What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
381 Ratings
40 Ratings

Hootsuite

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
381 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101
40 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

Likelihood to Recommend

Hootsuite

The Hootsuite free version is great for small businesses that do not need extremely detailed tracking. It can easily publish content across multiple social media formats. I have not had any issues in content failing to publish because of software error. The at-a-glance analytics provides a lot of information when targeted a specific age range or the time when subscribers are online. It has worked well for my private business.
Trish Lofton profile photo

Social Studio

If you're tasked with publishing content to social on behalf of your organization then this tool is certainly worth considering. You have quick and easy capability to schedule across multiple platforms with drag-and-drop simplicity. It ties into Salesforce's real strength of its CRM platform so you can quickly tie social activity and leads to those already in your database. And it does a good job at monitoring and analyzing brand and competitor content across multiple media types.Having said that, if you're into deep-dive and full functionality SaaS tools then this might not be for you as it covers three areas adequately, but not in enough detail or strength to make it a star performer
Jeremy Cowles profile photo

Feature Rating Comparison

Listening/monitoring

Hootsuite
7.2
Social Studio
7.4
Boolean keyword searches
Hootsuite
7.3
Social Studio
6.1
Filtering out noise/spam
Hootsuite
6.5
Social Studio
7.0
Sentiment analysis
Hootsuite
6.8
Social Studio
8.1
Broad channel coverage
Hootsuite
8.2
Social Studio
8.4

Publishing

Hootsuite
7.8
Social Studio
7.8
Content planning and scheduling
Hootsuite
8.9
Social Studio
9.0
Audience targeting
Hootsuite
6.9
Social Studio
7.5
Content optimization
Hootsuite
7.5
Social Studio
6.8
Workflow management
Hootsuite
8.0
Social Studio
7.8

Engagement

Hootsuite
7.4
Social Studio
7.0
Automated routing and prioritization
Hootsuite
7.5
Social Studio
7.7
Customer interaction histories
Hootsuite
7.3
Social Studio
8.1
Bulk actions
Hootsuite
7.6
Social Studio
5.2

Marketing

Hootsuite
7.1
Social Studio
5.9
Lead generation
Hootsuite
6.8
Social Studio
5.5
Content marketing
Hootsuite
7.8
Social Studio
5.9
Paid media management
Hootsuite
6.5
Social Studio
5.6
Campaigns and promotions
Hootsuite
7.4
Social Studio
6.3

Channel coverage/integration

Hootsuite
8.5
Social Studio
7.5
Twitter
Hootsuite
9.3
Social Studio
8.4
Facebook
Hootsuite
8.8
Social Studio
8.7
LinkedIn
Hootsuite
8.2
Social Studio
8.9
Google+
Hootsuite
8.7
Social Studio
6.9
Instagram
Hootsuite
7.7
Social Studio
6.7
Pinterest
Hootsuite
8.5
Social Studio
6.5
YouTube
Hootsuite
8.5
Social Studio
6.8

Reporting/analytics

Hootsuite
7.3
Social Studio
7.0
Campaign success analytics
Hootsuite
7.1
Social Studio
7.1
Real-time tracking
Hootsuite
8.1
Social Studio
6.5
Competitor analysis
Hootsuite
6.8
Social Studio
7.3

Account management

Hootsuite
8.4
Social Studio
8.2
Role-based user permissions & privileges
Hootsuite
8.4
Social Studio
8.6
Mobile access
Hootsuite
8.3
Social Studio
7.7

Pros

Hootsuite

  • Create one-stop dashboard for social media collaboration & management
  • Specific strengths include monitoring, scheduling posts and assigning team members specific roles within each account
  • Hootsuite's built in analytics suite provides a high level overview of campaign performance across networks managed via Hootsuite
Dan Lobring profile photo

Social Studio

  • Scheduling posts
  • Tracking social media metrics
  • Analysis
No photo available

Cons

Hootsuite

  • Hootsuite's training tool can be overwhelming
  • Hootsuite is very much a user-generated experience and sometimes the lack of an account person can slow down the customer service process
  • Hootsuite's pricing model can escalate quickly depending on how many team members & accounts you're working across
Dan Lobring profile photo

