What users are saying about
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Top Rated
506 Ratings
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28 Ratings

Hootsuite

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Top Rated
506 Ratings
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Score 7.8 out of 100

Later

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28 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

Hootsuite

The Hootsuite free version is great for small businesses that do not need extremely detailed tracking. It can easily publish content across multiple social media formats. I have not had any issues in content failing to publish because of software error. The at-a-glance analytics provides a lot of information when targeted a specific age range or the time when subscribers are online. It has worked well for my private business.
Trish Lofton | TrustRadius Reviewer

Later

Later is great for not only small and large businesses, but also for influencers who want a curated feed that they can easily auto-publish. If you need to tag your Instagram photos on a consistent basis, that might be a struggle, but in general, for the minimal cost and features, Later is well worth the cost. Additionally, their technical support takes 24-28 hours to respond to via chat, but it's within the software so it's very simple.
Alexis Ramsey | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Hootsuite
7.0
Later
Boolean keyword searches
Hootsuite
7.0
Later
Filtering out noise/spam
Hootsuite
6.2
Later
Sentiment analysis
Hootsuite
6.7
Later
Broad channel coverage
Hootsuite
8.3
Later

Publishing

Hootsuite
8.1
Later
Content planning and scheduling
Hootsuite
9.1
Later
Audience targeting
Hootsuite
7.4
Later
Content optimization
Hootsuite
7.6
Later
Workflow management
Hootsuite
8.2
Later

Engagement

Hootsuite
7.7
Later
Automated routing and prioritization
Hootsuite
7.5
Later
Customer interaction histories
Hootsuite
7.6
Later
Bulk actions
Hootsuite
8.0
Later

Marketing

Hootsuite
6.9
Later
Lead generation
Hootsuite
7.0
Later
Content marketing
Hootsuite
7.4
Later
Paid media management
Hootsuite
6.6
Later
Campaigns and promotions
Hootsuite
6.8
Later

Channel coverage/integration

Hootsuite
8.5
Later
Twitter
Hootsuite
9.4
Later
Facebook
Hootsuite
9.0
Later
LinkedIn
Hootsuite
8.8
Later
Google+
Hootsuite
8.9
Later
Instagram
Hootsuite
7.5
Later
Pinterest
Hootsuite
8.3
Later
YouTube
Hootsuite
7.7
Later

Reporting/analytics

Hootsuite
7.3
Later
Campaign success analytics
Hootsuite
7.4
Later
Real-time tracking
Hootsuite
7.7
Later
Competitor analysis
Hootsuite
6.8
Later

Account management

Hootsuite
8.1
Later
Role-based user permissions & privileges
Hootsuite
8.3
Later
Mobile access
Hootsuite
7.9
Later

Pros

Hootsuite

  • When it works, the ability to write ONE post and apply it to multiple platforms is great. Huge timesaver, and ensures consistency of content across your platforms.
  • The customizability of streams is a cool feature. You can really dial in a dashboard that fits your unique needs, instead of trying to adapt yourself to a default vanilla setup. Whichever content streams (both existing and scheduled) are important to you can be placed front and center and edited as needed.
Brock Ross | TrustRadius Reviewer

Later

  • Later is great at Instagram marketing thought leadership. I love their newsletters they send out on Instagram marketing tips and new features to take advantage of.
  • I love the ability to manage my visual content in once place in later. I can connect to Drive or Dropbox to bulk upload my images and categorize them with tags.
  • I also love the ability to store captions so that I can have a repository of captions and just connect them to an image.
  • It's really easy to tag others in my posts.
Meredith Walter | TrustRadius Reviewer

Cons

Hootsuite

  • I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
  • I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.
Garrett Genest | TrustRadius Reviewer

Later

  • Later doesn't allow you to tweet just a link (no photo attached), which can be a challenge at times when planning content.
  • It would be nice if Later could pull in posts that are shared natively. Sprout Social does this and it is very convenient.
  • As of right now, you can only sort by account (IG, TW, FB) to see your content. I would be nice if you could select multiple and see the content calendar as a whole across platforms.
Lauren Kelley | TrustRadius Reviewer

