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Top Rated
374 Ratings
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Top Rated
120 Ratings

Hootsuite

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Top Rated
374 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

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Top Rated
120 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

Likelihood to Recommend

Hootsuite

The Hootsuite free version is great for small businesses that do not need extremely detailed tracking. It can easily publish content across multiple social media formats. I have not had any issues in content failing to publish because of software error. The at-a-glance analytics provides a lot of information when targeted a specific age range or the time when subscribers are online. It has worked well for my private business.
Trish Lofton profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr is a great platform to manage your social media presence, especially when you get to a point when you have a multitude of different channels and teams working together. It will allow you to oversee all scheduled posts, engagements, incoming messages, etc. It also provides more in-depth features like the ability to dissect your community. Reporting for social is good too, even though it could benefit from further customization.
I would not use Sprinklr is you only have a handful of channels (free tools would do the trick for this) or for social listening alone.
Romain Vezirian profile photo

Feature Rating Comparison

Listening/monitoring

Hootsuite
7.2
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.1
Boolean keyword searches
Hootsuite
7.3
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.5
Filtering out noise/spam
Hootsuite
6.5
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
6.7
Sentiment analysis
Hootsuite
6.8
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
6.2
Broad channel coverage
Hootsuite
8.2
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.1

Publishing

Hootsuite
7.8
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6
Content planning and scheduling
Hootsuite
8.9
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.3
Audience targeting
Hootsuite
6.9
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.0
Content optimization
Hootsuite
7.4
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.5
Workflow management
Hootsuite
8.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.4

Engagement

Hootsuite
7.4
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.0
Automated routing and prioritization
Hootsuite
7.5
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.8
Customer interaction histories
Hootsuite
7.3
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.1
Bulk actions
Hootsuite
7.5
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2

Marketing

Hootsuite
7.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.5
Lead generation
Hootsuite
6.8
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.7
Content marketing
Hootsuite
7.8
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.3
Paid media management
Hootsuite
6.6
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.1
Campaigns and promotions
Hootsuite
7.5
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.1

Channel coverage/integration

Hootsuite
8.5
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2
Twitter
Hootsuite
9.3
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
9.2
Facebook
Hootsuite
8.7
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.7
LinkedIn
Hootsuite
8.2
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.9
Google+
Hootsuite
8.7
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.8
Instagram
Hootsuite
7.7
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.8
Pinterest
Hootsuite
8.5
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
6.8
YouTube
Hootsuite
8.4
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
6.9

Reporting/analytics

Hootsuite
7.3
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.3
Campaign success analytics
Hootsuite
7.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
9.0
Real-time tracking
Hootsuite
8.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.0
Competitor analysis
Hootsuite
6.8
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.0

Account management

Hootsuite
8.4
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.5
Role-based user permissions & privileges
Hootsuite
8.4
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.1
Mobile access
Hootsuite
8.3
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
6.8

Pros

Hootsuite

  • Create one-stop dashboard for social media collaboration & management
  • Specific strengths include monitoring, scheduling posts and assigning team members specific roles within each account
  • Hootsuite's built in analytics suite provides a high level overview of campaign performance across networks managed via Hootsuite
Dan Lobring profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • All basic functions are very user friendly. Onboarding time is minimal. If I give access to someone (even if they are not social savvy), I am confident they will still be able to use the platform.
  • The ability to build custom dashboards is a huge time saver. For instance, you can create a dashboard to look at all your social media inboxes (Facebook, Twitter, Instagram...) all on one screen.
  • The audience profile function is interesting - it allows you to capture unified consumer data, interests, interactions across all your social channels. This is a useful feature for us when looking for influencers or super fans.
Romain Vezirian profile photo

Cons

Hootsuite

  • Hootsuite's training tool can be overwhelming
  • Hootsuite is very much a user-generated experience and sometimes the lack of an account person can slow down the customer service process
  • Hootsuite's pricing model can escalate quickly depending on how many team members & accounts you're working across
Dan Lobring profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • One caveat is that their permissions are on the person and not on the platform. Working with them to address.
No photo available

Likelihood to Renew

Hootsuite

Hootsuite 6.4
Based on 67 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.5
Based on 28 answers
The content manager for Sprinklr is easier and much more comprehensive than other content managers for social media. I know because I've used many others including HootSuite. The only reason I'm not 100% on board is because I would like to be able to manage much more from the software than just content. Wildfire by Google offers a robust social media marketing suite that allows me to do so much from one place
Maria Perez profile photo

Usability

Hootsuite

Hootsuite 10.0
Based on 22 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.0
Based on 6 answers
Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it
Meg Ruggieri profile photo

Reliability and Availability

Hootsuite

Hootsuite 5.3
Based on 17 answers
I'd say it's 99.9%. We wouldn't expect less. We can't really expect any more.
Tony Pinto profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 9.1
Based on 5 answers
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Paul Matson profile photo

Performance

Hootsuite

Hootsuite 7.5
Based on 15 answers
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Michael Royal profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.2
Based on 4 answers
An occasional lag here and there, but to be honest I don't know if it's them or the connection
Sonja Broze profile photo

Support

Hootsuite

Hootsuite 10.0
Based on 18 answers
"Help Desk", basically a collection of articles, is clearly outdated and not keeping up with its features set with inaccuracies and errors yet is still the only possible option for finding help. You get what you pay for, they say.
Richard Chen profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 5.0
Based on 11 answers
They are very quick to respond and address those areas they can
No photo available

In-Person Training

Hootsuite

Hootsuite 6.0
Based on 1 answer
No answer on this topic is available.

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
No photo available

Online Training

Hootsuite

Hootsuite 8.0
Based on 7 answers
They were available whenever we needed them, or they provided tutorials, videos, Hootsuite University, etc.
Tony Pinto profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.4
Based on 3 answers
Very personal attention
No photo available

Implementation

Hootsuite

Hootsuite 10.0
Based on 21 answers
Nothing, it takes 2 minutes to associate accounts (note, social accounts cannot have been associated with any HootSuite previously else it'll deny permissions to HootSuite's request) HootSuite, couldn't be easier.
Richard Chen profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 9.0
Based on 5 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
No photo available

Alternatives Considered

Hootsuite

Hootsuite has been an early adopter in the social media dashboard space and continues to add channels and adjust with changes in social media channel's API's. It's relatively low cost for smaller teams, and because it is not limited to one primary social channel, i.e., TweetDeck and Twitter, makes it a low risk, high-reward proposition for our team
Dan Lobring profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Hootsuite is much more robust in terms of reporting on message data. The ability to metatag individual posts and report on custom fields was vital to our measurement strategy.
No photo available

Scalability

Hootsuite

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze profile photo

Return on Investment

Hootsuite

  • Low cost for small team deployment
  • Builds efficiencies by having more content live in the dashboard than in separate communication chains/emails
  • Decrease time spent on monitoring and scheduling social media content since more can be automated/done in advance
Dan Lobring profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • Our governance process is now >80% compliant with branded URL shortening, link tracking code and overall compliance.
No photo available

Screenshots

Hootsuite

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Pricing Details

Hootsuite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Pricing is configurable based on enterprise needs.

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