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Top Rated
374 Ratings

Hootsuite

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Top Rated
374 Ratings
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Score 7.9 out of 101
Top Rated
109 Ratings
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Score 8 out of 101

Likelihood to Recommend

Hootsuite

Hootsuite Pro is great for scheduling content, engaging with your audience, and building awareness. However, the reporting is minimal so you'll need another tool for analytics and monitoring. The search capabilities are useful but it cannot operate as a true social listening tool with this lack of reporting available in the Pro package
Pam Renovato profile photo

Khoros Marketing (Formerly Spredfast + Lithium)

Having the ability to schedule and use analytics in the same platform is a huge benefit. From the beginning Spredfast is very easy to navigate and simple to catch on to using the basic functions.
No photo available

Feature Rating Comparison

Listening/monitoring

Hootsuite
7.2
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Boolean keyword searches
Hootsuite
7.3
Khoros Marketing (Formerly Spredfast + Lithium)
8.9
Filtering out noise/spam
Hootsuite
6.5
Khoros Marketing (Formerly Spredfast + Lithium)
7.3
Sentiment analysis
Hootsuite
6.8
Khoros Marketing (Formerly Spredfast + Lithium)
6.1
Broad channel coverage
Hootsuite
8.2
Khoros Marketing (Formerly Spredfast + Lithium)
8.1

Publishing

Hootsuite
7.8
Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Content planning and scheduling
Hootsuite
8.9
Khoros Marketing (Formerly Spredfast + Lithium)
9.0
Audience targeting
Hootsuite
6.9
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Content optimization
Hootsuite
7.4
Khoros Marketing (Formerly Spredfast + Lithium)
5.0
Workflow management
Hootsuite
8.0
Khoros Marketing (Formerly Spredfast + Lithium)
9.1

Engagement

Hootsuite
7.4
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Automated routing and prioritization
Hootsuite
7.5
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Customer interaction histories
Hootsuite
7.3
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Bulk actions
Hootsuite
7.5
Khoros Marketing (Formerly Spredfast + Lithium)
7.9

Marketing

Hootsuite
7.1
Khoros Marketing (Formerly Spredfast + Lithium)
7.5
Lead generation
Hootsuite
6.8
Khoros Marketing (Formerly Spredfast + Lithium)
6.7
Content marketing
Hootsuite
7.8
Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Paid media management
Hootsuite
6.6
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Campaigns and promotions
Hootsuite
7.4
Khoros Marketing (Formerly Spredfast + Lithium)
8.2

Channel coverage/integration

Hootsuite
8.5
Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Twitter
Hootsuite
9.3
Khoros Marketing (Formerly Spredfast + Lithium)
9.6
Facebook
Hootsuite
8.8
Khoros Marketing (Formerly Spredfast + Lithium)
9.4
LinkedIn
Hootsuite
8.2
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Google+
Hootsuite
8.7
Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Instagram
Hootsuite
7.7
Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Pinterest
Hootsuite
8.5
Khoros Marketing (Formerly Spredfast + Lithium)
6.9
YouTube
Hootsuite
8.4
Khoros Marketing (Formerly Spredfast + Lithium)
8.1

Reporting/analytics

Hootsuite
7.3
Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Campaign success analytics
Hootsuite
7.1
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Real-time tracking
Hootsuite
8.0
Khoros Marketing (Formerly Spredfast + Lithium)
8.8
Competitor analysis
Hootsuite
6.8
Khoros Marketing (Formerly Spredfast + Lithium)
7.9

Account management

Hootsuite
8.4
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Role-based user permissions & privileges
Hootsuite
8.4
Khoros Marketing (Formerly Spredfast + Lithium)
8.1
Mobile access
Hootsuite
8.3
Khoros Marketing (Formerly Spredfast + Lithium)
7.1

Pros

Hootsuite

  • It provides easy management of multiple social media accounts
  • Monitors multiple streams across social media platforms
  • It allows team member management and task delegation
Matthew Hardesty profile photo

Khoros Marketing (Formerly Spredfast + Lithium)

  • Scheduling posts is simple. It allows you to post right away or schedule for later. It also displays a full calendar view to ensure that posts are not overlapping.
  • Intelligence provides extensive analytics for Twitter and Facebook as well as Instagram. It allows you multiple ways to filter searches and look at different breakdowns of content.
  • The platform itself makes it easy to navigate between Intelligence and Conversations
No photo available

Cons

Hootsuite

  • Sharing access to any social media account outside the organization is tricky. Clients who wish to share access have to give up their free or paid accounts and be added as a team member within your organization as a paid seat.
  • Teams were a nice addition for granting/limiting access to social media accounts, but there aren't separate dashboards per team; all of the social accounts are managed by streams in tabs on one dashboard. With more than a few teams this is cumbersome and annoying.
  • Bulk upload by CSV sounds great in theory, but most clients cannot manage it (expert level competency needed to accomplish this task.)
Laura Pence profile photo

