Salesforce Marketing Cloud Social Studio (retiring) vs. uberVu (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Salesforce Marketing Cloud Social Studio (retiring)
Score 5.9 out of 10
N/A
Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.
$1,000
Per Org Per Month
Hootsuite Insights
Score 9.6 out of 10
N/A
uburVu (for a time known as Hootsuite Insights) analyzed big social data, combining monitoring capabilities, data analysis and reporting features to show insights like influencers, stories, and trends. It was acquired by Hootsuite in 2014, and has since been discontinued.N/A
Pricing
Salesforce Marketing Cloud Social Studio (retiring)uberVu (discontinued)
Editions & Modules
Basic
$1,000.00
Per Org Per Month
Pro
$4,000.00
Per Org Per Month
Corporate
$12,000.00
Per Org Per Month
Enterprise
$40,000.00
Per Org Per Month
No answers on this topic
Offerings
Pricing Offerings
Salesforce Marketing Cloud Social Studio (retiring)Hootsuite Insights
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Salesforce Marketing Cloud Social Studio (retiring)uberVu (discontinued)
Considered Both Products
Salesforce Marketing Cloud Social Studio (retiring)

No answer on this topic

Hootsuite Insights
Chose uberVu (discontinued)
Radian6 and Brandwatch were on the short list. We picked uberVU for its combination of price and features. It did not have extra features we didn't need, they were customizable and flexible enough to meet all of our needs.
Top Pros
Top Cons
Features
Salesforce Marketing Cloud Social Studio (retiring)uberVu (discontinued)
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
8.5
10 Ratings
11% above category average
uberVu (discontinued)
-
Ratings
Boolean keyword searches7.09 Ratings00 Ratings
Filtering out noise/spam7.09 Ratings00 Ratings
Sentiment analysis10.08 Ratings00 Ratings
Broad channel coverage10.010 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
8.5
10 Ratings
7% above category average
uberVu (discontinued)
-
Ratings
Content planning and scheduling10.010 Ratings00 Ratings
Audience targeting8.09 Ratings00 Ratings
Content optimization8.08 Ratings00 Ratings
Workflow management8.010 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
7.6
9 Ratings
6% below category average
uberVu (discontinued)
-
Ratings
Automated routing and prioritization9.99 Ratings00 Ratings
Customer interaction histories9.99 Ratings00 Ratings
Bulk actions3.19 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
5.5
9 Ratings
33% below category average
uberVu (discontinued)
-
Ratings
Lead generation5.08 Ratings00 Ratings
Content marketing5.09 Ratings00 Ratings
Paid media management6.07 Ratings00 Ratings
Campaigns and promotions6.08 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
8.1
10 Ratings
5% below category average
uberVu (discontinued)
-
Ratings
Twitter9.010 Ratings00 Ratings
Facebook10.010 Ratings00 Ratings
LinkedIn10.08 Ratings00 Ratings
Google+6.86 Ratings00 Ratings
Instagram8.07 Ratings00 Ratings
Pinterest6.54 Ratings00 Ratings
YouTube6.76 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
8.6
9 Ratings
9% above category average
uberVu (discontinued)
-
Ratings
Campaign success analytics8.99 Ratings00 Ratings
Real-time tracking7.09 Ratings00 Ratings
Competitor analysis9.97 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
9.5
9 Ratings
15% above category average
uberVu (discontinued)
-
Ratings
Role-based user permissions & privileges9.08 Ratings00 Ratings
Mobile access9.99 Ratings00 Ratings
Best Alternatives
Salesforce Marketing Cloud Social Studio (retiring)uberVu (discontinued)
Small Businesses
Publer
Publer
Score 9.8 out of 10
Simplify360
Simplify360
Score 7.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Mention
Mention
Score 9.4 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Salesforce Marketing Cloud Social Studio (retiring)uberVu (discontinued)
Likelihood to Recommend
8.9
(51 ratings)
10.0
(2 ratings)
Likelihood to Renew
8.8
(38 ratings)
10.0
(2 ratings)
Usability
9.0
(9 ratings)
10.0
(1 ratings)
Availability
9.6
(5 ratings)
9.0
(1 ratings)
Performance
8.4
(5 ratings)
9.0
(1 ratings)
Support Rating
9.0
(8 ratings)
10.0
(1 ratings)
In-Person Training
10.0
(1 ratings)
-
(0 ratings)
Online Training
7.6
(6 ratings)
10.0
(1 ratings)
Implementation Rating
9.8
(6 ratings)
10.0
(1 ratings)
User Testimonials
Salesforce Marketing Cloud Social Studio (retiring)uberVu (discontinued)
Likelihood to Recommend
Discontinued Products
If you're tasked with publishing content to social on behalf of your organization then this tool is certainly worth considering. You have quick and easy capability to schedule across multiple platforms with drag-and-drop simplicity. It ties into Salesforce's real strength of its CRM platform so you can quickly tie social activity and leads to those already in your database. And it does a good job at monitoring and analyzing brand and competitor content across multiple media types. Having said that, if you're into deep-dive and full functionality SaaS tools then this might not be for you as it covers three areas adequately, but not in enough detail or strength to make it a star performer
Read full review
Discontinued Products
I liked uberVU a lot, and thought I was lucky to have found them (they actually responded to my tweet when I was vendor-searching, which was good to know as they were doing just what we were planning to use the software for). They are relatively small, which allows to have a great personal relationship and we felt very valued as a client. They provided great value - some of their competitors allow for more features (which explains their higher price), but there was no way to opt out of the unnecessary features to lower the price - uberVU didn't have any of that, it was just what we needed and in our price range
Read full review
Pros
Discontinued Products
  • The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
  • Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
  • Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
  • The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
  • A keyword can be edited quickly to tailor the needs and the results were quick.
