What users are saying about
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Top Rated
374 Ratings

Hootsuite

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Top Rated
374 Ratings
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Score 7.9 out of 101
51 Ratings
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Score 7.9 out of 101

Likelihood to Recommend

Hootsuite

If your bread and butter is social, especially across multiple platforms, you can't really go wrong with Hootsuite. It does make it ridiculously easy to manage multiple platforms from a single dashboard. If you need or want to schedule content in advance, it's very reliable which is hugely important since the last thing you want is to get into the office and find out that your post didn't land because the LinkedIn connection was disconnected for no reason. If social isn't a big deal in your organization, or you don't have a large number of channels, you probably won't need or want to make the investment in this.
Garrett Genest profile photo

Socialbakers Suite

SocialBakers is great for scheduling content since it allows you to upload content, add copy, schedule it for a time it will get the most engagement and eyes, and pass it along the approval pipeline for your organization. Additionally, the reporting and analytics tool provides a comprehensive overview of campaigns. I do not recommend SocialBakers for community management. The process is too complicated and takes far longer than other tools available
Laura Martinez profile photo

Feature Rating Comparison

Listening/monitoring

Hootsuite
7.2
Socialbakers Suite
Boolean keyword searches
Hootsuite
7.3
Socialbakers Suite
Filtering out noise/spam
Hootsuite
6.5
Socialbakers Suite
Sentiment analysis
Hootsuite
6.8
Socialbakers Suite
Broad channel coverage
Hootsuite
8.2
Socialbakers Suite

Publishing

Hootsuite
7.8
Socialbakers Suite
Content planning and scheduling
Hootsuite
8.9
Socialbakers Suite
Audience targeting
Hootsuite
6.9
Socialbakers Suite
Content optimization
Hootsuite
7.4
Socialbakers Suite
Workflow management
Hootsuite
8.0
Socialbakers Suite

Engagement

Hootsuite
7.4
Socialbakers Suite
Automated routing and prioritization
Hootsuite
7.5
Socialbakers Suite
Customer interaction histories
Hootsuite
7.3
Socialbakers Suite
Bulk actions
Hootsuite
7.5
Socialbakers Suite

Marketing

Hootsuite
7.1
Socialbakers Suite
Lead generation
Hootsuite
6.8
Socialbakers Suite
Content marketing
Hootsuite
7.8
Socialbakers Suite
Paid media management
Hootsuite
6.6
Socialbakers Suite
Campaigns and promotions
Hootsuite
7.4
Socialbakers Suite

Channel coverage/integration

Hootsuite
8.5
Socialbakers Suite
Twitter
Hootsuite
9.3
Socialbakers Suite
Facebook
Hootsuite
8.8
Socialbakers Suite
LinkedIn
Hootsuite
8.2
Socialbakers Suite
Google+
Hootsuite
8.7
Socialbakers Suite
Instagram
Hootsuite
7.7
Socialbakers Suite
Pinterest
Hootsuite
8.5
Socialbakers Suite
YouTube
Hootsuite
8.4
Socialbakers Suite

Reporting/analytics

Hootsuite
7.3
Socialbakers Suite
Campaign success analytics
Hootsuite
7.1
Socialbakers Suite
Real-time tracking
Hootsuite
8.0
Socialbakers Suite
Competitor analysis
Hootsuite
6.8
Socialbakers Suite

Account management

Hootsuite
8.4
Socialbakers Suite
Role-based user permissions & privileges
Hootsuite
8.4
Socialbakers Suite
Mobile access
Hootsuite
8.3
Socialbakers Suite

Pros

Hootsuite

  • Consolidated platform for multiple social media properties
  • Ability to preview & schedule posts
  • Planner view to see easily what's going out and when
Ed Hart profile photo

Socialbakers Suite

  • Data exports to Excel and the API.
  • Online user interface.
  • Predictive analytics for FB and IG posts.
No photo available

Cons

Hootsuite

  • They have the Hootlet owl that can be used to schedule posts on the fly for Chrome and Firefox browsers. Very helpful, I have noticed it can be quite buggy at times, so I generally don't even use install it or use it. I'd like to see it work better because a small part of posting is done on the fly. But considering it is a free resource I don't complain.
  • I'd love to see a keyword report or hashtag report which is currently not available on the free version, but considering it's free, again I wouldn't complain. When I used the free plan the main goal was to just post content and show more presence that was consistent on multiple channels.
  • When I first signed up there wasn't a lot of information in regards to how the dashboard worked and the functions of streams but I believe they have added more information, for non techy people that may seem a bit confusing at first, but they have added more information in explaining that and the publishing stream.
Matthew Veil profile photo

