What users are saying about
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398 Ratings
3 Ratings
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Score 7 out of 100

Sprout Social

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398 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Hootsuite Impact

If you are running a marketing campaign across several social media platforms, Hootsuite Impact can help you bring together all of that content in one place to get an integrated view of your campaign results and ROI. By connecting your Google Analytics to Hootsuite Impact, you can also see how people interacted with your website coming from various social channels
Anonymous | TrustRadius Reviewer

Sprout Social

Sprout [Social] is great for small businesses, small agencies and those who need a platform but don't want to spend a fortune. If you need multiple user log-in's, the cost will add up. This is great to share a log-in for different people to use or add one or two users.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Hootsuite Impact
Sprout Social
8.6
Boolean keyword searches
Hootsuite Impact
Sprout Social
8.7
Filtering out noise/spam
Hootsuite Impact
Sprout Social
8.4
Sentiment analysis
Hootsuite Impact
Sprout Social
8.6
Broad channel coverage
Hootsuite Impact
Sprout Social
8.8

Publishing

Hootsuite Impact
Sprout Social
9.0
Content planning and scheduling
Hootsuite Impact
Sprout Social
9.3
Audience targeting
Hootsuite Impact
Sprout Social
8.9
Content optimization
Hootsuite Impact
Sprout Social
8.9
Workflow management
Hootsuite Impact
Sprout Social
9.1

Engagement

Hootsuite Impact
Sprout Social
8.6
Automated routing and prioritization
Hootsuite Impact
Sprout Social
8.7
Customer interaction histories
Hootsuite Impact
Sprout Social
9.1
Bulk actions
Hootsuite Impact
Sprout Social
8.2

Marketing

Hootsuite Impact
Sprout Social
7.7
Lead generation
Hootsuite Impact
Sprout Social
8.5
Content marketing
Hootsuite Impact
Sprout Social
8.8
Paid media management
Hootsuite Impact
Sprout Social
6.2
Campaigns and promotions
Hootsuite Impact
Sprout Social
7.2

Channel coverage/integration

Hootsuite Impact
Sprout Social
8.9
Twitter
Hootsuite Impact
Sprout Social
9.3
Facebook
Hootsuite Impact
Sprout Social
9.4
LinkedIn
Hootsuite Impact
Sprout Social
8.6
Google+
Hootsuite Impact
Sprout Social
9.3
Instagram
Hootsuite Impact
Sprout Social
8.6
Pinterest
Hootsuite Impact
Sprout Social
9.1
YouTube
Hootsuite Impact
Sprout Social
8.0

Reporting/analytics

Hootsuite Impact
Sprout Social
8.9
Campaign success analytics
Hootsuite Impact
Sprout Social
8.8
Real-time tracking
Hootsuite Impact
Sprout Social
9.2
Competitor analysis
Hootsuite Impact
Sprout Social
8.7

Account management

Hootsuite Impact
Sprout Social
8.9
Role-based user permissions & privileges
Hootsuite Impact
Sprout Social
9.0
Mobile access
Hootsuite Impact
Sprout Social
8.8

Pros

Hootsuite Impact

  • It is easy to quickly set up and get results from specific search terms.
  • It tracks these terms across many different platforms, all in one place.
  • It allows us to quickly analyze the data from these mentions.
Anonymous | TrustRadius Reviewer

Sprout Social

  • The Landscape system that Sprout Social offers allows me to modify all the images that I want to publish on my social networks. This service allows me to modify the size of the image, add filters, modify the colors and much more, it is a very important tool to be able to have a better presentation of the images that we use in our publications on social networks.
  • It offers me a perfect statistical system where I can consult all kinds of movements that have occurred in all my social networks, I can see statistics individually or generally. The statistics allow me to see group reports, participation, information on audience movement on Twitter, Facebook or LinkedIn and also allow me to view the activity that has occurred in my account.
  • Sprout Social allows me to view a record in real time that shows me all the movements that my social networks are having by my employees. As Director of the Marketing Sector, this is a very important role, as I can know what actions my employees are taking to improve marketing with social networks.
Sasha Brito | TrustRadius Reviewer

Cons

Hootsuite Impact

  • The tagging feature could be improved. It currently does not map well to Hootsuite Enterprise's publishing dashboard and requires manually mapping on the back end to connect the two systems.
  • We pay separately for Hootsuite Ads. Hootsuite Impact could better integrate with the Ads platform to get a holistic view of paid and free campaigns.
  • There are a lot of different sections in the platform--for recommendations, insights, dashboards, etc. You can also search things by saving filtered searches and applying those filters to other areas of the platform. How these things work together isn't always clear or intuitive.
Anonymous | TrustRadius Reviewer

