What users are saying about
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Top Rated
381 Ratings
9 Ratings

Hootsuite

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Top Rated
381 Ratings
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Score 7.9 out of 101
9 Ratings
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Score 7.8 out of 101

Likelihood to Recommend

Hootsuite

The Hootsuite free version is great for small businesses that do not need extremely detailed tracking. It can easily publish content across multiple social media formats. I have not had any issues in content failing to publish because of software error. The at-a-glance analytics provides a lot of information when targeted a specific age range or the time when subscribers are online. It has worked well for my private business.
Trish Lofton profile photo

Later

Later is perfect for any business or individual user because there is a free option. It's incredibly easy to get started and easy to upload images and start posting. The regular emails give great and relevant insight on growing your followers and utilizing Later to its maximum potential. I've used other social media managers and by far I like Later the best!
Josephine Stafford profile photo

Feature Rating Comparison

Listening/monitoring

Hootsuite
7.2
Later
Boolean keyword searches
Hootsuite
7.3
Later
Filtering out noise/spam
Hootsuite
6.5
Later
Sentiment analysis
Hootsuite
6.8
Later
Broad channel coverage
Hootsuite
8.2
Later

Publishing

Hootsuite
7.8
Later
Content planning and scheduling
Hootsuite
8.9
Later
Audience targeting
Hootsuite
6.9
Later
Content optimization
Hootsuite
7.5
Later
Workflow management
Hootsuite
8.0
Later

Engagement

Hootsuite
7.4
Later
Automated routing and prioritization
Hootsuite
7.5
Later
Customer interaction histories
Hootsuite
7.3
Later
Bulk actions
Hootsuite
7.6
Later

Marketing

Hootsuite
7.1
Later
Lead generation
Hootsuite
6.8
Later
Content marketing
Hootsuite
7.8
Later
Paid media management
Hootsuite
6.5
Later
Campaigns and promotions
Hootsuite
7.4
Later

Channel coverage/integration

Hootsuite
8.5
Later
Twitter
Hootsuite
9.3
Later
Facebook
Hootsuite
8.8
Later
LinkedIn
Hootsuite
8.2
Later
Google+
Hootsuite
8.7
Later
Instagram
Hootsuite
7.7
Later
Pinterest
Hootsuite
8.5
Later
YouTube
Hootsuite
8.5
Later

Reporting/analytics

Hootsuite
7.3
Later
Campaign success analytics
Hootsuite
7.1
Later
Real-time tracking
Hootsuite
8.1
Later
Competitor analysis
Hootsuite
6.8
Later

Account management

Hootsuite
8.4
Later
Role-based user permissions & privileges
Hootsuite
8.4
Later
Mobile access
Hootsuite
8.3
Later

Pros

Hootsuite

  • Mobile App is very intuitive
  • Easy to schedule content
  • It is very simple to add social media accounts
Trish Lofton profile photo

Later

  • The link in my bio is easy to use.
  • Hashtag generator helps me gain keywords to searchable by users.
  • The tagging feature is in compliance with Instagram's laws.
  • The multi-post feature is nice.
  • I like the time to post suggestions.
  • Easy to drag and drop.
  • You're able to save captions for later use.
Josephine Stafford profile photo

Cons

Hootsuite

  • I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
  • I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.
Garrett Genest profile photo

Later

  • I haven't noticed any improvement in results, and so far no one has used the link in the bio.
  • Make it even easier or quicker to bulk schedule.
  • Save websites for easy auto-fill.
Josephine Stafford profile photo

Likelihood to Renew

Hootsuite

Hootsuite 6.4
Based on 67 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence profile photo

Later

No score
No answers yet
No answers on this topic

Usability

Hootsuite

Hootsuite 10.0
Based on 22 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty profile photo

Later

Later 9.0
Based on 1 answer
Later is extremely easy to use. I love the visual planner portion of the tool so I can see ahead of time what my images will look like next to and stacked amongst each other! The posts are so easy to set up, tag, and schedule. UX and UI are great!
Meredith Walter profile photo

Reliability and Availability

Hootsuite

Hootsuite 5.3
Based on 17 answers
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
Michael Royal profile photo

Later

No score
No answers yet
No answers on this topic

Performance

Hootsuite

Hootsuite 7.5
Based on 15 answers
Performance is very good considering how much data is being passed back and forth from various social networks (who are likely the bottleneck).
Tony Pinto profile photo

Later

No score
No answers yet
No answers on this topic

Support

Hootsuite

Hootsuite 10.0
Based on 18 answers
Everyone we ever dealt with on staff was totally fantastic!
Tony Pinto profile photo

Later

Later 5.0
Based on 1 answer
I haven't had to use any support for Later, so I can't speak directly to it. However, I can say that their newsletters and blog content are extremely helpful. I stay subscribed to them (which I rarely do for any company) because they are so on top of when IG releases (or is going to release) new features AND provides instructions/advice on how to capitalize on these new features as a business.
Meredith Walter profile photo

Online Training

Hootsuite

Hootsuite 8.0
Based on 7 answers
They were available whenever we needed them, or they provided tutorials, videos, Hootsuite University, etc.
Tony Pinto profile photo

Later

No score
No answers yet
No answers on this topic

Implementation

Hootsuite

Hootsuite 10.0
Based on 21 answers
Ensure that all members of the team are committed to participating in the training sessions offered
Jaime Hunt, MS IMC profile photo

Later

No score
No answers yet
No answers on this topic

Alternatives Considered

Hootsuite

I first evaluated Hootsuite seven years ago in a past life. I evaluated it against Buffer and Sprout Social. I found it to be generally better than Buffer in most ways. I like Buffer's clean interface more but it's heavily limited compared to Hootsuite. The pricing of Buffer is better, but you do get what you pay for. We currently use Buffer in my main job and it has reliability issues that Hootsuite does not. I loved Sprout Social and it offered some features that were really cool and an attractive user interface but the pricing was prohibitive for a business that doesn't make quota via social channels. Bottom-line, if you need a low-budget option, probably go with Buffer knowing that you'll have issues—especially with LinkedIn frequently disconnecting itself. If you have the budget and social is a core part of your marketing strategy, I'd say definitely go with Hootsuite. If you have a lot of budget, and social is the main revenue stream for your business, then maybe look at Sprout too.
Garrett Genest profile photo

Later

Later is great specifically for Instagram. If you're looking for something to manage all of your social channels in, Later is not the tool for you.
Meredith Walter profile photo

Return on Investment

Hootsuite

  • Thanks to Hootsuite Pro and its long term scheduling capabilities, my team can focus their effort on growing the business and not just mainlining. We have more time and energy for creative marketing development.
  • Hootsuite allows my team to interact with audiences easily. Multiple conversations in one setting saves time and eliminates confusion. This increases workflow and and decreases downtime.
  • Social media marketing and management is easily contained and controlled so there is little fear of falling behind. My team always feels as if they their efforts are productive and not rushed.
Pam Renovato profile photo

Later

  • It's hard to tell an overall ROI, but I feel it has been positive for the most part.
  • There are times that I have to reauthorize Facebook - sometimes I don't see or don't receive this alert in a timely manner so some posts go unposted that are scheduled.
  • Using the link in the bio feature better - so far I haven't had any results as I did with other products.
  • I wish there was auto-fill for website links used more than once.
  • I wish Instagram would allow users to be found when tagging.
  • The tagging function isn't intuitive, I wish I had gotten a tutorial on using it.
Josephine Stafford profile photo

Pricing Details

Hootsuite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Later

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison