What users are saying about

Hootsuite Pro

Top Rated
454 Ratings

Radian6

79 Ratings

Hootsuite Pro

Top Rated
454 Ratings
Score 7.7 out of 101

Radian6

79 Ratings
Score 7.1 out of 101

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Likelihood to Recommend

Hootsuite Pro

If you're just wading into the world of social monitoring and scheduling and don't want a large investment of time or money, this is a great tool. I consider it a "my first social media management tool." For simple posting, scheduling, monitoring, and reporting, this is a great, inexpensive option.If you're an advanced user and care about analytics being baked in and not piecemeal per report you pay for, then you might be better served looking elsewhere. The cost structure of reporting here by a number of reports and by the number of things you want to measure isn't ideal. I'd rather pay for analytics as a whole and pull whatever I want.

Radian6

Radian6 has good capabilities for social monitoring and measuring. Any Org who wants to listen the real facts stated directly out from the crowd, this is a great tool.

Feature Rating Comparison

Listening/monitoring

Hootsuite Pro
7.4
Radian6
Boolean keyword searches
Hootsuite Pro
7.9
Radian6
Filtering out noise/spam
Hootsuite Pro
7.1
Radian6
Sentiment analysis
Hootsuite Pro
6.4
Radian6
Broad channel coverage
Hootsuite Pro
8.2
Radian6

Publishing

Hootsuite Pro
7.7
Radian6
Content planning and scheduling
Hootsuite Pro
9.2
Radian6
Audience targeting
Hootsuite Pro
7.2
Radian6
Content optimization
Hootsuite Pro
7.2
Radian6
Workflow management
Hootsuite Pro
7.4
Radian6

Engagement

Hootsuite Pro
7.2
Radian6
Automated routing and prioritization
Hootsuite Pro
7.3
Radian6
Customer interaction histories
Hootsuite Pro
7.0
Radian6
Bulk actions
Hootsuite Pro
7.3
Radian6

Marketing

Hootsuite Pro
6.6
Radian6
Lead generation
Hootsuite Pro
6.6
Radian6
Content marketing
Hootsuite Pro
6.7
Radian6
Paid media management
Hootsuite Pro
6.1
Radian6
Campaigns and promotions
Hootsuite Pro
7.1
Radian6

Channel coverage/integration

Hootsuite Pro
8.3
Radian6
Twitter
Hootsuite Pro
9.3
Radian6
Facebook
Hootsuite Pro
8.5
Radian6
LinkedIn
Hootsuite Pro
7.8
Radian6
Google+
Hootsuite Pro
8.5
Radian6
Instagram
Hootsuite Pro
8.1
Radian6
Pinterest
Hootsuite Pro
7.5
Radian6
YouTube
Hootsuite Pro
8.4
Radian6

Reporting/analytics

Hootsuite Pro
6.3
Radian6
Campaign success analytics
Hootsuite Pro
6.1
Radian6
Real-time tracking
Hootsuite Pro
7.2
Radian6
Competitor analysis
Hootsuite Pro
5.6
Radian6

Account management

Hootsuite Pro
8.5
Radian6
Role-based user permissions & privileges
Hootsuite Pro
8.3
Radian6
Mobile access
Hootsuite Pro
8.7
Radian6

Pros

  • Hootsuite Pro excels with their dashboard organization. For our purposes we do very well with the 20 tabs with ten streams in each tab. This allows us to create different dashboards for specific purposes- its easily customize-able to suit our needs. We are able to group streams by network and/or by brand. Further, it's a snap to monitor influences and track keywords and hashtags as well. Other social media management tools don't allow near as much flexibility.
  • Unlike other social tools, Hootsuite Pro has an extensive app directory that allows brands to include tumblr, blogger, sound cloud, stumble upon, Pinterest via tailwind in their dashboard. Past that, their app directory includes an impressive number of services for further dashboard capabilities and increases productivity options. Popular services such as Trello, Slack, Reddit, Pocket, Flipboard, Dropbox, Evernote, SugarCRM and many, many other services are integrated into the dashboard via apps. Hootsuite Pro can handle a large portion your marketing needs.
  • While Hootsuite offers several packages, marketing bundles, services, and add-ons, to accommodate larger companies at an enterprise level also- - the Pro package is perfect for small to mid-level companies with many features and capabilities at a price that beats the cost of most social media marketing tools available.
  • I think Radian6 have one of the best data crawls out of the Social Monitoring tools that I have used. The tool consistently returns the largest volume numbers.
  • Radian6 is great at getting a read on what is being said about your brand and most importantly, doing so quickly. It only takes a minute or two to set up a keyword group and the pull can run in a matter of seconds.
  • The tool's AI behind the data crawl is smart. When searching for certain keywords like Pepsi, social mentions that include Pepsi in a hashtag are also pulled back. So not only posts including #Pepsi, but also #ILovePepsi would be pulled back as well.

