Sparkcentral (discontinued) vs. Talisma Social CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Sparkcentral (discontinued)
Score 9.9 out of 10
N/A
Sparkcentral was a social customer care solution and cloud-based customer engagement platform that catered specifically to customer care teams within large enterprises, enabling them to deliver real-time social customer service. Sparkcentral was acquired by Hootsuite in January 2021. The product has since been discontinued.N/A
Talisma Social CRM
Score 3.5 out of 10
N/A
Talisma Social CRM is a customer relationship management (CRM) software with features such as customer retention, targeted marketing campaigns, and social media monitoring and listening.N/A
Pricing
Sparkcentral (discontinued)Talisma Social CRM
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Sparkcentral (discontinued)Talisma Social CRM
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Sparkcentral (discontinued)Talisma Social CRM
Top Pros
Top Cons
Features
Sparkcentral (discontinued)Talisma Social CRM
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Sparkcentral (discontinued)
-
Ratings
Talisma Social CRM
5.6
1 Ratings
31% below category average
Customer data management / contact management00 Ratings8.01 Ratings
Workflow management00 Ratings6.01 Ratings
Territory management00 Ratings6.01 Ratings
Opportunity management00 Ratings4.01 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings3.01 Ratings
Contract management00 Ratings4.01 Ratings
Quote & order management00 Ratings5.01 Ratings
Interaction tracking00 Ratings9.01 Ratings
Channel / partner relationship management00 Ratings5.01 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Sparkcentral (discontinued)
-
Ratings
Talisma Social CRM
4.7
1 Ratings
46% below category average
Case management00 Ratings3.01 Ratings
Call center management00 Ratings5.01 Ratings
Help desk management00 Ratings6.01 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Sparkcentral (discontinued)
-
Ratings
Talisma Social CRM
4.0
1 Ratings
61% below category average
Lead management00 Ratings5.01 Ratings
Email marketing00 Ratings3.01 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Sparkcentral (discontinued)
-
Ratings
Talisma Social CRM
6.0
1 Ratings
23% below category average
Task management00 Ratings7.01 Ratings
Billing and invoicing management00 Ratings4.01 Ratings
Reporting00 Ratings7.01 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Sparkcentral (discontinued)
-
Ratings
Talisma Social CRM
5.7
1 Ratings
29% below category average
Forecasting00 Ratings5.01 Ratings
Pipeline visualization00 Ratings3.01 Ratings
Customizable reports00 Ratings9.01 Ratings
Customization
Comparison of Customization features of Product A and Product B
Sparkcentral (discontinued)
-
Ratings
Talisma Social CRM
6.3
1 Ratings
18% below category average
Custom fields00 Ratings9.01 Ratings
Custom objects00 Ratings8.01 Ratings
Scripting environment00 Ratings3.01 Ratings
API for custom integration00 Ratings5.01 Ratings
Security
Comparison of Security features of Product A and Product B
Sparkcentral (discontinued)
-
Ratings
Talisma Social CRM
5.5
1 Ratings
41% below category average
Single sign-on capability00 Ratings2.01 Ratings
Role-based user permissions00 Ratings9.01 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Sparkcentral (discontinued)
-
Ratings
Talisma Social CRM
4.0
1 Ratings
58% below category average
Social data00 Ratings5.01 Ratings
Social engagement00 Ratings3.01 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Sparkcentral (discontinued)
-
Ratings
Talisma Social CRM
3.5
1 Ratings
68% below category average
Marketing automation00 Ratings4.01 Ratings
Compensation management00 Ratings3.01 Ratings
Platform
Comparison of Platform features of Product A and Product B
Sparkcentral (discontinued)
-
Ratings
Talisma Social CRM
4.0
1 Ratings
61% below category average
Mobile access00 Ratings4.01 Ratings
Best Alternatives
Sparkcentral (discontinued)Talisma Social CRM
Small Businesses
Simplify360
Simplify360
Score 7.8 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Sparkcentral (discontinued)Talisma Social CRM
Likelihood to Recommend
10.0
(16 ratings)
4.0
(1 ratings)
Likelihood to Renew
8.7
(4 ratings)
-
(0 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(3 ratings)
-
(0 ratings)
User Testimonials
Sparkcentral (discontinued)Talisma Social CRM
Likelihood to Recommend
Discontinued Products
Sparkcentral has an extremely dedicated customer service team The platform UX is brilliant Reports are very detailed & easy to export The system is stable more than 98% of the time Queue management is extremely easy They need to work on a mobile app / making the website mobile friendly The ability to add more social media channels is essential
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Talisma Corporation
If your company has a lot of data and needs a way to parse through it on a regular basis, Talisma is the software for you. If you want an easy to use system that has pretty graphics and a great user interface, look at other tools to see if you can find a better one.
