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Top Rated
381 Ratings
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Top Rated
124 Ratings

Hootsuite

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Top Rated
381 Ratings
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Score 7.9 out of 101

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

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Top Rated
124 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

Likelihood to Recommend

Hootsuite

I definitely would not recommend paying for Pro until you've test driven Standard's features for a few weeks and ensured it will both fit your needs, and perform reliably enough for your business. If you are a moderately sized business whose social media presence is a key component of your success, the net time and energy you save by using Hootsuite Pro may make it a worthwhile investment, even given its unreliability. I'm not entirely clear on all the variables at play when Hootsuite breaks, so it may be that your particular configuration is less troublesome than ours. Testing in Standard mode for a while is a great way to ascertain this yourself without incurring any expense.
Brock Ross profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr is a great platform to manage your social media presence, especially when you get to a point when you have a multitude of different channels and teams working together. It will allow you to oversee all scheduled posts, engagements, incoming messages, etc. It also provides more in-depth features like the ability to dissect your community. Reporting for social is good too, even though it could benefit from further customization.
I would not use Sprinklr is you only have a handful of channels (free tools would do the trick for this) or for social listening alone.
Romain Vezirian profile photo

Feature Rating Comparison

Listening/monitoring

Hootsuite
7.2
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.3
Boolean keyword searches
Hootsuite
7.3
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6
Filtering out noise/spam
Hootsuite
6.5
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.0
Sentiment analysis
Hootsuite
6.8
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
6.4
Broad channel coverage
Hootsuite
8.2
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2

Publishing

Hootsuite
7.8
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.7
Content planning and scheduling
Hootsuite
8.9
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.4
Audience targeting
Hootsuite
6.9
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.1
Content optimization
Hootsuite
7.5
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.7
Workflow management
Hootsuite
8.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6

Engagement

Hootsuite
7.4
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.1
Automated routing and prioritization
Hootsuite
7.5
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.9
Customer interaction histories
Hootsuite
7.3
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2
Bulk actions
Hootsuite
7.6
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.3

Marketing

Hootsuite
7.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.7
Lead generation
Hootsuite
6.8
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.9
Content marketing
Hootsuite
7.8
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.4
Paid media management
Hootsuite
6.5
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.4
Campaigns and promotions
Hootsuite
7.4
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.3

Channel coverage/integration

Hootsuite
8.5
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.1
Twitter
Hootsuite
9.3
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
9.2
Facebook
Hootsuite
8.8
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.5
LinkedIn
Hootsuite
8.2
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.3
Google+
Hootsuite
8.7
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.8
Instagram
Hootsuite
7.7
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6
Pinterest
Hootsuite
8.5
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.0
YouTube
Hootsuite
8.5
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.2

Reporting/analytics

Hootsuite
7.3
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.4
Campaign success analytics
Hootsuite
7.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
9.0
Real-time tracking
Hootsuite
8.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.0
Competitor analysis
Hootsuite
6.8
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2

Account management

Hootsuite
8.4
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6
Role-based user permissions & privileges
Hootsuite
8.4
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2
Mobile access
Hootsuite
8.3
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.0

Pros

Hootsuite

  • Create one-stop dashboard for social media collaboration & management
  • Specific strengths include monitoring, scheduling posts and assigning team members specific roles within each account
  • Hootsuite's built in analytics suite provides a high level overview of campaign performance across networks managed via Hootsuite
Dan Lobring profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • All basic functions are very user friendly. Onboarding time is minimal. If I give access to someone (even if they are not social savvy), I am confident they will still be able to use the platform.
  • The ability to build custom dashboards is a huge time saver. For instance, you can create a dashboard to look at all your social media inboxes (Facebook, Twitter, Instagram...) all on one screen.
  • The audience profile function is interesting - it allows you to capture unified consumer data, interests, interactions across all your social channels. This is a useful feature for us when looking for influencers or super fans.
Romain Vezirian profile photo

Cons

Hootsuite

  • Hootsuite's training tool can be overwhelming
  • Hootsuite is very much a user-generated experience and sometimes the lack of an account person can slow down the customer service process
  • Hootsuite's pricing model can escalate quickly depending on how many team members & accounts you're working across
Dan Lobring profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • Overall, Sprinklr rewards users to do a lot of digging on their own to get to the more in-depth functionalities. For instance, the asset manager feature leads you to a dashboard with all the content you ever published but doesn't tell you what to do next or how to organize it
  • Sprinklr offers basic social listening features, but it is much more limited than other pure social listening players like Crimson Hexagon or Brandwatch. It is perfectly usable for a quick search but I wouldn't recommend it as your sole social listening platform
Romain Vezirian profile photo

Likelihood to Renew

Hootsuite

Hootsuite 6.4
Based on 67 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.5
Based on 28 answers
Unless we find something better, we expect Sprinklr to constantly improve in something that is already great.
Jonathan Hatch profile photo

Usability

Hootsuite

Hootsuite 10.0
Based on 22 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.0
Based on 6 answers
Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it
Meg Ruggieri profile photo

Reliability and Availability

Hootsuite

Hootsuite 5.3
Based on 17 answers
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
Michael Royal profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 9.1
Based on 5 answers
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Paul Matson profile photo

Performance

Hootsuite

Hootsuite 7.5
Based on 15 answers
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Michael Royal profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.2
Based on 4 answers
Monitoring capabilities were real time, which is essential.
No photo available

Support

Hootsuite

Hootsuite 10.0
Based on 18 answers
Everyone we ever dealt with on staff was totally fantastic!
Tony Pinto profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 6.0
Based on 12 answers
Timely response from Sprinklr support in case of any platform issues.
Aditya Gollakota profile photo

In-Person Training

Hootsuite

Hootsuite 6.0
Based on 1 answer
No answer on this topic is available.

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
No photo available

Online Training

Hootsuite

Hootsuite 8.0
Based on 7 answers
They were available whenever we needed them, or they provided tutorials, videos, Hootsuite University, etc.
Tony Pinto profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.4
Based on 3 answers
Very personal attention
No photo available

Implementation

Hootsuite

Hootsuite 10.0
Based on 21 answers
Based on your existing resources, practices and software platform, implementing HootSuite Enterprise will seem like a dream (or brief nightmare).
Pat Heffernan profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 9.0
Based on 5 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
No photo available

Alternatives Considered

Hootsuite

Hootsuite has been an early adopter in the social media dashboard space and continues to add channels and adjust with changes in social media channel's API's. It's relatively low cost for smaller teams, and because it is not limited to one primary social channel, i.e., TweetDeck and Twitter, makes it a low risk, high-reward proposition for our team
Dan Lobring profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr was the most robust, customizable. Other tools also lacked in certain functionalities and Sprinklr provided all that we needed.
No photo available

Scalability

Hootsuite

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze profile photo

Return on Investment

Hootsuite

  • Hootsuite Pro greatly reduces the time spent trying to log in/out of social media accounts (along with the time looking up or resetting passwords).
  • Since we've starting using it, we've encountered a lot of limitations. At this point, we're considering alternatives that will alleviate some of the common headaches and nuisances associated with Hootsuite Pro.
  • We're able to execute a more coordinated social media marketing effort at a reduced cost to our clients (when compared to when we weren't using any social media management platforms).
Matthew Hardesty profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • Using Sprinklr, we have been able to justify a social media team growth of over 200% the last 3 years
  • Sprinklr data is validated and used at the C-Suite level
No photo available

Screenshots

Hootsuite

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Pricing Details

Hootsuite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Pricing is configurable based on enterprise needs.

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