What users are saying about
Hootsuite
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Top Rated
897 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8 out of 100
Based on 897 reviews and ratings
16 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7 out of 100
Based on 16 reviews and ratings
Feature Set Ratings
Listening/monitoring

7.6
Hootsuite
76%
Verint Messaging
Feature Set Not Supported
N/A
Hootsuite ranks higher in 4/4 features
Hootsuite ranks higher in 4/4 features
Boolean keyword searches

7.5
75%
133 Ratings
N/A
0 Ratings
Filtering out noise/spam

7.3
73%
144 Ratings
N/A
0 Ratings
Sentiment analysis

7.6
76%
136 Ratings
N/A
0 Ratings
Broad channel coverage

8.2
82%
189 Ratings
N/A
0 Ratings
Publishing

8.2
Hootsuite
82%
Verint Messaging
Feature Set Not Supported
N/A
Hootsuite ranks higher in 4/4 features
Hootsuite ranks higher in 4/4 features
Content planning and scheduling

9.0
90%
259 Ratings
N/A
0 Ratings
Audience targeting

7.8
78%
180 Ratings
N/A
0 Ratings
Content optimization

7.9
79%
214 Ratings
N/A
0 Ratings
Workflow management

8.2
82%
220 Ratings
N/A
0 Ratings
Engagement

7.8
Hootsuite
78%
Verint Messaging
Feature Set Not Supported
N/A
Hootsuite ranks higher in 3/3 features
Hootsuite ranks higher in 3/3 features
Automated routing and prioritization

7.7
77%
157 Ratings
N/A
0 Ratings
Customer interaction histories

7.8
78%
166 Ratings
N/A
0 Ratings
Bulk actions

8.0
80%
188 Ratings
N/A
0 Ratings
Marketing

7.6
Hootsuite
76%
Verint Messaging
Feature Set Not Supported
N/A
Hootsuite ranks higher in 4/4 features
Hootsuite ranks higher in 4/4 features
Lead generation

7.1
71%
129 Ratings
N/A
0 Ratings
Content marketing

8.2
82%
190 Ratings
N/A
0 Ratings
Paid media management

7.4
74%
122 Ratings
N/A
0 Ratings
Campaigns and promotions

7.6
76%
164 Ratings
N/A
0 Ratings
Channel coverage/integration

8.5
Hootsuite
85%
Verint Messaging
Feature Set Not Supported
N/A
Hootsuite ranks higher in 7/7 features
Hootsuite ranks higher in 7/7 features

9.1
91%
238 Ratings
N/A
0 Ratings

9.0
90%
246 Ratings
N/A
0 Ratings

8.7
87%
220 Ratings
N/A
0 Ratings
Google+

8.9
89%
60 Ratings
N/A
0 Ratings

8.2
82%
217 Ratings
N/A
0 Ratings

7.7
77%
120 Ratings
N/A
0 Ratings
YouTube

7.9
79%
116 Ratings
N/A
0 Ratings
Reporting/analytics

7.8
Hootsuite
78%
Verint Messaging
Feature Set Not Supported
N/A
Hootsuite ranks higher in 3/3 features
Hootsuite ranks higher in 3/3 features
Campaign success analytics

7.9
79%
192 Ratings
N/A
0 Ratings
Real-time tracking

7.9
79%
199 Ratings
N/A
0 Ratings
Competitor analysis

7.7
77%
133 Ratings
N/A
0 Ratings
Account management

8.2
Hootsuite
82%
Verint Messaging
Feature Set Not Supported
N/A
Hootsuite ranks higher in 2/2 features
Hootsuite ranks higher in 2/2 features
Role-based user permissions & privileges

8.5
85%
191 Ratings
N/A
0 Ratings
Mobile access

8.0
80%
211 Ratings
N/A
0 Ratings
Attribute Ratings
- Hootsuite is rated higher in 6 areas: Likelihood to Recommend, Usability, Availability, Performance, Online Training, Implementation Rating
- Verint Messaging is rated higher in 3 areas: Likelihood to Renew, Support Rating, In-Person Training
Likelihood to Recommend

8.3
Hootsuite
83%
316 Ratings
8.2
Verint Messaging
82%
11 Ratings
Likelihood to Renew

8.8
Hootsuite
88%
80 Ratings
9.1
Verint Messaging
91%
6 Ratings
Usability

9.0
Hootsuite
90%
27 Ratings
8.2
Verint Messaging
82%
5 Ratings
Availability

10.0
Hootsuite
100%
36 Ratings
8.7
Verint Messaging
87%
4 Ratings
Performance

10.0
Hootsuite
100%
32 Ratings
8.5
Verint Messaging
85%
4 Ratings
Support Rating

8.1
Hootsuite
81%
203 Ratings
8.2
Verint Messaging
82%
9 Ratings
In-Person Training

6.0
Hootsuite
60%
1 Rating
9.1
Verint Messaging
91%
1 Rating
Online Training

10.0
Hootsuite
100%
8 Ratings
9.1
Verint Messaging
91%
3 Ratings
Implementation Rating

10.0
Hootsuite
100%
65 Ratings
9.1
Verint Messaging
91%
6 Ratings
Likelihood to Recommend
Hootsuite
Hootsuite is excellent for teams (or individuals) who want a comprehensive tool to manage all of their social media platforms. Hootsuite makes it easy to launch campaigns, track results, follow up with constituents, and more. However, it's not magic and can't do all of the work for you. In order to get the most out of Hootsuite, you will still need a strategic plan for your social media marketing overall.

