Hootsuite vs. Synthesio Social Intelligence Suite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hootsuite
Score 8.1 out of 10
N/A
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$149
per month 1 User, 10 Social accounts
Synthesio Social Intelligence Suite
Score 8.8 out of 10
N/A
Synthesio, an Ipsos company (acquired 2019) offers social monitoring and engagement tools. Synthesio competes with major listening vendors like Radian6 and Sysomos. A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human analysis is required to validate and interpret the data. Customers are large, particularly French, brands.
$1,200
per month
Pricing
HootsuiteSynthesio Social Intelligence Suite
Editions & Modules
Professional
$99
per month (billed annually) 1 User, 10 Social accounts
Team
$249
per month (billed annually) 3 Users, 20 Social accounts
Enterprise
Custom Pricing
per year
Synthesio
$1,200.00
per month
Offerings
Pricing Offerings
HootsuiteSynthesio Social Intelligence Suite
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsPlans can be paid monthly or annually, with a discount for annual pricing.
More Pricing Information
Community Pulse
HootsuiteSynthesio Social Intelligence Suite
Considered Both Products
Hootsuite

No answer on this topic

Synthesio Social Intelligence Suite
Chose Synthesio Social Intelligence Suite
I have used Meltwater, Hootsuite for the same tracking purpose. Every tool has it own pros and cons. The best way to decide is go by the reviews of the people who have actually used it. Budget is yet another factor to consider.
Top Pros
Top Cons
Features
HootsuiteSynthesio Social Intelligence Suite
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Hootsuite
7.0
275 Ratings
10% below category average
Synthesio Social Intelligence Suite
-
Ratings
Boolean keyword searches6.7185 Ratings00 Ratings
Filtering out noise/spam6.1193 Ratings00 Ratings
Sentiment analysis6.9187 Ratings00 Ratings
Broad channel coverage8.1255 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Hootsuite
8.0
383 Ratings
1% below category average
Synthesio Social Intelligence Suite
-
Ratings
Content planning and scheduling8.8382 Ratings00 Ratings
Audience targeting7.5260 Ratings00 Ratings
Content optimization7.7312 Ratings00 Ratings
Workflow management8.0322 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Hootsuite
7.8
308 Ratings
2% below category average
Synthesio Social Intelligence Suite
-
Ratings
Automated routing and prioritization7.5220 Ratings00 Ratings
Customer interaction histories7.8237 Ratings00 Ratings
Bulk actions8.2265 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Hootsuite
7.5
295 Ratings
4% below category average
Synthesio Social Intelligence Suite
-
Ratings
Lead generation6.7177 Ratings00 Ratings
Content marketing8.2263 Ratings00 Ratings
Paid media management7.5175 Ratings00 Ratings
Campaigns and promotions7.7225 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Hootsuite
8.8
376 Ratings
4% above category average
Synthesio Social Intelligence Suite
-
Ratings
Twitter8.5344 Ratings00 Ratings
Facebook9.2360 Ratings00 Ratings
LinkedIn8.8314 Ratings00 Ratings
Google+8.960 Ratings00 Ratings
Instagram8.9316 Ratings00 Ratings
Pinterest8.6161 Ratings00 Ratings
YouTube8.5149 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Hootsuite
8.1
306 Ratings
2% above category average
Synthesio Social Intelligence Suite
-
Ratings
Campaign success analytics8.1282 Ratings00 Ratings
Real-time tracking8.0282 Ratings00 Ratings
Competitor analysis8.1189 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Hootsuite
7.9
316 Ratings
2% below category average
Synthesio Social Intelligence Suite
-
Ratings
Role-based user permissions & privileges8.5268 Ratings00 Ratings
Mobile access7.3294 Ratings00 Ratings
Best Alternatives
HootsuiteSynthesio Social Intelligence Suite
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.8 out of 10
Simplify360
Simplify360
Score 7.8 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.8 out of 10
Mention
Mention
Score 9.4 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HootsuiteSynthesio Social Intelligence Suite
Likelihood to Recommend
8.2
(444 ratings)
9.0
(6 ratings)
Likelihood to Renew
9.1
(89 ratings)
7.0
(2 ratings)
Usability
8.5
(83 ratings)
-
(0 ratings)
Availability
9.7
(21 ratings)
-
(0 ratings)
Performance
9.7
(19 ratings)
-
(0 ratings)
Support Rating
7.0
(263 ratings)
10.0
(1 ratings)
In-Person Training
6.0
(1 ratings)
-
(0 ratings)
Online Training
9.0
(17 ratings)
-
(0 ratings)
Implementation Rating
8.0
(39 ratings)
-
(0 ratings)
Configurability
7.2
(3 ratings)
-
(0 ratings)
Ease of integration
7.8
(2 ratings)
-
(0 ratings)
Product Scalability
8.1
(3 ratings)
-
(0 ratings)
Vendor post-sale
8.8
(3 ratings)
-
(0 ratings)
Vendor pre-sale
8.3
(18 ratings)
-
(0 ratings)
User Testimonials
HootsuiteSynthesio Social Intelligence Suite
Likelihood to Recommend
Hootsuite
Hootsuite is a great starter tool for companies that want to use a scheduling service for their social media content. It allows access to nearly all of the commonly used social media platforms, so no matter where you share content, Hootsuite will allow you to do it with ease.
Read full review
Ipsos
It's a very good tool. It covers every need we have for social media listening & monitoring. Bad thing is that those who were selling us the software were not much concerned about costs and were not reducing although there are a lot of market leaders like Sprinklr who are really good with compensation & value addition