Likelihood to Renew

Hootsuite

Hootsuite 8.4
Based on 73 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence | TrustRadius Reviewer

Later

No score
No answers yet
No answers on this topic

Usability

Hootsuite

Hootsuite 9.3
Based on 27 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty | TrustRadius Reviewer

Later

Later 9.3
Based on 3 answers
Later is extremely easy to use. I love the visual planner portion of the tool so I can see ahead of time what my images will look like next to and stacked amongst each other! The posts are so easy to set up, tag, and schedule. UX and UI are great!
Meredith Walter | TrustRadius Reviewer

Reliability and Availability

Hootsuite

Hootsuite 10.0
Based on 18 answers
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
Michael Royal | TrustRadius Reviewer

Later

No score
No answers yet
No answers on this topic

Performance

Hootsuite

Hootsuite 10.0
Based on 16 answers
HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
Igors Skute | TrustRadius Reviewer

Later

No score
No answers yet
No answers on this topic

Support Rating

Hootsuite

Hootsuite 7.4
Based on 49 answers
The system is pretty self-guided so I haven't had much need for support. The support forum and could be better, chat feature and email work when needed without too much time to wait for help. You'll know if they are online to chat or not. I find chat is the fastest way to get questions answered
Matthew Veil | TrustRadius Reviewer

Later

Later 8.5
Based on 10 answers
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
Ayo Bamgbose, Assoc CIPD, MSc | TrustRadius Reviewer

Online Training

Hootsuite

Hootsuite 10.0
Based on 8 answers
HootSuite offers all the necessary online materials, including guidelines on how to use and also optimize usage of the tool. There are numerous video trainings and lots of webinars, so there is no lack of basic training information. Users that want to use HootSuite for professional purposes, like market segment analysis or competitor analysis might need to request private training options.
Igors Skute | TrustRadius Reviewer

Later

No score
No answers yet
No answers on this topic

Implementation Rating

Hootsuite

Hootsuite 10.0
Based on 43 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Edgar Carpenter IV | TrustRadius Reviewer

Later

No score
No answers yet
No answers on this topic

Alternatives Considered

Hootsuite

Main other tool we looked at was Buffer. While I like both of them, the free version of Hootsuite allowed us to connect to 3 social media platforms and we prefer the calendar and stream layouts for management of activity.
Ed Hart | TrustRadius Reviewer

Later

We evaluated multiple social media scheduling programs and ultimately selected a service apart from Later, but with the addition of their new tools, we are looking to potentially go back. Later was always one of our frontrunners, and with its new improvements, we will likely be switching as we move into the new year. Later by far offers the most options and tools, including the ability to schedule Instagram stories in advance.
Anonymous | TrustRadius Reviewer

Return on Investment

Hootsuite

  • It enables me to spend less time worry about posting and I'm able to schedule and walk away. Saves time, which increases productivity.
  • Being unable to tag companies and people on LinkedIn impacts the reach and engagement of my posts, which impacts monthly success, which negatively impacts my social efforts overall.
  • Having an easy, formal review process between us and client is a huge help in saving time for us and the client. Saved time = saved money/productivity.
Jarad Matula, MBA | TrustRadius Reviewer

Later

  • It's hard to tell an overall ROI, but I feel it has been positive for the most part.
  • There are times that I have to reauthorize Facebook - sometimes I don't see or don't receive this alert in a timely manner so some posts go unposted that are scheduled.
  • Using the link in the bio feature better - so far I haven't had any results as I did with other products.
  • I wish there was auto-fill for website links used more than once.
  • I wish Instagram would allow users to be found when tagging.
  • The tagging function isn't intuitive, I wish I had gotten a tutorial on using it.
Josephine Stafford | TrustRadius Reviewer

Pricing Details

Hootsuite

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Later

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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