Sprout Social

  • The main drawback of Sprout Social that I have been facing for some time that they are frequently updating their software to provide the best possible services for their users.
  • Even though the dashboard is well designed, it is very difficult to navigate the right tool and the tab to open the relevant program in the platform, which is very much time taking and makes me less productive at work.
Dayanna Anderson | TrustRadius Reviewer

Likelihood to Renew

Hootsuite Impact

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 6.2
Based on 61 answers
While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
Jennifer Wagner | TrustRadius Reviewer

Usability

Hootsuite Impact

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 9.3
Based on 35 answers
Sprout Social is extremely user-friendly. The publishing feature is easy to use, and provides previews of what your content will look like once posted. I also love the calendar view where you can view all posts you have scheduled for the month. The collaborative nature of the platform makes working directly in Sprout Social with clients a breeze, and we are seeing our content get approved much faster.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Hootsuite Impact

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 7.7
Based on 16 answers
Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
Anonymous | TrustRadius Reviewer

Performance

Hootsuite Impact

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 8.0
Based on 14 answers
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Sarah Zibanejadrad | TrustRadius Reviewer

Support Rating

Hootsuite Impact

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 9.6
Based on 43 answers
Sprout Social's customer support is extremely prompt and always helpful. Not only do they provide quick and useful service, but the representatives follow up multiple times to ensure that the issue is fully address and/or completely resolved. The overall experience is exemplary; very few other companies provide comparable service.
Diana R. Krueger | TrustRadius Reviewer

Online Training

Hootsuite Impact

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 7.3
Based on 3 answers
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
Ryan Montano | TrustRadius Reviewer

Implementation Rating

Hootsuite Impact

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 8.9
Based on 20 answers
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
Valentin Vesa | TrustRadius Reviewer

Alternatives Considered

Hootsuite Impact

Hootsuite Impact is far easy to use, both in setup and in pulling reports, than Adobe Social was for us. The visualizations make data far easier to read, and being able to quickly filter through mentions has helped us to be more nimble when pulling reports.
Anonymous | TrustRadius Reviewer

Sprout Social

I used Sprinklr when I was with a previous employer. While the tool is extremely robust in its community management, publishing, reporting and social listening capabilities, the price tag is cumbersome for smaller businesses and agencies. Sprout offers similar capabilities at a reasonable price. If you do need heavy automation, highly customizable reporting and cost is no barrier, Sprinklr still may be worth exploring, but Sprout should be able to deliver. I've also used Spredfast, which is now Khors, a few years ago and I was not impressed with the tool at all. It lagged in automation, the tool frequently glitched, its slow speed made work extremely difficult and they were misleading when it came to current capabilities vs future capabilities. They may have improved since then, but I would recommend Sprout hands down. Also, Spredfast had a slightly lower price tag than Sprinklr, but the cost savings was not significant. Sprout would come in below what they are probably still requesting today.
Talissa (Beall) Navarro | TrustRadius Reviewer

Return on Investment

Hootsuite Impact

  • Positive - being able to centralize our social media management has helped save time and resources
  • Positive - we can better measure our efforts and course correct more quickly if something is/isn't working.
  • Positive - we can better track conversions on social posts aimed to sell products with actual purchases on our website.
Anonymous | TrustRadius Reviewer

Sprout Social

  • We are a non-profit and we don't run ads or anything like that. The primary benefit so far has been an increase in the efficiency of scheduling and a better awareness of our social impact. We're in a heavy ramp-up phase this quarter though in our use of Sprout and should begin to measure more tangible ROI objectives.
Peter Slayton | TrustRadius Reviewer

Screenshots

Pricing Details

Hootsuite Impact

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Hootsuite Impact Editions & Modules

Additional Pricing Details

Sprout Social

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprout Social Editions & Modules

Edition
Free TrialFree1
Standard$992
Professional$1492
Advanced$2492
  1. for 30 days
  2. per user/per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Hootsuite Impact
7.0
Sprout Social
9.0

Likelihood to Renew

Hootsuite Impact
Sprout Social
6.2

Usability

Hootsuite Impact
Sprout Social
9.3

Reliability and Availability

Hootsuite Impact
Sprout Social
7.7

Performance

Hootsuite Impact
Sprout Social
8.0

Support Rating

Hootsuite Impact
Sprout Social
9.6

Online Training

Hootsuite Impact
Sprout Social
7.3

Implementation Rating

Hootsuite Impact
Sprout Social
8.9

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