What users are saying about
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Top Rated
453 Ratings

Hootsuite

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Top Rated
453 Ratings
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Score 7.8 out of 100
52 Ratings
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Score 7.4 out of 100

Likelihood to Recommend

Hootsuite

The Hootsuite free version is great for small businesses that do not need extremely detailed tracking. It can easily publish content across multiple social media formats. I have not had any issues in content failing to publish because of software error. The at-a-glance analytics provides a lot of information when targeted a specific age range or the time when subscribers are online. It has worked well for my private business.
Trish Lofton profile photo

Socialbakers Suite

SocialBakers is great for scheduling content since it allows you to upload content, add copy, schedule it for a time it will get the most engagement and eyes, and pass it along the approval pipeline for your organization. Additionally, the reporting and analytics tool provides a comprehensive overview of campaigns. I do not recommend SocialBakers for community management. The process is too complicated and takes far longer than other tools available
Laura Martinez profile photo

Feature Rating Comparison

Listening/monitoring

Hootsuite
7.4
Socialbakers Suite
Boolean keyword searches
Hootsuite
7.3
Socialbakers Suite
Filtering out noise/spam
Hootsuite
6.7
Socialbakers Suite
Sentiment analysis
Hootsuite
7.2
Socialbakers Suite
Broad channel coverage
Hootsuite
8.5
Socialbakers Suite

Publishing

Hootsuite
8.0
Socialbakers Suite
Content planning and scheduling
Hootsuite
9.0
Socialbakers Suite
Audience targeting
Hootsuite
7.3
Socialbakers Suite
Content optimization
Hootsuite
7.6
Socialbakers Suite
Workflow management
Hootsuite
8.2
Socialbakers Suite

Engagement

Hootsuite
7.6
Socialbakers Suite
Automated routing and prioritization
Hootsuite
7.5
Socialbakers Suite
Customer interaction histories
Hootsuite
7.6
Socialbakers Suite
Bulk actions
Hootsuite
7.8
Socialbakers Suite

Marketing

Hootsuite
7.4
Socialbakers Suite
Lead generation
Hootsuite
7.1
Socialbakers Suite
Content marketing
Hootsuite
8.0
Socialbakers Suite
Paid media management
Hootsuite
6.9
Socialbakers Suite
Campaigns and promotions
Hootsuite
7.6
Socialbakers Suite

Channel coverage/integration

Hootsuite
8.7
Socialbakers Suite
Twitter
Hootsuite
9.4
Socialbakers Suite
Facebook
Hootsuite
9.0
Socialbakers Suite
LinkedIn
Hootsuite
8.7
Socialbakers Suite
Google+
Hootsuite
9.1
Socialbakers Suite
Instagram
Hootsuite
7.7
Socialbakers Suite
Pinterest
Hootsuite
8.6
Socialbakers Suite
YouTube
Hootsuite
8.6
Socialbakers Suite

Reporting/analytics

Hootsuite
7.7
Socialbakers Suite
Campaign success analytics
Hootsuite
7.7
Socialbakers Suite
Real-time tracking
Hootsuite
8.3
Socialbakers Suite
Competitor analysis
Hootsuite
7.1
Socialbakers Suite

Account management

Hootsuite
8.2
Socialbakers Suite
Role-based user permissions & privileges
Hootsuite
8.4
Socialbakers Suite
Mobile access
Hootsuite
8.0
Socialbakers Suite

Pros

Hootsuite

  • When it works, the ability to write ONE post and apply it to multiple platforms is great. Huge timesaver, and ensures consistency of content across your platforms.
  • The customizability of streams is a cool feature. You can really dial in a dashboard that fits your unique needs, instead of trying to adapt yourself to a default vanilla setup. Whichever content streams (both existing and scheduled) are important to you can be placed front and center and edited as needed.
Brock Ross profile photo

Socialbakers Suite

  • Post Performance Prediction helps you lower your CPC as well as increase the amount of engagements you receive on your Instagram posts.
  • Quickly and easily understand the paid content strategy of your competitors, but also justify your own promotion budget as a result.
  • Detailed chart that outlines the predicted interactions that each post will receive in the upcoming hours.
No photo available

Cons

Hootsuite

  • I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
  • I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.
Garrett Genest profile photo

Socialbakers Suite

  • The price.
  • I understand this is a really good and useful software, but the prices are too high for the basic suite. If you want more features you have to pay more and you could end up spending a lot of money.
  • I have received just one follow up from them since I subscribed. They need to give continuous follow up to their clients.
  • They need better customer service.
  • Inform clients about new features and those that are going to disappear in a better way. I understand that the main social networks metric algorithms change and lots of features disappear and new ones appear, but they should let us know which are changing and which are being added.
Alejandro Matheu, MD, MBA, MSc in Digital Marketing profile photo

