HubSpot CRM vs. Sparkcentral (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot CRM
Score 8.5 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
Sparkcentral (discontinued)
Score 9.9 out of 10
N/A
Sparkcentral was a social customer care solution and cloud-based customer engagement platform that catered specifically to customer care teams within large enterprises, enabling them to deliver real-time social customer service. Sparkcentral was acquired by Hootsuite in January 2021. The product has since been discontinued.N/A
Pricing
HubSpot CRMSparkcentral (discontinued)
Editions & Modules
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
No answers on this topic
Offerings
Pricing Offerings
HubSpot CRMSparkcentral (discontinued)
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
HubSpot CRMSparkcentral (discontinued)
Top Pros
Top Cons
Features
HubSpot CRMSparkcentral (discontinued)
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
HubSpot CRM
8.0
1506 Ratings
4% above category average
Sparkcentral (discontinued)
-
Ratings
Customer data management / contact management8.71457 Ratings00 Ratings
Workflow management8.31420 Ratings00 Ratings
Territory management6.6184 Ratings00 Ratings
Opportunity management8.21359 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)8.51463 Ratings00 Ratings
Contract management8.0185 Ratings00 Ratings
Quote & order management7.4982 Ratings00 Ratings
Interaction tracking8.41411 Ratings00 Ratings
Channel / partner relationship management7.7186 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
HubSpot CRM
7.5
995 Ratings
0% above category average
Sparkcentral (discontinued)
-
Ratings
Case management7.4927 Ratings00 Ratings
Call center management7.6798 Ratings00 Ratings
Help desk management7.4849 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
HubSpot CRM
8.5
1328 Ratings
12% above category average
Sparkcentral (discontinued)
-
Ratings
Lead management8.51252 Ratings00 Ratings
Email marketing8.61261 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
HubSpot CRM
7.6
1376 Ratings
0% above category average
Sparkcentral (discontinued)
-
Ratings
Task management8.01318 Ratings00 Ratings
Billing and invoicing management7.1679 Ratings00 Ratings
Reporting7.71218 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
HubSpot CRM
7.9
1346 Ratings
4% above category average
Sparkcentral (discontinued)
-
Ratings
Forecasting7.61055 Ratings00 Ratings
Pipeline visualization8.21275 Ratings00 Ratings
Customizable reports7.81242 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
HubSpot CRM
7.4
1284 Ratings
2% below category average
Sparkcentral (discontinued)
-
Ratings
Custom fields8.01260 Ratings00 Ratings
Custom objects7.81090 Ratings00 Ratings
Scripting environment6.3132 Ratings00 Ratings
API for custom integration7.6883 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
HubSpot CRM
8.4
1240 Ratings
1% above category average
Sparkcentral (discontinued)
-
Ratings
Single sign-on capability8.41104 Ratings00 Ratings
Role-based user permissions8.51183 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
HubSpot CRM
7.4
849 Ratings
2% above category average
Sparkcentral (discontinued)
-
Ratings
Social data7.5832 Ratings00 Ratings
Social engagement7.3821 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
HubSpot CRM
7.7
955 Ratings
8% above category average
Sparkcentral (discontinued)
-
Ratings
Marketing automation7.8948 Ratings00 Ratings
Compensation management7.5613 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
HubSpot CRM
7.9
1131 Ratings
5% above category average
Sparkcentral (discontinued)
-
Ratings
Mobile access7.91131 Ratings00 Ratings
Best Alternatives
HubSpot CRMSparkcentral (discontinued)
Small Businesses
Salesmate
Salesmate
Score 9.8 out of 10
Simplify360
Simplify360
Score 7.8 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.1 out of 10
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
Enterprises
Creatio
Creatio
Score 9.1 out of 10
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HubSpot CRMSparkcentral (discontinued)
Likelihood to Recommend
8.5
(1549 ratings)
10.0
(16 ratings)
Likelihood to Renew
9.8
(27 ratings)
8.7
(4 ratings)
Usability
8.3
(1444 ratings)
10.0
(1 ratings)
Support Rating
7.2
(23 ratings)
10.0
(3 ratings)
Implementation Rating
8.0
(8 ratings)
-
(0 ratings)
User Testimonials
HubSpot CRMSparkcentral (discontinued)
Likelihood to Recommend
HubSpot
Hubspot CRM has helped me numerous times in following up with customers if they are not immediately ready to secure services. The reminder allows me to revisit our past conversations and follow up to see if the timing is more accurate for them to sign an agreement. The ability to log all attachments under a customer or a deal is convenient and minimizes my search time in my database of customer or company files.
