remember how it compares to Hootsuite.

Compared to Hubspot, Hubspot is a all in one …
Chose Hootsuite
It allowed for more post at once and Hootsuite also has tiktok. The app for Linley was not as effective and the webpage was nog as easy to navigate as Hootsuite is. Hootsuite has truly been, and all around better experience than Loomly and I will continue to purchase it, even …
Chose Hootsuite
Hootsuite is definitely the most cost effective of the bunch for the goals that my clients have. The AI caption generation is also perfect for cutting down on time. Caption creation actually takes up a lot of time in the scheduling process for content and this feature made …
Chose Hootsuite
Hootsuite's ability to post to all the channels we need is far above what Meltwater offered. Hootsuite also goes above and beyond in the category of analytics too. Hootsuite's custom report is far more detailed and easily digestible than Meltwater's. I would say that Hootsuite …
Chose Hootsuite
We are such a long time users of HootSuite and are really satisfied, so we are not really looking for any alternatives. Can note name other products.
Chose Hootsuite
Hootsuite's free account was sufficient for use on behalf of our client. When they restructured their pricing model and eliminated free and affordable subscriptions suitable for a small business, we found that Zoho Social was an excellent replacement. The interface was simpler …
Chose Hootsuite
Hootsuite is the best of these options, as the layout is better and connection to platforms [is] easier. The free version is pretty good too, but the paid version is even better. Lots of options and just an overall great time using Hootsuite compared to other platforms we have …
Chose Hootsuite
Improvements to the user interface and responsiveness to user needs. Real-time messaging to alert users of network or functionality issues - I know you have my back. Constantly striving for user feedback to improve the product. You are client-centric.
Chose Hootsuite
We selected Hootsuite Enterprise because it gave us the greatest access to various social media platforms, the simplest and most robust team settings, and ongoing support that clearly indicates they are keeping up with the evolving social media environment.
Chose Hootsuite
Since graduating from college 3 years ago, I have only ever used Hootsuite in the 2 jobs I have had. I don't see myself switching to another product.
Chose Hootsuite
Given the (A) specific, early-stage social media strategy and (B) recommendation from an seasoned social media expert, we choose Hootsuite Directly without any further advanced analyses. For an advanced user, we recommend testing atleast 2-3 more competitors and assessing their …
Chose Hootsuite
We previously used Loomly as a social media publisher, it was convenient but we did not like the interface. Overall we found that we liked Hootsuite as a publisher better. Loomy did offer a feature where you could boost your posts right from your portal which was convenient. …
Chose Hootsuite
Hootsuite’s free service is most useful to me at this time as social media management does not have a large budget within my business. However, they are no longer offering it at this time which has led me to go to another service. Over the years, Hootsuite has been taking away …
Chose Hootsuite
I use Meta Business Suite to schedule posts for Facebook and Instagram as it is free to use and there is no restriction on how many posts can be scheduled. It also shows analytics of how well posts are doing, optimal posting times and who our audience consists. I do like how I …
Top Pros
Top Cons
Features
Hootsuite
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Hootsuite
7.6
262 Ratings
1% below category average
Boolean keyword searches7.4178 Ratings
Filtering out noise/spam7.0186 Ratings
Sentiment analysis7.4180 Ratings
Broad channel coverage8.3245 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Hootsuite
8.3
368 Ratings
5% above category average
Content planning and scheduling8.9367 Ratings
Audience targeting8.1252 Ratings
Content optimization7.8300 Ratings
Workflow management8.2309 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Hootsuite
7.8
295 Ratings
3% below category average
Automated routing and prioritization7.7213 Ratings
Customer interaction histories7.6230 Ratings
Bulk actions8.0253 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Hootsuite
7.4
285 Ratings
3% below category average
Lead generation6.6171 Ratings
Content marketing7.8255 Ratings
Paid media management7.5170 Ratings
Campaigns and promotions7.8218 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Hootsuite
8.6
364 Ratings
1% above category average
Twitter8.9333 Ratings
Facebook9.1348 Ratings
LinkedIn8.7304 Ratings
Google+8.960 Ratings
Instagram8.6307 Ratings
Pinterest8.2158 Ratings
YouTube8.2145 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Hootsuite
7.8
292 Ratings
1% below category average
Campaign success analytics7.8268 Ratings
Real-time tracking7.9269 Ratings
Competitor analysis7.7182 Ratings
Account management
Comparison of Account management features of Product A and Product B
Hootsuite
8.1
304 Ratings
1% below category average
Role-based user permissions & privileges8.4257 Ratings
Mobile access7.9282 Ratings
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User Ratings
Hootsuite
Likelihood to Recommend
8.5
(427 ratings)
Likelihood to Renew
9.2
(89 ratings)
Usability
8.2
(65 ratings)
Availability
9.5
(21 ratings)
Performance
9.5
(19 ratings)
Support Rating
7.4
(264 ratings)
In-Person Training
6.0
(1 ratings)
Online Training
9.0
(17 ratings)
Implementation Rating
8.1
(39 ratings)
Configurability
7.1
(3 ratings)
Ease of integration
8.2
(2 ratings)
Product Scalability
8.3
(3 ratings)
Vendor post-sale
8.5
(3 ratings)
Vendor pre-sale
8.3
(18 ratings)
User Testimonials
Hootsuite
Likelihood to Recommend
Hootsuite
I really like that I can just go into hootsuite, connect all the our social channels and be able to have a great overview on what our social feeds look like. It's super handy not having to spend time going into each social platform to do the same post, and I can spend one day scheduling out that month's social plan. I much prefer sorting out boosting post from Hootsuite, the only downside is that they have a limit to what you can boost a month so a lot of the time I have to grin and bear it and use Meta Business Suite instead for boosting posts.
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Pros
Hootsuite
  • Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
  • Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
  • Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
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Cons
Hootsuite
  • Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
  • We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts
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Likelihood to Renew
Hootsuite
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
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Usability
Hootsuite
Hootsuite is probably the easiest to use social media scheduler of all the ones that I've used. It's been easy to teach clients how to use the software themselves and it can be accessed easily on anyone's phone through their mobile app. Highly recommend for anyone that wants a software that is easy to learn!
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Reliability and Availability
Hootsuite
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
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Performance
Hootsuite
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
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Support Rating
Hootsuite
I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this
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In-Person Training
Hootsuite
Very easy to teach and learn
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Online Training
Hootsuite
The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
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Implementation Rating
Hootsuite
• Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.
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Alternatives Considered
Hootsuite
Hootsuite's free account was sufficient for use on behalf of our client. When they restructured their pricing model and eliminated free and affordable subscriptions suitable for a small business, we found that Zoho Social was an excellent replacement. The interface was simpler and the pricing was affordable and suitable for a small business.
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Scalability
Hootsuite
We are only using in marketing and have been able to scale.
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Return on Investment
Hootsuite
  • I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
  • It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.
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ScreenShots

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles in one place and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.Screenshot of Best Time to Publish: Helps to find the best time to publish so posts are seen more often by fans and followers.