What users are saying about
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Top Rated
470 Ratings
23 Ratings

Hootsuite

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Top Rated
470 Ratings
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Score 7.8 out of 100
23 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

Hootsuite

The Hootsuite free version is great for small businesses that do not need extremely detailed tracking. It can easily publish content across multiple social media formats. I have not had any issues in content failing to publish because of software error. The at-a-glance analytics provides a lot of information when targeted a specific age range or the time when subscribers are online. It has worked well for my private business.
Trish Lofton | TrustRadius Reviewer

Later

Later is great for not only small and large businesses, but also for influencers who want a curated feed that they can easily auto-publish. If you need to tag your Instagram photos on a consistent basis, that might be a struggle, but in general, for the minimal cost and features, Later is well worth the cost. Additionally, their technical support takes 24-28 hours to respond to via chat, but it's within the software so it's very simple.
Alexis Ramsey | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Hootsuite
7.3
Later
Boolean keyword searches
Hootsuite
7.0
Later
Filtering out noise/spam
Hootsuite
6.6
Later
Sentiment analysis
Hootsuite
7.1
Later
Broad channel coverage
Hootsuite
8.4
Later

Publishing

Hootsuite
8.1
Later
Content planning and scheduling
Hootsuite
9.1
Later
Audience targeting
Hootsuite
7.4
Later
Content optimization
Hootsuite
7.6
Later
Workflow management
Hootsuite
8.2
Later

Engagement

Hootsuite
7.6
Later
Automated routing and prioritization
Hootsuite
7.5
Later
Customer interaction histories
Hootsuite
7.5
Later
Bulk actions
Hootsuite
7.8
Later

Marketing

Hootsuite
7.3
Later
Lead generation
Hootsuite
6.9
Later
Content marketing
Hootsuite
7.9
Later
Paid media management
Hootsuite
7.0
Later
Campaigns and promotions
Hootsuite
7.5
Later

Channel coverage/integration

Hootsuite
8.7
Later
Twitter
Hootsuite
9.4
Later
Facebook
Hootsuite
9.0
Later
LinkedIn
Hootsuite
8.8
Later
Google+
Hootsuite
8.8
Later
Instagram
Hootsuite
7.7
Later
Pinterest
Hootsuite
8.8
Later
YouTube
Hootsuite
8.6
Later

Reporting/analytics

Hootsuite
7.7
Later
Campaign success analytics
Hootsuite
7.8
Later
Real-time tracking
Hootsuite
8.2
Later
Competitor analysis
Hootsuite
7.1
Later

Account management

Hootsuite
8.1
Later
Role-based user permissions & privileges
Hootsuite
8.3
Later
Mobile access
Hootsuite
8.0
Later

Pros

Hootsuite

  • When it works, the ability to write ONE post and apply it to multiple platforms is great. Huge timesaver, and ensures consistency of content across your platforms.
  • The customizability of streams is a cool feature. You can really dial in a dashboard that fits your unique needs, instead of trying to adapt yourself to a default vanilla setup. Whichever content streams (both existing and scheduled) are important to you can be placed front and center and edited as needed.
Brock Ross | TrustRadius Reviewer

Later

  • Later is great at Instagram marketing thought leadership. I love their newsletters they send out on Instagram marketing tips and new features to take advantage of.
  • I love the ability to manage my visual content in once place in later. I can connect to Drive or Dropbox to bulk upload my images and categorize them with tags.
  • I also love the ability to store captions so that I can have a repository of captions and just connect them to an image.
  • It's really easy to tag others in my posts.
Meredith Walter | TrustRadius Reviewer

Cons

Hootsuite

  • I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
  • I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.
Garrett Genest | TrustRadius Reviewer

Later

  • It currently doesn’t post videos to a Pinterest via the mobile app, only via the desktop version.
  • Provides scheduling for Instagram stories but only via push notifications so you’ll have to use your mobile to actually post to Instagram stories.
Ayo Bamgbose, Assoc CIPD, MSc | TrustRadius Reviewer

Likelihood to Renew

Hootsuite

Hootsuite 8.0
Based on 68 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence | TrustRadius Reviewer

Later

No score
No answers yet
No answers on this topic

Usability

Hootsuite

Hootsuite 10.0
Based on 23 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty | TrustRadius Reviewer

Later

Later 9.3
Based on 3 answers
Later is extremely easy to use. I love the visual planner portion of the tool so I can see ahead of time what my images will look like next to and stacked amongst each other! The posts are so easy to set up, tag, and schedule. UX and UI are great!
Meredith Walter | TrustRadius Reviewer

Reliability and Availability

Hootsuite

Hootsuite 5.3
Based on 17 answers
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
Michael Royal | TrustRadius Reviewer

Later

No score
No answers yet
No answers on this topic

Performance

Hootsuite

Hootsuite 7.5
Based on 15 answers
HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
Igors Skute | TrustRadius Reviewer

Later

No score
No answers yet
No answers on this topic

Support

Hootsuite

Hootsuite 10.0
Based on 18 answers
"Help Desk", basically a collection of articles, is clearly outdated and not keeping up with its features set with inaccuracies and errors yet is still the only possible option for finding help. You get what you pay for, they say.
Richard Chen | TrustRadius Reviewer

Later

Later 8.3
Based on 8 answers
Customer service is very helpful, and they have blog posts keeping us up to date on trends and what is popular, including when new features are added and how to use them.
Samantha Crawford | TrustRadius Reviewer

Online Training

Hootsuite

Hootsuite 8.0
Based on 7 answers
HootSuite offers all the necessary online materials, including guidelines on how to use and also optimize usage of the tool. There are numerous video trainings and lots of webinars, so there is no lack of basic training information. Users that want to use HootSuite for professional purposes, like market segment analysis or competitor analysis might need to request private training options.
Igors Skute | TrustRadius Reviewer

Later

No score
No answers yet
No answers on this topic

Implementation

Hootsuite

Hootsuite 10.0
Based on 21 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Edgar Carpenter IV | TrustRadius Reviewer

Later

No score
No answers yet
No answers on this topic

Alternatives Considered

Hootsuite

Main other tool we looked at was Buffer. While I like both of them, the free version of Hootsuite allowed us to connect to 3 social media platforms and we prefer the calendar and stream layouts for management of activity.
Ed Hart | TrustRadius Reviewer

Later

Sprout Social is a great tool, however, the price for a smaller company like ours was prohibitive. Later doesn't have LinkedIn support the way Sprout Social does, however Later does have unique product offerings for Instagram that ultimately set them apart for our team. We've had no posting errors or issues with Later's reliability like we have experienced in the past with Sprout.
Lauren Kelley | TrustRadius Reviewer

Return on Investment

Hootsuite

  • It enables me to spend less time worry about posting and I'm able to schedule and walk away. Saves time, which increases productivity.
  • Being unable to tag companies and people on LinkedIn impacts the reach and engagement of my posts, which impacts monthly success, which negatively impacts my social efforts overall.
  • Having an easy, formal review process between us and client is a huge help in saving time for us and the client. Saved time = saved money/productivity.
Jarad Matula, MBA | TrustRadius Reviewer

Later

  • It saves me time, so I can to do other things.
  • It saves me mental energy I can use on other things.
  • It motivates me to keep to a posting schedule, which is good for consistency on social media.
Anonymous | TrustRadius Reviewer

Pricing Details

Hootsuite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Later

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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