Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hootsuite
Score 8.3 out of 10
N/A
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$1,188
per year 1 User, 10 Social accounts
Verint Messaging
Score 7.9 out of 10
Mid-Size Companies (51-1,000 employees)
Verint Messaging (formerly Conversocial) is a social customer service software that enables companies to engage in large volumes of social media conversations with their customers. The cloud-based software combines intelligent prioritization with team management workflows to enable companies to quickly and efficiently join and create conversations with their customers.N/A
Pricing
HootsuiteVerint Messaging
Editions & Modules
Professional
$99
per month (billed annually) 1 User, 10 Social accounts
Team
$249
per month (billed annually) 3 Users, 20 Social accounts
Enterprise
Custom Pricing
per year
No answers on this topic
Offerings
Pricing Offerings
HootsuiteVerint Messaging
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalOptional
Additional Details
More Pricing Information
Community Pulse
HootsuiteVerint Messaging
Considered Both Products
Hootsuite
Chose Hootsuite
Agora Pulse interface is easier for newcomers,as inbox management. Reporting is much more complete, and included in the package (expensive add-on for Hootsuite Pro)
Verint Messaging
Chose Verint Messaging
Early on we did comparisons with Hootsuite and later with Adobe. While they have similarities, the difference at the time and likely currently, was the personal interest and general accessibility of Conversocial's platform and people. The combination of an effective CRM …
Chose Verint Messaging
ZenDesk, Hootsuite. Conversocial allowed us to work 7-10X faster than we had previously while still maintaining the "socialness" of the platform, rather than converting the experience into a traditional customer service interaction.
Chose Verint Messaging
I have also used Radian6 and Hootsuite. I did not like that you we're unable to archive in Hootsuite and could not see previous conversations. Hootsuite also had way too many columns that you could create and it was very disorganized in my opinion. Radian6 is a great tool but …
Chose Verint Messaging
I have experience with Hootsuite, Sprout Social, Simplify 360, Conversocial, Radian6, Cision, and Wildfire. Each of the platforms has a different strength. Conversocial excels at customer service management while Sprout Social is ideal for social media monitoring/engagement, …
Chose Verint Messaging
I have used HootSuite and Salesforce Radian6 and so far, Conversocial is my favorite. Where Radian6 excels for categorization of posts, Conversocial has a much easier learning curve. I did not use HootSuite for more than a month before the company switched us to Conversocial so …
Chose Verint Messaging
We performed a full evaluation of HootSuite, SocialEngage, and Oracle RightNow. Conversocial was selected for several reasons, including the intuitive interface (very important for CS agents, who are already working in a multitude of complex systems), capacity to support our …
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
HootsuiteVerint Messaging
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Hootsuite
7.6
262 Ratings
1% below category average
Verint Messaging
-
Ratings
Boolean keyword searches7.6177 Ratings00 Ratings
Filtering out noise/spam7.1185 Ratings00 Ratings
Sentiment analysis7.5180 Ratings00 Ratings
Broad channel coverage8.3245 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Hootsuite
8.3
368 Ratings
3% above category average
Verint Messaging
-
Ratings
Content planning and scheduling8.8367 Ratings00 Ratings
Audience targeting8.2252 Ratings00 Ratings
Content optimization7.8300 Ratings00 Ratings
Workflow management8.2309 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Hootsuite
7.8
295 Ratings
5% below category average
Verint Messaging
-
Ratings
Automated routing and prioritization7.8213 Ratings00 Ratings
Customer interaction histories7.7230 Ratings00 Ratings
Bulk actions8.1253 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Hootsuite
7.5
285 Ratings
4% below category average
Verint Messaging
-
Ratings
Lead generation6.5171 Ratings00 Ratings
Content marketing7.8255 Ratings00 Ratings
Paid media management7.6170 Ratings00 Ratings
Campaigns and promotions7.9218 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Hootsuite
8.7
364 Ratings
2% above category average
Verint Messaging
-
Ratings
Twitter8.8333 Ratings00 Ratings
Facebook9.1348 Ratings00 Ratings
LinkedIn8.7304 Ratings00 Ratings
Google+8.960 Ratings00 Ratings
Instagram8.6307 Ratings00 Ratings
Pinterest8.3157 Ratings00 Ratings
YouTube8.3144 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Hootsuite
7.8
292 Ratings
1% below category average
Verint Messaging
-
Ratings
Campaign success analytics7.8268 Ratings00 Ratings
Real-time tracking7.9269 Ratings00 Ratings
Competitor analysis7.8182 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Hootsuite
8.2
304 Ratings
1% above category average
Verint Messaging
-
Ratings
Role-based user permissions & privileges8.4257 Ratings00 Ratings
