What users are saying about
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Top Rated
471 Ratings

Hootsuite

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Top Rated
471 Ratings
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Score 7.8 out of 100
60 Ratings
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Score 7.5 out of 100

Likelihood to Recommend

Hootsuite

The Hootsuite free version is great for small businesses that do not need extremely detailed tracking. It can easily publish content across multiple social media formats. I have not had any issues in content failing to publish because of software error. The at-a-glance analytics provides a lot of information when targeted a specific age range or the time when subscribers are online. It has worked well for my private business.
Trish Lofton | TrustRadius Reviewer

Oracle Social Cloud

If you are looking to manage multiple social channels and quickly schedule posts it's a great tool. Not the best tool if you're looking to provide real time or near real time support and feedback to customers who are in the moment.
Mike Bernard | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Hootsuite
7.3
Oracle Social Cloud
Boolean keyword searches
Hootsuite
7.0
Oracle Social Cloud
Filtering out noise/spam
Hootsuite
6.6
Oracle Social Cloud
Sentiment analysis
Hootsuite
7.1
Oracle Social Cloud
Broad channel coverage
Hootsuite
8.4
Oracle Social Cloud

Publishing

Hootsuite
8.1
Oracle Social Cloud
Content planning and scheduling
Hootsuite
9.1
Oracle Social Cloud
Audience targeting
Hootsuite
7.4
Oracle Social Cloud
Content optimization
Hootsuite
7.6
Oracle Social Cloud
Workflow management
Hootsuite
8.2
Oracle Social Cloud

Engagement

Hootsuite
7.6
Oracle Social Cloud
Automated routing and prioritization
Hootsuite
7.5
Oracle Social Cloud
Customer interaction histories
Hootsuite
7.5
Oracle Social Cloud
Bulk actions
Hootsuite
7.9
Oracle Social Cloud

Marketing

Hootsuite
7.3
Oracle Social Cloud
Lead generation
Hootsuite
6.9
Oracle Social Cloud
Content marketing
Hootsuite
7.9
Oracle Social Cloud
Paid media management
Hootsuite
7.0
Oracle Social Cloud
Campaigns and promotions
Hootsuite
7.5
Oracle Social Cloud

Channel coverage/integration

Hootsuite
8.7
Oracle Social Cloud
Twitter
Hootsuite
9.4
Oracle Social Cloud
Facebook
Hootsuite
9.0
Oracle Social Cloud
LinkedIn
Hootsuite
8.8
Oracle Social Cloud
Google+
Hootsuite
8.8
Oracle Social Cloud
Instagram
Hootsuite
7.7
Oracle Social Cloud
Pinterest
Hootsuite
8.8
Oracle Social Cloud
YouTube
Hootsuite
8.6
Oracle Social Cloud

Reporting/analytics

Hootsuite
7.7
Oracle Social Cloud
Campaign success analytics
Hootsuite
7.8
Oracle Social Cloud
Real-time tracking
Hootsuite
8.2
Oracle Social Cloud
Competitor analysis
Hootsuite
7.1
Oracle Social Cloud

Account management

Hootsuite
8.1
Oracle Social Cloud
Role-based user permissions & privileges
Hootsuite
8.3
Oracle Social Cloud
Mobile access
Hootsuite
8.0
Oracle Social Cloud

Pros

Hootsuite

  • When it works, the ability to write ONE post and apply it to multiple platforms is great. Huge timesaver, and ensures consistency of content across your platforms.
  • The customizability of streams is a cool feature. You can really dial in a dashboard that fits your unique needs, instead of trying to adapt yourself to a default vanilla setup. Whichever content streams (both existing and scheduled) are important to you can be placed front and center and edited as needed.
Brock Ross | TrustRadius Reviewer

Oracle Social Cloud

  • The ability to schedule months of content at a time and view it across a calendar.
  • The approval process - you can set up teams to create, edit, publish, approve etc.
  • The content and apps module allows you to create modules which can be displayed on your Facebook page under the tabs section. You can create interactive modules for your customers to view.
Brian Cowan-Moore | TrustRadius Reviewer

Cons

Hootsuite

  • I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
  • I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.
Garrett Genest | TrustRadius Reviewer

Oracle Social Cloud

  • Videos posted to Facebook via SRM have to be clicked to run instead of running automatically.
  • No ability to boost posts or ads from SRM.
  • Due to privacy restrictions of various social streams, unable to listen to 'people'; can only listen to business pages.
  • Not able to publish the same post at the same hour across time zones. So, if you want to publish a post at 8 am EST and 8 am PST, you have to do 2 separate posts. Otherwise your 8 am EST will post at 5 am PST.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Hootsuite

Hootsuite 8.0
Based on 68 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence | TrustRadius Reviewer

Oracle Social Cloud

Oracle Social Cloud 9.0
Based on 10 answers
Our personal support finally came back at the end of our contract, but their product just could not offer what the competition offered. Social media is moving fast, and you need to work with companies that understand that and are at the forefront of trends, you can't get stuck with a company that is standing still.
Anonymous | TrustRadius Reviewer

