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75 Ratings
13 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

Sprinklr Modern Research

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
75 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.9 out of 100

Attribute Ratings

  • Hootsuite Insights is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

Likelihood to Recommend

10.0

Hootsuite Insights

100%
2 Ratings
8.8

Sprinklr Modern Research

88%
27 Ratings

Likelihood to Renew

10.0

Hootsuite Insights

100%
2 Ratings

Sprinklr Modern Research

N/A
0 Ratings

Usability

10.0

Hootsuite Insights

100%
1 Rating
8.2

Sprinklr Modern Research

82%
1 Rating

Availability

9.0

Hootsuite Insights

90%
2 Ratings

Sprinklr Modern Research

N/A
0 Ratings

Performance

9.0

Hootsuite Insights

90%
2 Ratings

Sprinklr Modern Research

N/A
0 Ratings

Support Rating

10.0

Hootsuite Insights

100%
2 Ratings
7.4

Sprinklr Modern Research

74%
6 Ratings

Online Training

10.0

Hootsuite Insights

100%
1 Rating

Sprinklr Modern Research

N/A
0 Ratings

Implementation Rating

10.0

Hootsuite Insights

100%
2 Ratings

Sprinklr Modern Research

N/A
0 Ratings

Vendor post-sale

Hootsuite Insights

N/A
0 Ratings
9.1

Sprinklr Modern Research

91%
1 Rating

Vendor pre-sale

Hootsuite Insights

N/A
0 Ratings
4.5

Sprinklr Modern Research

45%
1 Rating

Likelihood to Recommend

Hootsuite

I liked uberVU a lot, and thought I was lucky to have found them (they actually responded to my tweet when I was vendor-searching, which was good to know as they were doing just what we were planning to use the software for). They are relatively small, which allows to have a great personal relationship and we felt very valued as a client. They provided great value - some of their competitors allow for more features (which explains their higher price), but there was no way to opt out of the unnecessary features to lower the price - uberVU didn't have any of that, it was just what we needed and in our price range
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Sprinklr

Sprinklr Modern Research offers us a good amount of coverage when we want to search for our chosen keywords or brand mentions across the wider social & news landscape. Certain platforms are of course harder to track than others, while others offer a huge amount of opportunity and Sprinklr does a fantastic job of visualising this. We find that image recognition is one area where there is room for improvement.
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Pros

Hootsuite

  • Easy to see what people are saying on social media about clients.
  • Creates reports that can be limited to certain time frames.
  • Able to see the reach of users so you can breakdown by influencers.
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Sprinklr

  • Product Insight — Being able to add in our products so we can have positive and negative insights.
  • Community Insights — We were able to watch out community and see what they were talking about.
  • Crisis Monitoring — Being able to have dashboards that would monitor for crises across the internet.
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Cons

Hootsuite

  • I honestly didn't have any issues with them. Being able to set the real-time alerts as "every 15 minutes" took some figuring out to do, and we were still in the trial mode while we did that - it wasn't particularly intuitive for other users, but once we walked them through, everything worked well.
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Sprinklr

  • Include more sources in listening, every time we share listening data with a wider team we also make them aware of listening limitations as our data is very often challenged
  • 'Uncategorized' age category in demographics for listening - it's always a majority which doesn't look great
  • Overall the main feedback is that there is so much data available but it's very difficult to extract any insights from listening/benchmarking. Some inspiration/advice would be much appreciated.
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Pricing Details

Hootsuite Insights

Starting Price

$1,000 per month

Editions & Modules

Hootsuite Insights editions and modules pricing
EditionModules
Basic$491
Essential$992
Advanced$1993
Pro$2994
Agency$4505
Enterprisefrom $9506

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Sprinklr Modern Research

Starting Price

Editions & Modules

Sprinklr Modern Research editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Pricing Info

    Likelihood to Renew

    Hootsuite

    I find it a great tool in the digital strategy world to see what people are saying across social platforms. It's much more efficient that doing a search on the platform itself and provides a lot of information extremely quickly
    Read full review

    Sprinklr

    No answers on this topic

    Usability

    Hootsuite

    All the users found the product intuitive and easy to use.
    Read full review

    Sprinklr

    Sprinklr offers an extremely intuitive platform, which supports the creation of dashboards with an array of your own chosen widgets. This means you can have an extremely simple or complex dashboard, depending on your audience.
    Read full review

    Reliability and Availability

    Hootsuite

    A couple of times it was a little slow, but this didn't result in any negative impact for us. There was no downtime as I could recall or notice.
    Read full review

    Sprinklr

    No answers on this topic

    Support Rating

    Hootsuite

    Every time we needed help, the support was great. We had no issues, mostly needed usability walkthroughs and had questions about features.
    Read full review

    Sprinklr

    We have had some good experiences, especially during renewal periods, but support has suddenly disappeared when the renewal is completed. Also, while we have multiple teams, those deemed more important or more likely to expand their purchase are given more attention. This decision comes from Sprinklr, not internally, so they are prioritizing support for teams which are actually not the teams paying the majority of the money for the service.
    Read full review

    Online Training

    Hootsuite

    I got the training while I was evaluating and in the trial period. Then I trained the others myself
    Read full review

    Sprinklr

    No answers on this topic

    Implementation Rating

    Hootsuite

    Not applicable since it is SAAS - all we needed was to sign up, which was easy
    Read full review

    Sprinklr

    No answers on this topic

    Alternatives Considered

    Hootsuite

    Radian6 and Brandwatch were on the short list. We picked uberVU for its combination of price and features. It did not have extra features we didn't need, they were customizable and flexible enough to meet all of our needs
    Read full review

    Sprinklr

    They are not included in all the things. It is integrated with different AI technologies. I like working with the Sprinklr team and building my own dashboards for new initiatives. The insights presented about the market are unmatched. See what people say about my brand or category like the hashtag research function for Instagram and Twitter. It would even suggest hashtags. Ease of use—from bullion coding/keyword building to analytics dashboarding
    Read full review

    Return on Investment

    Hootsuite

    • Easier to handle crisis.
    • Ability to find out statistics to quantify and qualify what you're doing for customers.
    Read full review

    Sprinklr

    • It has definitely improved our analytical insights by making the platform flexible enough to be able to deep dive and pull up a report on any metric and drive it.
    • Real-time data is the boss of all. It helps us fix things with engagement team before the damage is done.
    • User friendly UI has made it easy to operate and increase productivity.
    Read full review

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