Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$149
per month Starts at 1 user, 5 social accounts
Loom
Score 9.2 out of 10
N/A
Loom is a screen recorder for Chrome, Mac, Windows, and iOS from the company of the same name in San Francisco, presented as quick to install, easy to use, and boasting a functional free edition.
$8
per month
Pricing
Hootsuite
Loom
Editions & Modules
Standard
$99
per month (billed annually) Starts at 1 user, 5 social accounts
Advanced
$249
per month (billed annually) Starts at 1 user, unlimited social accounts
Enterprise
Custom Pricing
per year
Business
$10
per creator/per month
Starter
Free
Enterprise
Custom Pricing
Offerings
Pricing Offerings
Hootsuite
Loom
Free Trial
Yes
No
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
Optional
Optional
Additional Details
Plans can be paid monthly or annually, with a discount for annual pricing.
Hootsuite is a great starter tool for companies that want to use a scheduling service for their social media content. It allows access to nearly all of the commonly used social media platforms, so no matter where you share content, Hootsuite will allow you to do it with ease.
Loom is a must, I am not sure how many other tools like this one there are but Loom really becomes a key player in a team collaboration, specially if that team collaborates remotely or internationally. You can use the video links to embedded these in other places or downloadthem for editing
Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
Loom is valuable for creating video tutorials and onboarding materials.
It allows trainers to record step-by-step instructions, share best practices, and provide visual demonstrations, facilitating the learning process for new employees or team members.
Sales teams can create personalized video pitches or product demonstrations to engage prospects effectively.
Collaborating between timezones and replacing meetings/ emails with quick videos.
Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts
The still screenshot feature should let us edit/mark up the images.
I work on 3 X monitors and the desktop version of Loom still can't seem to know that I always want to record on the screen from which I open the app. Short of that, it should ask us what screen we want to record on instead of making us catch the fact that it's set to record on some other screen. This causes me to have to stop the recording and restart because it was recording the wrong screen.
You can't yet transfer a video seamlessly between workspaces. This causes you to have to download and then re-upload to the other workspace if you happen to work for numerous companies using Loom.
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
The overall usability is awesome, the scheduling, reporting, etc. The spellcheck and feature that used to be a part of it was awesome and we are sad to see that it was taken away. However, we do like the AI feature and emoji customization. The new ad and paid media element is something we are starting to explore, especially for Facebook and Linkedin
It's dirt easy for the one thing it does exceptionally well. If you think, "hmmm, I should make a quick screen capture of this thing on screen, you can start recording in seconds with almost no additional effort." Once you're done, the recording is automatically uploaded to your account site, and automatically creates a URL you can copy and share with your target audience. From IDEA to EXECUTION to DISTRIBUTION is literally seconds.
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Loom is one of my favorite solutions and I've been a raving fan since they first launched. The value of quickly sharing videos in seconds is amazing. Our customers love it so much that they have even downloaded the Loom Chrome extension for their own use with their clients! It's so simple, and nothing else compares or competes.
I can manage all of my accounts on one site! It's absolutely amazing! The dashboard is helpful to see how you are doing as well. Still getting to understand the analytics and may need to reach out for help on this
I use Loom for simple tasks. Never used customer support really. It's so simple to use. I haven't had any real issue with Loom which would require customer support to help me out. So I just put 5 because I don't know if the customer support is good or bad since I never used, so I'm kind of neutral.
The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
• Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.
Hootsuite is definitely the most cost effective of the bunch for the goals that my clients have. The AI caption generation is also perfect for cutting down on time. Caption creation actually takes up a lot of time in the scheduling process for content and this feature made Hootsuite stand out to me!
When we evaluated the alternatives, Loom was by far the most advanced tool, with multiple types of integrations. Additionally, Loom also provided a Free plan, which made it easy to consider as an alternative. Vidyard and similar tools integrated better with certain other tools (Vidyard + HubSpot), but Loom had better overall integrations with most tools we use.
I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.
Loom has increased my efficiency and value to clients so much. I save a ton of time by being able to send them video recordings walking through their website rough drafts and final tutorials.
Loom is incredibly affordable. I am satisfied with their subscription cost.
Loom has helped me communicate clearly to clients, so there's less room for error/misunderstanding (especially when talking about design decisions).
