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Top Rated
381 Ratings

Hootsuite

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Top Rated
381 Ratings
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Score 7.9 out of 101
Top Rated
109 Ratings
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Score 8 out of 101

Likelihood to Recommend

Hootsuite

There are more robust platforms that manage social media but for the cost we are happy with Hootsuite. A big brand with 100K+ fans might want something that listens to the chatter. You can't depend on Hootsuite Pro to give you up to date notifications. That could quickly get out of hand with a lot of fans talking about your brand. We have about 75K fans total across all of our brands, so it's manageable now.
Melissa Best profile photo

Khoros Marketing (Formerly Spredfast + Lithium)

Having the ability to schedule and use analytics in the same platform is a huge benefit. From the beginning Spredfast is very easy to navigate and simple to catch on to using the basic functions.
No photo available

Feature Rating Comparison

Listening/monitoring

Hootsuite
7.2
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Boolean keyword searches
Hootsuite
7.3
Khoros Marketing (Formerly Spredfast + Lithium)
9.0
Filtering out noise/spam
Hootsuite
6.5
Khoros Marketing (Formerly Spredfast + Lithium)
7.2
Sentiment analysis
Hootsuite
6.8
Khoros Marketing (Formerly Spredfast + Lithium)
6.1
Broad channel coverage
Hootsuite
8.2
Khoros Marketing (Formerly Spredfast + Lithium)
8.2

Publishing

Hootsuite
7.8
Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Content planning and scheduling
Hootsuite
8.9
Khoros Marketing (Formerly Spredfast + Lithium)
9.0
Audience targeting
Hootsuite
6.9
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Content optimization
Hootsuite
7.5
Khoros Marketing (Formerly Spredfast + Lithium)
5.0
Workflow management
Hootsuite
8.0
Khoros Marketing (Formerly Spredfast + Lithium)
9.1

Engagement

Hootsuite
7.4
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Automated routing and prioritization
Hootsuite
7.5
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Customer interaction histories
Hootsuite
7.3
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Bulk actions
Hootsuite
7.6
Khoros Marketing (Formerly Spredfast + Lithium)
7.9

Marketing

Hootsuite
7.1
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Lead generation
Hootsuite
6.8
Khoros Marketing (Formerly Spredfast + Lithium)
6.7
Content marketing
Hootsuite
7.8
Khoros Marketing (Formerly Spredfast + Lithium)
8.3
Paid media management
Hootsuite
6.5
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Campaigns and promotions
Hootsuite
7.4
Khoros Marketing (Formerly Spredfast + Lithium)
8.2

Channel coverage/integration

Hootsuite
8.5
Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Twitter
Hootsuite
9.3
Khoros Marketing (Formerly Spredfast + Lithium)
9.6
Facebook
Hootsuite
8.8
Khoros Marketing (Formerly Spredfast + Lithium)
9.4
LinkedIn
Hootsuite
8.2
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Google+
Hootsuite
8.7
Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Instagram
Hootsuite
7.7
Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Pinterest
Hootsuite
8.5
Khoros Marketing (Formerly Spredfast + Lithium)
6.9
YouTube
Hootsuite
8.5
Khoros Marketing (Formerly Spredfast + Lithium)
8.2

Reporting/analytics

Hootsuite
7.3
Khoros Marketing (Formerly Spredfast + Lithium)
8.3
Campaign success analytics
Hootsuite
7.2
Khoros Marketing (Formerly Spredfast + Lithium)
8.1
Real-time tracking
Hootsuite
8.1
Khoros Marketing (Formerly Spredfast + Lithium)
8.8
Competitor analysis
Hootsuite
6.8
Khoros Marketing (Formerly Spredfast + Lithium)
7.9

Account management

Hootsuite
8.4
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Role-based user permissions & privileges
Hootsuite
8.4
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Mobile access
Hootsuite
8.3
Khoros Marketing (Formerly Spredfast + Lithium)
7.1

Pros

Hootsuite

  • For me the best thing is bulk scheduling, it takes me just seconds every five or so days to schedule hundreds of tweets!
  • The reports feature allows me to create a regularly published report with various statistics on the health of my Twitter accounts. I can also use this feature to produce content for presentation or to provide to a client a record of the results being achieved.
  • The way updates can be viewed in columns is a great design. It is very customisable and means I can produce a page of columns displaying all mentions and comments, another for all scheduled tweets, one all private messages and many more options of what to have to display at a glance.
Ian Mayman profile photo

Khoros Marketing (Formerly Spredfast + Lithium)

  • The interface is pretty intuitive and easy to use.
  • There are so many great visualizations available in Experiences that we're continually finding new uses.
  • The team at Spredfast is super responsive and great about educating/training us on the tools or giving advice on specific activations we're trying to execute.
Nikki Harmon profile photo

Cons

Hootsuite

  • Something I have been critical of and requested a number of times a feature that existed years ago and was removed in a Hootsuite redesign, this feature was to enable bulk editing of common criteria of posts, such as where they are published and whether or not a notification is required. Such changes to scheduled posts must currently be done one at a time.
  • I am currently paying a discounted grandfathered price per month and in my opinion, it is a little high for anyone on a low income. I believe the starting price should be per month, this would encourage more to upgrade if they get just one of the key premium features, such as bulk scheduling (perhaps with a lower schedule limit of around 100 updates) or the analytics reports.
  • I have heard things here and there about forthcoming features such as Ads and Campaigns, these interest me, but I generally find training and support on how to use them could be better. There is "Hootsuite University" with it's certified training, but that I feel is overkill; a more basic and approachable level should be available, a "Hootsuite School" if you like.
  • Two big things premium features lacking from Hootsuite that are offered by other services: a recurring content schedule with content published at a user-defined frequency. Curated content suggested by HootSuite staff to users based on user-defined interests.
Ian Mayman profile photo