Khoros Marketing (Formerly Spredfast + Lithium)

  • Based on the feedback I receive from our global marketing communications team I would say analytics could be improved. However, I have tried to get our team to upgrade to the Intelligence package which would be a better fit for us and we would get more out of. As part of that package, analytics are enhanced.
  • When editing posts, it would be great to have a button to quickly reschedule a post rather than having to open the entire post up. Unless there already is and I just don't know :)
Angel Soria, MBA profile photo

Likelihood to Renew

Hootsuite

Hootsuite 6.4
Based on 67 answers
We have a great partnership with the product and I'm looking forward to continuing the relationship.
Terry Coniglio profile photo

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.2
Based on 31 answers
There is no product like Spredfast. Our company lives and dies by the analytics, and to date we have not seen a more comprehensive analytics structure for any social media management tool. Spredfast support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
No photo available

Usability

Hootsuite

Hootsuite 10.0
Based on 22 answers
It is really important to go through all of the videos and take the test in HootSuite University in order to experience the benefits of the product. Staff members lost interest when they could not understand basic functions of the product. Some of the task are a bit cumbersome and will require several views to execute (Geo-Location and Targeting)
Edgar Carpenter IV profile photo

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.1
Based on 24 answers
It is extremely easy to use and learn. I have found so many ways to integrate it into my daily work routine and it has made my life a lot simpler.
No photo available

Reliability and Availability

Hootsuite

Hootsuite 5.3
Based on 17 answers
The system is generally working but it does go down time to time.
Edgar Carpenter IV profile photo

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 10.0
Based on 11 answers
I've been a Spredfast customer at various companies for seven years, and I have never had a serious performance issue
No photo available

Performance

Hootsuite

Hootsuite 7.5
Based on 15 answers
The systems performance is optimal.
Edgar Carpenter IV profile photo

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 9.0
Based on 7 answers
The pages load quickly and reports generate almost instantaneously
Garrett Estrada profile photo

Support

Hootsuite

Hootsuite 10.0
Based on 18 answers
Everyone we ever dealt with on staff was totally fantastic!
Tony Pinto profile photo

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 26 answers
Spredfast has timely and effective support and services organizations
No photo available

In-Person Training

Hootsuite

Hootsuite 6.0
Based on 1 answer
No answer on this topic is available.

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 7 answers
Great, onsite training that facilitated lots of higher-level business conversations
No photo available

Online Training

Hootsuite

Hootsuite 8.0
Based on 7 answers
They were available whenever we needed them, or they provided tutorials, videos, Hootsuite University, etc.
Tony Pinto profile photo

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 7.9
Based on 7 answers
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
No photo available

Implementation

Hootsuite

Hootsuite 10.0
Based on 21 answers
Don't expect it to be set up in an hour. Take your time to understand how it works and all that it can do, and set up your tabs most efficiently.
Tony Pinto profile photo

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 24 answers
We had plenty of support during implementation, but there was definitely a huge learning curb as we learned about all the permissions, access, etc.
Jesse McCarl profile photo

Alternatives Considered

Hootsuite

I use tools like Google alerts to monitor our company. When I worked at a PR agency, I used Netvibes, but never really got into it. I also used Vocus (which was pricey if I remember correctly), and I mess around with Klout, though I don't take it very seriously. Hootsuite is, by far, my favorite and a tool that I have used consistently throughout my career
Loryn Guiffre, MBA profile photo

Khoros Marketing (Formerly Spredfast + Lithium)

It is our opinion that, while other platforms may have similar functionality to a single one of Spredfast's tools (i.e. publishing, analtytics, etc.), no other platform offers the sheer breadth of tools and ability to service all of our goals in one single platform as Spredfast does. Spredfast is truly unique in this regard. Furthermore, the quality of the educational modules and personalized customer service is something no other platform has
Garrett Estrada profile photo

Scalability

Hootsuite

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.4
Based on 18 answers
The product is definitely great in terms of the Conversations and Intelligence tabs, but it could use further improvement in Analytics.
Kelcey Zacarese profile photo

Return on Investment

Hootsuite

  • Content planning
  • Social media scheduling
  • Lead generation via social media
Stefanie Cash profile photo

Khoros Marketing (Formerly Spredfast + Lithium)

  • Increased efficiency in social media management for brands.
No photo available

Pricing Details

Hootsuite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Khoros Marketing (Formerly Spredfast + Lithium)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Add comparison