Likelihood to Renew

Hootsuite

Hootsuite 6.4
Based on 67 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence profile photo

Socialbakers Suite

Socialbakers Suite 7.5
Based on 3 answers
Very satisfied about the output and the reports.
David Arcifa profile photo

Usability

Hootsuite

Hootsuite 10.0
Based on 23 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty profile photo

Socialbakers Suite

Socialbakers Suite 7.3
Based on 1 answer
Web version is perfect. Lost 2 points because of mobile version that could be optimized.
Boris MERCIER profile photo

Reliability and Availability

Hootsuite

Hootsuite 5.3
Based on 17 answers
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
Michael Royal profile photo

Socialbakers Suite

No score
No answers yet
No answers on this topic

Performance

Hootsuite

Hootsuite 7.5
Based on 15 answers
HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
Igors Skute profile photo

Socialbakers Suite

No score
No answers yet
No answers on this topic

Support

Hootsuite

Hootsuite 10.0
Based on 18 answers
"Help Desk", basically a collection of articles, is clearly outdated and not keeping up with its features set with inaccuracies and errors yet is still the only possible option for finding help. You get what you pay for, they say.
Richard Chen profile photo

Socialbakers Suite

Socialbakers Suite 7.1
Based on 3 answers
Compared to other vendors that generally charge you for customer support and a not always perfect service, SocialBakers support is included and very efficient.
Boris MERCIER profile photo

Online Training

Hootsuite

Hootsuite 8.0
Based on 7 answers
HootSuite offers all the necessary online materials, including guidelines on how to use and also optimize usage of the tool. There are numerous video trainings and lots of webinars, so there is no lack of basic training information. Users that want to use HootSuite for professional purposes, like market segment analysis or competitor analysis might need to request private training options.
Igors Skute profile photo

Socialbakers Suite

Socialbakers Suite 6.0
Based on 1 answer
The online training was fine but, in the end, the best way to learn any product is by actually using it.
Shubhankar Goel profile photo

Implementation

Hootsuite

Hootsuite 10.0
Based on 21 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Edgar Carpenter IV profile photo

Socialbakers Suite

Socialbakers Suite 9.1
Based on 2 answers
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
Boris MERCIER profile photo

Alternatives Considered

Hootsuite

Main other tool we looked at was Buffer. While I like both of them, the free version of Hootsuite allowed us to connect to 3 social media platforms and we prefer the calendar and stream layouts for management of activity.
Ed Hart profile photo

Socialbakers Suite

Socialbakers' team is more open to have conversation about the product. They are more helpful and their customer service is way better. They almost do same things, however Socialbakers has a cleaner interface and it is easier to use by the team
Kayhan Dural profile photo

Return on Investment

Hootsuite

  • It enables me to spend less time worry about posting and I'm able to schedule and walk away. Saves time, which increases productivity.
  • Being unable to tag companies and people on LinkedIn impacts the reach and engagement of my posts, which impacts monthly success, which negatively impacts my social efforts overall.
  • Having an easy, formal review process between us and client is a huge help in saving time for us and the client. Saved time = saved money/productivity.
Jarad Matula, MBA profile photo

Socialbakers Suite

  • Reach / Share of Voice - with the help of Socialbakers Analytics, we have been able to identify top posts and best in class content to improve and optimize what we create moving forward. This has allowed us to have a larger than ever share of voice on social media and increase the impact of our messages.
Alexander Onish profile photo

Pricing Details

Hootsuite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Hootsuite Editions & Modules

Additional Pricing Details

Socialbakers Suite

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Socialbakers Suite Editions & Modules

Edition
The Essential Package. Available to purchase online now.$2001
  1. per month
Additional Pricing Details
- For the Complete Socialbakers Platform, please request a consultation - Unify all your social marketing operations in one. Everything from audience research to strategic planning to execution and measurement, it’s the go-to platform for marketing teams.

Rating Summary

Likelihood to Recommend

Hootsuite
8.2
Socialbakers Suite
7.1

Likelihood to Renew

Hootsuite
6.4
Socialbakers Suite
7.5

Usability

Hootsuite
10.0
Socialbakers Suite
7.3

Reliability and Availability

Hootsuite
5.3
Socialbakers Suite

Performance

Hootsuite
7.5
Socialbakers Suite

Support

Hootsuite
10.0
Socialbakers Suite
7.1

In-Person Training

Hootsuite
6.0
Socialbakers Suite

Online Training

Hootsuite
8.0
Socialbakers Suite
6.0

Implementation

Hootsuite
10.0
Socialbakers Suite
9.1

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