Verified User
Program Manager in Sales
Non-Profit Organization Management Company, 51-200 employeesVerint Messaging
From experience, you may ask the Conversocial team to make recommendations on licenses for larger vs. smaller social customer service teams. The need for support and the amount of usage you may get from the tool's robust offering may differ as a result of those precedents. The tool is adaptable in both scenarios it would seem.
Digital Marketing Manager, Social Media
BMOFinancial Services, 10,001+ employees
Pros
Hootsuite
- The product has a really interactive media library which is very helpful even when we are out of images.
- Customer support of this tool is also very understandable and interactive due to which the experience goes very smoothly.
- It would not be wrong to say that the usability of this product is one of the greatest strengths of Hootsuite.
- With this tool modification of scheduled posts is just so simple and easy to do which yields great results as well.
Chief Software Architect
Crossover for WorkInformation Technology & Services, 1001-5000 employees
Verint Messaging
- Previous conversations: This is one of the main reasons why I personally love Conversocial over Hootsuite and other social media engagement tools. Conversocial pulls in all previous interactions we've had with community members and it helps us identify if we've already addressed their problem, if they are a detractor/advocate, and so much more. With other engagement tools, it's frustrating as a community member may repost the same thing over and over again, but at different time periods. If you're unable to see what someone has said in the past, we may waste our time replying to the same thing multiple times, or we also risk responding with the same general advice, when we could try a different approach.
- Tags and filters: Conversocials use of tags and filters are extremely simple to use. They have shortcuts which help you easily assign a tag to an item and then you can easily pull up each of those tags within Conversocial itself or your can open up an external report. If my team is in a hurry and wants to quickly see a certain tag, we can use the filter option and within seconds we have all the information we need.
- Simple shortcuts: Conversocial has several shortcuts that save my team a lot of time. One single button on my keyboard can apply sentiment and archive something so it's out of my way. I can also use shortcuts to apply a tag, assign an item, and do other tasks. It may seem like a small benefit but each second saved really adds up throughout each day and week.
- Communication: As we know, technology has issues and every tech issue Conversocial has experiences has been handled extremely well. I've never encountered any issues contacting Conversocial, we're always notified when they are working on a solution and once the problem has been fixed. We also receive random pop-ups within Conversocial to notify us of known issues before our team experiences them, and when there is a new feature that we should be aware of. Their communication is always on point and it's great to know that we can always rely on them.
Social Media Community Manager
University of PhoenixEducation Management, 10,001+ employees
Cons
Hootsuite
- Influencer recruitment - we would like to be able to research potential influencers to join our program.
- Poor reporting and analytics within each platform within the Pro version.
- Somewhat expensive for the functionality provided.
- Only 1 user account provided in the Pro version.
Head of Digital
ShoebaccaRetail, 51-200 employees
Verint Messaging
- I would like to see an improvement in the reporting dashboard which is something I mentioned to Josh (the CEO) on a call back in April. He said that it is something they are working on but to remember that this is truly a customer service social media platform so some of the features that I would like to see may not fit well with the users of the product.
Social Media Project Manager
Internet Marketing Inc.Consumer Electronics, 501-1000 employees
Pricing Details
Hootsuite
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Starting Price
$49 per month
Hootsuite Editions & Modules
Edition
Professional | $491 |
---|---|
Team | $1291 |
Business | $7391 |
Enterprise | Contact for Pricing |
- per month
- none
Additional Pricing Details
Free - 1 user / 2 social accounts Professional @ $49/month - 1 user / 10 social accounts Team @ $129/month - 3 users / 20 social accounts Business - starting @ $739/month - 5 users / 35 social accounts Enterprise - contact for pricing, unlimited users / 50+ social accountsVerint Messaging
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Starting Price
—Verint Messaging Editions & Modules
—
Additional Pricing Details
—Likelihood to Renew
Hootsuite
Hootsuite 8.8
Based on 80 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
President/Owner
Social Savvy Geek, LLCMarketing and Advertising, 1-10 employees
Verint Messaging
Verint Messaging 9.1
Based on 6 answers
The only two reasons we would not continue using Conversocial are it's lack of comprehensive analytics and its lack of Radian6's categorization tools. Tags make up for the categorization pretty well, however, and we're considering switching everything over to this now that we've tested tags for a couple months within Conversocial. (I previously wrote that Conversocial lacks support for some social channels like Instagram, LinkedIn, and YouTube, but they have now added Instagram and YouTube.)
Social Media Community Manager
Apollo GroupHigher Education, 10,001+ employees
Usability
Hootsuite
Hootsuite 9.0
Based on 27 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Founder
UpticaMarketing and Advertising, 1-10 employees
Verint Messaging
Verint Messaging 8.2
Based on 5 answers
Because of the number of features it offers and the manner in which they're presented. I've explored a number of other tools that just don't do it as well. When sorting through and responding to hundreds of social media messages each day, the number of clicks it takes to do something really matters. Conversocial does a great job of minimizing clicks and presenting the data we need without having to click to find it
Social Media Community Manager
Apollo GroupHigher Education, 10,001+ employees
Reliability and Availability
Hootsuite
Hootsuite 10.0
Based on 36 answers
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.