Social Studio

  • Instagram Social Listening - it currently does not offer much social listening in terms of Instagram.
  • Instagram Owned - It currently stops pulling once an update is "old" by their standards, even if it receives recent comments. They can force pull, but you have to work with their tech team to do so.
No photo available

Likelihood to Renew

Hootsuite

Hootsuite 6.4
Based on 67 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence profile photo

Social Studio

Social Studio 8.5
Based on 3 answers
It is very easy to work with and our SF Support Team is so strong, that we work through any issues and we know that the roadmap for the product will provide greater opportunities.
No photo available

Usability

Hootsuite

Hootsuite 10.0
Based on 22 answers
Its UI is very busy, the result of many years of adding features as the number of social media platforms exploded underneath them, and the lack of platform-specific features (whether for streams, posting, reporting, anything) reflects it. Nonetheless, for free management & quasi-updated stream viewing, it still remains the original and classic. The UI's lackings aren't in its 1990 borders-and-table-bezel glory but rather its not supporting platform specific features (such as image sizing, see my earlier points) which can be so critical. Too many fly-in's and fly-outs as well as the very different designs resulting from left-menu selections for mode really make it an anxious UI to use.
Richard Chen profile photo

Social Studio

Social Studio 9.0
Based on 1 answer
It looks good, is easy to use and totally customisable to individual users. It does everything I need in one place. I spend many hours of everyday in this platform and I still like it!
Nicole Swanson profile photo

Reliability and Availability

Hootsuite

Hootsuite 5.3
Based on 17 answers
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
Michael Royal profile photo

Social Studio

No score
No answers yet
No answers on this topic

Performance

Hootsuite

Hootsuite 7.5
Based on 15 answers
The systems performance is optimal.
Edgar Carpenter IV profile photo

Social Studio

No score
No answers yet
No answers on this topic

Support

Hootsuite

Hootsuite 10.0
Based on 18 answers
"Help Desk", basically a collection of articles, is clearly outdated and not keeping up with its features set with inaccuracies and errors yet is still the only possible option for finding help. You get what you pay for, they say.
Richard Chen profile photo

Social Studio

Social Studio 9.0
Based on 1 answer
I am able to contact support directly via email rather than through an account manager. I get a support auto response immediately with a case number. I usually get an initial response from a support person via email within a 24 hour period and then if it's not resolved quickly I get further phone of email support until the matter resolved. I always get an email asking if I am happy with the resolution before the case is closed
Nicole Swanson profile photo

Online Training

Hootsuite

Hootsuite 8.0
Based on 7 answers
They were available whenever we needed them, or they provided tutorials, videos, Hootsuite University, etc.
Tony Pinto profile photo

Social Studio

No score
No answers yet
No answers on this topic

Implementation

Hootsuite

Hootsuite 10.0
Based on 21 answers
Based on your existing resources, practices and software platform, implementing HootSuite Enterprise will seem like a dream (or brief nightmare).
Pat Heffernan profile photo

Social Studio

No score
No answers yet
No answers on this topic

Alternatives Considered

Hootsuite

It's not the best set of software, but it's affordable (and marketed well) for SMBs. Hootsuite Pro, along with any similar social media management tool, only becomes useful when you need to follow a publishing schedule for multiple social media channels. That said, it's pretty cheap and offers entry to a better method of management (vs. trying to do it through each platform's account individually)
Matthew Hardesty profile photo

Social Studio

This makes sense from an integration standpoint when a company is using other Salesforce tools or CRM solutions. Building out that complete profile of the user including their social profiles
No photo available

Return on Investment

Hootsuite

  • Less time is spent scheduling posts
  • Being able to copy/syndicate content on multiple platforms is a plus
F. Flobo Boyce profile photo

Social Studio

  • We were able to benchmark high-level metrics (i.e. Share of Voice) against our competitors YoY.
  • While it was difficult and time-consuming, I was able to create reports using the data pulled in from Social Studio.
  • There were other tools for comparable prices that had more advanced analytics that would have saved time/money had we been using them (Crimson Hexagon).
Jimmy Mack profile photo

Pricing Details

Hootsuite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Social Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison