Hotjar vs. Instabug

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hotjar
Score 8.2 out of 10
N/A
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
$39
per month 100 daily sessions
Instabug
Score 8.0 out of 10
N/A
Instabug delivers Real-Time Contextual Insights throughout the entire mobile app lifecycle, empowering mobile teams to connect with customers, accelerate their workflow, and release with confidence. With bug and feedback reporting, crash reporting, in-app surveys, and infrastructure that supports over two billion devices world-wide, Instabug helps development and product teams easily collect bugs and feedback from beta testers and customers, Instabug…
$149
per month
Pricing
HotjarInstabug
Editions & Modules
Hotjar Observe - Plus
$39
per month 100 daily sessions
Hotjar Ask - Plus
$59
per month 250 monthly responses
Hotjar Ask - Business
$79
per month Starting from 500 monthly responses
Hotjar Observe - Business
$99
per month Starting from 500 daily sessions
Hotjar Scale - Business
$213
per month Starting from 500 daily sessions
Hotjar Ask - Scale
Contact Sales
per month unlimited volume
Basic
starts at $149
per month
Pro
starts at $249
per month
Premium
Custom Quote
Offerings
Pricing Offerings
HotjarInstabug
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount available for annual pricing.20% discount for annual plan.
More Pricing Information
Best Alternatives
HotjarInstabug
Small Businesses
Smartlook
Smartlook
Score 8.4 out of 10
GitLab
GitLab
Score 8.6 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 9.5 out of 10
GitLab
GitLab
Score 8.6 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.4 out of 10
GitLab
GitLab
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HotjarInstabug
Likelihood to Recommend
9.9
(103 ratings)
8.0
(2 ratings)
Likelihood to Renew
5.1
(2 ratings)
-
(0 ratings)
Usability
9.7
(6 ratings)
-
(0 ratings)
Support Rating
9.6
(4 ratings)
-
(0 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
HotjarInstabug
Likelihood to Recommend
Contentsquare
Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
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Instabug, Inc.
Instabug is great to capture bug reports during the testing phase of your app. You can also collect user data such as device, OS, and App version to easily reproduce the issue.
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Pros
Contentsquare
  • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
  • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
  • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
  • Hotjar has a poll function, so you can have polls on your website.
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Instabug, Inc.
  • Makes it easy for the end-users of the mobile apps.
  • Provides crash analytics.
  • Helps capture user inputs.
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Cons
Contentsquare
  • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
  • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
  • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
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Instabug, Inc.
  • We have specific customizations on Jira so we tend to have to contact customer support to create these for us when we make new integrations. It would be nice for us to do this ourselves so we don't have to contact the Instabug team.
  • Not very frequent but sometimes the platform breaks and we have to contact the Instabug team to resolve the issue. It would be great if they have better testing before shipping new changes to ensure stability.
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Likelihood to Renew
Contentsquare
Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
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Instabug, Inc.
No answers on this topic
Usability
Contentsquare
So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
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Instabug, Inc.
No answers on this topic
Support Rating
Contentsquare
Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
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Instabug, Inc.
No answers on this topic
Alternatives Considered
Contentsquare
HotJar was selected for a few reasons:
  • Video Capture - HotJars video capture of user sessions is nothing short of amazing. It is so useful (not to mention cool) to see, in real time, how users interact with our software. It makes our jobs so much easier and more enjoyable to get this type of d
  • User Surveys - The ease and flexibility of surveys we can make available on our website are an awesome tool to get additional data.
  • Simple implementation - Adding a very small amount of code to our website gives us the ability to use all of HotJars features without having to touch our code again.
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Instabug, Inc.
No answers on this topic
Return on Investment
Contentsquare
  • We have fixed many issues, for example, checkout usability problems with the video recording feature. You can catch bugs and get an overall idea of how a particular page is working.
  • Polls have helped us pair intent with the video sessions, so we can understand better why certain users answered different things. You get greedy and try to ask everything but that won't work. Keep it simple and it will give you small but important insights.
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Instabug, Inc.
  • Reduced the time to get feedback.
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ScreenShots

Instabug Screenshots

Screenshot of Instabug Report