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Pros
Discontinued Products
  • The biggest advantage of the Sparkcentral platform is its "inbox zero" philosophy. With this, our customer support requests are queued within the app, and agents need to work down the queue to keep it empty.
  • The app is designed from the ground up for customer care - instead of taking a generic social platform, and sprinkling in some customer care tools. Everything about Sparkcental is designed for helping our customers.
  • Sparkcentral allows us to do much better CRM. We can make customer notes, see recent interactions, determine who helped the customer (and when).
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Talisma Corporation
  • Tracks information.
  • Sorts and categorizes data.
  • A lot of flexibility.
Read full review
Cons
Discontinued Products
  • In the beginning our team had the option to see what another user was typing as they responded to a post. With the latest update, this was taken away. That feature was key for us to shadow agents remotely who are still in training to provide real time feedback.
  • Our company has a number of different brands that we manage. Having a truly unified queue would be a great addition for us!
  • The bulk resolve should allow the option to select on the posts that you wish to resolve instead of selecting a time frame for bulk resolve. Often we find that marketing posts generate more volume in the evening. However, there are sometimes posts where the customer needs assistance during that time. So, if we were to bulk resolve for a certain number of evening hours we would potentially miss a customer's concern through that option as it is currently. But, if the option was to go through and select on all marketing posts and then bulk resolve you would ensure that you are not missing a post where a customer needs assistance.
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Talisma Corporation
  • Not easy to use.
  • Takes a lot of time to understand the basics.
  • Issues with data and lists.
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Likelihood to Renew
Discontinued Products
Sparkcentral has never given us a good reason to consider any other option. Aside from all the positive points I mentioned in previous areas of this review, something else that has really impressed us is their customer service (makes sense, they're a customer service company after all!). Any time we have a question or concern, we send them an email and we get a response almost instantly.
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Talisma Corporation
No answers on this topic
Usability
Discontinued Products
The system meets all my expectations.
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Talisma Corporation
No answers on this topic
Support Rating
Discontinued Products
Incredible customer service team that replies back very quickly, follows up on the reported issue till it's resolved in a very timely manner.
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Talisma Corporation
No answers on this topic
Alternatives Considered
Discontinued Products
Sparkcentral does what it has offered to do, where other software made empty promises, Sparkcentral delivers. They also inform us, anytime they are undergoing maintenance or when Twitter or Facebook has an API change, where in previous cases we would have to discover this ourselves.
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Talisma Corporation
Talisma is a little behind the times compared to the other competition on the market. It has most of the tools to be successful, but it takes some deep diving into the software to figure out exactly how to use each of these tools to get the job done on a daily basis.
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Return on Investment
Discontinued Products
  • Customers appreciate fast responses to the things they post on social media. This tool allows that to happen.
  • The dashboard allows us to keep up with how many are waiting in our queue so we can keep up with how busy we are during the day and manage it.
  • Customer satisfaction has seemed to increase while using this tool.
  • Being able to add notes with the customers address and phone info is awesome as well.
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Talisma Corporation
  • Positive: It has helped find new leads.
  • Positive: It has helped run reports.
  • Negative: It has taken a lot of time to manage.
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ScreenShots