Read full review
Discontinued Products
Sparkcentral has an extremely dedicated customer service team The platform UX is brilliant Reports are very detailed & easy to export The system is stable more than 98% of the time Queue management is extremely easy They need to work on a mobile app / making the website mobile friendly The ability to add more social media channels is essential
Read full review
Pros
HubSpot
  • It tracks emails including opens, clicks, and keeps a great log.
  • I love how they give you options to build your own reports as well as some templated reports as well.
  • It creates an easy way to work with your colleagues even if its remote positions.
Read full review
Discontinued Products
  • The biggest advantage of the Sparkcentral platform is its "inbox zero" philosophy. With this, our customer support requests are queued within the app, and agents need to work down the queue to keep it empty.
  • The app is designed from the ground up for customer care - instead of taking a generic social platform, and sprinkling in some customer care tools. Everything about Sparkcental is designed for helping our customers.
  • Sparkcentral allows us to do much better CRM. We can make customer notes, see recent interactions, determine who helped the customer (and when).
Read full review
Cons
HubSpot
  • Pricing - HubSpot offers a number of great features in the free version however the paid options can be pricey.
  • The free version could do with more options in some of the additional areas such as the marketing platform. Although there are some options included, they are very limited.
Read full review
Discontinued Products
  • In the beginning our team had the option to see what another user was typing as they responded to a post. With the latest update, this was taken away. That feature was key for us to shadow agents remotely who are still in training to provide real time feedback.
  • Our company has a number of different brands that we manage. Having a truly unified queue would be a great addition for us!
  • The bulk resolve should allow the option to select on the posts that you wish to resolve instead of selecting a time frame for bulk resolve. Often we find that marketing posts generate more volume in the evening. However, there are sometimes posts where the customer needs assistance during that time. So, if we were to bulk resolve for a certain number of evening hours we would potentially miss a customer's concern through that option as it is currently. But, if the option was to go through and select on all marketing posts and then bulk resolve you would ensure that you are not missing a post where a customer needs assistance.
Read full review
Likelihood to Renew
HubSpot
To be honest there are some barriers due to which we are unable to use Hubspot at it's full potentials. The region that we work in has some restrictions that don't allow us to make calls or text which leaves us to just Email to the client.
Read full review
Discontinued Products
Sparkcentral has never given us a good reason to consider any other option. Aside from all the positive points I mentioned in previous areas of this review, something else that has really impressed us is their customer service (makes sense, they're a customer service company after all!). Any time we have a question or concern, we send them an email and we get a response almost instantly.
Read full review
Usability
HubSpot
I think the usability is great. I am able to train a new agent with zero experience in our process with HubSpot in a day or less. They can be proficient in using HubSpot quickly, the way I've designed it to work, in less than a week. I am able to load new leads, set calling campaigns, and start prospecting quickly. I've even had to call customer service for help, and they were super helpful.
Read full review
Discontinued Products
The system meets all my expectations.
Read full review
Support Rating
HubSpot
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
Read full review
Discontinued Products
Incredible customer service team that replies back very quickly, follows up on the reported issue till it's resolved in a very timely manner.
Read full review
Implementation Rating
HubSpot
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
Read full review
Discontinued Products
No answers on this topic
Alternatives Considered
HubSpot
Salesforce requires a lot of in-depth knowledge both to implement and to manage. I found it to be quite clunky and there was an additional overhead for any marketing functionality, that wasn't up to par. Whilst Zoho had some good features, in practice the CRM was difficult to manage, customer support was non-existent, and like Salesforce, required 3rd party support agents in order make simple changes. comparison, HubSpot allows the user to make many changes themselves such as adding and mapping properties, and also has excellent customer service. Combined with a well-rounded offer in terms of marketing, analytics and a good CRM, HubSpot stands out as the clear winner.
Read full review
Discontinued Products
Sparkcentral does what it has offered to do, where other software made empty promises, Sparkcentral delivers. They also inform us, anytime they are undergoing maintenance or when Twitter or Facebook has an API change, where in previous cases we would have to discover this ourselves.
Read full review
Return on Investment
HubSpot
  • Automation helps to save time so that we can reach out to more prospecting or save time that can be spent on more strategic sales tasks like deal management
  • Visibility/collaboration helps connect marketing and sales efforts vs them being siloed
  • Connection with salesforce helps us to get more out of our CRM spend as we have valuable data insights coming from Hubspot
Read full review
Discontinued Products
  • Customers appreciate fast responses to the things they post on social media. This tool allows that to happen.
  • The dashboard allows us to keep up with how many are waiting in our queue so we can keep up with how busy we are during the day and manage it.
  • Customer satisfaction has seemed to increase while using this tool.
  • Being able to add notes with the customers address and phone info is awesome as well.
Read full review
ScreenShots

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.