What users are saying about
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Top Rated
381 Ratings

Hootsuite

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Top Rated
381 Ratings
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Score 7.9 out of 101
51 Ratings
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Score 7.8 out of 101

Likelihood to Recommend

Hootsuite

I definitely would not recommend paying for Pro until you've test driven Standard's features for a few weeks and ensured it will both fit your needs, and perform reliably enough for your business. If you are a moderately sized business whose social media presence is a key component of your success, the net time and energy you save by using Hootsuite Pro may make it a worthwhile investment, even given its unreliability. I'm not entirely clear on all the variables at play when Hootsuite breaks, so it may be that your particular configuration is less troublesome than ours. Testing in Standard mode for a while is a great way to ascertain this yourself without incurring any expense.
Brock Ross profile photo

Socialbakers Suite

SocialBakers is great for scheduling content since it allows you to upload content, add copy, schedule it for a time it will get the most engagement and eyes, and pass it along the approval pipeline for your organization. Additionally, the reporting and analytics tool provides a comprehensive overview of campaigns. I do not recommend SocialBakers for community management. The process is too complicated and takes far longer than other tools available
Laura Martinez profile photo

Feature Rating Comparison

Listening/monitoring

Hootsuite
7.2
Socialbakers Suite
Boolean keyword searches
Hootsuite
7.3
Socialbakers Suite
Filtering out noise/spam
Hootsuite
6.5
Socialbakers Suite
Sentiment analysis
Hootsuite
6.8
Socialbakers Suite
Broad channel coverage
Hootsuite
8.2
Socialbakers Suite

Publishing

Hootsuite
7.8
Socialbakers Suite
Content planning and scheduling
Hootsuite
8.9
Socialbakers Suite
Audience targeting
Hootsuite
6.9
Socialbakers Suite
Content optimization
Hootsuite
7.5
Socialbakers Suite
Workflow management
Hootsuite
8.0
Socialbakers Suite

Engagement

Hootsuite
7.4
Socialbakers Suite
Automated routing and prioritization
Hootsuite
7.5
Socialbakers Suite
Customer interaction histories
Hootsuite
7.3
Socialbakers Suite
Bulk actions
Hootsuite
7.6
Socialbakers Suite

Marketing

Hootsuite
7.1
Socialbakers Suite
Lead generation
Hootsuite
6.8
Socialbakers Suite
Content marketing
Hootsuite
7.8
Socialbakers Suite
Paid media management
Hootsuite
6.5
Socialbakers Suite
Campaigns and promotions
Hootsuite
7.4
Socialbakers Suite

Channel coverage/integration

Hootsuite
8.5
Socialbakers Suite
Twitter
Hootsuite
9.3
Socialbakers Suite
Facebook
Hootsuite
8.8
Socialbakers Suite
LinkedIn
Hootsuite
8.2
Socialbakers Suite
Google+
Hootsuite
8.7
Socialbakers Suite
Instagram
Hootsuite
7.7
Socialbakers Suite
Pinterest
Hootsuite
8.5
Socialbakers Suite
YouTube
Hootsuite
8.5
Socialbakers Suite

Reporting/analytics

Hootsuite
7.3
Socialbakers Suite
Campaign success analytics
Hootsuite
7.2
Socialbakers Suite
Real-time tracking
Hootsuite
8.1
Socialbakers Suite
Competitor analysis
Hootsuite
6.8
Socialbakers Suite

Account management

Hootsuite
8.4
Socialbakers Suite
Role-based user permissions & privileges
Hootsuite
8.4
Socialbakers Suite
Mobile access
Hootsuite
8.3
Socialbakers Suite

Pros

Hootsuite

  • Create one-stop dashboard for social media collaboration & management
  • Specific strengths include monitoring, scheduling posts and assigning team members specific roles within each account
  • Hootsuite's built in analytics suite provides a high level overview of campaign performance across networks managed via Hootsuite
Dan Lobring profile photo

Socialbakers Suite

  • Benchmarking
  • Easy to download reports - ready made powerpoint is a great feature
  • Content news feed
David Isherwood profile photo