Usability

Hootsuite

Hootsuite 10.0
Based on 23 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty | TrustRadius Reviewer

Oracle Social Cloud

Oracle Social Cloud 9.0
Based on 1 answer
Within a few hours you should be able to get up to speed to do the basics. I find it very intuitive
Mike Bernard | TrustRadius Reviewer

Reliability and Availability

Hootsuite

Hootsuite 5.3
Based on 17 answers
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
Michael Royal | TrustRadius Reviewer

Oracle Social Cloud

No score
No answers yet
No answers on this topic

Performance

Hootsuite

Hootsuite 7.5
Based on 15 answers
HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
Igors Skute | TrustRadius Reviewer

Oracle Social Cloud

No score
No answers yet
No answers on this topic

Support

Hootsuite

Hootsuite 10.0
Based on 18 answers
"Help Desk", basically a collection of articles, is clearly outdated and not keeping up with its features set with inaccuracies and errors yet is still the only possible option for finding help. You get what you pay for, they say.
Richard Chen | TrustRadius Reviewer

Oracle Social Cloud

Oracle Social Cloud 8.2
Based on 4 answers
The personalized support of a single individual who gets to know your business and your needs is priceless. They will assist with anything from a technical glitch to a campaign strategy that has worked for other companies
Anonymous | TrustRadius Reviewer

Online Training

Hootsuite

Hootsuite 8.0
Based on 7 answers
HootSuite offers all the necessary online materials, including guidelines on how to use and also optimize usage of the tool. There are numerous video trainings and lots of webinars, so there is no lack of basic training information. Users that want to use HootSuite for professional purposes, like market segment analysis or competitor analysis might need to request private training options.
Igors Skute | TrustRadius Reviewer

Oracle Social Cloud

Oracle Social Cloud 5.0
Based on 1 answer
Vitrue's training was limited online and not very in-depth, but the the platform is overall very easy to use and doesn't necessarily need a large amount of training.
Anonymous | TrustRadius Reviewer

Implementation

Hootsuite

Hootsuite 10.0
Based on 21 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Edgar Carpenter IV | TrustRadius Reviewer

Oracle Social Cloud

No score
No answers yet
No answers on this topic

Alternatives Considered

Hootsuite

Main other tool we looked at was Buffer. While I like both of them, the free version of Hootsuite allowed us to connect to 3 social media platforms and we prefer the calendar and stream layouts for management of activity.
Ed Hart | TrustRadius Reviewer

Oracle Social Cloud

I have used one other enterprise level application; it was comparable to SRM. We moved away from the first application because our parent company uses many other Oracle applications, not because we were 'unhappy' with the application we had at the time. Having said that, SRM does everything we need from it; in fact, there are features we aren't fully leveraging at this point. I especially find Engage, Content and Apps and Publish particularly useful. This is the kind of platform that is very robust; you get out of it what you have the time and resources for
Anonymous | TrustRadius Reviewer

Return on Investment

Hootsuite

  • It enables me to spend less time worry about posting and I'm able to schedule and walk away. Saves time, which increases productivity.
  • Being unable to tag companies and people on LinkedIn impacts the reach and engagement of my posts, which impacts monthly success, which negatively impacts my social efforts overall.
  • Having an easy, formal review process between us and client is a huge help in saving time for us and the client. Saved time = saved money/productivity.
Jarad Matula, MBA | TrustRadius Reviewer

Oracle Social Cloud

  • Audience. Before SRM, we had 1,000 Likes on Facebook. In 1 1/2 years using SRM, our Likes have grown to 20,000.
  • Frequency. Before SRM, we posted once a week on Facebook & Twitter. In 1 1/2 years using SRM, we now post 54 times a month, or about twice a day on weekdays.
  • Internal acceptance. Before SRM, social was considered "a hobby" by senior management. Now, social marketing is a key part of the strategy of every product launch. That is due to the hard work of our social marketing manager, of course, but her efforts were amplified by SRM.
Ben Herrington | TrustRadius Reviewer

Pricing Details

Hootsuite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oracle Social Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
varies pending package.*

* varies pending package.

Rating Summary

Likelihood to Recommend

Hootsuite
8.2
Oracle Social Cloud
7.6

Likelihood to Renew

Hootsuite
8.0
Oracle Social Cloud
9.0

Usability

Hootsuite
10.0
Oracle Social Cloud
9.0

Reliability and Availability

Hootsuite
5.3
Oracle Social Cloud

Performance

Hootsuite
7.5
Oracle Social Cloud

Support

Hootsuite
10.0
Oracle Social Cloud
8.2

In-Person Training

Hootsuite
6.0
Oracle Social Cloud

Online Training

Hootsuite
8.0
Oracle Social Cloud
5.0

Implementation

Hootsuite
10.0
Oracle Social Cloud

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