What users are saying about

Hootsuite Pro

440 Ratings

Radian6

78 Ratings

Hootsuite Pro

440 Ratings
Score 7.6 out of 101

Radian6

78 Ratings
Score 7 out of 101

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Likelihood to Recommend

Hootsuite Pro

Hootsuite Pro is great for scheduling content, engaging with your audience, and building awareness. However, the reporting is minimal so you'll need another tool for analytics and monitoring. The search capabilities are useful but it cannot operate as a true social listening tool with this lack of reporting available in the Pro package

Radian6

Radian6 has good capabilities for social monitoring and measuring. Any Org who wants to listen the real facts stated directly out from the crowd, this is a great tool.

Feature Rating Comparison

Listening/monitoring

Hootsuite Pro
6.8
Radian6
Boolean keyword searches
Hootsuite Pro
7.5
Radian6
Filtering out noise/spam
Hootsuite Pro
6.7
Radian6
Sentiment analysis
Hootsuite Pro
5.2
Radian6
Broad channel coverage
Hootsuite Pro
7.9
Radian6

Publishing

Hootsuite Pro
7.6
Radian6
Content planning and scheduling
Hootsuite Pro
9.1
Radian6
Audience targeting
Hootsuite Pro
7.0
Radian6
Content optimization
Hootsuite Pro
7.0
Radian6
Workflow management
Hootsuite Pro
7.2
Radian6

Engagement

Hootsuite Pro
7.0
Radian6
Automated routing and prioritization
Hootsuite Pro
6.9
Radian6
Customer interaction histories
Hootsuite Pro
6.9
Radian6
Bulk actions
Hootsuite Pro
7.1
Radian6

Marketing

Hootsuite Pro
6.3
Radian6
Lead generation
Hootsuite Pro
5.9
Radian6
Content marketing
Hootsuite Pro
6.2
Radian6
Paid media management
Hootsuite Pro
6.1
Radian6
Campaigns and promotions
Hootsuite Pro
6.9
Radian6

Channel coverage/integration

Hootsuite Pro
7.9
Radian6
Twitter
Hootsuite Pro
9.2
Radian6
Facebook
Hootsuite Pro
8.2
Radian6
LinkedIn
Hootsuite Pro
7.4
Radian6
Google+
Hootsuite Pro
8.2
Radian6
Instagram
Hootsuite Pro
7.6
Radian6
Pinterest
Hootsuite Pro
6.8
Radian6
YouTube
Hootsuite Pro
7.9
Radian6

Reporting/analytics

Hootsuite Pro
6.1
Radian6
Campaign success analytics
Hootsuite Pro
5.8
Radian6
Real-time tracking
Hootsuite Pro
6.8
Radian6
Competitor analysis
Hootsuite Pro
5.6
Radian6

Account management

Hootsuite Pro
8.1
Radian6
Role-based user permissions & privileges
Hootsuite Pro
7.8
Radian6
Mobile access
Hootsuite Pro
8.3
Radian6

Pros

  • Hootsuite Pro excels with their dashboard organization. For our purposes we do very well with the 20 tabs with ten streams in each tab. This allows us to create different dashboards for specific purposes- its easily customize-able to suit our needs. We are able to group streams by network and/or by brand. Further, it's a snap to monitor influences and track keywords and hashtags as well. Other social media management tools don't allow near as much flexibility.
  • Unlike other social tools, Hootsuite Pro has an extensive app directory that allows brands to include tumblr, blogger, sound cloud, stumble upon, Pinterest via tailwind in their dashboard. Past that, their app directory includes an impressive number of services for further dashboard capabilities and increases productivity options. Popular services such as Trello, Slack, Reddit, Pocket, Flipboard, Dropbox, Evernote, SugarCRM and many, many other services are integrated into the dashboard via apps. Hootsuite Pro can handle a large portion your marketing needs.
  • While Hootsuite offers several packages, marketing bundles, services, and add-ons, to accommodate larger companies at an enterprise level also- - the Pro package is perfect for small to mid-level companies with many features and capabilities at a price that beats the cost of most social media marketing tools available.
  • Radian6 integrates with other enterprise applications like Salesforce.com and analytics like Webtrends, Omniture and Google Analytics.

Cons

  • While novel, the analytic reports can go more in depth
  • Instagram functionality continues to be wonky (due to IG's closed API)
  • Dashboard panel can become cluttered
  • The product had lot of "noise" despite filters; no easy integration with social intranet and natural employee workflow; standalone system.
  • We needed a tool that integrated with our social intranet (in this case Jive).
  • Additionally, we wanted workflow capability that would provide a clear process for all employees to follow, and not something we would have to buy an individual license for every user. It was crucially important to collect and filter the data, and then assign it to the right people within the organization to respond.

Likelihood to Renew

Hootsuite Pro6.4
Based on 34 answers
I can't see myself learning another piece of software in this space unless I find some time! However, it does have some issues and if when researching others someone gave the opposition some rave reviews and in particular, addressed some of my concerns re gliches, then I would be highly likely to change.
Radian66.7
Based on 25 answers
• Pretty likely to renew. If we can find a single platform that does everything we want to do, we might be tempted to move.

Usability

Hootsuite Pro6.0
Based on 9 answers
Hootsuite does not encompass Google +Hootlet the Chrome widget does not always work as it should (there is a technical bug with it which has been partially fixed but it still occurs from time to time).Otherwise good.
Radian69.0
Based on 7 answers
Has a definite learning curve.

Reliability and Availability

Hootsuite Pro5.0
Based on 7 answers
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
Radian69.2
Based on 4 answers
The platform is rarely down

Performance

Hootsuite Pro6.0
Based on 7 answers
It is quick and easy to do content posting and scheduling. I just wish it did not freeze from time to time
Radian68.9
Based on 4 answers
No issues with performance.

Support

Hootsuite Pro10.0
Based on 7 answers
They respond to every tweet complaint that I have, even when I am just talking among friends.
Radian64.3
Based on 6 answers
• We have a dedicated account rep and he is very capable and helpful. We usually engage through the account rep rather than through support.

Online Training

Hootsuite Pro9.8
Based on 2 answers
Nice tutorials.
Radian66.2
Based on 5 answers
• We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.

Implementation

Hootsuite Pro10.0
Based on 9 answers
It allows me to have several people within my company in various locations publishing with an indication of the activity of other users. This is a wonderful attribution for my company.
Radian69.5
Based on 5 answers
n/a - no implementation really required

Alternatives Considered

When I originally evaluated Buffer, I found Hootsuite Pro to be more user-friendly and affordable. I haven't evaluated Buffer in a long time, but I'm happy with Hootsuite Pro and don't anticipate a change.
At the time it was more robust.

Return on Investment

  • It saves us SO much time using HootSuite to manage and plan, rather than logging in and out of different accounts three hundred times a day. Because I am an hourly worker, this saves the company so much money.
  • We are able to ensure quality posts go out on a strategic schedule, meaning we are able to offer our clients excellence in our work.
  • Increased efficiency - Using Radian6 was definitely faster than manually tracking queries on various social media channels
  • Better response rate - Brand could more efficiently respond to customers in real time without hopping around to various websites.
  • Learning curve - It took about 4 weeks to get Radian6 integrated with other processes and tools

Pricing Details

Hootsuite Pro

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Radian6

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details