<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
416 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
135 Ratings

Hootsuite

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
416 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
135 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101

Likelihood to Recommend

Hootsuite

The Hootsuite free version is great for small businesses that do not need extremely detailed tracking. It can easily publish content across multiple social media formats. I have not had any issues in content failing to publish because of software error. The at-a-glance analytics provides a lot of information when targeted a specific age range or the time when subscribers are online. It has worked well for my private business.
Trish Lofton profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

We have used Sprinklr as a publishing tool for years, and it has really grown into an all-in-one resource. Listening is a fantastic resource to use within Sprinklr, and their reporting can be customized and automated to fit your every need. Not every module is needed for every company, as it can become quite pricey when you're adding up every single module into a total package.
No photo available

Feature Rating Comparison

Listening/monitoring

Hootsuite
7.3
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.3
Boolean keyword searches
Hootsuite
7.2
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.7
Filtering out noise/spam
Hootsuite
6.6
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.3
Sentiment analysis
Hootsuite
7.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
6.2
Broad channel coverage
Hootsuite
8.4
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.1

Publishing

Hootsuite
7.8
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.4
Content planning and scheduling
Hootsuite
8.9
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.5
Audience targeting
Hootsuite
7.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
6.9
Content optimization
Hootsuite
7.5
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.0
Workflow management
Hootsuite
8.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.2

Engagement

Hootsuite
7.5
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6
Automated routing and prioritization
Hootsuite
7.4
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.7
Customer interaction histories
Hootsuite
7.4
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6
Bulk actions
Hootsuite
7.7
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6

Marketing

Hootsuite
7.2
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.3
Lead generation
Hootsuite
6.8
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.0
Content marketing
Hootsuite
7.9
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2
Paid media management
Hootsuite
6.7
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
6.6
Campaigns and promotions
Hootsuite
7.5
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.4

Channel coverage/integration

Hootsuite
8.6
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.0
Twitter
Hootsuite
9.3
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.9
Facebook
Hootsuite
8.8
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.6
LinkedIn
Hootsuite
8.5
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.3
Google+
Hootsuite
8.7
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.8
Instagram
Hootsuite
7.7
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.2
Pinterest
Hootsuite
8.6
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.1
YouTube
Hootsuite
8.6
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.0

Reporting/analytics

Hootsuite
7.5
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.5
Campaign success analytics
Hootsuite
7.4
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
9.0
Real-time tracking
Hootsuite
8.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2
Competitor analysis
Hootsuite
6.9
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.3

Account management

Hootsuite
8.2
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.2
Role-based user permissions & privileges
Hootsuite
8.2
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.7
Mobile access
Hootsuite
8.2
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
6.6

Pros

Hootsuite

  • When it works, the ability to write ONE post and apply it to multiple platforms is great. Huge timesaver, and ensures consistency of content across your platforms.
  • The customizability of streams is a cool feature. You can really dial in a dashboard that fits your unique needs, instead of trying to adapt yourself to a default vanilla setup. Whichever content streams (both existing and scheduled) are important to you can be placed front and center and edited as needed.
Brock Ross profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • All basic functions are very user friendly. Onboarding time is minimal. If I give access to someone (even if they are not social savvy), I am confident they will still be able to use the platform.
  • The ability to build custom dashboards is a huge time saver. For instance, you can create a dashboard to look at all your social media inboxes (Facebook, Twitter, Instagram...) all on one screen.
  • The audience profile function is interesting - it allows you to capture unified consumer data, interests, interactions across all your social channels. This is a useful feature for us when looking for influencers or super fans.
Romain Vezirian profile photo

Cons

Hootsuite

  • I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
  • I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.
Garrett Genest profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • Horrible customer support. Support teams are uneducated, do not look into cases before calls and frequently close open cases before they are resolved.
  • Difficult to set up. Because this platform is so detailed, they are many intricacies. It takes a long time to make it useful. One mistake could give you incorrect data or really mess up the system.
  • Complicated when used in varying organizations within a company as changes affect everyone.
No photo available

Likelihood to Renew

Hootsuite

Hootsuite 6.4
Based on 67 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.5
Based on 28 answers
I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
Kira Swain profile photo

Usability

Hootsuite

Hootsuite 10.0
Based on 23 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.0
Based on 6 answers
Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it
Meg Ruggieri profile photo

Reliability and Availability

Hootsuite

Hootsuite 5.3
Based on 17 answers
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
Michael Royal profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 9.1
Based on 5 answers
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Paul Matson profile photo

Performance

Hootsuite

Hootsuite 7.5
Based on 15 answers
HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
Igors Skute profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.2
Based on 4 answers
Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
No photo available

Support

Hootsuite

Hootsuite 10.0
Based on 18 answers
"Help Desk", basically a collection of articles, is clearly outdated and not keeping up with its features set with inaccuracies and errors yet is still the only possible option for finding help. You get what you pay for, they say.
Richard Chen profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 5.8
Based on 18 answers
99% of the time our team receives solid, timely support from the Sprinklr Support Team. As with anyone, the more info/screenshots you can provide, the better they can help you. They are always quick to respond, professional and do a great job of communicating the status and reaching out if they need more info.
No photo available

In-Person Training

Hootsuite

Hootsuite 6.0
Based on 1 answer
No answer on this topic is available.

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
No photo available

Online Training

Hootsuite

Hootsuite 8.0
Based on 7 answers
HootSuite offers all the necessary online materials, including guidelines on how to use and also optimize usage of the tool. There are numerous video trainings and lots of webinars, so there is no lack of basic training information. Users that want to use HootSuite for professional purposes, like market segment analysis or competitor analysis might need to request private training options.
Igors Skute profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.4
Based on 3 answers
Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
No photo available

Implementation

Hootsuite

Hootsuite 10.0
Based on 21 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Edgar Carpenter IV profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 9.0
Based on 5 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
No photo available

Alternatives Considered

Hootsuite

Main other tool we looked at was Buffer. While I like both of them, the free version of Hootsuite allowed us to connect to 3 social media platforms and we prefer the calendar and stream layouts for management of activity.
Ed Hart profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

I have not found another product that is as vigorous to a brand's communication with consumers. It is imperative that brands meet customers where 'they' are, and communicate with them like people, not data. I will continue to use and recommend Sprinklr for it's holistic approach to entire consumer journey
Rebecca Ruck profile photo

Scalability

Hootsuite

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze profile photo

Return on Investment

Hootsuite

  • It enables me to spend less time worry about posting and I'm able to schedule and walk away. Saves time, which increases productivity.
  • Being unable to tag companies and people on LinkedIn impacts the reach and engagement of my posts, which impacts monthly success, which negatively impacts my social efforts overall.
  • Having an easy, formal review process between us and client is a huge help in saving time for us and the client. Saved time = saved money/productivity.
Jarad Matula, MBA profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • Sprinklr has made it easier and simpler for my team to submit content to our clients for approval, but the complications come in afterward because of the way the tool is set up in "streams" that only shows for certain users and navigating within the tool can be difficult.
  • We do not use Sprinklr's services for customer service or moderation but another tool so this is sort of a wasted expense in that realm.
No photo available

Screenshots

Hootsuite

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Pricing Details

Hootsuite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Add comparison