Mobile access7.9282 Ratings00 Ratings
Best Alternatives
HootsuiteVerint Messaging
Small Businesses
Publer
Publer
Score 9.8 out of 10
Simplify360
Simplify360
Score 7.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Bright Pattern Contact Center
Bright Pattern Contact Center
Score 10.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Conversica
Conversica
Score 9.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HootsuiteVerint Messaging
Likelihood to Recommend
8.5
(427 ratings)
8.2
(11 ratings)
Likelihood to Renew
9.2
(89 ratings)
9.1
(6 ratings)
Usability
8.2
(66 ratings)
8.2
(5 ratings)
Availability
9.6
(21 ratings)
8.7
(2 ratings)
Performance
9.6
(19 ratings)
8.5
(2 ratings)
Support Rating
7.3
(263 ratings)
8.2
(5 ratings)
In-Person Training
6.0
(1 ratings)
9.1
(1 ratings)
Online Training
9.0
(17 ratings)
9.1
(3 ratings)
Implementation Rating
8.1
(39 ratings)
9.1
(3 ratings)
Configurability
7.1
(3 ratings)
-
(0 ratings)
Ease of integration
8.1
(2 ratings)
-
(0 ratings)
Product Scalability
8.3
(3 ratings)
-
(0 ratings)
Vendor post-sale
8.5
(3 ratings)
-
(0 ratings)
Vendor pre-sale
8.3
(18 ratings)
-
(0 ratings)
User Testimonials
HootsuiteVerint Messaging
Likelihood to Recommend
Hootsuite
Hootsuite is a great tool and we prefer it to some of the others out there. The only negative is the price point and the fact that it keeps going up with no regard to the small non-profits that have been using it for years. After mentioning that the system is great and the fact that we can integrate and customize the posting for each social media site without having to be jumping from one system to the other makes it ideal for a small team doing multiple projects or things at the same time.
Read full review
Verint
From experience, you may ask the Conversocial team to make recommendations on licenses for larger vs. smaller social customer service teams. The need for support and the amount of usage you may get from the tool's robust offering may differ as a result of those precedents. The tool is adaptable in both scenarios it would seem.
Read full review
Pros
Hootsuite
  • Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
  • Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
  • Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
Read full review
Verint
  • Previous conversations: This is one of the main reasons why I personally love Conversocial over Hootsuite and other social media engagement tools. Conversocial pulls in all previous interactions we've had with community members and it helps us identify if we've already addressed their problem, if they are a detractor/advocate, and so much more. With other engagement tools, it's frustrating as a community member may repost the same thing over and over again, but at different time periods. If you're unable to see what someone has said in the past, we may waste our time replying to the same thing multiple times, or we also risk responding with the same general advice, when we could try a different approach.
  • Tags and filters: Conversocials use of tags and filters are extremely simple to use. They have shortcuts which help you easily assign a tag to an item and then you can easily pull up each of those tags within Conversocial itself or your can open up an external report. If my team is in a hurry and wants to quickly see a certain tag, we can use the filter option and within seconds we have all the information we need.
  • Simple shortcuts: Conversocial has several shortcuts that save my team a lot of time. One single button on my keyboard can apply sentiment and archive something so it's out of my way. I can also use shortcuts to apply a tag, assign an item, and do other tasks. It may seem like a small benefit but each second saved really adds up throughout each day and week.
  • Communication: As we know, technology has issues and every tech issue Conversocial has experiences has been handled extremely well. I've never encountered any issues contacting Conversocial, we're always notified when they are working on a solution and once the problem has been fixed. We also receive random pop-ups within Conversocial to notify us of known issues before our team experiences them, and when there is a new feature that we should be aware of. Their communication is always on point and it's great to know that we can always rely on them.
Read full review
Cons
Hootsuite
  • The ability to tag people or companies across all the social platforms (instagram and Linkedin)
  • If you're scheduling a post that is going out across all your social channels it would be good to be able to bulk move them if you have to post them on a new date instead of having to do it manually one by one
Read full review
Verint
  • I would like to see an improvement in the reporting dashboard which is something I mentioned to Josh (the CEO) on a call back in April. He said that it is something they are working on but to remember that this is truly a customer service social media platform so some of the features that I would like to see may not fit well with the users of the product.