Cons

Hootsuite

  • They have the Hootlet owl that can be used to schedule posts on the fly for Chrome and Firefox browsers. Very helpful, I have noticed it can be quite buggy at times, so I generally don't even use install it or use it. I'd like to see it work better because a small part of posting is done on the fly. But considering it is a free resource I don't complain.
  • I'd love to see a keyword report or hashtag report which is currently not available on the free version, but considering it's free, again I wouldn't complain. When I used the free plan the main goal was to just post content and show more presence that was consistent on multiple channels.
  • When I first signed up there wasn't a lot of information in regards to how the dashboard worked and the functions of streams but I believe they have added more information, for non techy people that may seem a bit confusing at first, but they have added more information in explaining that and the publishing stream.
Matthew Veil profile photo

Socialbakers Suite

  • LinkedIn analysis is missing
  • Chinese social media is missing
Alexander Onish profile photo

Likelihood to Renew

Hootsuite

Hootsuite 6.4
Based on 67 answers
We are always open to exploring alternatives; however, we do not currently have any significant issues with Hootsuite and there is no reason we would need to end our relationship
Wes Horrocks profile photo

Socialbakers Suite

Socialbakers Suite 7.5
Based on 3 answers
Great tool overall.
Shubhankar Goel profile photo

Usability

Hootsuite

Hootsuite 10.0
Based on 22 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty profile photo

Socialbakers Suite

Socialbakers Suite 7.3
Based on 1 answer
Web version is perfect. Lost 2 points because of mobile version that could be optimized.
Boris MERCIER profile photo

Reliability and Availability

Hootsuite

Hootsuite 5.3
Based on 17 answers
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
Michael Royal profile photo

Socialbakers Suite

No score
No answers yet
No answers on this topic

Performance

Hootsuite

Hootsuite 7.5
Based on 15 answers
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Michael Royal profile photo

Socialbakers Suite

No score
No answers yet
No answers on this topic

Support

Hootsuite

Hootsuite 10.0
Based on 18 answers
"Help Desk", basically a collection of articles, is clearly outdated and not keeping up with its features set with inaccuracies and errors yet is still the only possible option for finding help. You get what you pay for, they say.
Richard Chen profile photo

Socialbakers Suite

Socialbakers Suite 7.1
Based on 3 answers
Compared to other vendors that generally charge you for customer support and a not always perfect service, SocialBakers support is included and very efficient.
Boris MERCIER profile photo

Online Training

Hootsuite

Hootsuite 8.0
Based on 7 answers
They were available whenever we needed them, or they provided tutorials, videos, Hootsuite University, etc.
Tony Pinto profile photo

Socialbakers Suite

Socialbakers Suite 6.0
Based on 1 answer
The online training was fine but, in the end, the best way to learn any product is by actually using it.
Shubhankar Goel profile photo

Implementation

Hootsuite

Hootsuite 10.0
Based on 21 answers
Based on your existing resources, practices and software platform, implementing HootSuite Enterprise will seem like a dream (or brief nightmare).
Pat Heffernan profile photo

Socialbakers Suite

Socialbakers Suite 9.1
Based on 2 answers
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
Boris MERCIER profile photo

Alternatives Considered

Hootsuite

We used Sysomos for a year and found the product didn't fit our needs as well as Hootsuite. Additionally we did not see Sysomos grow in that time or provide good customer service. Hootsuite has exceeded our expectations in those two areas. We have recently added UberVu to our account which will compliment the other functions of Hootsuite
Terry Coniglio profile photo

Socialbakers Suite

We tested many other social tools in the market but chose Socialbakers mainly because of its ability to provide competitive social insights for multiple brands
Shubhankar Goel profile photo

Return on Investment

Hootsuite

  • Hootsuite Pro greatly reduces the time spent trying to log in/out of social media accounts (along with the time looking up or resetting passwords).
  • Since we've starting using it, we've encountered a lot of limitations. At this point, we're considering alternatives that will alleviate some of the common headaches and nuisances associated with Hootsuite Pro.
  • We're able to execute a more coordinated social media marketing effort at a reduced cost to our clients (when compared to when we weren't using any social media management platforms).
Matthew Hardesty profile photo

Socialbakers Suite

  • The tool aids in measuring the social ROI through the metrics and insights it provides.
Shubhankar Goel profile photo

Pricing Details

Hootsuite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Hootsuite Editions & Modules

Hootsuite
Additional Pricing Details

Socialbakers Suite

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Socialbakers Suite Editions & Modules

Socialbakers Suite
Edition
Essential Plan
$2001
1. per month
Additional Pricing Details
For the Smart, Scale and Integrated 360 plans please request a one-to-one demonstration at socialbakers.com/company/request-demo - Price on request.

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