Socialbakers Suite

  • Not easy to synch post tagging from CMS.
  • Sometimes difficult to make comparisons with previous time periods (not that this is always the best idea, but we like to look at what we did previously).
  • Benchmarks feature is a bit weak.
No photo available

Likelihood to Renew

Hootsuite

Hootsuite 6.4
Based on 67 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence profile photo

Socialbakers Suite

Socialbakers Suite 7.5
Based on 3 answers
Great tool overall.
Shubhankar Goel profile photo

Usability

Hootsuite

Hootsuite 10.0
Based on 22 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty profile photo

Socialbakers Suite

Socialbakers Suite 7.3
Based on 1 answer
Web version is perfect. Lost 2 points because of mobile version that could be optimized.
Boris MERCIER profile photo

Reliability and Availability

Hootsuite

Hootsuite 5.3
Based on 17 answers
I'd say it's 99.9%. We wouldn't expect less. We can't really expect any more.
Tony Pinto profile photo

Socialbakers Suite

No score
No answers yet
No answers on this topic

Performance

Hootsuite

Hootsuite 7.5
Based on 15 answers
Performance is very good considering how much data is being passed back and forth from various social networks (who are likely the bottleneck).
Tony Pinto profile photo

Socialbakers Suite

No score
No answers yet
No answers on this topic

Support

Hootsuite

Hootsuite 10.0
Based on 18 answers
"Help Desk", basically a collection of articles, is clearly outdated and not keeping up with its features set with inaccuracies and errors yet is still the only possible option for finding help. You get what you pay for, they say.
Richard Chen profile photo

Socialbakers Suite

Socialbakers Suite 7.1
Based on 3 answers
Compared to other vendors that generally charge you for customer support and a not always perfect service, SocialBakers support is included and very efficient.
Boris MERCIER profile photo

Online Training

Hootsuite

Hootsuite 8.0
Based on 7 answers
They were available whenever we needed them, or they provided tutorials, videos, Hootsuite University, etc.
Tony Pinto profile photo

Socialbakers Suite

Socialbakers Suite 6.0
Based on 1 answer
The online training was fine but, in the end, the best way to learn any product is by actually using it.
Shubhankar Goel profile photo

Implementation

Hootsuite

Hootsuite 10.0
Based on 21 answers
Nothing, it takes 2 minutes to associate accounts (note, social accounts cannot have been associated with any HootSuite previously else it'll deny permissions to HootSuite's request) HootSuite, couldn't be easier.
Richard Chen profile photo

Socialbakers Suite

Socialbakers Suite 9.1
Based on 2 answers
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
Boris MERCIER profile photo

Alternatives Considered

Hootsuite

Compared to IFTTT it is simple to use and pruposed mainly for social media. You need to have some tech skills if you are going to use IFTTT versus you can be a non geek to use Hoostuite free. If you are a tech novice you can use Hootsuite's tutorials and guides to get you up and running a lot faster than trying to learn the IFTTT system.Compared to buffer, you can have more social posts per month on the free level than buffer and a few more social profiles to choose from. The upgraded plan can scale more with buffer but again for the free version you have more options to get started with. SO if you are brand new or just getting started than Hoostuite free would be the way to go.Compared to Sprout Social, Sprout does not have a free version like Hootuite provides, and has a lot more robust features, but you also need a much larger budget for the premium version. So for starters Hoostuite free would be much easier and less costly to get started with.
Matthew Veil profile photo

Socialbakers Suite

We now use Tracx Social Media Listening tool for our competitor analysis and comparison. Tracx is a tool that includes social media listening, social media post scheduling and competitor analysis.
Bryan Nye profile photo

Return on Investment

Hootsuite

  • Hootsuite Pro is a more efficient use of our time. As far as ROI is concerned, it has freed up our social media manager to help with more copywriting for other marketing initiatives.
Melissa Best profile photo

Socialbakers Suite

  • Socialbakers showed us ways that we could improve on how often we post on social media channels compared to our competitors.
  • Socialbakers showed us ways that we could advertise on Facebook more efficiently.
Bryan Nye profile photo

Pricing Details

Hootsuite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Hootsuite Editions & Modules

Hootsuite
Additional Pricing Details

Socialbakers Suite

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Socialbakers Suite Editions & Modules

Socialbakers Suite
Edition
Essential Plan
$2001
1. per month
Additional Pricing Details
For the Smart, Scale and Integrated 360 plans please request a one-to-one demonstration at socialbakers.com/company/request-demo - Price on request.

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