What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
225 Ratings
3 Ratings

Hotjar

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
225 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.7 out of 100
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Likelihood to Recommend

Hotjar

Hotjar is well suite for organizations that want to get a good glimpse into user behavior on their websites. The tool is easily installed through Google Tag Manager, and then users simply select which pages or paths they want the tool to analyze. After a few days, users can start seeing patterns develop, helping them understand what areas of the user journey flow they need to test out and improve. Hotjar is primarily for web-based experiences, not for mobile applications and other non-web digital applications.
Zach Ettelman | TrustRadius Reviewer

Novi Survey

Novi Survey works really well as a cost-effective option for companies looking to provide surveys and polls to a larger audience. The cost helps provide a great incentive for users to learn the (more complicated) service and save previous templates to save time in the future. The platform enables users the opportunity to export survey / poll results to other formats (such as excel) and quantify the data more effectively. The platform does struggle in immediate availability for users - as there is a larger learning curve compared to other options out in the market. So, if one is looking for immediate speed and accessibility to a platform, they may want to look for another option. However, if there is a dedicated user who is willing to train and improve, then this may be the platform for you.
Joshua Melder | TrustRadius Reviewer

Feature Rating Comparison

Survey Format & Appearance

Hotjar
Novi Survey
6.3
Survey templates
Hotjar
Novi Survey
6.0
Themes
Hotjar
Novi Survey
6.0
Custom logo/branding
Hotjar
Novi Survey
7.0

Survey Content

Hotjar
Novi Survey
8.7
Changes to live survey
Hotjar
Novi Survey
9.0
Question design help
Hotjar
Novi Survey
9.0
Multiple question types
Hotjar
Novi Survey
8.0

Survey Logic

Hotjar
Novi Survey
9.0
Survey logic flexibility
Hotjar
Novi Survey
9.0

Survey Reporting & Analytics

Hotjar
Novi Survey
8.6
Response tracking
Hotjar
Novi Survey
9.0
Data export
Hotjar
Novi Survey
9.0
Standard reports
Hotjar
Novi Survey
9.0
Custom reports
Hotjar
Novi Survey
9.0
Analytics
Hotjar
Novi Survey
7.0

Survey Administration & Security

Hotjar
Novi Survey
8.0
Access controls
Hotjar
Novi Survey
8.0
Compliance
Hotjar
Novi Survey
8.0

Survey Distribution

Hotjar
Novi Survey
7.0
Respondent restrictions
Hotjar
Novi Survey
7.0

Pros

Hotjar

  • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
  • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
  • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
  • Hotjar has a poll function, so you can have polls on your website.
Sarah O'Donnell | TrustRadius Reviewer

Novi Survey

  • Novi Survey does a fantastic job of allowing users to create nearly unlimited templates for future use.
  • The tool allows users to create surveys that work well for a variety of platforms including mobile applications
  • The platform is extremely cost-effective. My company is extremely large and the average per-user cost is incredibly efficient
Joshua Melder | TrustRadius Reviewer

Cons

Hotjar

  • Customization of in-page user surveys - Although it is a great tool to be able to publish and update user surveys that appear on our web page, the customization options (mostly UI) are somewhat limited, making the survey either stick out like a sore thumb, or look like an advertisement or error on our site. It would be great to get a little bit more control over how the survey appears on our site.
  • Honestly, I have not run into any other major examples I can detail where HotJar has not been able to do what I have needed it to do!
Anonymous | TrustRadius Reviewer

Novi Survey

  • The user-interface of Novi Survey is rather dated. There are many other survey tools that look more up to date.
  • One has to spend a significantly larger amount of time in order to create surveys. The platform is much more manual than others.
  • There is a lack of pre-made templates that can help new users out - especially among most standard types of surveys.
Joshua Melder | TrustRadius Reviewer

Likelihood to Renew

Hotjar

Hotjar 5.1
Based on 2 answers
Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
Patrick Eng | TrustRadius Reviewer

Novi Survey

No score
No answers yet
No answers on this topic

Usability

Hotjar

Hotjar 9.5
Based on 6 answers
So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
Halima Satheya | TrustRadius Reviewer

Novi Survey

No score
No answers yet
No answers on this topic

Support Rating

Hotjar

Hotjar 9.5
Based on 4 answers
Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
Zach Ettelman | TrustRadius Reviewer

Novi Survey

No score
No answers yet
No answers on this topic

Alternatives Considered

Hotjar

To be honest, we have only tried Hotjar session recording. I know there are some alternatives but we haven't tried any of them. I think there are none as complete as Hotjar for what you pay (some do heatmaps, other video recording, other polls). And the thing is that all of that is done pretty decent on Hotjar, so I'm not looking for any alternative right now.
Santiago Valdés | TrustRadius Reviewer

Novi Survey

My company decided on primarily using Novi Survey based on the affordable rate for a large organization. Novi Survey is a quality survey / poll builder that aims for the more manual user. The platform works well in a variety of contexts and has plenty of options to help differentiate and brand your material appropriately. Novi Survey does not have all the bells and whistles directly out of the box but offers a toolkit fit for creating quality content and efficiently extracting the results.
Joshua Melder | TrustRadius Reviewer

Return on Investment

Hotjar

  • User Testing Alternative - Instead of hiring UX testers, we can leverage our actual customers to determine how they use our website. This has helped frame website redesign discussions on several occasions.
  • Landing Page Design - We've designed our landing pages based on user feedback from heatmaps we've gathered from Hotjar. Understanding where to place CTAs and other pieces based on user interaction has helped us streamline our landing page design.
  • Device Usage - Part of the data provided by Hotjar includes which device a user is visiting from. This helps us understand how mobile users work differently than desktop users.
Sasha Fritzel | TrustRadius Reviewer

Novi Survey

  • Effective survey tool for an affordable price
  • Learning the platform has increased end-user knowledge about survey logic
  • Novi Survey offers compatibility between both desktop and mobile platforms - increasing accessibility for responses
Joshua Melder | TrustRadius Reviewer

Pricing Details

Hotjar

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Hotjar Editions & Modules

Edition
Basic$01
Plus39.002
Business$993
  1. 2k pageviews/per day
  2. 10k pageviews per day/per month
  3. 20k pageviews per day/per month
Additional Pricing Details

Novi Survey

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Novi Survey Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Hotjar
9.1
Novi Survey
8.0

Likelihood to Renew

Hotjar
5.1
Novi Survey

Usability

Hotjar
9.5
Novi Survey

Support Rating

Hotjar
9.5
Novi Survey

Add comparison