Verified User
Manager in Marketing
Marketing and Advertising Company, 51-200 employeesVerint Messaging
Verint Messaging 8.7
Based on 4 answers
Downtime is very rare, and the occasional occurrences are typically a problem with Twitter or FB API.
Social Media & Mobile Manager
HertzAutomotive, 10,001+ employees
Performance
Hootsuite
Hootsuite 10.0
Based on 32 answers
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
CEO
Emma McLean KindergartenManagement Consulting, 1-10 employees
Verint Messaging
Verint Messaging 8.5
Based on 4 answers
Extremely fast, practically in real time.
Customer Engagement Manager
JackThreadsRetail, 51-200 employees
Support Rating
Hootsuite
Hootsuite 8.1
Based on 203 answers
Ratings for Hootsuite are based on a number of items:
- Use case: great for social media management, community management, and drafting.
- Visibility: internal and external stakeholders are able to see what's going live in a one-stop-shop due to its UI
- Price-point: Depending on your client portfolio and size, the pricing is overall affordable.
- Ease of use: Its platform is straightforward and you can easily learn how to navigate it on your own.
Director of Analytics
AntennaPublic Relations and Communications, 51-200 employees
Verint Messaging
Verint Messaging 8.2
Based on 9 answers
Our account rep at Conversocial has set up a call with me every two weeks to check in, talk about new features, or answer questions. I know I can email or call her for help anytime. Their support team also responds quickly.
Social Media Community Manager
Apollo GroupHigher Education, 10,001+ employees
In-Person Training
Hootsuite
Hootsuite 6.0
Based on 1 answer
Very easy to teach and learn
Search Specialist
MindshareMarketing and Advertising, 11-50 employees
Verint Messaging
Verint Messaging 9.1
Based on 1 answer
Comprehensive training in all aspects of the software and general usages (including social media) for both agents and managers. Simulation workshops really made the live deployment process very smooth.
Social Media & Mobile Manager
HertzAutomotive, 10,001+ employees
Online Training
Hootsuite
Hootsuite 10.0
Based on 8 answers
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.

Verified User
Employee in Information Technology
Media Production Company, 11-50 employeesVerint Messaging
Verint Messaging 9.1
Based on 3 answers
Outstanding & comprehensive training both on-line and instructor-led. Another crucial differentiator from competitors in our eyes.
Social Media & Mobile Manager
HertzAutomotive, 10,001+ employees
Implementation Rating
Hootsuite
Hootsuite 10.0
Based on 65 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Director of Social Media
United States Marine CorpsMilitary, 1001-5000 employees
Verint Messaging
Verint Messaging 9.1
Based on 6 answers
Without any tech requirement on our end, this was an extraordinarily easy implementation to run, compared to other platforms like live chat or email.
Customer Engagement Manager
JackThreadsRetail, 51-200 employees
Alternatives Considered
Hootsuite
Hootsuite was a great entry-level tool v/s some of the other tools like Falcon and Netbase in terms of breadth of features and solutions across verticals. I feel Hootsuite does a great job for D2C brands v/s enterprise solutions that need a more robust set of features and deeper analytics.
Growth Marketing Director
Trevelino/KellerConsumer Services, 11-50 employees
Verint Messaging
Early on we did comparisons with Hootsuite and later with Adobe. While they have similarities, the difference at the time and likely currently, was the personal interest and general accessibility of Conversocial's platform and people. The combination of an effective CRM solution and a team that was readily available to help proved to be the winning formula for our business.
Digital Marketing Manager, Social Media
BMOFinancial Services, 10,001+ employees
Scalability
Hootsuite
We haven't needed to scale it all.

Verified User
Strategist in Marketing
Hospital & Health Care Company, 1001-5000 employeesVerint Messaging
No answers on this topic
Return on Investment
Hootsuite
- Really helps with content management
- Helps show a visual representation of the number of posts per month/quarter as well as results on those posts
- Helped manage inbound messages from consumers on our social channels, and was especially helpful on Twitter and Facebook where we got a lot of customer service messages
Social Media Specialist II
Spectrum Brands - HHI DivisionConsumer Goods, 5001-10,000 employees
Verint Messaging
- One of the biggest benefits we are seeing is that we have reduced the number of post-holiday complaints coming into head office. Since we are responding to issues and concerns as they arise, we can impact overall customer satisfaction.
- The efficiencies gained from using a centralized platform for managing the response process has enabled us to reduce our team by 50%.
- We can track that we are responding to a fan's first message within 30 minutes.
- We can track the number of messages each user engages with.
- We can see the most effective times of day to post and reply.
Social Media Manager
Haven HolidaysLeisure, Travel & Tourism, 1001-5000 employees