Read full review
Likelihood to Renew
Hootsuite
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Read full review
Verint
The only two reasons we would not continue using Conversocial are it's lack of comprehensive analytics and its lack of Radian6's categorization tools. Tags make up for the categorization pretty well, however, and we're considering switching everything over to this now that we've tested tags for a couple months within Conversocial. (I previously wrote that Conversocial lacks support for some social channels like Instagram, LinkedIn, and YouTube, but they have now added Instagram and YouTube.)
Read full review
Usability
Hootsuite
Hootsuite is probably the easiest to use social media scheduler of all the ones that I've used. It's been easy to teach clients how to use the software themselves and it can be accessed easily on anyone's phone through their mobile app. Highly recommend for anyone that wants a software that is easy to learn!
Read full review
Verint
Because of the number of features it offers and the manner in which they're presented. I've explored a number of other tools that just don't do it as well. When sorting through and responding to hundreds of social media messages each day, the number of clicks it takes to do something really matters. Conversocial does a great job of minimizing clicks and presenting the data we need without having to click to find it
Read full review
Reliability and Availability
Hootsuite
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Read full review
Verint
Downtime is very rare, and the occasional occurrences are typically a problem with Twitter or FB API.
Read full review
Performance
Hootsuite
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Read full review
Verint
Extremely fast, practically in real time.
Read full review
Support Rating
Hootsuite
I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this
Read full review
Verint
Our account rep at Conversocial has set up a call with me every two weeks to check in, talk about new features, or answer questions. I know I can email or call her for help anytime. Their support team also responds quickly.
Read full review
In-Person Training
Hootsuite
Very easy to teach and learn
Read full review
Verint
Comprehensive training in all aspects of the software and general usages (including social media) for both agents and managers. Simulation workshops really made the live deployment process very smooth.
Read full review
Online Training
Hootsuite
The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
Read full review
Verint
Outstanding & comprehensive training both on-line and instructor-led. Another crucial differentiator from competitors in our eyes.
Read full review
Implementation Rating
Hootsuite
• Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.
Read full review
Verint
Without any tech requirement on our end, this was an extraordinarily easy implementation to run, compared to other platforms like live chat or email.
Read full review
Alternatives Considered
Hootsuite
Hootsuite's free account was sufficient for use on behalf of our client. When they restructured their pricing model and eliminated free and affordable subscriptions suitable for a small business, we found that Zoho Social was an excellent replacement. The interface was simpler and the pricing was affordable and suitable for a small business.
Read full review
Verint
Early on we did comparisons with Hootsuite and later with Adobe. While they have similarities, the difference at the time and likely currently, was the personal interest and general accessibility of Conversocial's platform and people. The combination of an effective CRM solution and a team that was readily available to help proved to be the winning formula for our business.
Read full review
Scalability
Hootsuite
We are only using in marketing and have been able to scale.
Read full review
Verint
No answers on this topic
Return on Investment
Hootsuite
  • For our organization, all ROI was on time saved and efficiency: for creating posts, for scheduling and publishing, for interacting with users, and for analyzing performances. It all comes in one place and this makes a very huge difference in your workflows. We would say that Hootsuite went beyond our expectations on this front, for example with the dynamics UTMs and the media library. Saving time was the main reason why we wanted to purchase the platform and it did not disappoint at all.
  • The ROI in time was also fast to get. The learning curse is very short and this is also an important element. Benefiting from the platform did not take long to be experienced.
Read full review
Verint
  • One of the biggest benefits we are seeing is that we have reduced the number of post-holiday complaints coming into head office. Since we are responding to issues and concerns as they arise, we can impact overall customer satisfaction.
  • The efficiencies gained from using a centralized platform for managing the response process has enabled us to reduce our team by 50%.
  • We can track that we are responding to a fan's first message within 30 minutes.
  • We can track the number of messages each user engages with.
  • We can see the most effective times of day to post and reply.
Read full review
ScreenShots

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.

Verint Messaging Screenshots

Screenshot of Powers consistent experiences across different messaging platforms, in multiple languages, through a seamless blend of bots and human agentsScreenshot of Verint Messaging offers the real-time and historical analytics necessary for the most demanding modern contact centers, with insights and reporting of the performance of humans and botsScreenshot of Agents can move across interaction types as “Conversations” without losing context, such as during bot-to-human agent handoversScreenshot of In addition to topical insights like emergent phrases mentioned and tags being assigned to conversations, the engagement dashboard provides high-level views of how the business is performing overallScreenshot of An overview of the business value of Verint MessagingScreenshot of At the broadest level, the Verint Messaging dashboard includes an overall and per channel view of real-time messaging volume, and other KPIs