Khoros Marketing (Formerly Spredfast + Lithium)

  • Training: The platform is very deep, and the training is somewhat limited and out of date. This is endemic in the SaaS field, as the platform changes faster than the training materials can be updated. Spredfast should revise their training videos (which are already quite good) to have updated material, go much slower in explanations, and break the topics up into shorter (but more in-depth) topics.
  • Exporting from Intelligence: I can create dashboards, analytics, and the like, but it would be great to have more and more accessible exporting options.
Jeffery Hawkins profile photo

Likelihood to Renew

Hootsuite

Hootsuite 6.4
Based on 67 answers
Hootsuite has absolutely changed how we do business -- for the better! It is a robust tool that creates efficiency, fosters collaboration and allows us to provide a higher level of customer service. We are extremely happy with our account rep and appreciate the check-in calls to help us better use the tool
Jaime Hunt, MS IMC profile photo

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.2
Based on 31 answers
There is no product like Spredfast. Our company lives and dies by the analytics, and to date we have not seen a more comprehensive analytics structure for any social media management tool. Spredfast support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
No photo available

Usability

Hootsuite

Hootsuite 10.0
Based on 22 answers
It is very easy to use. I gave them 9/10 because I think that it might be a bit tricky to set up if you didn't have the implementation services.
Jaime Hunt, MS IMC profile photo

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.2
Based on 24 answers
The use of the Spredfast platform is simple, which makes it very user friendly throughout. Once you have a specific area or material you are seeking to review or research, pulling this information is only few key words, a click of your mouse and it is at your finger tips. Not to mention the reports produced are beautifully designed and self explanatory and easy to share with others.
Latasha Howard profile photo

Reliability and Availability

Hootsuite

Hootsuite 5.3
Based on 17 answers
Depends on the social networks API - Twitter is the one that usually has issues. Hootsuite is quick to upload but at times, will freeze causing me to have to reload the platform.
Ashley Pengilly profile photo

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 10.0
Based on 11 answers
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting
No photo available

Performance

Hootsuite

Hootsuite 7.5
Based on 15 answers
It is quick and easy to do content posting and scheduling. I just wish it did not freeze from time to time
Ashley Pengilly profile photo

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 9.0
Based on 7 answers
Occasionally it was buggy, especially early in our relationship. But again - support is excellent.
No photo available

Support

Hootsuite

Hootsuite 10.0
Based on 18 answers
The support team is very responsive and goes the extra mile to assist
Edgar Carpenter IV profile photo

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.8
Based on 26 answers
• The Spredfast team always responds quickly to questions of all levels from around our business; they do an excellent job of supporting both novice and advanced users
No photo available

In-Person Training

Hootsuite

Hootsuite 6.0
Based on 1 answer
No answer on this topic is available.

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 7 answers
It was an intimate and personal meeting and the trainer was exceptionally patient. This was an amazing experience for our higher ups.
No photo available

Online Training

Hootsuite

Hootsuite 8.0
Based on 7 answers
They were available whenever we needed them, or they provided tutorials, videos, Hootsuite University, etc.
Tony Pinto profile photo

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 7.9
Based on 7 answers
• • We did several different types of training. We went there for initial training, and we had them send a trainer into our facilities. We also used the online webinars extensively. In general, I thought that the training needed to be a little more formal. It tends to be more of a software tour, rather than actual hands-on training. This is an opportunity for improvement that they are aware of an working on.
No photo available

Implementation

Hootsuite

Hootsuite 10.0
Based on 21 answers
It takes less than an hour to install and figure out how to use it.
Taylor Wood profile photo

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 24 answers
Since this a a SaaS-based product, implementation was very easy. We even deployed integrations with tools like Salesforce in a matter of hours
No photo available

Alternatives Considered

Hootsuite

Sprout Social and Vocus were very similar, but we felt that Hootsuite was more robust. The implementation services definitely were a selling point.
Jaime Hunt, MS IMC profile photo

Khoros Marketing (Formerly Spredfast + Lithium)

All tools were piloted in an controlled environment Spredfast ticked all the boxes.
Richard Reeves profile photo

Scalability

Hootsuite

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.4
Based on 18 answers
While I don't manage a huge social team, I've talked to peers at big, consumer organizations that rely on the tool daily
No photo available

Return on Investment

Hootsuite

  • Reduced staff time needed for training new clients on HootSuite and social media in general from using HootSuite University.
  • Negative ROI because after training and set up, clients migrate to Pro version to save money. (We are not resellers and do not mark up HootSuite charges, but smaller clients can save significantly by switching from paying their pro rata share of our Enterprise version to a Pro version.)
  • Increased employee efficiency from logging in and scanning/monitoring multiple client accounts from one dashboard.
Pat Heffernan profile photo

Khoros Marketing (Formerly Spredfast + Lithium)

  • Our team uses social media to increase brand awareness. Spredfast has helped us achieve and measure our progress towards this goal. Content labels allowed us to track which content performed best. Knowing this enabled us to tailor future content and write posts that followers actually wanted to read and share, which then increased our social media following organically by thousands of users over the past year.
  • Our Spredfast account reps worked with us personally to perform an in-depth analysis of our social media followers. We now know who our key brand advocates and influential followers are.
  • During our company's annual conference, Spredfast's monitoring tools were invaluable for tracking mentions of the company and the conference. The tool also helped us track visits to the company website from social posts, which helped prove to executive leadership the value of social media.
Christina Hadly profile photo

Pricing Details

Hootsuite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Khoros Marketing (Formerly Spredfast + Lithium)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Add comparison