What users are saying about
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Top Rated
517 Ratings
45 Ratings

Hootsuite

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Top Rated
517 Ratings
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Score 7.8 out of 100
45 Ratings
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Score 6.5 out of 100

Likelihood to Recommend

Hootsuite

The Hootsuite free version is great for small businesses that do not need extremely detailed tracking. It can easily publish content across multiple social media formats. I have not had any issues in content failing to publish because of software error. The at-a-glance analytics provides a lot of information when targeted a specific age range or the time when subscribers are online. It has worked well for my private business.
Trish Lofton | TrustRadius Reviewer

Social Studio

If you're tasked with publishing content to social on behalf of your organization then this tool is certainly worth considering. You have quick and easy capability to schedule across multiple platforms with drag-and-drop simplicity. It ties into Salesforce's real strength of its CRM platform so you can quickly tie social activity and leads to those already in your database. And it does a good job at monitoring and analyzing brand and competitor content across multiple media types.Having said that, if you're into deep-dive and full functionality SaaS tools then this might not be for you as it covers three areas adequately, but not in enough detail or strength to make it a star performer
Jeremy Cowles | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Hootsuite
7.0
Social Studio
8.4
Boolean keyword searches
Hootsuite
6.9
Social Studio
6.9
Filtering out noise/spam
Hootsuite
6.1
Social Studio
7.0
Sentiment analysis
Hootsuite
6.7
Social Studio
9.8
Broad channel coverage
Hootsuite
8.3
Social Studio
9.8

Publishing

Hootsuite
8.1
Social Studio
8.4
Content planning and scheduling
Hootsuite
9.1
Social Studio
9.9
Audience targeting
Hootsuite
7.4
Social Studio
7.9
Content optimization
Hootsuite
7.6
Social Studio
7.9
Workflow management
Hootsuite
8.2
Social Studio
8.0

Engagement

Hootsuite
7.7
Social Studio
7.6
Automated routing and prioritization
Hootsuite
7.5
Social Studio
9.7
Customer interaction histories
Hootsuite
7.6
Social Studio
9.8
Bulk actions
Hootsuite
8.0
Social Studio
3.2

Marketing

Hootsuite
6.9
Social Studio
5.5
Lead generation
Hootsuite
6.9
Social Studio
5.1
Content marketing
Hootsuite
7.4
Social Studio
5.1
Paid media management
Hootsuite
6.5
Social Studio
6.0
Campaigns and promotions
Hootsuite
6.8
Social Studio
6.0

Channel coverage/integration

Hootsuite
8.5
Social Studio
8.1
Twitter
Hootsuite
9.4
Social Studio
8.9
Facebook
Hootsuite
9.1
Social Studio
9.8
LinkedIn
Hootsuite
8.9
Social Studio
9.9
Google+
Hootsuite
8.9
Social Studio
6.8
Instagram
Hootsuite
7.5
Social Studio
7.8
Pinterest
Hootsuite
8.3
Social Studio
6.5
YouTube
Hootsuite
7.7
Social Studio
6.7

Reporting/analytics

Hootsuite
7.3
Social Studio
8.4
Campaign success analytics
Hootsuite
7.4
Social Studio
8.7
Real-time tracking
Hootsuite
7.7
Social Studio
6.9
Competitor analysis
Hootsuite
6.8
Social Studio
9.6

Account management

Hootsuite
8.1
Social Studio
9.3
Role-based user permissions & privileges
Hootsuite
8.2
Social Studio
9.0
Mobile access
Hootsuite
7.9
Social Studio
9.7

Pros

Hootsuite

  • When it works, the ability to write ONE post and apply it to multiple platforms is great. Huge timesaver, and ensures consistency of content across your platforms.
  • The customizability of streams is a cool feature. You can really dial in a dashboard that fits your unique needs, instead of trying to adapt yourself to a default vanilla setup. Whichever content streams (both existing and scheduled) are important to you can be placed front and center and edited as needed.
Brock Ross | TrustRadius Reviewer

Social Studio

  • Social Listening - boolean search queries that can be narrowed down by source and language, as well as location, to ensure it's relevant to the brand.
  • Owned Channel Monitoring - pulling owned content/comments into streams for moderation, engagement and review.
  • Publishing - scheduling, drafting, tracking brand owned social posts.
Anonymous | TrustRadius Reviewer

Cons

Hootsuite

  • I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
  • I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.
Garrett Genest | TrustRadius Reviewer