Read full review
Discontinued Products
  • Easy to see what people are saying on social media about clients.
  • Creates reports that can be limited to certain time frames.
  • Able to see the reach of users so you can breakdown by influencers.
Read full review
Cons
Discontinued Products
  • Instagram Social Listening - it currently does not offer much social listening in terms of Instagram.
  • Instagram Owned - It currently stops pulling once an update is "old" by their standards, even if it receives recent comments. They can force pull, but you have to work with their tech team to do so.
Read full review
Discontinued Products
  • I honestly didn't have any issues with them. Being able to set the real-time alerts as "every 15 minutes" took some figuring out to do, and we were still in the trial mode while we did that - it wasn't particularly intuitive for other users, but once we walked them through, everything worked well.
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Likelihood to Renew
Discontinued Products
I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
Read full review
Discontinued Products
I find it a great tool in the digital strategy world to see what people are saying across social platforms. It's much more efficient that doing a search on the platform itself and provides a lot of information extremely quickly
Read full review
Usability
Discontinued Products
• Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
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Discontinued Products
All the users found the product intuitive and easy to use.
Read full review
Reliability and Availability
Discontinued Products
The platform is rarely down
Read full review
Discontinued Products
A couple of times it was a little slow, but this didn't result in any negative impact for us. There was no downtime as I could recall or notice.
Read full review
Performance
Discontinued Products
No issues with performance.
Read full review
Discontinued Products
No answers on this topic
Support Rating
Discontinued Products
As mentioned previously, it can be hard to get through to people who can help you. On occasion when I have spoken to customer service/tech support, they all seem nice and try to be helpful, however instead of admitting the system cannot do certain things, they will persist it saying that it can, which results in many wasted hours overall.
Read full review
Discontinued Products
Every time we needed help, the support was great. We had no issues, mostly needed usability walkthroughs and had questions about features.
Read full review
Online Training
Discontinued Products
• We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
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Discontinued Products
I got the training while I was evaluating and in the trial period. Then I trained the others myself
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Implementation Rating
Discontinued Products
Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
Read full review
Discontinued Products
Not applicable since it is SAAS - all we needed was to sign up, which was easy
Read full review
Alternatives Considered
Discontinued Products
Compared to Radian6, I found Meltwater Buzz, Simply Measured, and Sprout Social to be much more user friendly. Meltwater Buzz and Radian6 are very similar products with many of the same functionalities but Buzz presents your analytics in a way that is much easier to understand. I did a two week trial with Sprout Social and absolutely loved the product but our company needed the capability to connect to Salesforce, which is available on R6 and Buzz. Simply Measured is my all time favorite but I have only used the free version so I am not completely sure how it stacks up to Radian6
Read full review
Discontinued Products
Radian6 and Brandwatch were on the short list. We picked uberVU for its combination of price and features. It did not have extra features we didn't need, they were customizable and flexible enough to meet all of our needs
Read full review
Return on Investment
Discontinued Products
  • Monitoring social brand awareness is not something you can consider to have a meaninful impact in your business ROI short term, however it's a must for taking care of long term relationships and customer intimacy.
  • Radian6 connects with other analytical tools like webtrends, Google Analytics, etc..however it's not directly linked to a revenue driven platform, you can´t see the immediate ROI generated in the tool.
  • If you bet for social relationships you should consider this tool, no question on that. Social Commerce might be of course impacted postively by the proper use of this tool.
Read full review
Discontinued Products
  • Easier to handle crisis.
  • Ability to find out statistics to quantify and qualify what you're doing for customers.
Read full review
ScreenShots