Hootsuite vs Later

• When it works, the ability to write ONE post and apply it to multiple platforms is great. Huge timesaver, and ensures consistency of content across your platforms.
• The customizability of streams is a cool feature. You can really dial in a dashboard that fits your unique needs, instead of trying to adapt yourself to a default vanilla setup. Whichever content streams (both existing and scheduled) are important to you can be placed front and center and edited as needed.

Read full review

• Later is great at Instagram marketing thought leadership. I love their newsletters they send out on Instagram marketing tips and new features to take advantage of.
• I love the ability to manage my visual content in once place in later. I can connect to Drive or Dropbox to bulk upload my images and categorize them with tags.
• I also love the ability to store captions so that I can have a repository of captions and just connect them to an image.
• It's really easy to tag others in my posts.

Read full review

• I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
• I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.

Read full review

• Later doesn't allow you to tweet just a link (no photo attached), which can be a challenge at times when planning content.
• It would be nice if Later could pull in posts that are shared natively. Sprout Social does this and it is very convenient.
• As of right now, you can only sort by account (IG, TW, FB) to see your content. I would be nice if you could select multiple and see the content calendar as a whole across platforms.

Read full review

• It enables me to spend less time worry about posting and I'm able to schedule and walk away. Saves time, which increases productivity.
• Being unable to tag companies and people on LinkedIn impacts the reach and engagement of my posts, which impacts monthly success, which negatively impacts my social efforts overall.
• Having an easy, formal review process between us and client is a huge help in saving time for us and the client. Saved time = saved money/productivity.

Read full review

• It's hard to tell an overall ROI, but I feel it has been positive for the most part.
• There are times that I have to reauthorize Facebook - sometimes I don't see or don't receive this alert in a timely manner so some posts go unposted that are scheduled.
• Using the link in the bio feature better - so far I haven't had any results as I did with other products.
• I wish there was auto-fill for website links used more than once.
• I wish Instagram would allow users to be found when tagging.
• The tagging function isn't intuitive, I wish I had gotten a tutorial on using it.

Read full review