Social Studio

  • Some channels not supported yet (Instagram for example) and content from Facebook events is not captured
  • Customisable, and exportable reports still not available in the analyze component of Social Studio - some reporting still needs to be done in Radian6
  • Can't tag people in responses, or tag people/pages in posts for Facebook yet (this means we still schedule some content direct to FB if this is needed)
Nicole Swanson | TrustRadius Reviewer

Likelihood to Renew

Hootsuite

Hootsuite 8.4
Based on 73 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence | TrustRadius Reviewer

Social Studio

Social Studio 8.5
Based on 3 answers
I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
Nicole Swanson | TrustRadius Reviewer

Usability

Hootsuite

Hootsuite 9.3
Based on 27 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty | TrustRadius Reviewer

Social Studio

Social Studio 9.0
Based on 1 answer
It looks good, is easy to use and totally customisable to individual users. It does everything I need in one place. I spend many hours of everyday in this platform and I still like it!
Nicole Swanson | TrustRadius Reviewer

Reliability and Availability

Hootsuite

Hootsuite 10.0
Based on 18 answers
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
Michael Royal | TrustRadius Reviewer

Social Studio

No score
No answers yet
No answers on this topic

Performance

Hootsuite

Hootsuite 10.0
Based on 16 answers
HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
Igors Skute | TrustRadius Reviewer

Social Studio

No score
No answers yet
No answers on this topic

Support Rating

Hootsuite

Hootsuite 7.4
Based on 49 answers
The system is pretty self-guided so I haven't had much need for support. The support forum and could be better, chat feature and email work when needed without too much time to wait for help. You'll know if they are online to chat or not. I find chat is the fastest way to get questions answered
Matthew Veil | TrustRadius Reviewer

Social Studio

Social Studio 9.0
Based on 1 answer
I am able to contact support directly via email rather than through an account manager. I get a support auto response immediately with a case number. I usually get an initial response from a support person via email within a 24 hour period and then if it's not resolved quickly I get further phone of email support until the matter resolved. I always get an email asking if I am happy with the resolution before the case is closed
Nicole Swanson | TrustRadius Reviewer

Online Training

Hootsuite

Hootsuite 10.0
Based on 8 answers
HootSuite offers all the necessary online materials, including guidelines on how to use and also optimize usage of the tool. There are numerous video trainings and lots of webinars, so there is no lack of basic training information. Users that want to use HootSuite for professional purposes, like market segment analysis or competitor analysis might need to request private training options.
Igors Skute | TrustRadius Reviewer

Social Studio

No score
No answers yet
No answers on this topic

Implementation Rating

Hootsuite

Hootsuite 10.0
Based on 43 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Edgar Carpenter IV | TrustRadius Reviewer

Social Studio

No score
No answers yet
No answers on this topic

Alternatives Considered

Hootsuite

Main other tool we looked at was Buffer. While I like both of them, the free version of Hootsuite allowed us to connect to 3 social media platforms and we prefer the calendar and stream layouts for management of activity.
Ed Hart | TrustRadius Reviewer

Social Studio

We chose to use Social Studio when it was still called Radian6, before the acquisition by Salesforce. The product was really realiable and full of features that, at that time, were suitable for our purposes. At the time there were practically no competitors for size and functionality.
Andrea Casano | TrustRadius Reviewer

Return on Investment

Hootsuite

  • It enables me to spend less time worry about posting and I'm able to schedule and walk away. Saves time, which increases productivity.
  • Being unable to tag companies and people on LinkedIn impacts the reach and engagement of my posts, which impacts monthly success, which negatively impacts my social efforts overall.
  • Having an easy, formal review process between us and client is a huge help in saving time for us and the client. Saved time = saved money/productivity.
Jarad Matula, MBA | TrustRadius Reviewer

Social Studio

  • We were able to benchmark high-level metrics (i.e. Share of Voice) against our competitors YoY.
  • While it was difficult and time-consuming, I was able to create reports using the data pulled in from Social Studio.
  • There were other tools for comparable prices that had more advanced analytics that would have saved time/money had we been using them (Crimson Hexagon).
Jimmy Mack | TrustRadius Reviewer

Pricing Details

Hootsuite

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Social Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Hootsuite
8.3
Social Studio
8.8

Likelihood to Renew

Hootsuite
8.4
Social Studio
8.5

Usability

Hootsuite
9.3
Social Studio
9.0

Reliability and Availability

Hootsuite
10.0
Social Studio

Performance

Hootsuite
10.0
Social Studio

Support Rating

Hootsuite
7.4
Social Studio
9.0

In-Person Training

Hootsuite
6.0
Social Studio

Online Training

Hootsuite
10.0
Social Studio

Implementation Rating

Hootsuite
10.0
Social Studio

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