Cons

  • When I first began using Hotsuite Pro, the allowed social accounts were unlimited. As their offerings increased, the number of social accounts available to Pro account users dropped to 50. Granted, 50 social networks is more than sufficient for most small companies the number is too small for companies managing multiple brands with multiple profiles. It's perfectly acceptable to offer a package with a 50 profile allotment- most social management tools have limits also. However, those that signed up for the Pro account with unlimited profiles felt a sting when the number was dropped, without warning, to 50. As for us, managing six brands, each with multiple social profiles, and a few of those brands have multiple profiles on the same network to address customer service, sales, and/or vetch. support. For a time, we thought we would need to purchase add-ons to meet our needs. While we love the services, technically the service offers less that what it did when I signed up.
  • Hootsuite Pro only offers one advanced analytics report each month. You can purchase additional reports or build custom reports. However, what's offered isn't sufficient for the allowed social profiles. The analytic capabilities exist in Hootsuite, but the Pro package doesn't offer enough reports to handle extensive analytic reporting needed for future planning. Yes, these are available as add-ons- but the Pro package will never be a stand alone social media marketing tool until more reports are available.
  • In the past, Hootsuite Pro included Linked In Company Pages, and groups as well as individual profiles. Pages and groups are no longer included so.
  • LinkedIn is not covered as well as it once was.
  • The export or raw data can be tedious. Currently, the tool exports a 10,000 mention bulk CSV file. When dealing with larger brands like Nike, you are looking at well over 300K posts for a year. Parallel to this, is the lack of an exportable sample of data.
  • Each widget can only showcase 3 months worth of data. So creating a trend line of volume of mentions must be done in 3 separate widgets and requires the user to manually piece them together.
  • Though the tool consistently brings back the most volume, the data is not always clean. Within the data crawl, twitter user names are also scraped for your kewords, so going back to the above example, if your keyword is nike, and someone's twitter handle is @IhateNike, the post is often irrelevant to the brand.
  • Though I find the tool quite easy to use, new users often tell me that the tool is incredibly confusing and not an intuitive process.
  • Lack of Facebook posts, though this is a limitation of all social monitoring tools given the privacy settings of the social network
  • Lacking the ability to input Boolean Syntax limits the depth of the keyword queries.

Likelihood to Renew

Hootsuite Pro6.4
Based on 34 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Radian66.7
Based on 25 answers
Consistency is the main reason we will renew our contracts with Radian. Reporting data from one tool and comparing it to another is not an apples to apples comparison and often you run the risk of pin pointing errant details that are a product of the pull rather than the meat of the conversations

Usability

Hootsuite Pro6.0
Based on 9 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Radian69.0
Based on 7 answers
It was simple to use, although the filtering process could be improved. We were never really successful in filtering out SPAM.

Reliability and Availability

Hootsuite Pro5.0
Based on 7 answers
Depends on the social networks API - Twitter is the one that usually has issues. Hootsuite is quick to upload but at times, will freeze causing me to have to reload the platform.
Radian69.2
Based on 4 answers
The platform is rarely down

Performance

Hootsuite Pro6.0
Based on 7 answers
It is quick and easy to do content posting and scheduling. I just wish it did not freeze from time to time
Radian68.9
Based on 4 answers
No issues with performance.

Support

Hootsuite Pro10.0
Based on 7 answers
Their support team is eager to help and gets issues resolved rather quickly
Radian64.3
Based on 6 answers
• We have a dedicated account rep and he is very capable and helpful. We usually engage through the account rep rather than through support.

Online Training

Hootsuite Pro9.8
Based on 2 answers
Nice tutorials.
Radian66.2
Based on 5 answers
• We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.

Implementation

Hootsuite Pro10.0
Based on 9 answers
Keep it simple!
Radian69.5
Based on 5 answers
Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.

Alternatives Considered

It's not the best set of software, but it's affordable (and marketed well) for SMBs. Hootsuite Pro, along with any similar social media management tool, only becomes useful when you need to follow a publishing schedule for multiple social media channels. That said, it's pretty cheap and offers entry to a better method of management (vs. trying to do it through each platform's account individually)
Being the most popular and advanced social media monitoring tool, it's scalable and covers a wide range list of social media platforms allowing you to connect with other cloud-based CRM systems like Salesforce. Social Media for brand monitoring requires a dedicated high-end and specialized tool when necessary - especially for a negative crisis scenario. It might be a bit expensive compared to others, but very little compared to how your brand can be damaged for a long time if not properly monitored.

Return on Investment

  • Hootsuite is a real time saver. It allows us to post and schedule efficiently.
  • Responding to social media comments and messages quickly is vital. Hootsuite allows us to see who has responded, what they said, and when.
  • Monitoring social brand awareness is not something you can consider to have a meaninful impact in your business ROI short term, however it's a must for taking care of long term relationships and customer intimacy.
  • Radian6 connects with other analytical tools like webtrends, Google Analytics, etc..however it's not directly linked to a revenue driven platform, you can´t see the immediate ROI generated in the tool.
  • If you bet for social relationships you should consider this tool, no question on that. Social Commerce might be of course impacted postively by the proper use of this tool.

Pricing Details

Hootsuite Pro

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Radian6

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details