Read full review
Pros
Hootsuite
  • Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
  • Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
  • Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
Read full review
Ipsos
  • Synthesio has an unlimited volume, which helps us to not worry about going over budget. This helps us focus on refining our search to pull in the mentions that have the most value.
  • Synthesio has an excellent support team. They are always available to answer any questions we have.
Read full review
Cons
Hootsuite
  • One thing that's frustrating is when trying to change the date/time and having to go into each individual post to update it is a lot. With other calendar tools, you are able to drag and drop the post in the time you want it OR there is a pop up that allows you to change the date/time without having to go into editing the actual post.
  • It would be nice to have different calendar tabs for different brands. Instead of seeing all the brands scheduled posts on one calendar.
  • There needs to be a content library to house all the creative files so it's easier to choose and upload.
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Ipsos
  • I’d love better graphics when I pull reports.
  • The sentiment data is still inaccurate.
  • We are unable to weed out all mentions of the arena associated with the bank.
Read full review
Likelihood to Renew
Hootsuite
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
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Ipsos
Ben Farkas was the representative that worked with us on this project, while we have been very excited with the work he provided, especially the customer service, we just did not have enough time with the product hands on to be comfortable giving it the 10 we think it deserves. As the Data tracking was done beyond our expectations and the finished product (infographic) were all excellent, we used this service to fill our need in being shorthanded to cover the data ourselves. Synthesio provided outstanding customer service, their data tracking and materials where top notch, just we lacked the hands on experience to speak to everyday use.
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Usability
Hootsuite
The overall usability is awesome, the scheduling, reporting, etc. The spellcheck and feature that used to be a part of it was awesome and we are sad to see that it was taken away. However, we do like the AI feature and emoji customization. The new ad and paid media element is something we are starting to explore, especially for Facebook and Linkedin
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Ipsos
No answers on this topic
Reliability and Availability
Hootsuite
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
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Ipsos
No answers on this topic
Performance
Hootsuite
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
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Ipsos
No answers on this topic
Support Rating
Hootsuite
I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this
Read full review
Ipsos
Everything we needed was handled, in many cases during the first time we used Synthesio the representative made adjustments and explained them to us, some things we did not even consider when setting up the service.
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In-Person Training
Hootsuite
Very easy to teach and learn
Read full review
Ipsos
No answers on this topic
Online Training
Hootsuite
The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
Read full review
Ipsos
No answers on this topic
Implementation Rating
Hootsuite
• Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.
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Ipsos
No answers on this topic
Alternatives Considered
Hootsuite
Hootsuite is definitely the most cost effective of the bunch for the goals that my clients have. The AI caption generation is also perfect for cutting down on time. Caption creation actually takes up a lot of time in the scheduling process for content and this feature made Hootsuite stand out to me!
Read full review
Ipsos
I have used Meltwater, Hootsuite for the same tracking purpose. Every tool has it own pros and cons. The best way to decide is go by the reviews of the people who have actually used it. Budget is yet another factor to consider.
Read full review
Scalability
Hootsuite
We are only using in marketing and have been able to scale.
Read full review
Ipsos
No answers on this topic
Return on Investment
Hootsuite
  • We're a small marketing team in our company so having hootsuite is a life saver, I'm spending less time posting content as I can do my plan in advance and then schedule it out over the month/months so I can get back to helping the team with the other work we deal with.
Read full review
Ipsos
  • It has helped us understanding the on going topics on our social page quite well.
  • Really helped us in community management in due time for social accounts. Saved a lot of clicks and time as well as resources.
  • Employees feel really happy with the tool because it lets them do the work fast and securely.
Read full review
ScreenShots

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.